Chen Yingxiong ended his first season at Liverpool with a Golden Boot and a League Cup championship. This season was a success for him. Although the team did not qualify for the Champions League, he still returned to Europe. In addition, he also won the best scorer, which is the sixth league best scorer he has won since his debut.

You should know that these six top scorers have been won in a row, which means that since 2007, he has never let the league top scorer fall. This is a very amazing result. The whole of Europe was surprised by his performance. Many media exclaimed that European football has not produced such a dominant center in a long time... No, maybe such a pervert has always been produced.

Generally speaking, a striker who can win the best scorer in the league he plays for is already considered first-class.

If you can still win the best scorer in another league, it will be a world-class one. However, Chen Yingxiong not only changed to three leagues but also won the best scorer in another. In the past six years, he has never let the best scorer in the league fall behind.

I really don't know what level it is.

Maybe you have to re-establish a separate level, which is called "hero level"?

In addition, because he plays in the Premier League, his influence has been greatly improved compared to when he played in the Serie A.

The Premier League is worthy of being the most mature football league on this planet. It has the highest media attention and the highest degree of commercialization. The players playing football here have a higher chance of being exposed in the media than players in other leagues. The only one that can be compared with the Premier League may be the only one in the Spanish Super League, but there are only two teams in the Spanish Super League, and some of them are weak.

Chen Yingxiong has won a lot of commercial contracts alone in this season of the Premier League.

And they are all big contracts that are valuable, not the kind of small-scale quarrels they used to have.

When he just joined Liverpool last summer, he signed a four-year commercial endorsement contract with Vodafone, a well-known telecommunications company in the UK and even the world. This is an important step for Vodafone to enter the Chinese market. Signing Chen Yingxiong, who is very popular in China, will help Vodafone promote its brand image in the Chinese market. Moreover, Vodafone sponsors football, and the biggest famous sponsor is the chest advertisement of Manchester United jersey.

This endorsement contract can bring Chen Yingxiong two million euros annual income.

In addition to Vodafone, he also endorsed Gillette Razor, a three-year contract, with an endorsement revenue of one million euros per year.

In addition, the Land Rover off-road vehicle that accompanied him from Russia to Italy and England also became his sponsor. The contract lasted for three years, with an annual contract of 1.5 million euros.

He also reached an endorsement agreement with Red Bull Beverage and became the image spokesperson for Red Bull all over the world. He has a four-year contract of one million euros per year.

In 2011, Chen Yingxiong's career was a bumper year. He won the first Champions League championship, the second Champions League top scorer, the first Serie A championship, and the third Serie A top scorer. He defeated Messi in the Champions League, breaking the single-season goal record after the reform of the Champions League. In the Serie A, he broke the Serie A single-season goal record that Nadal has maintained for more than 60 years... So many honors make him popular and the limelight is in full swing. Naturally, there will be many commercial endorsement contracts to find a goal.

Merchants are always profit-seeking, and whoever is popular will be praised. At present, the world's number one center is Chen Yingxiong, so naturally he has to win over him to endorse him.

In China, Chen Yingxiong has also obtained several valuable commercial contracts.

He signed an exclusive contract with Weibo, the most influential portal in China, and officially entered Sina Weibo. The price offered to him by Sina Weibo was 18 million yuan a year, but Sina was willing to spend the money. Because of Chen Yingxiong's meagerity, he gained 4 million fans on the first day of the official launch, and the number is still increasing rapidly. Chen Yingxiong's first Weibo post: "Hello everyone, I am Chen Yingxiong." In such a simple sentence, he did not match photos according to the current popular Weibo model. The number of forwardings exceeded 100,000, and the comments were as many as 70,000. Most of the messages were congratulations to Chen Yingxiong on opening Weibo in Love and expressing his support for Chen Yingxiong. Chen Yingxiong's popularity can be seen.

In addition to the online commercial contracts, Chen Yingxiong has also become the spokesperson for Lenovo Computer with a net worth of RMB 10 million a year. The contract is valid for four years. Chinese people can already see Chen Yingxiong kicking a football out of the Lenovo note screen on TV stations, various newspapers, magazines, outdoor advertising posters, bus stations, and subway cars.

In addition, the banking industry, which seems to be inseparable from football players, has also found Chen Yingxiong and wants to sign an endorsement contract with him. Chen Yingxiong's personality has nothing to do with banking and finance, and the other party has purely Chen Yingxiong's reputation. Chen Yingxiong's agency joined the team and signed a three-year contract with the other party based on the concept of having money but not making money. Within these three years, Chen Yingxiong became the brand spokesperson of China Merchants Bank, with 10 million yuan a year.

Xie Nang said that 2011 was really his bumper year. This sentence does not mean his honor, but his income. At Liverpool, his weekly salary was 120,000 pounds after tax, and in half a year he earned 3.12 million pounds, which is about 3.73 million euros.

Chen Yingxiong in Liverpool had a high weekly salary, but his prize money was not high, and the calculation method was not as complicated as in Naples. He had a reward of 7,000 pounds for every goal he scored. As for consecutive goals, double scores, hat tricks and continuous l goals, no additional rewards. Chen Yingxiong initially felt that he and Chen Xing were both brothers, so he still had to consider the other party. He knew that Liverpool spent 70 million pounds to buy him, which made the team's financial situation very tense, so he did not make special requirements for the prize money.

If Liverpool hadn’t been the one who owned his elder brother, he would have had a sky-high salary and a sky-high bonus. In the second half of 2011, he received 70,000 pounds, plus some other winning bonuses, and he would have received a total of 150,000 pounds. It was about 180,000 euros.

He spent half a year in 2011 in Naples, and the club in Naples had to pay him a salary. His weekly salary in Naples was originally determined to be 50,000 euros after tax. This week's salary is not high, but all kinds of bonuses are scary, especially when these bonuses are linked to football... Those who know Chen Yingxiong and the club's contract are thinking that Chen Yingxiong monopolizes the best scorer in three consecutive seasons in Serie A, are these bonuses also one of his motivations?

In Naples, he earned about 2.4 million euros in 20 and a half years.

For those powerful professional players and big-name stars, the money they get in the team will never be the vast majority of their annual income.

In the summer of 2011, Chen Yingxiong and Nike signed a four-year endorsement contract worth 12 million euros. The heroes can earn three million euros from Nike every year, which is a fixed income. In addition, there are additional terms in the contract. If Chen Yingxiong scores more than twenty-five goals per season, Nike will give another one million euros bonus.

If you win the league's top scorer, you will win the league's top scorer of 1.5 million euros.

Chen Yingxiong has all reached the standard for these three additional rewards.

So in 2011, the rewards I received from Nike alone were three million euros endorsement fees plus one million euros to make more than twenty-five prizes, plus one million euros to the league’s top scorer, and one million euros to the Champions League’s top scorer, which is equal to six million and a half million euros.

However, Nike's money is basically about three times his annual salary in Naples. It is estimated that when Nike signed the contract, he did not expect Chen Yingxiong to be so fierce. He got all the bonuses he could get in the first season... In addition, he also obtained a considerable income from the commercial endorsement of i-pages. Versace casual wear 800,000 euros, Golden Voice 1.5 million yuan, Vodafone 2 million euros, Gillette 1.5 million euros, Land Rover 1.5 million euros, Red Bull 1.1 million euros, Sina Weibo 2.4 million euros, Lenovo 1.19 million euros, and China Merchants Bank 1.19 million euros.

In this way, Chen Yingxiong's total income in 2011 was as high as 23.81 million euros, which is about 200 million yuan! This is not counting his investment, the income of the "er" clothing business managed by his father. Chen Yingxiong has become the most money-making athlete in the Chinese sports industry, surpassing Li Na, who won the French Open championship and the Australian Open runner-up, the number one sister in China's sports industry has been 17 million US dollars in advertising revenue in the past 2011, and the game bonus revenue was 3.7 million US dollars. This totaled 15.5 million euros, which was more than 8 million euros less than Chen Yingxiong, and the gap was obvious. It can be seen that although Li Na became the first Asian player to win the Grand Slam championship, the influence of tennis is indeed not as good as the world's number one sports football.

With the rise of Chen Yingxiong in the world football world, the brokerage team led by Durcula also modified Chen Yingxiong's endorsement contract standards. The newly signed contract must be no less than...10 million yuan or one million euros. The brand must be a first-line brand in its respective fields.

On the other hand, Chen Yingxiong’s endorsement contract when he first debuted was really a world of difference.

I remember that when he endorsed Qingyang shampoo, he brought him 500,000 euros in a year, which is already a high endorsement.

He endorsed the clothing brand Sala, which only lasted 300,000 euros a year, and the pulse gave him 1.5 million yuan a year. Even so, he was willing to accept it.

No matter how small a mosquito is, it is still meat.

Chen Yingxiong's team now looks down on such a small order's endorsement at all.

His performance is getting better and better, becoming a world-class scorer, and his commercial value is naturally increasing, and he has world-class influence.

When my father borrowed 100,000 yuan to let him play football abroad, the tight days of his family spending a short time paying off their debts are gone forever.

The fate of Chen Yingxiong and his family has been completely changed.

And on the road of making money, he is still continuing to climb to the top.

In the summer of 2012, Durcula had already negotiated with him several endorsements, and his annual income was about to reach a new high.
Chapter completed!