Chapter 11 How to develop the Chinese market (third Geng, please give me a monthly ticket!)

The titles in the newspaper the next day were "Heroes meant to obey the call of the Football Association", "The key to heroes entering the national team is actually the Football Association", "The Football Association did not respond to the hero!"

Of course, the Football Association will not respond to the heroes. What can they say? "We want to find Chen Yingxiong, but we ask others to apologize publicly first, but they didn't do it." Or "Chen Yingxiong dares to ask us to apologize publicly and then consider joining the national team. It's simply unorganized and disciplined. Does he have national honor and patriotism in his eyes?"

These words cannot be said, and the pressure on the Football Association will be even greater. Otherwise, why would they be low-key and low-key, and those who are low-key dare not come forward to talk to Chen Yingxiong in person?

It seems that they also know that their requirements are a bit too much, but the face of the official master is obviously more important. If you don’t get rid of this rigid thinking and perspective of things for a day, you probably will be like this one day. You are being scolded by the Chinese people, and you don’t know why...

After Chen Yingxiong kicked the ball to the Chinese Football Association, he didn't care about this matter and he didn't need the Football Association to respond. He just wanted to tell the Football Association indirectly through the media - don't think I'm easy to bully!

His actions have indeed made the Football Association particularly passive, and the issues that they had been deliberately ignored before have become increasingly popular.

Anyway, the Football Association people have no favoritism towards Chen Yingxiong.

At the same time, Chen Yingxiong's approach once again proves how "disobedient" he is. If such a person enters the national team, he will always fight against the Football Association, and no one can stand it. If he makes a bigger deal, he will probably lose his job, so let him do it abroad... Can't we afford to offend or hide?

Of course, some people have suggested recruiting Chen Yingxiong to the national team to facilitate management of him. Why? Because he does not play football in China or in the national team, the Football Association has almost zero management authority, so he cannot control him and he is not afraid of the Football Association. But if he enters the national team, isn’t he the monkey held by the Football Association? Do you play whatever you want? Do you dare to offend us, don’t you want to wear your national team jersey?

This proposal was quickly rejected. It was very simple. After being fired by the National Olympic Team, they dared to hold a press conference on their own to fight against the Football Association. They scolded the Football Association and were afraid of threats from the national team. If they were angry, they directly held a press conference and announced their withdrawal from the national team, and then bombarded the Football Association...Aren't you raising a tiger for trouble? This proposal is unsuccessful.

If Chen Yingxiong scores a goal, it is very important to the Chinese team. If you want to play him, it may not be easy to move. At that time, you can't stand it and you have to cooperate to promote him as the number one star of the national team... Isn't this a training for another ball dominant?

It doesn’t matter if the football dominance is the same. Chinese football has always been a lot of football dominance. However, football dominances who do not listen to the Football Association are undesirable and must be strangled in the cradle. Once the opponent is allowed to grow, the Football Association will only have a mute and coptis. It is hard to say what you have to do.

They felt like a mirror in their hearts...

※ ※ ※

No matter how the Football Association looks at him, Chen Yingxiong's game against Evergrande in the evening was his third game for Liverpool, but this game has special significance to him - this is the first time he played on the land of his motherland after he became successful. His previous days of working hard with the youth team were ignored, and it doesn't make any sense anyway.

Chen Yingxiong gave Evergrande enough praise, and the Guangzhou media also gave him face and made him a hero of Chinese football.

Some of these flatteries are even very numb, which will naturally make people uncomfortable to watch.

Evergrande's center Chen Guofeng has a complicated relationship with Chen Yingxiong. As a Chinese, he felt very happy that he had a compatriot who showed his power in the European competition. Such happiness comes from the heart and is not jealous.

After all, Chen Yingxiong is playing football in Europe, and he just appreciates it, and there is no conflict of interest with him.

But when news of Chen Yingxiong joining the national team was rampant, Chen Guofeng could no longer sit still...

If Chen Yingxiong really joins the national team, his position as the main center will basically be gone!

This is the direct threat and competitive relationship. Chen Guofeng will no longer be able to look at Chen Yingxiong with that pure appreciation attitude.

Now looking at the newspapers full of articles praising Chen Yingxiong, he suddenly felt a little bored from the bottom of his heart...

Of course, Chen Guofeng didn't know that Chen Yingxiong had completely fallen out with the Football Association, and it would be impossible for him to join the national team for at least a while... So in fact, he was just worried about it and was just worrying about it.

※ ※ ※

The evening game was broadcast live by Guangdong TV stations, attracting countless people's attention.

The reporters interviewed on the spot even wore the latest Liverpool jersey with Chen Yingxiong's name and number printed on it.

The tickets for this game are divided into several levels, the lowest is 100 yuan, the highest is 2,000 yuan, and there are also levels of 300, 400, 600, 900 and 1,500 yuan in the middle.

All the tickets were sold out, and no one was left, and some people even bought tickets from scalpers at high prices.

In addition to the reason why Guangzhou Evergrande is already very appealing in Guangzhou, Liverpool's own appeal and Chen Yingxiong's influence are also very important.

Guangdong is a place with a great influence in the Premier League. The fans here have watched Premier League games for more than ten years, and many of them are loyal Premier League fans. Perhaps in other places, benefiting from CCTV's broadcast, there is a large group of fans in Serie A and Bundesliga, but in Guangdong, the Premier League is the dominant one.

Liverpool was once a wealthy person back then, so there were already many fans in Guangdong.

In addition, Chen Yingxiong has joined again, and even many people who have never watched the Premier League or Liverpool games have transformed into Liverpool fans.

This game is full of stands, which is easy to explain.

Chen Xing is very happy about the enthusiasm of Chinese fans. In fact, not only Chen Yingxiong has become popular these days, but he is also very popular and very popular. Because Liverpool is the first wealthy team that the Chinese absolutely holds... Chinese bosses are not uncommon. These days, Birmingham is the Chinese boss, but the wealthy family is still the first. Although Chen Xing had nothing to do with China before, he had not even returned to his hometown in Chongqing, but now he is happy to play the role of a Chinese, speaking with Chinese journalists in his unskilled Chinese language, telling the difficult journey of their family leaving their hometown to England to make a journey...

He did this not because he really loved China. When their family came out, it was the Qing Dynasty. It was entirely because he wanted to make money from the Chinese market. He had a name that loved Chinese to do such money-making things, and was more convenient and open, and he had to look much better at eating.

Chinese media particularly admire and are interested in two types of people, one is a real foreigner, and the other is a banana person. Chen Xing, a Chinese person, has a fluent English, and is very popular with Western "Chinese" from living habits to cultural education he receives. He can even be said to be the most ideal object of praise in their minds. He can be treated with succulent words and has no psychological barriers at all. Rich, family, high-quality, fluent multilingual languages, handsome, single... he is simply the most typical "high-handed and rich".

So in the past few days, there have been many media outlets who have come to interview Chen Xing.

For the same reason, Luon - Nian, who came to China, naturally had to call him by his Chinese name - also accepted several media interviews and showed his face in Chinese media.

Although they never talk about Chinese traditional culture, Chinese policies and politics in front of Chen Yingxiong, they only talk about picking up girls and football, but now in front of Chinese media, they still praise China's reform and opening up, China's traditional culture, China's economic development, Chinese food, beauties... and football.

"...Yes, yes, we are definitely not coming to China this time to make money. We want to establish deeper cooperation with Chinese football and help Chinese football develop and improve... For example, we plan to let scouts find some potential seedlings in China and invite them to try out Liverpool. If they perform well, they can sign with Liverpool's youth team and become a member of the Liverpool family..." When saying this, Chen Xing looked hypocritical and deliberately or unintentionally flirted at the beautiful reporter who interviewed him, making the little beauty bump into her heart and thump. As for whether she got into the bed in Chen Xing's luxurious suite in the Xinghewan Hotel that night, no one knew...

In short, Chen Xing and Nion are very satisfied with Liverpool's trip to China, and they have gained a lot in business, and have also opened up the situation in publicity. There are many Chinese fans who have not watched the Premier League at all and are not interested in Liverpool, wearing Liverpool jerseys and spending money to buy tickets to see their training - although it may be a copycat jersey...

This shows that Liverpool has made the right move. Chen Xing plans to open authorized stores for Liverpool peripheral products and jerseys in several major cities in China. In addition, based on the characteristics of China's developed online shopping business, it is specially designed to open online shopping services for Chinese fans, so that Chinese fans can buy many Liverpool peripheral products online directly - although they are sold in Chinese stores at that time, I believe many people will definitely think that spending a high price to order a Liverpool jersey in the store next to Anfield Stadium is more stylish and worth showing off.

Many teams generally cannot sell their jerseys in China? That's because their managers will not use their brains to study the special situations of the Chinese market. If they cannot adapt to the Chinese market, they will only be eliminated by the Chinese market.

Chen Xing naturally has great advantages to adapt to the Chinese market. First of all, he is a Chinese, secondly, he has Chen Yingxiong, thirdly, Liverpool itself is a giant, and has a large fan base in China, so it must start from scratch...

As long as Chen Yingxiong is in Liverpool for one day, he can make money from the Chinese market continuously... and no one will say that he is only pursuing interests and is a black-hearted capitalist.

While building a beautiful blueprint for Liverpool in the future in the Chinese market in his heart, he was awakened by a huge cheer. He looked down and the players on both sides had already appeared. The first person to come out on Liverpool was Chen Yingxiong. The cheer just now was due to him.

He had a yellow captain's armband on his left arm, so he was the first to come out.

In order to please Chinese fans, Liverpool is simply doing everything he wants, which makes some people who don’t like to call it “too shameless”.

Chen Yingxiong only played two warm-up matches on behalf of Liverpool and was able to wear the captain's armband. His appointment did not pass the voting of all players, nor did the coach make the decision. It was simply the marketing department's intention, and the team could only abide by it - anyway, it was just a captain's armband, which was not harmful - so Chen Yingxiong became the captain. Isn't this naked pleasing Chinese fans, or the Chinese market?

But don't say it, this trick works quite well.

When Chen Yingxiong was the first to come out with the captain's armband, a huge cheer sounded from Tianhe Stadium.

"Hero!!! Hero!!"

Chen Xing turned his head to look at Nian, his college classmate and team general manager were giving him a thumbs up.
Chapter completed!