Chapter 68 The Last Stand
On May 27, 1997, "I'm Mad for Mary" held its first media preview in Los Angeles.
Lite and Orwitz arrived at the scene in a low-key car, but found that the entrance to the scene was much deserted than expected. The media were roughly estimated to have only more than twenty of them. After entering the venue, they found that the seats were also empty.
Li Te found a person in charge of Global Company at the scene and asked in a low voice: "What are you doing? Why are you so many people coming?"
The person in charge had a helpless expression, "Mr. Li Te, this question is actually something I should ask you. Sony Pictures' "Zuland" held a media trial yesterday. Caa, as the partner of that film, mobilized at least one hundred media to the scene. You, who are also the partner of "I'm Mad for Mary", seem to have not even contacted a media."
Lite was speechless, "I thought you would do these things!"
The other party shrugged, "Of course, we have done it, otherwise you won't even see this little person today."
"Then please tell me in advance when you ask us to help contact the media next time!" Li Te was really annoyed and roared at the person in charge in a low voice.
"I am very foreseeable, I'm afraid there are not many media contacts at Amg now? Instead of relying on you, I think it's more reliable to rely on ourselves!"
This was the first time that Li Te was despised by "his own people" so much that he became popular immediately.
"Is this your idea or does it represent your Global Company's attitude?"
"It's just my personal thought. If there is any offense, please forgive me!" Although the person in charge was apologizing, he couldn't hear any apology in his tone.
Li Te poked the other person's chest with his finger, "Don't think you are from Universal. I can't do anything to you. After this video is released, if Universal wants to find me to cooperate, my first condition is to let you quit your job and get out!"
The person in charge shrugged indifferently and left with a sneer.
Orwitz took all this, but he didn't say a word from beginning to end.
After Lite came back, he spoke, "You were too impulsive just now!"
Lit did not agree with Orwitz's point of view. He believed that the guy obviously did not take Amg in his eyes. If his attitude was not tougher, it would only make the other party look down on him even more."
"Not everyone in the world agrees with us, and he is rightly wrong. Amg's current media relations are indeed too weak. Just like such a simple preview, Amg cannot organize a decent media lineup."
Orwitz's words made Li Te slightly stunned, "Even you think so, but Universal is the investor of this movie. Aren't they supposed to do the publicity?"
Orwitz patted Lit on the shoulder and signaled him not to be excited.
"Artist promotion is also part of film promotion, and we have to do this part ourselves. Another thing is that we are the partner of this film, not just the film with our artists participating. Maybe in your opinion, as long as we successfully package the film to the film company, the matter will be done. But if we really want to establish a long-term cooperative relationship with the film company, we must follow up on the later work, and even assist in participating to a certain extent. In a more popular term, this is after-sales service. Otherwise, by integrating the director and the actors, why should the film company pay us a higher bundling price?"
These words made Li Te silent.
"Of course you don't have to blame yourself too much. I know you just bet on the quality of the movie, so I ignored the issue of post-promotion. Of course, you can't say that you did nothing. Some time ago, you used the Los Angeles Times to hype Charlize Theron to become famous in reverse. Of course, it was also very risky. If the audience cannot accept Charlize's performance in "I'm crazy for Mary", or the box office of this movie was unsuccessful, the reputation Charlize had won before would be transformed into infamy. Of course, I know that you are very confident in this movie, and this is why I took the initiative to come together today."
Lite felt embarrassed when Orwitz praised this.
"About this, I was actually helpless. If I didn't do it first, my opponent would definitely attack this before the release of the two movies. You also know that being beaten by passively is not my style."
Orwitz looked at Lite meaningfully, shook his head and said, "You only want to have a good time, but have you ever thought that doing this is equivalent to exposing yourself to the sight of the top leaders of the caa in advance. If I was not wrong, they have begun to seriously pay attention to your existence."
Lit joked: "Can I say this is my honor?"
Orwitz smiled, not saying anything.
"Actually, caa doesn't really want to pay attention to me. They just can't decide your attitude now, so they have to turn their attention to me first. In fact, what they are really afraid of is you."
Lite's words seemed to be complimenting Orwitz, but in fact they were reminding Orwitz not to continue hiding behind the scenes like this. As long as Orwitz truly intervenes in Amg's daily management, the company's shortcomings in media relations and film companies' connections can be immediately compensated.
Of course, Orwitz understood Litt's hint, but he was still hesitating because he was not sure whether Litt's idea of growing new people by himself would really work, because Caa and other Hollywood brokerage companies are also doing this, but no company can guarantee that they will succeed 100%.
After experiencing the failure of being driven out of the position of Disney president, Orwitz became much more cautious. He knew that he still had a good influence in Hollywood, but if he failed again, all the reputation and status he established together would become a past tense. Hollywood has never been a warm place, and only success will be respected.
Orwitz wanted to wait a little longer, but Lit could no longer wait.
It’s not that Lite is worried about being targeted by Caa, so he needs Orwitz to attract more firepower, but he really hopes that Orwitz can join the company and take responsibility for daily management, so that Lite can devote more attention to finding high-quality videos and potential customers.
When Amg was just established, Orwitz was justified in the idea of waiting and watching, but now Amg has taken shape. If Orwitz still refuses to stand in front of the stage, then it will be impossible to say anything.
The last report on the Los Angeles Times that corrected himself was actually Lit's ultimatum to Orwitz. If Orwitz continues to be so hesitant and refuses to contribute more to the development of Amg, then you will not have too much say in Amg in the future. Even when he cannot reflect the value corresponding to the shares he holds, Lit will force him to give up more shares without hesitation.
Chapter completed!