Merchants in the Song Dynasty were extremely lucky compared to their peers in other dynasties.

In the agricultural society, Confucianism is domineering, and business has always been in a minor state. For merchants, they can never be on the table. Even if they are rich enough to compete with a country, they have to bow to a small seventh-rank county magistrate. This situation has only changed until the collapse of feudal society.

However, in the Song Dynasty, this situation was different. Although the status of merchants was still very low, they were better than any dynasty. They could live in luxury houses, wear brocade clothes, swagger, have fun, and even intermarry with officials. Children could study and become officials. Compared with the harsh aristocratic era, this was a very relaxed environment.

The imperial merchants are even more different. In the Song Dynasty, there are two types of royal merchants. One is to serve the emperor on behalf of the emperor, who is employed by the government and operates industries belonging to the royal family. All the income and income are included in the inner treasury, and they are people who help the emperor do business. There are very few such merchants, and they are usually foreign relatives or eunuchs.

The second type is ordinary merchants, but the goods they operate are included in royal tributes and can also help the royal family purchase things. The profit is low and they are often lost. However, after gaining fame, they can obtain the reasons given by the government. This kind of internal supervisor seal stamped by the reason is unblocked in various places. Ordinary supervisors are not allowed to seize the goods of the royal merchants. They are very privileged and can also secretly carry some official things. In the Northern Song Dynasty, the "Birthday Sutra" and "Flower and Stone Sutra" are used in this way. In the local area, because they can talk to people around the emperor, they can sit down when they meet with local officials at all levels without having to stand without any status.

Therefore, the temptation of the imperial merchant is very attractive to any merchant.

So Ran Daqi swallowed his saliva and sucked his mind for a while. Seeing that the old god Changsun Hong was trying to eat you, he knew that he had discussed it, and after weighing it for a long time, he agreed in pain.

He was not the second generation ancestor who did not understand business practices. He knew in his heart that Changsun Hong's skills were taken out and placed in any workshop was a treasure pot that he was rushing to find. Sanzheng shares looked a lot, but compared with the snowflakes rolling behind him, it was nothing.

The next morning, the two met in Ruifuxiang, made a contract, and both parties checked, signed and sealed, and then took it to the yamen to file. This matter was settled.

Wang Gui, the head of the Zaoban team, was on duty at the county government office. He was amazed at the face of surprise when Changsun Hong actually made a contract with Rui Fuxiang's shopkeeper.

Ran Daqi was a famous iron rooster. He had a business plan and could not steal a child from him. Today, he generously gave 30% of his ancestral property to a twelve-year-old boy. What a rare thing.

The sun is coming out to the west?

He really wanted to pull Changsun Hong over and ask, who would help these 30% of the shares to help. However, after being immersed in the county government for many years, he naturally understood the truth about what to ask and what not to ask. Behind this unreasonable contract, there must be inhumane secrets, and it would be better to know less.

But there was a little more awe in his eyes when he looked at Changsun Hong. Wang Gui felt that there was always a layer of mysterious and mysterious things on this kid, which could not be revealed or seen through.

Wang Gui's reverent behavior of sending them out of the yamen made Ran Daqi look at Changsun Hong in another way.

Wang Gui was in the prefecture city. Although he was just a bad servant in the county yamen, he was a low-key man, but he was even worse than a businessman. In fact, he had quite a lot of power at hand, especially for those who opened the door to do business, he could not afford to offend him at all.

All kinds of tax and silver have to be supervised; gangsters come to the door and let them settle them; even the yamen runners are extremely gangsters, and they are unhappy that day, so they come in and find fault at will. How can the businessmen afford to delay? If you are not going to take you to the yamen, it is going to be troublesome to get rid of the skin. So although the profession is not decent, when Ran Daqi meets Wang Gui on weekdays, he nods and bows and bows far away.

Wang Gui and Wang Banting, whose nostrils were facing the sky in front of the small businessmen, actually sent them out politely?

Of course, he couldn't give it to him. Ruifuxiang's business was not good and he hadn't paid the routine money for several months. Wang Gui's eyes were full of fierceness when he looked at him.

That can only be given to Changsun Hong.

So Ran Daqi looked at Changsun Hong, like Wang Gui, with a layer of gauze covering it, as blurred as the flowers in the fog, and it was also inconvenient to ask, so he could only guess, and the more he guessed, the more he became confused.

The focus of the two, Changsun Hong, smiled without any awareness, waved goodbye to Wang Gui, and walked on the stone streets in the city, strolling and dazed, leisurely and at ease.

If you hold a stake, you will naturally be Ruifuxiang's owner. Changsun Hong wants to count the assets. The previous business needs to be settled, and the subsequent business needs to be paid monthly dividends and must be included.

After the Saiwenkui system was made, how to promote it is also a problem. According to Ran Daqi's conventional actions, he needs to bring goods to the customer's store to sell one by one to open up sales. If people think it is good, they will order the goods at home, and make them one by one, and gradually grow bigger.

But Changsun Hong felt that this method was too slow and he had a new solution.

"Don't sell the pulp from this first pool after it is made into paper. If you send it out, you will give it for free." Changsun Hong sat next to the Eight Immortals table in the back hall of Ruifuxiang's shop, knocked on the table and said, "Give it to the yamen, to the academy, to all the officials you know, let them use it for free, and don't charge money."

"Why is this?" Ran Daqi's face was twisted: "Free gift? How much paper is it was wasted?"

"I can't bear to give up? It doesn't matter. I'll make it back sooner or later." Changsun Hong said: "Don't think it's a pity. This is an investment and a promotion fee. Who is the person who uses the most paper in the world? Scholars, if they think it's good, they will naturally help us promote it. Don't bear to give up, you can't bear to get a child trapped in a wolf!"

Ran Daqi looked at him speechlessly, his face thrusts, and it was useless to object. The first pool of pulp belonged to Changsun Hong. What he wanted to deal with was his business, and no one could interfere with it.

"The way to do business is to buy and sell, buy and sell at a low price. If you want to make more money, buying more and selling quickly is the fundamental reason. The profit is just how much you make. Not being able to sell is the problem. It is traffic. Fast goods flow means smooth sales channels, which means..." Changsun Hong was speaking up and was about to expand and explain in detail, but he saw Ran Daqi's constipated expression on his face.

"Don't you understand..." Changsun Hong scratched his head and said, "Forget it, just do what I said, there will be no mistake."

Ran Daqi nodded trunkly. His knowledge could not keep up with Changsun Hong's thinking, which made him stunned. Although he couldn't understand it very much, he felt that it made sense.

The two sat in the back hall and began to slowly review and communicate. They carried out one account book after another. It took two hours alone. Rui Fuxiang's market was so large that Changsun Hong really opened his eyes. There were customers in the entire Southern Song Dynasty territory, and even on the land of the Jin Kingdom to the north, some people came to order goods from thousands of miles away.

However, this happened several years ago. In recent years, these old customers have long been looking for other things. The developed culture has made paper suppliers sprung up like mushrooms after a rain. Various new versions of paper have different advantages and disadvantages, and the competition is huge. Ruifuxiang, as a time-honored brand, has not been innovative and conservative and stubborn, and has been pulled down.

Changsun Hong felt that the problem was even more serious than he thought. Ruifuxiang had been losing money in the past few months and had difficulty in operating. He looked at Ran Daqi's face and thought to himself that you had not hesitated for a long time and agreed to give the shares. It turned out that the shop itself had many problems. If you pull someone in, you would have one more person to take care of it.

Ran Daqi was a little shy when he saw it and smiled awkwardly.

At this moment, the door of the back hall was pushed open, and Ran Pu, who had lost his studies, walked in.

He was surprised when he heard his friend Ran Hu talk about shares in front of him, but he didn't say this at this moment, but said to Changsun Hong: "Erlang, you skipped class again today, Master Zhou asked you again."

When Master Zhou mentioned, Changsun Hong became a big shot. This old scholar always wanted to train him to become a useful official for the country and the people, but he did not know that Changsun Hong just regarded the identity of a county student as a coat. His fundamental idea was to make money, make a lot of money.

"I'll go tomorrow, go on time." Changsun Hong rubbed his forehead and said, "At worst, he can get a few throttles."

"Oh, he may not hit you, because he can't hold the pen after hitting his hand." Ran Pu said: "Today, the Master said that in two days, the academy will hold a literary meeting. People from the four classes of Tiandi Xuanhuang will select people to participate, and prepare for tomorrow's spring trial. He recommended you and asked you to prepare."
Chapter completed!