According to Blue Star's theater chain film scheduling guidelines, the number of films scheduled for the first three days will be determined before the movie is released. This is fixed and a contract will be signed.

After three days, whether to increase the number of films or reduce the number of films will be determined purely by the theater chain based on the movie's box office and reputation, which is more flexible.

Your movie has great potential, and if theaters think it can earn more box office, they will naturally increase their film schedule for you.

If your movie has little potential, or has a ridiculously bad reputation, and is clearly going to plummet, theater chains will reduce your film schedule.

For operations here, theaters have their own indicators and will follow the standards.

Now, the main reason why theaters are having such a headache is because of one thing - the low ticket price of "The Return of the Great Sage".

Movie tickets during the Spring Festival will be slightly more expensive than on weekdays.

But "The Return of the Great Sage" is short, only 95 minutes.

On Earth, due to lack of funds, there are not even 90 minutes, only 89 minutes, which eliminates a lot of money-consuming areas.

Luo Mo was willing to spend money to complete some big scenes that he thought were connected too quickly or that the world on earth was reluctant to spend money to produce.

But 95 minutes is actually not too long. To be precise, about 90 minutes is basically the "bottom line" of a movie, and it is difficult to make it any shorter.

The lower the duration, the lower the ticket price.

Although "The Return of the Great Sage" is a 3D movie, Blue Star is now in the era when 3D is popular. Many movies that don't need to be made into 3D are forced to make them into 3D to make money, so as to increase the ticket price.

Therefore, the entire Spring Festival period is full of 3D movies, even "Battle of the Bears"!

As for the movie duration, they are all about two hours. There is not even a movie that is 100 minutes long!

This also makes "The Return of the Great Sage", the shortest film, the one with the lowest ticket price during the entire Spring Festival, a few dollars lower than the ticket price of "Battle of the Bears".

This has become the biggest obstacle to increasing film arrangement.

Luo Mo also mentioned this when he had a small meeting with He Yuanguang and Shen Shaoqiu.

Although he is confident that he can expand the influence and popularity of the film before its release, he is still not very optimistic about the film schedule in theaters and feels that "The Return of the Monkey King" will not get much.

"The reason is very simple. For the blockbuster movies released during the Spring Festival, we don't have to worry about attendance in the first few days." Luo Mo said.

Looking at the major unpopular bad movies on the planet, many of them exploded at the box office a few days ago, and then went on the road to failure due to factors such as word-of-mouth.

Before a movie is officially released, everyone can only rely on the director, cast, publicity, etc. to predict whether the movie will be good or not.

But whether it is good or not, you have to watch it to know.

Everyone should know what the custom of a movie theater is like on New Year's Day. It's really full of seats.

If you buy tickets at last minute, you may not be able to buy them!

It takes time for a good film to develop a good reputation.

It also takes time for a bad movie's reputation to plummet.

Since every theater is basically full at the beginning of the year, why should we take risks for your animated movie with a lower ticket price?

"This is a very simple arithmetic problem." Luo Mo spread his hands, feeling a little helpless.

He feels that the number of films scheduled can be increased a little, but the increase is limited.

He Yuanguang and Shen Shaoqiu also nodded slightly when they heard this. They also knew the rules here.

Theater chains only care about making money and squeezing out all the residual value of a movie.

They are not investors, they just split the box office accounts.

On the contrary, many people even think that for a movie that many people are looking forward to but turns out to be a bad movie, it would be a good thing to have a higher number of movies scheduled a few days before its release.

This way, more people will come in and take a look!

When it loses its ability to follow up, wouldn't it be better to adjust the film arrangement and tone it down?

But if it is a well-received work, many new audiences will come in as word of mouth spreads.

Even if the film arrangement is low at the beginning, you can just increase the film arrangement later, and you can still maximize the value!

Don’t worry if no one buys the good stuff, but it’s better to harvest the bad stuff as soon as possible.

Regarding this, Luo Mo was quite relaxed and didn't feel much pressure.

Friends, have you heard of… Hunger Marketing?

The small number of films scheduled means that if you want to watch it, you may not be able to buy a ticket, which is an uncomfortable thing.

"The Return of the Great Sage" on Earth looked like this from the beginning.

The venue was full, but the schedule was too low.

Yes, it stands to reason that some people will feel bad about not being able to buy tickets and will want to watch it even more. But some people will gradually forget about the movie or lose its character because they can't buy tickets.

Just like a novel, if it is not updated for a day or two, you will feel uncomfortable waiting, but if it is not updated for a few months, it will fall into obscurity.

However, "The Return of the Great Sage" has a very special place!

——It is the kind of movie that will blow up the screen in your circle of friends, Weibo and other social platforms!

It's strange that after watching some movies, the audience may not post a post on their WeChat Moments and share their ticket stubs.

But "The Return of the Great Sage" is different!

It’s still the same reason——[Feelings]!

It will keep appearing in front of your eyes, keep appearing in front of your eyes.

This is terrible.

People always have a bit of a herd mentality.

Therefore, there are many reasons why "The Return of the Great Sage" became the first phenomenal animation work on Earth and raised the box office record of this category several times in one go.

That's why Luo Mo chose it instead of other anime movies.

The Great Sage is the most suitable existence to cause earth-shaking!

——Irreplaceable!

For Luo Mo, the release of "The Return of the Great Sage" is a psychological war with everyone.

He wants to be...the devil who sees through people's hearts!
Chapter completed!