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Chapter 1670 National Power

Oriental people are not design idiots. On the contrary, the unique oriental philosophy has nurtured many talents. Even in later generations, China's creative industries, such as architectural design, bridge design, and even clothing design, are not short of master-level figures. However, due to historical and basic issues, China is not as high as other designers. It can only rely on its own development to stand on a higher stage. They have paid more hard work than some so-called top masters, but in terms of status, they are not as good as them.

Now, the situation of the Western monopoly on luxury jewelry and creative industries has not yet emerged. China not only noticed the luxury jewelry industry early, but also invested funds to operate it. This is not only greater than that of the Western industry, let alone now, China not only has excellent raw materials for producing various luxury goods, but also the foundation for luxury goods.

China has a huge reputation. For hundreds of years, China has been synonymous with luxury. Porcelain, silk, and even tea from the East have always been sought after by the upper class. Not to mention hundreds of years ago, the royal family in Europe were proud of a piece of silk products from the East. When a piece of fine porcelain from the East is even worth the king to hold a grand dance party for them to show such an outstanding treasure.

When the West was pursuing an ordinary porcelain, they didn't know that the porcelain and silk they sought after were all exported items and exported items. It cannot be said that there were no fine products. Take porcelain as an example. Most of them were among the folk kilns, with very few fine products, and even fewer really exported abroad. Some genuine products were accidentally flowed into foreign countries. Even these so-called genuine products flowed into foreign countries are not very different from those specially supplied to governments and royal tribute kilns. Even ordinary products from tribute kilns are not much different from them, let alone the fine products specially supplied to royal families, and some rare treasures produced by kiln changes. These, even in China, can be called treasures, may fall into the eyes of Westerners, and they will feel that they are incredible miracles.

In addition to some tribute porcelain, there are fine silk products, beautiful Sichuan brocade, and Huzhou series of silks, which are basically for royal use. They are made of their own systems and do not even need to be cut. They are covered with a gorgeous piece of silk on their bodies, which is far more ingenious than those silks that have been scattered to Europe.

Even if they were backward in the Qing Dynasty, they made the European countries feel backward and poor, but porcelain and silk are still shocking, especially during the Opium War, the British and French discovered various fine silks and porcelain during the plunder, which was considered to have gained knowledge. By obtaining handicrafts through plunder, they always aroused the West's surprise. Those that were immersed in the designer's unique concepts and achieved the ultimate crafts from beginning to end, which made Westerners who did not have this tradition amazing, and the luxury of Eastern civilization has been deeply rooted in the hearts of the people.

No matter what, they would not have thought that the fine porcelain they had on hand was nothing but corner waste, and the fine products of folk songs and official kilns were not a little bit different. There were even some that were passed down from generation to generation, such as Jun porcelain, white porcelain, and even bone porcelain. Those fine products produced by the kiln changes in ancient official kilns were never considered in these magical craftsmanship in nature.

The reason why it is so smooth is due to the fact that China lagged behind from 1840 to the present, only more than half a century. The West has not yet completely completed the industrial revolution. There is no time for transformation in all aspects. China has developed rapidly and has not been completely destroyed in two wars. China is still in its initial era and has switched its docks. Countless new fabrics began to appear, new cotton cloth, printing and dyeing, and petrochemicals, etc., and China's fabrics have been innovated. The ready-to-wear has also formed a scale and industry early on due to Yang Yuanzhao's promotion.

China has the advantage of raw materials. These raw materials have become ready-made clothes under various sewing machines and machines. When satisfying the consumption of residents, it also consciously established a fashion capital. Most of these are port cities and the transportation industry is very developed. They can not only quickly deliver goods to all parts of China, but also quickly deliver these products to foreign countries.

Due to the industrial distribution, cities based on Dalian, Qingdao, Shanghai, Guangzhou and Bangkok have concentrated on strengthening the clothing manufacturing industry in China, and it was almost natural to form Fashion Week. At the beginning of the Fashion Week, it was just a few large enterprises and seasonal clothing launch conferences. With more and more companies, some large enterprises began to jointly release, turning the launch conference into a design concept for display and a window for displaying new products. It also attracted a large number of people's attention because of their excellent clothes, and eventually became a clothing week.

We have launched high-quality products that represent fashion, but it is hard to cook without rice. No matter how fashionable a master is, what kind of performance can a cloth that does not have enough expression? The fashionable clothing that I just thought about is mostly made of cotton, silk, or hemp. However, there are more materials in China. The basic fabric of cotton and linen wool was completed very early, and it went further in chemical additions. Under the chemical conditions of some clothes, the expression form and overall quality have been significantly improved.

The most important thing is that in this foreign clothing industry, there are still many studios composed of one or several designers. Facing a batch of or even a batch of clothing, colors, styles, cloths, and creativity in China, these suddenly flooded the world's fashion industry. The newly sprouted fashion capitals were defeated and could no longer reach the height of future generations.

Since this time, China has become synonymous with luxury goods. With the continuous strengthening of many operators, it has gradually become the focus of competition among beauty lovers in the world. Every fashion week has attracted a large number of celebrities and designers, even in the war stage, it is no exception.

These fashion weeks and fashion industries that emerged on the basis of China's light industry were not noticed by Yang Yuanzhao at the beginning of their development. After all, Yang Yuanzhao had to coordinate the overall situation of China and could not be limited to small places. What really attracted him was the gradual fermentation of the five major fashion weeks, especially the huge Shanghai Fashion Week, which even attracted more than 300 designers from various countries, and the arrival of some world celebrities, which was extremely rare in the war.

Luxury jewelry, this one has no consumption power in the war era, but it can slowly expand by relying on popularity. As long as you master some luxury jewelry, it is almost a robbery of money in the era of the end of the war, and its popularity and brand level will always be easy to establish at the beginning. When other brands are encircling land, when entering this industry, the funds and costs invested are definitely far above the present, and it may not be able to break through the numerous encirclements of the pioneers and eventually reach a very high level.

Yang Yuanzhao is also considered working in a team. In fact, whether it is a motorcycle team or a car team, it is a link of the brand. A team in the top racing races has an astronomical investment every year. It is really a drop in the bucket by relying on the prize money obtained by the competition. However, the world car dealers still have to enter one after another. Why? It is not just because of publicity. In order to establish a brand, these brands will consider withdrawing only when they can't really maintain it. However, as long as they have the opportunity, they will come in without hesitation, because based on the top league, it not only represents the power of their brand, but also represents subtle publicity. It is this that makes various automobiles and motorcycle competitions in the world in the future better and better.

In Yang Yuanzhao's memory, there is even a full set of promotion and advertising plans for the fleet from 2002 to 2015. These may not be a comprehensive advertising direction for luxury goods, but represent the entire process of brand cultivation. Taking this, by analogy, it will inevitably create more and more accurate plans. Not to mention, Yang Yuanzhao allocated special funds to deepen the power of Chinese brands in the entire industry, including clothes, shoes, socks, handicrafts, and even cars. What they created is not one or two brands, but a batch of luxury goods, a batch of luxury goods including food, clothing, housing and transportation, etc. Basically, every aspect of the life of a rich man can be taken care of.

This move was immediate. In this era, Yang Yuanzhao brought about the operation, hype, and brand maintenance methods of later generations. Made in China is just a unified term, fine China, infinite China, and it is also a brand. Formal these have made China's image and popularity rapidly increase in the world and never fall back.

In itself, China has considerable foundations in its unique fields, such as automobiles, stockings, silk and porcelain. These foreign countries have not learned the secrets, and they don’t even know how to make them. Traditional Chinese crafts represented by stockings, silk and porcelain, and modern crafts represented by automobiles, clothing, and electrical appliances. With a two-pronged approach, the effect was immediately achieved. They have become the targets of the rich again. Even in the war, restrictions were imposed on all aspects, but the rich people’s requirements for these things were simply higher.

China has grown rapidly in all aspects, and in some aspects, some have even improved new things. Because of China's high income, luxury goods can only be considered medium-class consumption. China's consumption system is developing in a deeper, higher and richer direction. China's vigorous promotion of luxury goods has not formed a luxury style in China, but has promoted the diversified development of demand. (~^~)
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