Chapter 67 Final Price
Liu Yuening asked carefully: "Dr. Lu, is your price too casual? Otherwise, let's think about it more!"
When she heard the number 888, she was really helpless.
Is it serious to say a number without market research, meeting discussion, or other people's opinions?
"I think this price is pretty good!"
Of course, Lu Fan knew that Donghuang Memory Stamp was a black technology, but if the price was set too high, it would affect the original intention of being an entrepreneur.
"Mr. Zheng, what do you think of the price?" Lu Fan looked at Zheng Wei.
Zheng Wei pondered for a moment and said, "Dr. Lu, the fourth generation memory sticks of several large memory vendors are currently priced at around 250 yuan, 16G is priced at around 500 yuan, and 32G is priced at around 1,000 yuan.
The performance of our first generation Donghuang memory stick is 1.3 to 1.5 times that of 32G, and the capacity is 500G. Although such a large capacity is generally not available to ordinary computers, they cannot be considered as not present!"
"So the price is 888 yuan, and this price is indeed a bit low. Once sold, it may cause turmoil in the memory stick market!"
Zheng Wei’s analysis is not without reason. After all, Donghuang memory sticks are almost black technology. It is impossible to sell at such a low price without causing turbulence in the memory stick price.
"Then Mr. Zheng, what do you think the price is appropriate?"
Lu Fan is not the kind of stubborn person, and the price was decided temporarily by him.
I didn't expect the casual price to be agreed.
If he really agrees, he has to consider it. Zheng Weishi is not suitable to sit in this position.
Zheng Wei smiled and said, "I think the price is the most suitable for 1,699 yuan. If you want to assemble a high-performance computer, the price is very cost-effective, and we can also suppress the price of high-end memory sticks.
After all, even if you load 4 128G memory sticks, the performance is barely the same as that of Donghuang memory sticks. However, the price of 4 128G memory sticks reaches 7,000 yuan. As long as you are not a fool, you know how to choose."
Zheng Wei’s meaning is very obvious. In the future, Donghuang Technology will take the high-end route and give up the low-end market, leaving it to domestic memory manufacturers to develop slowly.
Today's high-end memory market is basically occupied by foreign memory manufacturers, which is so expensive that it is so expensive.
At present, in the low-end memory field, China has the power to fight with foreign memory manufacturers, which is why the price has been reduced.
Zheng Wei's idea coincides with Lu Fan. He did not think about using low prices to seize the market. After all, this behavior is to attack the still very fragile memory manufacturers in China.
Lu Fan thought for a while and said, "Although the price of 1,699 yuan is indeed very attractive, if I expected it, if it is sold at this price, I am afraid that the sales volume in a month will not reach 20,000 orders per month. At that time, the production line will also be idle.
So, my idea is this. The brand of Donghuang Memory Stick remains unchanged, but its category is increased. At present, this memory stick is planned to be named the second generation of the God of War series. Since there is the second generation of the God of War, then there will naturally be the first generation of the God of War!"
Lu Fan continued: "So, I plan to reduce the capacity of 500G to 150G, and the performance will be reduced by about 0.5 times, but the price can be reduced to 888 yuan, giving customers more choices, increasing our sales volume, and establishing our brand is simply a three-killing victory."
As for some people, why not internationally standardize the capacity of memory sticks, for example, 128G, after passing, it will be 256G, and there is no 150G at all, let alone 500G.
Lu Fan’s inner monologue: Why do I use foreign standards? I name the memory stick I produce myself. If I like to buy it, don’t buy it, get out if I don’t buy it!
Zheng Wei thought about it for a while and felt that what Mr. Lu said made sense.
In this era, almost every household has computers. Generally, when computers are available, no one will think of buying new computers or replacing new hardware.
Even if you need to replace the hardware, most people will choose cheap ones and use them by themselves.
Only a small number of computer enthusiasts who are not short of money will spend a lot of money to buy the best accessories and assemble the most luxurious computers.
Zheng Wei nodded and said in admiration: "Dong Lu, Donghuang memory sticks are classified into several series. This is indeed a way to increase sales. So we will price the first generation of the God of War series at 888 yuan and the second generation at 1,699 yuan!"
Lu Fan inserted the memory stick into the experiment slot, and a blue light suddenly emerged from the purple pattern of the memory stick, forming the shape of a dragon, which is why it is called Panlong.
It can be said that in terms of appearance, the God of War series memory sticks beat almost all current memory sticks.
"If mass production is made, how much is the cost of the God of War series memory stick?" Lu Fan asked.
Liu Yuening looked at her brother-in-law speechlessly, and didn't even know the production cost, so she actually set the price down.
Do you think you are playing games!
Zheng Wei didn't think so much and replied directly: "The sample cost in Lu Dong's hand is 450 yuan, of which the memory particles are found for Zixin International OEM, and the OEM fee is 270 yuan.
If it is the first generation of the War God series, I am confident that the cost can be controlled within 300 yuan. If the second generation of mass production is produced, the cost price can be controlled within 400 yuan."
The cost of a memory stick is 400 yuan, the price is 1,699 yuan, but the net profit is as high as 1,300 yuan. I have to say that the profit is nearly four times. If you say it, it will probably be scary.
Lu Fan continued to play with this black technology memory stick that would bring him huge wealth in the future. The expression on his face was unmoved at all. He looked at Zheng Wei and continued to ask: "At present, I plan to sell it online. Does the company originally have sales channels?"
In fact, Donghuang Animal Husbandry and Donghuang Fisheries have registered direct stores on Taobao and JD.com, and their sales have always been very good.
It is about 100,000 orders per month, so there is still a lot of popularity on the Internet.
Zheng Wei replied: "The company currently has stores on JD.com and Taobao, and it is also selling items such as Blue Shield USB flash drives, LCD monitors and Blue Shield memory sticks. Originally, there were only more than 2,000 orders a month.
Because of the 50% discount on inventory clearance, the total sales of more than 10,000 orders this month were sold, with sales of more than 2 million, but there was basically no profit to say."
Lu Fan frowned and asked, "Didn't I ask you to clear the company's products? Why are they still selling them?"
Zheng Wei explained: "Because Donghuang memory sticks have not been produced yet, a batch of them are sold online at low prices to attract some popularity and not leave the store vacant."
“How much inventory is there!”
"There are probably more than 10,000 pieces in stock."
Lu Fan said: "Then continue to sell for two days. After two days, the products that cannot be sold out will be given to employees as company benefits. Starting today, all our efforts will be concentrated to produce the God of War series.
By then, all the items in the shop will be removed from the shelves, and only the Donghuang God of War series memory sticks will be sold, and the memory sticks of the laptop model will also be included."
Zheng Wei nodded and said, "Mr. Lu, I'll do it now!"
Chapter completed!