Chapter 27 Analyzing the Pros and Cons
"Haha, nothing, I think you are cute enough. They were sold and counted their money."
Qin Mu said with a smile. Qin Mu didn't want to say anything, but thinking about it, he was the son-in-law of the Mu family. He had been eating and drinking for five years at the Mu family. Although the Mu family was not very nice to him, he did not deliberately abuse him. He couldn't see the Mu family suffer such a big loss, otherwise Qin Mu would feel a little despised.
"Sister Qin, we can't understand what you said. What does 'We were sold and we still count the money for them'? I think there is no problem in cooperating with the Xu family in Jinling."
An old manager stood up and asked, "Although you are the son-in-law of the Mu family, you can't talk nonsense. When it comes to doing business, no one has been in the mall for decades, except for you, the son-in-law Qin. Is it better to have a knowledge of you, a baby who has never done business?"
"Yes, Mr. Qin, you want to make it clear to us today. I, Lao Mu, have been working in the mall for decades, and I haven't seen any problems here. You can tell?"
A manager in his fifties looked at Qin Mu unfaithfully and said, "When writing poetry and music, I am not as good as this Qin son-in-law. When doing business, I am confident that I have eaten more salt than he has eaten."
"Qin Mu, please explain it to everyone, explain it."
Mu Shangye also looked at Qin Mu with a calm face and said, Mu Shangye regretted letting Qin Mu participate in the discussion. It seems that the good things will make everyone feel bad.
"Uncle San, everyone is in charge of things. Maybe in your eyes, I am just a son-in-law of the Mu family who is not out of the gate and never gets through the second gate. But in my opinion, my Mu family is unique and no one can replace it. Different perspectives of looking at the problem, and the conclusions we get are different. Just like doing business, you may only see the benefits of this, but you do not see the hidden risks here."
Qin Mu said jokingly that in his previous life, when Qin Mu was studying, he often made reviews in front of the whole class in the class. Facing the angrily staring at his eyes of dozens of people, Qin Mu was not at all nervous.
"Oh, you tell me, what are the hidden risks here? We haven't seen it?"
Qin Mu had something in his words, so Mu Shangye could naturally hear it. He couldn't help but flash a strange look on his face, so he looked at Qin Mu and asked.
"How much does the Xu family in Jinling give to our Mu family?" Qin Mu asked without saying a word.
"40%." Mu Shangye said.
"40% of the dry stocks. 40% of them," Qin Mu stomped a few steps and sneered: "If it were me, I would have considered it carefully."
"But Uncle San, everyone in charge." Qin Mu Yufeng turned around and said, "Have you ever thought about why their Xu family should offer you such generous conditions? You are in two joint ventures, and all the funds are basically paid by the Xu family. You account for 40% of the dry shares, and their Xu family accounts for 60%, which means that you have nothing to pay, and just account for 40% of the dry shares. Didn't the Xu family lose a lot?"
"Who said we didn't give up anything? We have 60% of the current cloth business in our Mu family." A manager interrupted.
"Then do you think the Mu family's share is worth almost any share after the two companies' joint ventures." Qin Mu asked.
"It should be 20%?"
The manager said with some uncertainty. After all, the manager is clear about it. If you really count it, less than 20% will come.
"It should be 20%? So, less than 20% have been achieved. Why should the Xu family give 40% of the shares? Are the Xu family stupid?" Qin Mu said sarcastically.
"This shows that the Xu family is very sincere in cooperating with us." said a manager.
"I am sincere in cooperation with us, right? If you were from the Xu family, would you do such a loss-making business? As a businessman, what is the most important thing? It is profit, no profit, no matter how early you don't have any profit, who are you talking about? We are talking about businessmen. If the Xu family has no intentions, will they give us more than 20% of our stocks in vain? You must know that once the markets in the north and the capital are opened, these 20% of our stocks are a lot of money. Who would think that they have too much money these days?"
Qin Mu said that although Qin Mu studied Chinese when he was in college in his previous life, in that era, such as TV, the Internet, the news, and the shopping malls, I have never done anything, but I have watched a lot of people, I have never eaten pork, and have I watched a pig run yet?
"did you mean?"
Mu Shangye frowned and asked. Mu Shangye, who had calmed down now, also felt something was wrong. The conditions given by the Xu family were too generous, but Mu Shangye couldn't figure out what the problem was.
"How to say it, in fact, there are only two situations in such a joint venture. First, of course it sounds nice, it is said that everyone makes money. It is good to have such a selfless mentality. I believe the Xu family is also so generous and gave 40% of their shares to such a Mu family. Is there any place in the Xu family that asks our Mu family?" Qin Mu asked calmly.
"The Xu family in Jinling is very rich and has great business. There is no place to rely on ours." Mu Shangye thought for a while and said.
"This is strange. There is no need to rely on our place. The Xu family gives us so many stakes, so there is only another possibility." Qin Mu said.
"Another possibility?"
Mu Shangye asked, Qin Mu's words aroused his deep thoughts. He has also been in the mall for a long time and knew that there is no love for no reason in the mall.
"Another possibility is that the joint venture is actually just the surface, but in fact it is playing the merger game." Qin Mu said.
"Annexation?" Mu Shangye frowned.
"We have considered the problem you mentioned, but we haven't found the crux of it. The Xu family has given so many stocks. Even if we don't do anything, we have 40% of the profit share every year. I have discussed it repeatedly with the third master, but I have not found any problem."
The butler Wu San said in confusion that in fact, the matter of joint venture with the Xu family in Jinling was discussed by several people in charge of the Mu family, and they all felt that there was no problem, so the third master of the Mu family summoned the managers to decide together.
"Butler Wu, how did we allocate resources after we merged with the Xu family in Jinling? Oh, to put it simply, how do we divide the labor and cooperate with each other?" Qin Mu did not reply directly, but asked Wu San instead.
"After the joint venture, our Mu family is responsible for the production and processing of fabrics, and the Xu family in Jinling is responsible for the transportation and sales." said Wu San, the butler.
"Haha, you are being fooled but you still don't know it. I'm afraid you are cheated and sold by the Xu family, but you are still having fun."
Qin Mu said with a smile that there is a rare opportunity to show off in front of the Mu family. Of course, Qin Mu would not let it go, otherwise how could he show the importance of his son-in-law?
"What do you mean?"
Mu Shangye said angrily, Qin Mu was too presumptuous, who was sitting here who was not his elder, and he actually spoke like this, and did he understand etiquette.
"Uncle San, what do you think is the most important thing in business?"
“Integrity, funding.”
Mu Shangye replied without hesitation that only those who have done long-term business know the importance of integrity and operating funds in this mall.
"Integrity, funds are of course very important. I was not asking this. I asked, what is the most important part of doing business, or what is the most important department?" Qin Mu asked.
"What do you mean to be business?" Mu Shangye seemed to think of something, his face turned pale, and he asked at Qin Mu.
The third master of the Mu family is indeed very talented. There is no marketing theory at all in this era. All stores are still spontaneous sales models, let alone marketing. Sales have always been an unattended part. This third master of the Mu family does not have Qin Mu's profound theoretical knowledge, so it is not easy to think of this point.
"good."
Qin Mu shouted: "It is business, which is what we often call sales. Uncle San, you may not understand the power of this marketing method. To put it more exaggeratedly, as long as there is a good sales team, it is even a piece of shit in the thatched cottage. After packaging, I can sell it."
"Haha..." Some managers couldn't help laughing when they heard Qin Mu's words. This aunt Qin's words were really funny.
"You continue."
After glaring at the smiles of the manager, Mu looked at Qin Mu with interest and said, it seemed that he really underestimated Qin Mu. This kid seemed to be a business material. If his answer satisfies him, Mu Shangye planned to let him go out for business.
"Leaving the management rights to the Xu family? That is equivalent to teaching our own life to others. These days, I have also learned about some fabric business in Mu Mansion. Our Mu family has been working hard in Jiangnan for decades. It can be said that we have many marketing networks throughout Jiangnan. Our Mu family is now the largest fabric dealer in Jiangnan."
"I don't know what the Xu family in Jinling does, but from the fact that they asked us to jointly operate the fabric business, we can see that they should also be in the fabric business. Jinling is also in Jiangnan. However, as far as I know, our three major fabric merchants in Jiangnan do not have the surname Xu. The Xu family has such strong funds, but they are not the three major fabric merchants in Jiangnan. What does this mean..."
"What does this mean?" a manager asked anxiously.
"This shows that although the Xu family in Jinling is rich, it is far inferior to us on the marketing network. If we cooperate with the Xu family in this way of distribution and the Xu family has the right to manage, we can legitimately use our Mu family's resources to expand our strength, or even replace it."
By then, once the Xu family in Jinling wants to cancel the joint venture, our Mu family’s marketing network will be abandoned. It will be difficult to make a comeback at that time. It is either I scare you. The strategy of this joint venture is to cut off your own hands and eliminate your own martial arts, and you can only give people a share of it!”
Qin Mu analyzed it for a long time and found that the last paragraph was the focus and the point.
Chapter completed!