Chapter 649 Doing Business Down-to-earth
Lin Johnson walked into Honda Marysville Factory, and Honda Soichiro introduced him directly as much as possible, which made him feel flattered.`
"We recruited more than 35oo workers for this factory. The labor costs in the United States are high, so we used as much robot production lines as possible instead of manual labor." Soichiro Honda said.
"It's very advanced!" Lin Johnson said. After entering the workshop, he saw a lot of automation equipment. There were very few front-line workers. This level was much higher than that in China. Lin Johnson Johnson's enterprises. Honda can purchase the world's most advanced production lines and the most advanced manufacturing technology. Japanese and German machinery manufacturers also follow the tradition of selling only the best manufacturing equipment to their own enterprises. If outsiders want to buy it, they can only buy low-grade equipment. Naturally, the products made by such equipment are not as good as others.
Through conversation, Lin Johnson learned that the average monthly salary of this group of workers in Honda is at the level of 4 ooo US dollars. In the US automobile industry, it is naturally lower than that of the three giants, but in northern regions like Ohio, it is not considered low wages, and it is considered to be higher in normal levels.
Georgia is a southern province in the United States, with low salary. Lin Johnson's average monthly salary for car factory workers is around 35oo US dollars. It is considered good in the under-reached areas in the south. It also has a relatively stable job in automobile companies and is also an attractive position.
The annual output of the Honda factory can reach 150,000 vehicles, and it has been planned to be built for more than two years. It was just put into production at the beginning of this year. Lin Johnson saw that there were many Japanese employees and engineers in the workshop, providing guidance to American employees.
"Does these front-line workers have no experience in car production?" Lin Qiangsheng asked in confusion.`
He was a little strange. The American automobile manufacturing industry is naturally full of front-line workers with work experience. European auto manufacturers such as Volkswagen also recruit experienced personnel, while these workers at the Honda factory look very unfamiliar and not familiar.
Honda Hijiro said: "Yes, in order to meet Honda's needs, we have not recruited experienced workers, those employees have been shaped and it is difficult to change!
And these employees have never done any work in the car factory before. They are just blank sheets of paper, and we can better describe the future of Honda on the blank sheet of paper!”
Lin Johnson looked at the employees on the production line. There were many Japanese, but white and black people were still the most. It seems that Honda's factories did not treat workers' racial differences. Japanese companies usually take careful approaches to avoid trouble when dealing with American social issues.
He looked at Honda and his son and said, "It takes a longer time to train workers, but such workers are more loyal to the company! Honda's method is very effective. I want to learn from you. Inexperienced fresh employees are not only easy to manage, but also will not bring many bad habits in American automobile factories. It can also avoid the penetration of the American Auto Workers Federation. It kills a lot of money, which is good!"
Soichiro Honda nodded and said, "We are an outside company. It is particularly difficult to start a business on this land of the United States, so be careful everywhere!"
Honda Bojun said to Lin Johnson: "We have given American workers enough respect, won their favor, and avoided many unnecessary problems!" He pointed out that he had also heard of the employment conflicts in Lin Johnson's automobile factory. It is extremely important for their father and son to come to the US market. There is no need to cause ups and downs for irrelevant things. They also do not understand Lin Johnson's approach.`
Lin Johnson nodded helplessly. He used to underestimate the influence of the public opinion of the black American issue in the United States. He chose to build a factory in the southern United States to only consider the cost issue. However, he did not expect that other troubles would be waiting for him. Now he is considering whether to build another factory in Ohio, and the environment here looks good.
As he continued to visit, he knew better about Honda's American factory. The Japanese brought in advanced management technology, which is what the United States wanted. The management methods of the three major automobile giants were backward, and the production and sales of automobiles were severely impacted by Japanese automakers, and their market share hit new lows.
Americans are very curious about Japanese auto companies. Why can they defeat the three major American auto giants so easily? What's the secret? Why don't you just let these Japanese companies invest in the United States and Americans can steal the trick.
Honda Tojiro introduced to Lin Johnson. He said in detail that Honda's American factory was established. Mr. Honda also stood aside and added some of his ideas. They did not hide anything from Lin Johnson and treated him completely as VIPs.
Lin Johnson learned that Honda signed long-term cooperation agreements with 27 local auto parts manufacturers in the United States when it was still preparing, and it is still adding partners.
The "local procurement, local sales" business method has allowed Honda to enjoy many preferential measures and save a lot of costs, and has also won the favor of the American media and the public.
Honda's reputation is much better than that of Lin Johnson-owned automobile factories, which use a large number of automobile parts from China. It is still the honeymoon period of China and the United States. If production capacity is expanded in the future, it is not guaranteed that the US government will take any measures. After all, automobiles and electronics are the lifeblood of the United States and are pillar industries. The United States cannot always allow foreign dumping. The front door will refuse tigers and the back door will not last long.
Local production and local sales strategy are also adopted by most automobile companies. General Motors has long implemented this strategy, building factories in Germany and Spain and convening franchise suppliers. If you want to turn your company into an international large company, it is impossible for you to always rely on import, assembly and production of spare parts, and no country is that stupid!
Lin Johnson's industry encountered a serious bottleneck and lacked international talents, which became the biggest obstacle for him to expand his scale overseas!
"We are looking for strategic partners who can cooperate for a long time, attach importance to the production methods of spare parts suppliers, and continuously improve the quality of parts to enable Honda to produce better cars, allow spare parts manufacturers to participate in the design of the vehicle model and directly put forward opinions.
At the same time, we have also established an assessment system. It is not easy to transplant a set of Honda's rules and regulations to the United States. The factory is still in the running-in stage!" Honda Tojiro and Lin Johnson introduced.
Lin Johnson suddenly asked Honda Soichiro curiously: "Mr. Honda, have you considered opening a factory in China?"
Soichiro Honda was stunned for a moment, thought for a while before saying apologetically: "Sorry, Lin Sang, China's automobile market is still weak, and Honda Motor Company has no idea to enter yet, but our motorcycle industry has already jointly produced motorcycles with a local military-industrial enterprise in China."
The old man could never remember the name of the Chinese company, and Honda Bojun reminded him: "Chongqing Jialing Motorcycle Factory!"
"Yes, Jialing!" Honda Soichiro nodded and said.
Lin Johnson nodded and said, "Yes, I know this too. In 1982, Jialing and Honda jointly ventured, and imported Honda's products from the whole machine parts for assembly and sales. It's good!"
Honda Soichiro heard the words of the young man that he was insincere, and Honda Tojiro and Honda Hirokun looked at each other.
Honda Hijiro looked at his father, and then tentatively said to Lin Johnson: "China's automobile market has just started. We don't know much about this aspect. Whether to have a joint venture needs to be conducted through detailed argumentation and investigation, but China's motorcycle market is very large, and we can cooperate in this aspect!"
Lin Johnson smiled and said, "Okay, I also have the plan to build a motorcycle factory. I plan to introduce a complete set of technologies for a 125-displacement and a 25o-displacement motorcycle. I wonder if Honda is interested?"
Honda Hijiro looked at his father, nodded slightly when he saw the old man, and then said, "Of course we have no problem. We just cooperated with Jialing, and we have invested a lot of money and equipment in this company, and we still have time!
This military factory also has great expectations for its products. If another motorcycle factory is established in a short period of time, it will inevitably form a direct competition between the two Honda brands. We also need to consider the feelings of the Chinese government!"
Lin Qiangsheng waved his hand and said, "You don't have to think about this. I don't plan to continue using Honda's brand. I just want to introduce technology and equipment!"
This time, the Honda and his son were both surprised. They didn't expect that Lin Johnson had such great ambitions and wanted to introduce Honda's own brand! (To be continued.)
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Chapter completed!