Chapter 646 The eldest son of the Honda family
Compared with the full-size V8 engine models of other luxury car manufacturers, the passenger compartment of the Lexus ls400 is also quieter. Data given by the factory shows that when cruised at 100km/h, the indoor noise is only 58 decibels, and the general indoor speech is 40-60 decibels, and 0-20 decibels are very quiet, almost impossible to feel. 20-40 decibels are quiet, just like a soft whisper, 40-60 decibels, the level of ordinary indoor conversation, so this car is quite quiet.
At the same time, the ls400 has good extreme speed and acceleration, with extremely low resistance coefficient, with a CD value of only 0.29, and the resistance coefficient of the top Mercedes-Benz models in the later generations was 0.4cd. The resistance coefficient of mainstream models in the automobile market in the mid-1980s was above 0.4cd. The sedan that broke through 0.3cd is simply a freak, while the Audi 100 model has just reached 0.3cd, and the Citroen DS is 0.36cd.
The battle to reduce the drag coefficient has always been the focus of competition among auto manufacturers. Smaller wind resistance not only reduces the drag of the vehicle during its travel, but also reduces noise and vibration. More importantly, it can further improve fuel efficiency and reduce pollutant emissions. Data shows that for every 0.04 reduction in the drag coefficient, it can reduce fuel consumption by 0.5 liters and reduce carbon dioxide emissions by 130 km/h at cruising speeds of 130 km/h. This is too attractive and important for auto manufacturers!
The factory's Xuancheng, the average fuel consumption of the Lexus ls400 model is only 12.6 liters per 100 kilometers. Please note that this is a 4.0l engine!
This data was released, which shocked a group of American consumers. In the car industry, this is also a high-power engine. Although the factory's evaluation data cannot be regarded as reliable data, people still believe that the manufacturer has a basis. Their testers must have run out of this data before it can be published!
This proves that the engine of this car has good fuel economy and is also very fuel-efficient. Americans cannot do without cars. Naturally, they are very concerned about oil prices!
At the same time, although the power performance of the Lexus ls400 is the same as that of its competitors, its fuel consumption is lower, avoiding the hassle of paying additional high fuel consumption tax in the United States. At the same time, this car adopts electronic fuel injection system and valve timing technology. Both aspects make the fuel economy of the ls400 very considerable. In the face of increasingly severe American automobile emission standards and European emission standards, these rules can be easily faced, increasing the brand's reputation and influence!
In addition, the ls400 is also the first of the full-size luxury cars to be equipped with an electric four-way adjustable steering wheel, airbags for the whole vehicle, an electric adjustable seat belt, and an electric rearview mirror. At the same time, all electric control equipment supports position memory function.
All the cars are made of California walnut, paired with genuine leather fabrics provided by the famous British store onnollyleather, as well as a holographic projection instrument panel, and optional midway audio system. If not optional, Dongxing's own brand audio system, hands-free car phone system, etc.
In terms of configuration and technology, the Lexus ls400 has more than 300 innovations, which can even be said to be completely beyond the level of contemporary luxury cars. Some of them are equipped, such as air suspension systems. Other car manufacturers will not start to be widely equipped until ten years later, and the maximum guarantee of durability for long-term use.
The Lexus ls400 can be called a masterpiece of engineering. As the most complex and advanced luxury model of electronic systems in the contemporary era, the first generation of Lexus ls400 also has the highest level of reliability and durability in the history of the automobile, breaking the style habit of the more complex and precise models, the higher the failure rate.
Lin Johnson was visiting casually at the auto show, dressing himself up as an ordinary tourist, wearing a small hat holding a camera in his hand, and a backpack slapped on his shoulder. He took pictures when he had a car and took notes. Not only did he take pictures of the car, but the scene on the booth was also the focus of his photo, but he really looked like a visitor.
He walked to the Honda auto show site again. Japanese manufacturers are the most glorious among the world's auto dealers, and naturally the exhibition organizers are also the best. Honda's exhibition area has reached 1,000 square meters. Japanese auto dealers are the main participants in major auto shows. They have rich models, mainly concentrated in mid-range cars and compact cars.
The local American car dealers are just as bad as they are. The wide American mid-to-high-end cars are still their main models. During this period, even European car dealers could not compare with Japanese car companies. There were not many models suitable for ordinary users. The Volkswagen Golf, Santana and others that could be used were not very popular among Americans.
Compared with these car dealers with decades or even hundreds of years of history, China's car brands are quite weak and the models they bring are pitifully few. In recent years, Lin Johnson has been insisting on selling several brands to the United States and will definitely come to participate in the exhibition every auto show, in order to maintain the continuity of brand promotion and to maintain the display of models from China to foreigners.
However, due to production issues in recent years, new models have not been developed, such as Binqi's Volkswagen's Jetta, Passat, Xingtai's Daewoo Blue Sky and AV Qianlima, which are still the same and have no new ideas.
Lin Johnson observed Japan's model system, and wanted to improve his brand line and develop into a full range of vehicles such as high, medium and low, compact, and travel. In the next step, he plans to use its huge production plant to increase production capacity after acquiring the amc, while also planning to choose a place to build a large factory in three states: California, Virginia or North Carolina. Although California is chosen because of the large number of Chinese people, the high tax revenue of this state is also well-known. It is located in the west, not a traditional industrial area of American automobiles. The labor cost will be lower in North Carolina near the southern part of the United States. Virginia has concentrated many American arms companies and government departments. Many of the world's top 500 companies have invested in this state. The economic environment is good, but the labor cost is also high.
Lin Johnson would never go to Detroit, where there is a strong American Auto Workers Federation and there are many black people!
Previously, he set up a factory in Georgia. Due to the recruitment of many Chinese and Chinese employees, it soon attracted protests from local people and protests broke out. The most intense reaction was the black people. They protested against the discrimination policy of Lin Johnson's automobile factory. Soon, due to the intervention of local media, they developed in an uncontrollable direction. Even black employees and some white workers in the automobile factory went on strike to participate in the protest. American media reported this incident, causing a little trouble to Lin Johnson and a lot of losses to his automobile factory.
Due to these pressures, the production capacity of this factory has not been increased. Even people working in the workshop are not at peace, especially Chinese people who are attacked on the way to and from get off work, and their personal safety cannot be guaranteed!
The southern part of the United States is the base camp of black people, and their population proportion even exceeds 40%. In this era, public opinion tended to them, especially after the large-scale recruitment of black people by three auto industry giants in Detroit, many people became even more intense. They originally thought that Lin Johnson's automobile factory would recruit local black people on a large scale, but their good wishes were disrupted by the Chinese who suddenly came inexplicably. The factory recruited these people who were not related to the local area on a large scale, excluding most of the local people, which made many people angry.
Before, Lin Johnson thought about this employment matter too simply. He didn't want to be like Volkswagen's first factory in the United States. Because of poor management of racial issues and the management's arrogant discrimination against blacks, it triggered a large-scale strike wave, which had a bad impact on Volkswagen's image in the United States. In the 1980s, the sales of Volkswagen models in the United States were frustrated, so they finally closed the West Virginia factory in 1987, and the equipment of this factory was transported to China's FAW Volkswagen.
Lin Johnson-Cheng-Cheng has a relatively mild attitude towards workers in several factories invested in the southern United States, but not recruiting local black people is regarded as the biggest discrimination, and has also been criticized by protests and public opinion. He has to change some policies and increase the number of black workers, which is 30% similar to the local black population!
The reason why I came to see Honda's booth was that this Japanese car company was relatively successful in the United States and solved the employment problem very well. When he was thinking of finding a Japanese manufacturer representative to inquire about the situation, a voice suddenly came from behind him.
"Ano, is it Mr. Johnson Lin from Dongxing Group?" It is a Japanese English that makes people feel uncomfortable.
When Lin Qiang-sheng turned around, he saw a middle-aged man wearing glasses standing in front of him, about forty years old.
He was stunned for a moment. The middle-aged man was obviously a Japanese man. He was also wearing a gray uniform from the Honda factory. Honda's senior management staff were all wearing this uniform. Lin Johnson and Johnson knew some of the characteristics of the factory.
He nodded and said in confusion: "I've dressed like this, can you even recognize me, are you?"
Lin Johnson looked at the middle-aged man and wondered that he actually knew him.
The middle-aged Japanese looked at Lin Johnson's eyes lit up, as if he had reconfirmed it. He just now discovered this person. The Honda family was very familiar with Lin Johnson, and he also recognized him immediately!
He suddenly bowed to Lin Johnson and said, "It's indeed Mr. Lin Johnson. My name is Honda Tojiro. It's very honored to see you!"
Lin Qiang-Cheng-Cheng thought about it, but he still didn't remember who this person was. However, the middle-aged man's surname was Honda. He asked directly: "What is your relationship with Mr. Honda?"
Honda Hijiro immediately nodded with a serious look on his face and said, "That's my father, I'm the eldest son of the Honda family!"
Lin Qiangsheng said oh, looked up and down at Honda Hijiro. He was of medium size, and he could tell that he was also a handsome guy when he was young.
This is the first time he heard that Soichiro Honda had an eldest son. It turned out that he always thought there was only one Honda Hirotsuki who founded the "Infinite" modified car brand.
He smiled and nodded, thinking about finding someone from Honda to inquire. The person in front of him was so good. Lin Johnson smiled and said, "I am very happy to see you! I heard that Honda Technologies started construction in Ohio factory. Congratulations, you are the first Japanese car company to enter the United States, right?"
Although Honda Hijiro's English is not good, there is still no problem. He nodded and said, "Yes, we are the first Japanese car company to enter the United States!"
Lin Johnson laughed and said, "Oh, I heard that your production is going well. Can you tell me about your management methods and employment situation? There is no need to hide these. If you don't tell me, I can also ask someone to consult!"
Honda Hijiro also smiled and said, "Of course, there is nothing to hide from you. But after I finished speaking, I have a reluctant request. Please Mr. Lin must agree to me!"
Lin Qiangsheng frowned suddenly and asked with a serious expression: "You'd better tell me what kind of request it is, I'll think about it!"
Honda Tojiro bowed to Lin Johnson again, and said sincerely, "We both have always sued for the ownership of the trademark rights of the 'Sanxianyin'. Your trademark is very similar to our Honda's H-shaped logo. I ask you to transfer this trademark patent to Honda K-yan, please!"
Chapter completed!