Chapter 591: Bincheng Electric Meter Instrument Factory Camera Branch
Soon after, the city issued a formal notice to the camera branch of Bincheng Electric Meter Instrument Factory and Bincheng Camera Factory. The two companies will form a new joint-stock joint venture with Dongxing Group, and the new company is controlled by Dongxing Group.
Binqi, Harbin Automobile and Dongxing Group are both joint ventures and cooperative relationships. The two automobile companies have achieved rapid development in the past two years. It is not that they do not want to produce more cars, but that the State Planning Commission does not allow it. The superior departments are afraid that the liberalization of automobile production will affect the operation of the social economy!
The more money you make in the production of cars, the production of cars is really profitable, and the annual turnover is often over 10 billion. Only by entering this industry can you understand that the automobile industry is more profitable than printing money!
In the past two years, the country has gradually relaxed the production of enterprises' automobiles, and automobile prices have also risen in the past two years. With the increase in national prices, especially after the assembly and offline of Poussan DK last year, the price was sold to 350,000 yuan, which once became a miracle in the automobile market!
This price was decided by the Shanghai Price Department and SAIC. Perhaps they think that all the spare parts of Santana are from Germany and are cited by German models. They are advanced in technology and are world-leading. The price of 350,000 yuan is not expensive. According to the popularity of the domestic automobile market in recent years, SAIC's leaders are also looking forward to the market to welcome their models. Conservatively, Poussan will sell well for at least a few years!
But the result was that Poussan did not sell one within a month after its launch. There were many people watching the fun, but no one paid for it. The lively scene before production formed a sharp contrast with the neglect of the market after production, which confused the leaders of SAIC.
In the end, the municipal government couldn't stand it, so it purchased two cars, which made SAIC save some face.
After some research and analysis, the leaders of SAIC all believed that their Poussan was a good car, after all, it was the technology of the Germans. The parts were also from Germany, so how could they not be sold? The only reason is that the price is high!
So, Poussan had to slowly lower the price one month after launching it, and SAIC was still a little unwilling to accept it. First, it dropped to 320,000 yuan per unit, but seeing that the market reaction was still cold, then they lowered the price to 300,000 yuan, 280,000 yuan, and 250,000 yuan in the end, and the market recognized it. So Poussan's sales performance gradually improved. After all, it was technology from Germany, and Chinese people still recognized foreigners.
The person in charge of SAIC also understood that the market will not pay for their high prices. A6 and Reich luxury version occupy the high-end car market for around 300,000 yuan, with a6 and Reich luxury version occupying the high-end car market. There are three mid-range brands for about 242,250,000 yuan, Passat, Accord, and Camry to choose from. About 161,180,000 yuan and Jetta can meet the needs of a large number of consumers. 110,000 to 140,000 yuan is the world of Daewoo Blue Sky, and Yueda Qianlima is less than 100,000 yuan.
In recent years, many new car brands have emerged in the domestic automobile market, with novel styles and reasonable prices. In particular, Binqi and Harbin Automobile Group have also held many promotional activities at the request of Lin Johnson. Moreover, the after-sales service of the two automobile companies is in place, with 3S stores and car repair points spread throughout major cities across the country. Consumers have more choices, which is not the case that a good car in China was difficult to find four or five years ago!
The leaders of SAIC did not expect that they had worked hard and took five years to negotiate the introduction project, and the model was outdated after the car was launched. This made Qiu Ke and others very confused and did not understand why China's automobile industry was changed overnight. To this day, China's sedan production level seems to have undergone earth-shaking changes. 1984 is no longer 78. 1979 was that time. 1979 was actually behind their peers. They have already strode forward, and SAIC has just begun!
Dongxing Group, Binqi and Harbin Automobile. These foreign-invested or joint ventures have brought a lot of financial resources to the province. The leading cadres in the province all believe that this is closely related to the introduction of foreign-invested enterprises!
With such a good precedent, the Bincheng Municipal Government has the intention to implement a joint venture in the camera industry to make this industry bigger and stronger, and they are also looking for introductions.
In history, Bincheng introduced Japanese Sima camera technology. During the same period, Haiou Camera Factory introduced Japan Minolta-300 production line, Phoenix Camera introduced Yasika-3 production line, and Zhujiang Camera introduced Pantex K1000 camera production line. You can tell that they are all Japanese brands and third-rate products. Japanese people will not bring out good things to the Chinese. This seems to be doomed to the end of many domestic camera brands in the future!
After Lin Johnson said that he had established a joint venture with camera joint-stock enterprise, the municipal government was of course very welcomed. The only thing to worry about is that Dongxing Group seems to have never been involved in the camera field, but electronics should be closer to cameras, and the city leaders are still very welcome to this cooperation.
After a joint venture with two camera factories, Lin Johnson is preparing to invest 10 million US dollars, equivalent to a huge amount of RMB 60 million, to build a new factory in the economic development zone and introduce Japanese technology and equipment. As the first factory established in the Economic Development Zone, it will give a good start to industrial enterprises at all levels in the provincial capital. This idea has also been recognized and praised by Mayor Miyamoto and other leaders of the municipal party committee and government.
As a backbone enterprise in the city, Dongxing Group is able to support the city's economic development at this moment, which undoubtedly won favorable impressions in the hearts of provincial and municipal government leaders!
On January 27, Wang Guangmei and his party from the Provincial Planning Commission, Lin Qiang-Join and Tian Jianpeng and other senior executives of Dongxing Group came to the meter instrument factory and visited the production workshop of the company's camera branch.
After the two sides met, Lin Qiang-Cheng-Cheng was very enthusiastic. After all, these people in front of him have made a lot of efforts and contributions to the development of Bincheng's camera industry.
But Director Song Hui and others were more reserved. He shook hands with Lin Johnson and said, "Welcome to our camera branch to visit and inspect!"
Lin Qiangsheng smiled and said, "It's not just an investigation, we may also work together in the future!"
Song Hui squeezed out a smile and gave it aside absent-mindedly. Obviously, he didn't want to have more contact with Lin Qiangsheng.
He shook hands with several other people. The factory committee secretary was in his sixties. He had no objection to Lin Johnson and was about to retire soon. He just wanted to stand in the last shift.
Lin Qiangsheng saw that a red welcome banner had been hung above the front door of the camera factory building. After seeing this relatively new white three-story building, he was still very satisfied and said to Song Hui with a smile: "Director Song, we have never met before, nor have we ever had a common relationship, but I am very familiar with Zhao Hongbo from the camera factory and know your peacock license plate camera. To be honest, I myself collected a peacock camera of good quality and produced by your factory. The products are really good. I am happy that you can produce such a good camera, and I am proud of Bincheng having such a good camera brand!"
Song Hui was surprised and looked at Lin Johnson carefully again. He found that the young man was quite impressed. Unexpectedly, people like Lin Johnson would also buy the Peacock brand cameras from their factory. They seemed to appreciate the products from their factory, which was a bit unexpected.
Lin Qiangsheng continued: "Although the camera is easy to imitate, it is difficult to do it well. It is also a standard to test the country's precision machinery manufacturing capabilities. Your Peacock brand camera has development potential. Dongxing is willing to participate. In the future, everyone will have a cooperative relationship. I hope we will work together to make the camera career good, strengthen and bigger!"
Song Hui's expression eased a little. He thought to himself that Lin Qiangsheng, a young man, was easy to talk to, and thought to himself that this was the case, but he said, "I hope Dongxing Group can treat our camera branch well. We have developed Peacock brand cameras for more than ten years and are very emotional. It is not easy to cultivate these workers and cadres!"
"Okay, Director Song!" Lin Qiangsheng did not refute, and gave Director Song Hui and others enough respect. He still nodded to the employees around him with a smile and waved, showing a gentle side.
Everyone also laughed relaxedly and applauded and welcomed. In their opinion, Lin Johnson, a young entrepreneur, gave people a good impression!
Wang Guangmei smiled and said, "Director Song, let's take a look at the production workshop together. I heard that your workshop is well designed. Let Lin Johnson take a look and compare it with the workshop of Dongxing Group to see who is more advanced!"
Everyone was very interested. Song Hui nodded, so he led a group of people into the building. The introduction staff was the announcer of the camera factory. A beautiful woman in her twenties led everyone to visit the workshop and gave them a detailed introduction. Her tone was gentle and vivid, and she immediately understood the efforts and achievements made by the camera factory over the years.
The beautiful female announcer Qu Siying dressed up today and put on the red tweed coat she thought was the best.
Although Zhang Jianke, the manager of the branch, asked her to deal with it casually, I heard that provincial leaders came to visit, and Lin Qiangsheng, chairman of Dongxing Group, came. This young man is the idol of many girls and girls in Bincheng. His photos have appeared more than once in the media and are familiar to many people.
Qu Siying is just 21 years old and has just started working for a while. She is inevitably curious about Lin Johnson, her peer!
Chapter completed!