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Chapter 576 The Rising Home Appliance Industry

These years have also been the best period for home appliance companies to develop. Fortunately, the domestic market has not been fully opened. Now is the period of transformation from a planned economy to a market economy. Buying household appliances such as TVs still have to be supplied with tickets. Although it has brought great inconvenience to people's lives, it is also a very effective way to protect the domestic market of national brands!

Since the household appliances brought by various companies at this investment promotion conference are still supplied by tickets. Although there are no imported home appliances here, the sales are still very popular. The customers who visited instantly became buyers, and the exhibitors also became salesmen. The warm atmosphere of selling home appliances on site once reached a crazy time.

Some manufacturers have prepared the goods in advance and have prepared them, such as Peony, Venus Color TV, Snowflake, Wanbao refrigerator, Little Swan fully automatic washing machine, etc. Such excellent domestic home appliance brands have a very hot sales scene. They completed all product sales in one morning, and soon reached a difficult-to-find afternoon, and even the exhibits were booked out.

Although Lin Johnson knew that this is the case in the domestic home appliance market today, he was still a little surprised. As long as the product is good, it seems that he really doesn’t have to worry about selling, and now it is the happiest seller market for the manufacturer!

The small venue was full of customers, so he and Lin Xiang had to finish the visit early. Fortunately, they had roughly finished watching the brands brought by the exhibitors on site, and they had a good overall impression!

The siblings and brothers were really eye-opening through this investment promotion meeting. They felt a little disappointed when they saw daily necessities, and immediately changed.

It is understandable to think about it. Chinese people are practical, they are more careful in life and are very careful in budgeting. They would rather save money and spend money on it for many years. It is common to buy a TV if they save money!

Daily consumer goods have been greatly curbed, and the people do not have such a large demand for high-end daily necessities, so manufacturers naturally have no motivation to develop and develop!

Furthermore, the country has just opened up, and there was no convenient information and instant communication Internet in the early 1980s. Chinese people can only understand the outside world from newspapers, television and other traditional media. And most of them want the people to know. Chinese people always rely on guessing on how the lifestyle of foreigners and how the people's consumption level are. There is no specific concept in the fog!

Moreover, people before the 1980s were educated since childhood, foreigners lived in dire straits, foreign capitalists seriously exploited the working class, and the people were not full or warm in food. Looking at the world, only the people on this land are the happiest!

After the reform and opening up, the country's door suddenly opened, and people saw a foreign appearance that was inconsistent with the previous description. The world is very wonderful!

Especially the second-generation leaders took the lead in visiting developed Western countries. The Chinese people also followed up on TV and newspapers. They suddenly discovered that Western society, even Japan, has become economically developed powers. Their people are prosperous and healthy, and the people live and work in peace. There is no so-called exploitation or oppression. The American workers on TV even live in villas, villas, cars, busy streets and tall skyscrapers, seriously impacting the eyes and worldview of the Chinese people!

People suddenly realized that we are too behind such developed countries, and they have never caught up with them. Not only are they not there, but they are also falling further and further away!

The living standards and everything foreigners use are so advanced and have a level of development that is far beyond people’s imagination. The idea of ​​advocating foreign countries and fascinating foreign countries has laid the foundation in this era.

Seeing all this, some domestic leading cadres even didn't understand. They asked the staff of the embassy in foreign countries: Why has the news you sent back to China been different from the actual situation over the years, causing us to misjudgment!

However, the staff of the embassy abroad could only smile bitterly: Do we dare to report the real situation to the country before the situation in China?

In this way, the originally isolated communication was blocked by a thick curtain, making it difficult for Chinese people to understand the world!

Therefore, the development level of all walks of life in China is because there is no comparison and the vision is always hovering among the countries of the socialist alliance. Compared with these regions, we are not as good as the top, but suddenly compared with developed countries such as Europe, America and Japan, we obviously feel our gap!

After opening the country's door, the home appliance industry has developed rapidly in recent years, and has introduced many advanced production lines. The color TV and refrigerator industries have developed on a large scale. Moreover, the country has now formulated a technical digestion strategy for the one-stop project of color TVs. As a national key project, color TV refrigerators have developed as a national key project. They have provided key support for the introduction of domestic technology, technological transformation, and scientific and technological development in terms of policies and funds. While quickly meeting the urgent needs of the people in the country, they have enabled the company to grow and grow!

However, blind expansion and rapid introduction of large-scale production lines have caused the domestic home appliance companies with weak technical strength to not digest and absorb the imported technology in time while expanding, and have no advanced management team and mature front-line workers, which has led to an inevitable trend of increased production capacity but decreased quality.

There are more than 100 color TV manufacturers in China, and many companies are not large in scale, have small production capacity, and are immature in the technical worker team. After the large-scale expansion of the enterprise, if the market is popularized, a large number of workers will inevitably be added.

New products and new expectations, price adjustments in the market, but the premise of adjustment is technical guarantee, quality guarantee, service guarantee, and capacity scale guarantee. However, in the new era and new situation, many companies cannot grasp the requirements during the blind expansion period and are difficult to achieve. Many brands are defeated like this!

Some manufacturers have introduced too many refrigerator production lines and are too fast, blindly pursuing high-end and cannot digest and absorb the technology well. The quality of the TV is inevitably not guaranteed. Some TVs even suddenly burn and explode during the viewing process!

Therefore, people are still in danger of watching TV. They are watching TV with their lives. Children who grew up in this era remember that they have to warn themselves that they should be at least three meters away from the TV. After watching the TV, they should turn off the power and cut off the power. When they smell the burnt smell or hear the trip sound, they should stop watching and turn off the power immediately. This means that the TV has quality problems and must be sent to the maintenance department!

A few days later, Lin Johnson received a test report, which included a large number of home appliance companies on the blacklist, and many brands simply failed products, with serious quality problems. Such corporate products cannot be introduced into supermarkets. Lin Johnson must reject these companies for the development plan of "Carrefour" supermarkets!

However, the Peony Color TV and the Snowflake Refrigerator are unfortunately instable in quality. In other words, these home appliances need to be used with life. This test report really makes Lin Qiangsheng laugh and cry. Although there are very few opportunities to use life, this may not be missing!

"Oh, it's really not worry-free for these companies to expand blindly!" Lin Johnson patted the thick investigation report and said to Lin Xiang regretfully.

Lin Xiang said: "These companies have a great brand influence, so we still cannot refuse them. I think the door-to-door service service services launched by Feiyue and Kaige are quite innovative. Why not talk to these companies and let them implement this policy? "

Lin Qiang-Chengsheng thought for a while, patted his forehead and said, "Simply, we can set up a repair department ourselves. We buy home appliances in our supermarkets, and those who live in cities can deliver goods to their doorsteps. We contract the company's repair services to facilitate consumers!"

In fact, Lin Johnson wanted to implement three guarantees, but he still swallowed the words he said. The country did not stipulate this policy, so he would make a move. The steps he took were a bit too big, so don’t get involved!

Lin Xiang smiled and said, "This is OK, which will give people and satisfy customers. This is the purpose of our establishment of "Carrefour". "Door delivery and maintenance service" can become a good promotional slogan for our supermarket chain!" (To be continued.) Mobile users, please visit http://m.piaotian.net
Chapter completed!
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