The main reason why Lin Johnson wanted to open a supermarket was to cooperate with the entrepreneurial actions he proposed. If the company started, if these young entrepreneurs could not find the market positioning, they would easily be wasted. If there was such a supermarket as a window to assist them, it would be easy to find the market. This is to help you!

Dongxing Group is going to open a supermarket in Bincheng, and this news quickly became a hot topic among the people of the city. Citizens who don’t know what the supermarket is, asked what it is. According to the insider’s introduction, ordinary people heard that supermarkets are self-selected shopping malls, and they choose whatever they want, just like a vegetable market, but there is no salesperson following behind them. People can understand it immediately. As the name suggests, supermarkets must be super big markets!

Soon, some local newspaper institutions reported relevant information after verification and approval from their superiors. Mr. Lin Qiangsheng, chairman of Dongxing Group, announced that he would open a supermarket near Central Street, an important tourist attraction in Bincheng. This shopping mall will adopt the commercial residential building model, with a large business floor and a dual-purpose office and residential building upstairs. It will also build an affiliated residential area with a total investment of nearly 100 million yuan.

According to relevant sources, the supermarket's business area will reach 40,000 square meters, equivalent to the size of 6 standard football fields. This supermarket will absorb nearly a thousand unemployed people in our city and create thousands of labor jobs!

In fact, when Lin Johnson decided to start a large supermarket, the municipal party committee and government, and even the provincial leaders paid attention to this matter.

After the reform and opening up, the concept of supermarkets has entered China. Officials are not unfamiliar with this new thing, and many people have seen it when they visited abroad.

What attracts attention to this incident is that no large-scale and complete conceptual supermarket has been established in China so far, and wants to introduce a well-formed chain supermarket brand abroad. I don’t know if they are willing to come, and I don’t know if the country can carry such a business model!

Lin Qiang-Cheng-Cheng soon met Mayor Miyamoto again. Anyway, they were very familiar with each other, and the leaders of the municipal government and municipal party committee were also very welcome to this young man.

This time, Lin Johnson also brought his sister Lin Xiang with him. As the general manager of the supermarket plan, she introduced her to the leaders. Lin Xiang was not at all nervous when facing several important leaders from the province and cities.

She said in detail: "Our supermarket will introduce the advanced management model of European and American supermarket chains. The construction cycle is nearly ten months. It is expected to open at the end of September next year. The building frame of the store is divided into four floors, the basement floor is a parking lot with an area of ​​more than 7,900 square meters; the above ground floor is a counter and shop, Chinese and Western restaurants; the second floor fresh food, vegetables, and food stores; the third floor department store includes books, electronic audio and video products, electronic equipment, ready-to-wear, children's toys, household appliances, daily necessities, cosmetics, food, etc.

The entire supermarket adopts a humanized store dynamic design, and we are preparing to implement a membership marketing model. People are encouraged to register members in the supermarket and can purchase some discounted special products.

In addition, the company is also contacting foreign fast food giants "KFC" and "McDonald's". If it can attract a store to open, it will undoubtedly enhance our supermarket image and increase the advertising effect!

Several leaders here nodded constantly, thinking that the Lin brothers’ plans were perfect and their ideas were advanced. In short, the idea of ​​opening a supermarket was very good!

Lin Xiang continued: "Our business philosophy is to interpret the elegant shopping environment, to reflect the characteristics of food hygiene, and to the third point is to humane store dynamic design.

In our store, all main channels are spacious, which is convenient for citizens to shop and circulation. The design of home appliance areas and department store areas is more towards shopping malls, and citizens can choose to shop by pushing a trolley.

In the procurement process, we also try our best to take care of local merchants. Fresh goods will cooperate with local merchants in Bincheng. Clothing and department stores will adopt some outsourcing and most of the local procurement. This will not only promote the development of the local economy to a great extent, but also save transportation costs and ensure the business model of affordable shopping in supermarkets!”

Lin Xiang talked about the key points: "Also, Dongxing Group has established a quality management laboratory and will implement inspection and certification ratings for the goods sold. Excellent and good-quality products will be certified by the Office of Dongxing President, which is equivalent to the level of special products in my country!"

She looked at the leading cadres present. This last certification system, but Johnson and Johnson focused on what they told her, and they should focus on it, but it obviously did not attract attention now.

The leaders nodded as Lin Xiang's detailed introduction. As for what certification Lin Xiang said in the end, they did not notice anything that could reach the special supply level, but it was just missed in their minds.

Looking at the woman in front of them, everyone couldn't help but think that this is Lin Xiang, Lin Johnson's elder sister, a young man in his twenties. His capable and elegant behavior is admirable. I heard that this girl was sent to the United States by her brother to study abroad. Look, she talks differently from the local local rustics, with a fashionable look!

Municipal Party Secretary Li Genshen asked Lin Johnson and Lin Xiang curiously: "I think this plan is very good. I believe both of you have given this supermarket a name. What is it? Can you tell us first? Or do you need to keep it confidential?"

Lin Qiangsheng quickly bowed his hand apologetically and explained to Secretary Li: "Secretary Li, it's not to be hiding. We have not decided the name of this supermarket yet. This name should be both elegant and elegant, and easy to be popular and catchy. It's really hard to choose. I have two in my mind now, and I don't know which one is better. Now you need some of you to make up your mind!"

Miyamoto said with a smile: "Since there are two, you might as well talk about it. We can help you with the staff!"

Secretary Li also smiled and nodded and said, "Comrade Kobayashi might as well say it. Let's hear what good name it is, can it meet so many requirements?"

The others here also nodded and asked Lin Qiangsheng to tell him and help him with the staff. They could still participate in the decision of the name.

Lin Qiangsheng glanced at Lin Xiang, and the latter took out two documents and handed them to him. He said to everyone: "I have two names here, and they have registered trademarks. The first one is Dafuyuan, here is its trademark pattern!"

The leaders watched, Miyamoto looked at the trademark pattern, nodded and said, "No, Dafuyuan, it's really catchy!"

Lin Johnson handed over the second document, and at the same time he emphasized his tone, saying, "Second, Carrefour!"

A deputy mayor raised his glasses, looked at the trademark pattern carefully, compared it back and forth, and said, "I think Carrefour is good, Jialefu, and is blessed. This name sounds good and fashionable!"

"I think Dafuyuan is also very good. These two names are catchy, and either one is OK!" Another leader also said, constantly applauding.

There was a disagreement between opinions, and everyone looked at Miyamotoyan and Li Genshen, but they were not busy expressing their opinions.

Miyamotoyan and Li Genshen nodded, feeling that they were very satisfied and there was no taboo. Li Genshen smiled and said to others: "I think they should decide on the trademark issue. Both names are good, which makes it difficult for us to make the decision. Let's choose it on your own!"

The municipal party secretary looked at Lin Johnson and Lin Xiang with a smile, with frankness and trust in his eyes.

Miyamoto-yan pushed the document back to Lin Qiangsheng and quipped: "It's a big deal to see whether a company's name sounds good or not!

Since both names are good, we will not join us, so as not to join us in the future if your supermarket cannot be done, you will blame us at that time, no, no, no!"

Everyone laughed. Although Mayor Gong was telling a joke, if there was a real possibility, the leaders would have no idea about opening a supermarket in Bincheng!

"Several leaders were joking. I believe that the people of Bincheng are enthusiastic about new things. The supermarket will definitely succeed and will never fail!"

Lin Qiangsheng put away the documents with a smile. The trademark of Dafuyuan is still the same. The parent company of this company has not been established yet. However, the Chinese trademark Carrefour was registered by Lin Qiangsheng. Of course, the trademark pattern has changed, but it is still red, blue and white, mainly with solemn blue.

Since the retail industry has not been opened up in China, Dongxing Group has established a private enterprise in Bincheng, called Carrefour. However, everyone in the provincial capital knows that this is a company under Dongxing.

Lin Johnson is full of expectations for this brand. This local "Carrefour" may really kill France's Carrefour in the future.

Ten years later in 2000, Carrefour's annual turnover in the Chinese market reached more than 45 billion yuan. When the global economy was declining, the Chinese market provided Carrefour with strong funds and ammunition!
Chapter completed!