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Chapter 269 Movie-level advertising

"Section Chief Guo, you have done a good job. You can only go abroad for an opportunity. You can work hard with me in the future and work hard in the company. As long as you help me do things, I will not treat you badly!" After hearing Guo Renli's words, Lin Qiangsheng smiled and tried to him.

"Really? Mr. Lin, can I go abroad too?" Guo Renli shouted in surprise and excitement, forgot to lower his voice.

Lin Johnson smiled and nodded and said, "At present, European and American countries are reforming the taxi industry. I asked you to go out and really want you to learn advanced experience from abroad, not just for fun!"

Guo Renli immediately patted his chest and said, "As long as I can go out and take a look, I will die soon! Mr. Lin, can my family members go abroad? Just one quota is enough!"

Lin Johnson smiled and said, "You will go to the United States or Europe in the name of going abroad for inspection. Which country is not determined, and it depends on which country will first approve our inspection application. I can help you with the procedures for going abroad, and I can also reimburse the round-trip air tickets, but I am not responsible for the shopping expenses you go out!"

Nowadays, civil flights leading abroad are not cheap, with round-trip tickets worth nearly 3,000 to 4,000 yuan. If not reimbursed, few people can take the plane.

"Of course, of course, there is no rule that the company will reimburse for things to buy!" Guo Renli nodded repeatedly and said.

In this era, it was extremely exciting and glorious. It was everyone's consensus that they could buy household appliances abroad. That is, the government-sponsored overseas students would save monthly food expenses abroad and use them to buy household appliances after graduation to bring them back to China. This trend was more common in the 1980s. By the early 1990s, foreign household appliances would have no appeal to domestic people.

When Guo Renli was about to leave, Lin Qiangsheng stopped him and said, "You can tell comrades that if anyone's foreign exchange is not raised, you can come to me to exchange foreign exchange. The price of 1 to 2 is unlimited!" In this way, the air tickets you paid by yourself will be almost the same. Although you don't earn much on the black market, it is always better than exchange foreign exchange coupons and higher than the official price.

Guo Renli looked at Lin Qiangsheng in surprise and said in a flash: "Hey, I understand, I will notify everyone! The price you gave is not available on the black market. Mr. Lin, you know how easy it is for us ordinary people to save some money. You are really a great savior of our people! I didn't say anything. Where can we find a leader like you? Whoever doesn't support you in the future will I take the lead in scolding him!"

"Ha go!" Lin Johnson was so happy. It's useless to curse people. If he meets someone he doesn't support, just fire it. Now these people still think that joint ventures will be as easy as state-owned enterprises before. They can't do anything to them. They may not be sure to jump out after the future. There are basically some stupid people in each state-owned enterprise.

Guo Renli went out happily. This time he asked Lin Qiang to report, but the effect was unexpectedly good. Not only did he be valued, but Lin Qiangzhe also let him go abroad! Think about it, there are only a few people in the company's finance department who don't have to use who they are, and his pig brain will follow Wang Jinli in one way!

"I want to pull me into the water, bah, who are you?" Guo Renli passed Wang Jinli's office and spat at his door, snorting downstairs.

After finding a backer from Lin Johnson, Guo Renli immediately became active. Not only did he help Xue Shenghong and others to check the account books, but he also offered suggestions to sort out the financial system.

Lin Qiangsheng told Xue Shenghong not only to check the accounts, but those are past tense, and the legal requirements are also a timely limitation. He is not a discipline inspection cadre who doesn’t need to make fun of anyone.

"Shenghong, this time you are transferred to you mainly to manage the taxi company in Beijing. This company is different from a general enterprise. You must know that it is first a state-owned enterprise and then a joint venture company! In this acre of three-point land in Beijing, you must be careful not to be too high-profile. You must act in a low-key manner, and we do not provoke people. But whoever provokes us, you must notify Gu Ming and me in time to deal with it!" Lin Qiangsheng found Xue Shenghong and talked to her seriously.

Xue Shenghong sat on the chair and smiled at Lin Johnson. Even when Lin Johnson talked about such serious issues, it did not affect her mood.

She looked at Lin Johnson seriously and said, "Then I will be stationed in the capital in the future? Then will you come here too?"

Lin Johnson said: "Sometimes it will be here and sometimes it won't. Whether I am here or not, you have to manage this taxi company well. In fact, the taxi industry is very easy!"

"Well, I know!" Xue Shenghong looked at Lin Johnson with concentration and almost no blinking his eyes, and there was a hint of redness on his smooth face.

"Ha" Lin Johnson was a little awkward when Xue Shenghong looked at him like this. He smiled and drank again and said, "Just check the account book, don't pay too much attention to any fake accounts!"

"Then what do you ask me to check?" Xue Shenghong asked incomprehensible. This girl had such a temperament, she spoke directly and boldly, and she ignored her style of doing things. If she didn't tell her, she might have followed her seriously.

Lin Johnson said: "The original cars from the 1950s and 1960s in the company, except for Volga sedans, Japanese Crown, and Poronaz, will be eliminated one after another. These models are outdated and have high fuel consumption. We will mainly use Jetta as a taxi in the future. You calculate the monthly fuel consumption, maintenance and repair costs of Jetta, and the cost of major and small repairs, so that the company can operate in the future with a basis."

Xue Shenghong nodded and said, "I understand, I will summarize it seriously. How to deal with those eliminated cars? It takes up too much space to put them in there!"

"More than 20 Volgas and more than 20 Poronaz will be sold. Our future taxis will have to be unified in the model and easy to manage. If no one wants other outdated old models, they can only be dismantled as parts. You also have to manage the company's repair shop together, and form a professional large-scale automobile repair shop in the future, which can be used as a designated repair unit for Jetta!"

Lin Johnson has long-term plans for automobile maintenance. Now that the country's borders are getting wider, a large number of overseas products are pouring into the country, foreign car brands are also looking for opportunities to enter the domestic market. The local automobile sales and maintenance system must be established immediately. Create a good customer use environment to create a good reputation with excellent quality.

If we follow history, China would import a large number of low-end foreign models at the beginning of reform and opening up, such as Poronaz, Lada, Fiat and other cars. In the coastal areas, a large number of Japanese trucks filled the market. In later generations, people had no impression of them, but the reputation of European and Japanese car series such as Toyota and Honda was established during this period. The 1980s were a critical period for brand marketing!

The next day, Lin Johnson and Zeng Jun, general sales manager of Binqi in Beijing, came to CCTV together. They came here to find out how much it costs to advertise for a year between the news broadcast and the weather forecast.

"Bincheng Auto Company!" The two of them reported the name of the unit and successfully entered the courtyard gate. At this time, CCTV was still in an old building. This was the original site of Beijing TV.

In an office, they met Deputy Director Dai Yongcheng, the deputy director and director who had been at CCTV for more than ten years. In fact, they were managing the entire operation of CCTV.

"Oh? Are you?" Dai Yongcheng stood up and asked in confusion.

He saw two young men knocking on the door and walking in, especially those walking in front of them were younger, and it seemed that the two were headed by him.

Lin Johnson introduced: "Master Dai, I am here to talk to you about broadcasting advertisements on CCTV on behalf of Binqi and Harbin. My name is Lin Johnson. This is Zeng Jun, general manager of our Binqi in Beijing!" While saying that, he took out the certificate issued by the company.

Zeng Jun walked up to Dai Yongcheng and said, "Hello, Deputy Director Dai, your unit has also asked our company for the price of the car!"

Dai Yongcheng knew the identities of the two and said with a smile: "Hello, please sit down!"

"We really want to buy a car, but unfortunately your car is too expensive. CCTV is now very tight and can't afford it!" He looked at the proof and said with a smile.

Lin Qiangsheng smiled and said, "I heard that Master Dai is a very enlightened leader. He advocated that CCTV should open advertisements at home and abroad to generate income. We heard this news that we came to give you money!"

"Comrade Lin Qiangsheng, just call me Director Dai! The saying of giving money is not good. I encourage CCTV to support itself to generate income, but this must be approved by the superiors! You want to shoot advertisements for cars, which is great!" Dai Yongcheng corrected Lin Qiangsheng's statement.

Lin Qiang-Chengsheng nodded. He took two large-size photos from Zeng Jun and handed them to Dai Yongcheng's desk and said: "This time we are here for TV commercials. Please check out these two sedans. One is Binqi's Jetta sedan, and the other is Harbinica's Accord sedan. This time we will shoot two advertisements together. We have all thought of the advertising slogans behind!"

Dai Yongcheng looked at the photos carefully. From the perspective of the photo, he saw that he was washed with high-end cameras and hand-in-the-books, and the color was realistic and wide-angle lens.

It can be seen from the photo that the Jetta sedan is at a wide cement intersection, with clear turning marks, and the Jetta suddenly stopped.

The Accord is on a wide road, with mountains and woods in the distance, and open grass on both sides of the road. Under the dark sky, an Accord is driving, leaving a blurry image behind, which is very dynamic.

"The photo is taken well!" Dai Yongcheng said in admiration. He turned to the back and saw that the Jetta slogan was "Jetta: Volkswagen's choice!" and the Accord slogan was "Pursuit of the lead and show my essence!"

"Okay, you are welcome to come to our station to advertise. Do you want to achieve this effect with such high-quality photos?" Dai Yongcheng asked curiously with putting down the photos.

Lin Qiangsheng nodded and said, "The effect of the TV commercials must be similar to the performance in this photo. The angle should be large, the background should be good, and there should be a professional camera team! I know that the quality of CCTV's advertising is difficult to meet our requirements at present, so I suggest Director Dai find the film shooting team of Beijing Film Academy and use the filming techniques to shoot our car TV commercials! Don't worry, we will pay extra for the production fee!"

Dai Yongcheng did not refute when he heard Lin Johnson belittle his shooting level. He was even more surprised that Lin Johnson actually proposed to shoot advertisements by shooting movies. Dai Yongcheng couldn't help but ask: "We have not tried this technique for CCTV. If your manufacturer really wants to shoot like this, I'm responsible for contacting CCTV. I want to know how much advertising fee you plan to pay to CCTV?"

Lin Johnson and Zeng Jun looked at each other, but they didn't expect that the deputy director didn't know how much it should be charged. Lin Johnson simply pointed his five fingers at Dai Yongcheng and said: "We have contracted 10 years between five million advertisements, the time between CCTV News Broadcast and weather forecast!"
Chapter completed!
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