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Chapter 258 Seller's Market

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"Johnson!" Chen Yao saw Lin Johnson standing not far from the door of the car as soon as she got off the train. She shouted happily and rushed to him.

"Little baby, you're back!" Lin Johnson smiled and hugged Chen Yao and hugged her.

"Well, I'm back!" Chen Yao hugged Lin Qiangsheng and leaned her head on his shoulder with a silly look.

"......My sister, didn't you see your own sister?" Chen Fang said with a smile beside her.

Chen Yao jumped down and pouted to her sister, "Sister, how could I see you? She has brought so many gifts back!" As she said that, she lifted the bag in her hand, and Chen Fang took it over with a smile.

"Good sister, I've become darker and taller when I go out this time!" Chen Fang touched her sister's forehead and said dotingly.

Lin Xiangrong also walked out of the train, carrying two big bags and a suitcase in his hand, and a travel bag hanging on his shoulders. He looked like he was returning from a trip.

Lin Johnson took his father's luggage and said with a smile: "Dad, you have gone far enough this time! We agreed to come back in 3 months, and it has been almost half a year!"

Lin Xiangrong looked at his son's face carefully and said with a smile: "This time I went around the country, from east to west, from north to south, and from south to north. It took a little longer! Wherever the exhibition was held, I had to stay for at least two, three, three, and three or four days. The time was a little longer, and I didn't expect that holding an exhibition was so tiring!"

Lin Johnson looked at his father carefully and found that the crow's feet at the corners of his eyes were darker. He nodded silently and said, "Let's have a good rest at home!"

After his son took the luggage, Lin Xiangrong nodded comfortably, and then he hurriedly greeted other members of the exhibition group.

The group walked towards the exit of the train station. Lin Xiangrong told everyone that one day it would be the New Year and there was no need to hold any meetings. Lin Xiangrong told the group that after work on the 10th, they would go home.

This time, Lin Xiangrong led a team to walk around the country. They first held a small exhibition at the exhibition hall in Beijing, and took out 10 cars for the exhibition and sale. At the beginning, everyone had no confidence, so they found a local newspaper and hurriedly sent a message, and soon started the exhibition and sale.

What the sales team did not expect was that the audience was sparse in the morning of the exhibition. However, at noon, a large number of citizens came to visit the car exhibition. Among them, many units and enterprises consulted and ordered vehicles, which made Lin Xiangrong happy. He originally thought that it would be good to have audiences to watch, but he did not expect that the visitors that afternoon would fill the door of the exhibition hall.

The purchasing power of the capital is definitely not comparable to that of ordinary provinces and cities. There are many people who have become rich first. After the ten thousand households have developed, they have planned to drive a cool car. It is no problem for ten thousand Jetta cars. Old sh is a bit outdated, and imported trucks have not yet poured into the country on a large scale. There are only Jetta cars on the market, so the exhibition and sales event will be crowded with visitors a few days later.

The sales of sedans made the team feel even more proud. This time they came with a task. If they couldn't sell the car, they would really be traveling with public funds. Everyone was under great pressure. However, there were as many as 50 cars sold on the day of the exhibition, more than 300 cars the next day, and the third day suddenly increased to four or five hundred cars! This sales result made everyone feel at ease. The previous surge in prices also worried Lin Xiangrong and others. Now it seems that their ideas are really redundant. Even if the car price has increased by nearly 3 times, the society still recognizes it.

During the exhibition, the sales were on-site. Some of the people who bought cars were brought to the big red flowers to the platform. The audience below was overjoyed. The people who bought cars on the stage also felt very glorious. The scene was so lively.

The sales climax came too suddenly, and there were car buyers who kept coming from several surrounding provinces and cities, so Lin Xiangrong decided to stay in the capital for more than half a month.

The first stop came with a great victory, with nearly 5,000 cars sold. Their exhibitions not only made the people of Beijing know about Binqi Company, but also made Jetta cars famous. It gave Jetta a certain popularity in the Beijing-Tianjin-Hebei region and greatly expanded its position.

Afterwards, the sales team arrived in Tianjin. Then they went south to the Central Plains north to Gansu and Shaanxi and then to the southwest provinces. Finally, they stayed in Yangcheng for half a month. After a round, they stayed along several provinces by the sea, Ning, Hangzhou, Shanghai and other cities for more than two months.

After arriving at the Shanghai Stock Exchange, Lin Xiangrong visited SAIC Company in Shanghai and met SAIC Director Qiu Ke, the Chinese person in charge of negotiations with Volkswagen.

Qiu Ke asked Lin Xiangrong in detail about Binqi Company's front and back, and praised it with some envy in his tone. After all, everyone was on the same starting line. At that time, SAIC had a much better foundation than Binqi, but now their cars have sold well, but SAIC has not yet negotiated with the Germans.

Qiu Ke also revealed to Lin Xiangrong the negotiation progress between SAIC and German Volkswagen. At present, Volkswagen of Germany has agreed to the plan to reduce the production of sedans proposed by SAIC, which has reduced the annual output from 150,000 vehicles to 30,000 vehicles. Both sides have reached an agreement on this plan.

It turned out that according to national regulations, the focus of SAIC and Volkswagen cooperation was to earn foreign exchange, with an annual output of 150,000 vehicles and 80% of the export. Later, the situation suddenly changed in 1978. First, Lin Johnson proposed to the leaders of H Province to visit Europe, and then Lin Johnson tried every means to get funds and quickly jointly build a sedan joint venture with the country.

The changes in the domestic car industry have made the slow-moving SAIC project a target of comparison. Criticism from all sides has followed one after another. SAIC continued to talk with the Germans under pressure, but the Germans have a idea to back down.

It turns out that SAIC is the only negotiation with German Volkswagen in China. Everyone is paying attention to them because this is crossing the river by feeling the stones. Everyone in China wants to see how SAIC negotiates with foreigners, and whether this river can be touched!

However, as Volkswagen's financial situation deteriorated in 1978, and Volkswagen's financial director who hated the red regime was obstructed in every way, this person firmly opposed Volkswagen's cooperation with China. The Germans could not afford to pay, so naturally the plan to invest in 150,000 cars per year was stranded. SAIC and the Germans repeatedly negotiated and negotiated. In the Shanghai market, in Beijing, and in Wolfburg, Germany, from the end of 1978 to 1980, the Germans just didn't want to pay so much money. Qiu Ke, the head of SAIC, finally took the courage to take the initiative to reduce the plan, with an annual output of 30,000 cars per year. The Germans heard that the Chinese people reduced their annual output and did not have to invest so much money, and this output could not impact their Asian market, so they immediately agreed.

Unlike in the previous life, Lin Johnson-Johnson's joint venture allowed the country to formulate the implementation regulations of the Joint Venture Law early. Later, after continuous improvement, the formal joint venture law was issued in 1979. Now the negotiation between SAIC and the Germans has finally reached the second item, and to negotiate which country's regulations to establish a joint venture company.

"Volkswagen of Germany has made SAIC suffer. It gave SAIC and the country so much hope, but now it doesn't want to invest so much money!" Lin Xiangrong sat in his son's Mercedes-Benz and said while looking at the interior.

"It can't be said that when Germans began to invest in China, some of us unrealistically raised our expectations and wished to put all the good hopes on the Germans. Little did they know that Germans also had their own little things, and the situation was always changing. The expectations in China were indeed too high at the beginning! 80% of the output is for export, a big vision!" Lin Johnson said while driving.

Listening to Lin Johnson's words, Lin Xiangrong was happy and said, "Director Qiu also thanked us, saying that if the cars produced by our factory were not so easy to sell, the Germans would have strengthened their confidence in investing in the country, maybe the Germans would not have agreed to their plan to reduce their annual output."

Lin Johnson shook his head and said, "I have talked about the production and foreign exchange earnings issue for two years. In my opinion, it is all a waste of time. The production and foreign exchange earnings are all about the sales situation after the car is produced. How can a contract be decided? What should I do if the car is produced and cannot be sold? What should foreign people do if they don't agree with it? These are all stipulated by the contract? Is this what I think about with my head?"

Lin Xiangrong said strangely: "The car can naturally be sold when it is produced, so why can't it be sold? We are conducting exhibitions and sales across the country this time, and the sales situation is very good!"

"Yes, Uncle Lin is right! How can it not be sold when it is produced? Fool, eat this!" Chen Yao has been sitting in the passenger seat and is bored. Now, listening to the chat between the father and son of the Lin family, she has found a topic that she can understand, so she quickly took a candied fruit and stuffed it into Lin Johnson's mouth to attract Lin Johnson's attention.

Lin Qiangsheng was so surprised when he heard his father say this. He didn't care about the candied fruit in his mouth and said, "Father, how could you have the idea that you will be able to sell the product when it is produced?"

Lin Xiangrong said wonderingly: "How come the product cannot be sold when it is produced? It is easy to sell for our cars! Now there are crowds of people in shopping malls all over the country every day. Salesmen are eating melon seeds while selling the goods, but they don't see any products that cannot be sold!"

"Well, it's the seller's market now, and society is still in a stage of shortage of materials. People still need to buy goods with tickets. When we really reach the market economy, it's the buyer's market. If the product is not good, the sales will not be good, and we will really not be able to sell it!" Lin Qiangsheng thought about it and understood how his father's understanding was formed. It is difficult for people in the era of shortage of materials to imagine the situation of the coming of the commodity tide. Besides, the current manufacturers do not have to worry about sales, and even the buyer can cut the threshold when he is waiting at home.

Lin Johnson shook his head and said, "Father, the life of a company lies in good management and product quality. We cannot wait for customers to buy it. Only by making good products can we win the market!"

"Father, you can ask Director Li Gang of the head office and ask him how FAW's Jiefang Car is selling. Products that cannot adapt to society are destined to be eliminated!" Lin Qiangsheng said to his father again.

"Oh? What's wrong with the Great Liberation?" Lin Xiangrong asked inexplicably.

If Lin Johnson remembers correctly, now in the wastelands in Changchun City, tens of thousands of unsold "Jiefang" have lined up in a long queue. Lao Jiefang has been in production for 24 years and is indeed old. Under the pressure of rising stars such as Dongfeng Heavy Duty Truck, it has gradually lost the market. (To be continued.)

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Chapter completed!
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