Chapter 1007 panic buying
After Dongxing Group released a new production increase plan, Lin Johnson went to various production departments below to personally supervise the implementation. √
In early March of 1988, the top leader of the Dang Central Committee made a speech that he should seize the opportunity to "rush to the beach and grab the pass", pointing out that he should overcome the price reform as soon as possible. Especially in August this year, news that the central government would hold a price reform meeting in Beidaihe spread wildly.
People are beginning to worry that once prices are liberalized, it means that prices will no longer be regulated by the Price Bureau, and companies can raise prices at will.
Previously, all the pricing of products, from small clips, headscarves for women, to large ones, to bicycles, TVs, etc., had to be regulated and approved by price departments at all levels. People seem to believe that after the price is relaxed, companies can decide the price of products independently.
Some rumors appeared among the people. In May, the rush to buy a rush came to Bincheng. At this time, even Johnson Lin felt the tension from the people.
At this time, the people did not have much money, and the total savings of urban and rural residents were not much, less than 1 trillion yuan, unlike the 2ooo years later, which was as high as one trillion yuan.
But there are still many people who go to the bank to withdraw money, withdraw their current and fixed deposits, and go to buy things, regardless of whether it is useful or not.
I heard that in the northwest, there was a Lanzhou man who bought 13,000 kilograms of salt alone, and the whole family could not finish it for several lifetimes. In Shenzhen, a woman bought 40 kilograms of salt, which was enough for the whole family to eat from the previous year. Another person even bought 50 kilograms of matches, and didn't know what to do.
Many ordinary people fell into a blind consumption circle, and shops were sold out. Banks were running. Some local banks were unable to pay in time, and the people pushed the counter down in anger.
The purchase price of raw materials for enterprises also rose, and as a result, agricultural and sideline products and mining products quickly increased, and most enterprises began to digest indigestion.
These ultimately prompt consumer goods to continue to rise in prices, or even raise prices by car. For example, if the price of raw materials rises by 20%, the price of product increases by %. No matter how high the price rises, it can be sold until there is nothing to sell.
Before the mall opened, there were already people rushing in a long queue. The goods on the shelves were sold out in a short time. Even broken washing machines and broken bicycles could be sold out. People rushed to the mall in an auction and rushed to the mall in a rush, grabbing whatever they wanted.
Driven by this nationwide rush to buy, the total retail sales of social commodities continued to rise, and the total savings of residents fell sharply, and soon the peak of national price increases since 195o.
In the January-2 quarters of 1988, the price increase and the rush to buy became more and more intense. Rural prices rose by 17.1%, urban prices rose by 21.3%, 32 large and medium-sized cities rose by 22.4%, and the national urban and rural consumer goods price index rose by 16%.
In May and June, banks were filled with people every day to withdraw money, and major shopping malls and shops were crowded every day. Crazy customers began to buy refrigerators, color TVs, washing machines, bicycles, cameras, recorders, vacuum cleaners, blankets, woolen coats, woolen fabrics, cotton cloths, and even salt, sugar, soap, towels, toilet paper. Even grain shops were filled with grain buyers every day.
No one could have expected this situation, and the upper class also had some concerns and different voices, but the supreme leader made up his mind that the old man would not take back his life unless he had to.
Lin Xiang and Lin Johnson came to Carrefour City to check the situation. Seeing such a hot scene, Lin Xiang felt a little moved.
"The Chinese people are so pitiful, afraid that if they have to live a life of tightening their belts one day, they have no ability to bear it."
Lin Qiangsheng said: "Sister, you underestimate the Chinese people too much. The hard days have passed, and where can you go even if you have any hardship? This kind of buying trend is common in China and China. Not only the Chinese people, to put it bluntly, when Chinese and foreign people face this situation, their behavior is similar. And don't forget that this is because Chinese people have been suppressed for a long time and are suddenly released. There must be an urge to retaliate in consumption, and everyone wants to spend money happily!"
Lin Xiang nodded and said, "Maybe, but people are afraid because they are used to hard life. They will consume impulsively when they encounter price fluctuations!"
Lin Johnson also nodded and admitted: "There are indeed factors in this regard, but I think the bigger factor is that people are worried that their future money will not be worth the money."
Lin Xiang was also a little worried about the current situation and asked: "Johnson & Johnson, do you think the RMB will really depreciate in the future?"
Lin Johnson nodded: "The depreciation is certain, but the process will be very slow, about seven times, basically within the affordability of the people."
"The depreciation is not very obvious now, but the shortage of materials has aggravated the public's concerns!"
Lin Xiang also felt that this was the case. Fortunately, there was no collective panic like that in some big cities in Bincheng, and there was no bank run. The people were still very rational.
On this side, there is sufficient commodities in society, and on the other hand, Dongxing Group has restricted the rise in product prices and increased the supply of commodities.
She also agreed with her younger brother doing this. The profits of goods are now very high. Dongxing can fully afford the rise in costs, slowing down the prices and benefiting more ordinary people.
With the introduction of large-scale commodities such as Dongxing brand color TVs, refrigerators, washing machines, and air conditioners, the group ushered in another expansion.
Bincheng residents knew a few months in advance that Dongxing was about to produce these large-scale home appliances. The long-standing brand effect made many people choose to hold coins and wait for Dongxing's products to be launched, which invisibly played a great role in stabilizing the market.
With the completion of the production line of 20,000 color TVs, refrigerators, washing machines and air conditioners an annual production line, batches of new home appliances have been placed in major shopping malls.
A 21-inch right-angle flat-screen color TV launched by Dongxing has refreshed the technical level of domestic color TVs. There are no domestic right-angle flat-screen TVs in China, and there are only some imported and private Sony Panasonic products, and the price is high, and it can be easily tens of thousands of yuan.
Dongxing’s new color TVs are distributed in all major cities in China at a unified price. The price of 29oo yuan is not high, which is cheaper than some traditional brands of domestic color TVs. The 25-inch right angle is only 38oo yuan, and the 29-inch one is only 4988!
There is also Dongxing's drum washing machine, which absorbs the automatic control technology of Mitsubishi washing machine, and has a quality that is roughly equivalent to foreign products. It is only sold for 398 o yuan. In addition, there is Dongxing air conditioner, which has a variety of powers suitable for different house sizes, ranging from 1 o yuan to oo yuan.
In addition, Dongxing audio recorders, cameras, rice cookers, water heaters, range hoods, vacuum cleaners, hair dryers, microwave ovens, electric kettles, and a large number of home appliances are collectively launched.
Bicycles, stationery, shoes and hats, sportswear, cosmetics, daily necessities, snacks, etc., the people were happy to see so many products appearing suddenly in front of them like a party.
Dongxing Group's product sales are increasing at a monthly rate of 40%, and the terminal market is the first to contact the people. Merchants are afraid that the company will not be in stock. Business personnel happily take the goods every morning, and at night they have to go to the manufacturer to ask for goods with a frown.
Lin Qiang-Cheng-Cheng was also very excited to see this situation. There will be as much profit as there is. Moreover, there is zero risk at this time. As long as you work hard to produce and try your best to get the goods, you are just worried that the transportation volume will not keep up.
This is really a sleep until you wake up naturally, counting the money until your hands cramp! (To be continued.)8
Chapter completed!