After Wang Ye understood the whole story, he also had a headache.

When doing business, competition is inevitable. I have always faced competition.

When I started Meigou.com, I also fought with the other two cosmetics group buying websites. But to be honest, the two competitors were a bit too weak at that time...

Wang Ye basically used no effort to defeat those two websites and monopolized the domestic cosmetics e-commerce industry.

Later, when acquiring Supreme, they started to work with the Mafia.

At that time, the situation was already in place. I didn’t need to come forward by myself. I just used my connections in Europe to pull out the other party’s roots.

In terms of truth, the methods I used that time were not very open and upright.

However, this is business competition. Especially after reaching a certain level, competition is no longer limited to the business level or on the surface. Everyone is showing their magical powers across the sea.

If you have a wide range of connections, of course you have to take advantage of your connections.

If you have a great influence, then using public opinion guidance is also a powerful tool.

In short, there are too many things involved in high-level business competition. Sometimes, you can’t understand how much you lose.

This time, the old luxury giants began to attack themselves in groups, and Wang Ye could understand it.

If someone else's cake is touched, then others will make you say it. There is nothing to be wronged about it.

But it will be a little troublesome to deal with it yourself.

Because the other party did nothing, he just spoke on his own social media and criticized the style and style of your product as a design master.

Moreover, the other party was just "talking" and did not make any small moves, so he could not make a big move.

Otherwise, I wouldn’t I seem stingy and cannot accept any different voices?

After pondering for a moment, Wang Ye considered how to solve this dilemma.

public opinion……

criticize……

debate……

These words in his mind circled. Slowly, Wang Ye had a look and he spoke.

"In this way, you ask the two main designers of the company to join hands with their designer friends in the circle to launch a public opinion war with each other. Isn't it just to criticize our Fusheng Ruomeng's oriental style not fashionable enough? In the current fashion circle, about the style of the East, especially the Chinese, there are quite a few new designers who like it very much. Just seize this point and debate with them. In addition, if we really want to fight a public opinion war, will we be afraid of them? Don't forget that the four major magazines in the fashion circle are now in our hands. At this time, it is a critical moment to play a role!"

Since the other party wants to play public opinion and literature, Wang Ye will accompany him to the end. If he doesn't use his other powers, everyone will just be silly.

What is the purpose of acquiring Fashion Group in advance?

Isn’t it just to deal with the current situation?

After all, no matter how famous you are, how many fans can you have on Facebook and Twitter?

However, I hold the media magazine with the most influential fashion circle in my hand. Who has the greater say? This time, I will let those old guys understand that the era that belongs to them has passed!

The fashion circle is now up to me!

In addition, Wang Ye now feels that after the start of this public opinion war, it is not a bad thing for the Fusheng Ruomeng brand.

In this era, attention and popularity are the most important.

Whether it is a mid- and low-end brand or a luxury brand, if you stay away from the public's attention for a long time, your brand is also on a downward trend.

As long as there is popularity, whether it is argument or praise, it is excellent.

Of course, it cannot be that kind of one-sided negative news, as it will cause too much harm to the brand.

...

After receiving Wang Ye's instructions, Li Qinghuan thought about it for a long time and understood Wang Ye's intentions. She immediately started to execute it.

On the one hand, it was notified King Alexander and King Vera, and asked them to contact their own designer friends and start speaking out against those big-name designers.

On the other hand, Li Qinghuan contacted Anna Wintour and asked her to open a special topic in the four major fashion magazines, specifically inviting new designers from all over the world to discuss about oriental elements, Chinese elements, the current fashion circle, and the current fashion trends.

The topic is titled "Confrontation between old and new fashion!"

Yes, Li Qinghuan defined this public opinion war, which is the confrontation between new fashion and old fashion.

The representative designers of new fashion are of course new designers such as Alexander and Vera. The representative brand is naturally a dream. This brand is full of fashion elements unique to the East and China. It uses a large number of silk fabrics and embroidery techniques to absorb the essence from the textile embroidery craftsmanship of the peak period of ancient China, and improve it to conform to the aesthetic concepts of modern people.

The representatives of old fashions are Givenchy's creative design director Emosen, Prada's design director, Chanel's Carl Lagerfeld and others.

These old luxury brands represent Western aesthetics and are also trends that have dominated the fashion circle for many years.

This is a confrontation between new luxury brands and old luxury brands, and it is also a key to whether Fu Shengruom can be truly accepted in the fashion circle. It is also a dissatisfaction and resistance of new designers who have always controlled their voices by old-school designers.

...

On August 10, a new issue of "vogue" was released. Now the "vogue" paper magazine has been released relatively rarely. Of course, there are still many petty bourgeois women who prefer paper magazines.

Electronic versions of magazines can never replace the reading pleasure brought by the exquisite printing of paper magazines.

At the same time, after cooperating with Meigou.com, the electronic version of "vogue" and the fashion website have been integrated and launched. Not to mention other regions, just in Asia, relying on the powerful online and offline channels of Meigou.com, the electronic version of "vogue" can be ordered directly on Meigou.com.

It can be said that the users of Meigou.com are actually potential users of "vogue", because among Meigou.com, female consumers account for the vast majority, while women are most interested in fashion.

Perhaps many women have never purchased "vogue" magazine because they were inconvenient to purchase or were in a small city and had no such atmosphere around them.

But now, after the popular science in the discussion area of ​​the US Shopping Network and everyone’s tap water, everyone knows that "vogue" magazine turns out to be the most authoritative and latest trendy magazine in the world's fashion circle.

This is a half-monthly issue, which will only be released in half a month. Although the price is not cheap, a paper version costs more than 20 yuan.

But this year, it’s just over twenty yuan, and two books a month are less than fifty yuan, so who can’t afford it?

Moreover, this kind of magazine is actually very cost-effective to buy. It is not only very beautifully printed, but also very thick!

It may be as high as hundreds of pages, of course, many of them are exquisite advertisements, and they come with various small gifts all year round...

For example, a trial sample of a cosmetics brand, a beautiful shopping bag of a certain brand, etc. Although it is not worth much, who doesn’t like things that don’t cost money?

What's more, this magazine's introduction to the latest trends is the most authoritative and comprehensive. Let's take a look at the latest trends in the fashion circle, learn about what new styles have been released by major luxury brands, or how top supermodels can match clothing when taking street photos.

These are all the favorites of female users.

Therefore, on the Meigou website, many users are used to buying a "vogue" magazine when placing an order to buy cosmetics, and they buy paper versions.

Fashion Group has just been acquired by Meigou.com for a few months. In China, the sales of paper magazines on Meigou.com alone are far higher than the total sales of its original channels...

...

In addition, don’t forget that Meigou.com has its own offline channels, Meigou-Watsons’ personal care chain.

This offline channel is the best cosmetics store in China and even in Asia, with a very strong influence.

Similarly, the main customers of this chain store are also female consumers. After Meigou.com acquired the fashion group, it set up a small shelf for fashion magazines next to the cashier in the chain store, which is used to sell fashion magazines such as "vogue".

I have to say that this channel is definitely much better than that of traditional bookstores.

Sometimes, when looking for sales channels, you don’t have to look for them according to the attributes of your product, but rather find potential customers.

In the past, magazines must have been sold in bookstores or newspaper booths, but the current consumption trend is very different from the past. Traditional bookstores are very deserted. Except for primary and secondary school students who like to go shopping, fewer adults go there.

As for the newsstand, can you still find it now...

...

In short, since Fashion Group was controlled by Meigo.com, its life has been much more comfortable than before, and its sales have also bottomed out and rebounded.

And its influence among female consumers has increased again. In the latest issue of August, the cover uses photos of Lin Xiu's finale at the Fusheng Ruomeng Show.

The eye-catching title "Oriental Elements Arrival, Are You Ready?"

This issue of the magazine is Anna Wintour, who gathered many new designers and top editors in the industry, discussed the use of oriental elements in modern fashion design.

In fact, it is not only fashion, but also in bags, shoes, and even jewelry and watches. In recent years, there have been more and more use of oriental elements.

It is said to be oriental elements, but it is actually Chinese elements. Perhaps those brand designers really like Chinese elements, or perhaps to please Chinese consumers, who knows...

In this topic, a series of industry brands’ use of “oriental elements” and “Chinese style” was first listed, and exquisite pictures were added.

Among the many big brands, LV is the first luxury brand to show good news to Chinese consumers. It not only uses Chinese elements in its own series of products, but also launches a brand for Chinese people.

In the lv show at the 2011 Spring and Summer Paris Fashion Week, Chinese elements are the protagonists: cheongsam, jacket, folding fan, panda bead embroidery, etc. The lv has modernized the Chinese elements with Western aesthetics. Although it is far away from the essence of the implicit beauty in the East, as an alternative interpretation of foreigners and as a catwalk viewing, it also has a different kind of beauty.

Its contrasting cheongsam series is an exaggerated and exaggerated alternative demonstration of Chinese style.

Fans are an oriental element in the eyes of Westerners. The LV perspective suit series, and the perspective folding fan is an important accessory, which harmonizes the perspective suit too naked.

Pandas are the national treasure of China. In the eyes of many Westerners, when it comes to pandas, they represent Chinese elements. Therefore, the lv directly embroidered the pandas on the top as beads. After shrugging, the shoulders were made of exaggerated Chinese jacket-style vertical shoulders.

Many people may know that LV has launched a large handbag, which looks basically the same as the snakeskin bag that is essential for migrant workers in China...

It is said that this is their designer. After seeing the spectacular scene of the Chinese Spring Festival travel rush, especially when many people were carrying snakeskin bags during the Spring Festival travel rush, the designer was inspired to develop this style.

Even lv has launched a new brand, which is aimed at the Chinese market.

Pu'er has attracted particularly attention from women in recent years because of its weight loss and oil scraping. In addition, tea has natural antioxidant properties, and in fact there are many selling points for female consumers. However, the first person to think of making Pu'er tea into skin care products is the French LVMH Group. Recently, they launched a cosmetics brand cha     ling, which is called Tea Spirit in Chinese.

From the perspective of packaging, cha    Ling’s brand positioning is to take the high-end route. The bottle with pure white porcelain texture is specially invited to the French ceramic brand limouge for design. The product price ranges from 20 euros to 250 euros, which is flush with the noble-level makeup brand.

The first 26 products launched include cleansing, facial masks, essences, creams, perfumes and aromatherapy, among which the cream is priced at about RMB 1,000, and the mask is priced at about RMB 1,700. In addition, the brand is inspired by traditional Chinese medicine to launch massage treatments and meditation courses, trying to create a comprehensive beauty lifestyle brand.

Currently, cha     Ling is only sold in Xiangjiang Harbour City. In addition to skin care products, the store also provides a full set of tea experiences and has tea sets for sale.

Regarding the establishment of the brand, part of the factor is that Louis Vuitton Group hopes to get closer to the Chinese market.

From this we can see that Louis Vuitton Group's intention to please Chinese consumers has been revealed.

...

In addition, those who follow Victoria's Secret must have watched the Victoria's Secret show one year, which is basically the "Chinese style".

That year was the year of the Dragon on the Chinese lunar calendar, so the Victoria's Secret show was filled with elements of dragons.

The most thrilling scene was that a model, wearing sexy underwear, walked onto the runway in a row with her body...
Chapter completed!