China Merchants Bank is the best bank in China in terms of online banking and the bank that young people like to use the most.

China Merchants Bank's credit card is also promoted as "the first credit card for young people". If you can help yourself attract more young users through this e-sports club, why not do it?

It is still very cost-effective for companies like banks to spend tens of millions or hundreds of millions of dollars to seize the initiative among the younger generation and leave a good impression.

As for Wanxing Real Estate, this is a shopping mall. By setting up e-sports clubs, it is equivalent to advertising to attract them to spend more in their shopping malls.

This time, several companies came in to play e-sports clubs, which not only gave Wang Ye a face, but also gave Zhao Hongsheng a face.

Of course, this investment itself can also bring them certain benefits.

Just think of spending a little money on advertising. Although I don’t know how effective the advertising is, who cares about this amount of money?

The entry of several giant companies has brought a sensational effect.

In the original gaming circle, I have ever come into contact with such a large company.

In the past, if there was a rich second generation willing to invest in a professional team, set up a club, or something, it would have been talked about by people in the entire circle for a long time.

However, this time, the LPL Super League is a big investment and a big company!

This is like the difference between a regular army and the guerrillas in the past...

Seeing this situation, Principal Wang immediately posted on Weibo again, announcing that IG Club is honored to be able to compete with these large companies in LPL. In the new year, IG Club will increase its investment and cannot lose at the starting line in the competition.

In the circle of professional clubs in the past, Principal Wang's IG club was the richest and the largest investment, and it was a "holy land" that countless professional players yearned for.

However, everything is different now. With the entry of these large companies, the professional club circle will surely usher in a reshuffle.

Principal Wang’s wealth is not enough at all.

But he is a smart person. Seeing Wang Ye pulling so many large companies into the market, he keenly smelled that this was a great opportunity!

Perhaps... the LLPL League in the future will be more influential and promising than you imagined!

Otherwise, how could even big names like Wang Ye, giant companies like China Merchants, Ping An, and Wanxing enter the market together?

...

With the entry of these large companies one after another and the scramble for old professional clubs to make statements, things have changed.

Youpin bought the shell of the semi-finals at the beginning, and it was only worth three million.

However, it would not be a matter of three million to buy the shell of a professional team that is qualified to enter the LPL Super League...

BMW China Branch also announced its entry into the e-sports industry, targeting of course the LPL Super League. The team they bought costed 15 million.

Finally, the top 16 teams in the trial tournament, that is, the 16 teams qualified to participate in the LPL Super League next year, except for those who were originally professional clubs, the remaining eight teams were sold out.

And all those who take over are big companies.

Although it has not started yet, LPL has attracted the attention of the global e-sports circle.

Because this league has a very high starting point!

According to the rules announced by Huya Technology, each of the 16 professional clubs must pay a deposit of up to 30 million yuan.

With the money to buy a team, it can be said that the lpl ticket is worth 50 million yuan!

Although this league has not held a competition, it has touched the hearts of all professional players and game enthusiasts.

Sixteen clubs, each of which is a wealthy family!

Lol's professional experts and top amateur players have become popular, with signing fees and annual salary, each paying higher than the other.

A month ago, some professional experts had an annual salary of only about 100,000 yuan. Even a club like IG, the salary paid to its players was only 100,000 yuan, with a maximum of 500,000 yuan.

But one month later, any first-line professional expert will start with an annual salary of one million!

The top celebrity players have signed fees and annual salary that have been hyped up to tens of millions!

It can be said that the entire e-sports industry has been completely subverted...

With the large investment of these giant companies, the original small workshop-style teams and clubs had no competitiveness at all. All the top experts gathered in wealthy clubs. This is the power of capital.

E-sports players are really a life of youth. The peak period of an e-sports player may only last three or four years.

If they can't make enough money within these three or four years, it will be really miserable after they retire...

Just look at the current situation of the earliest interstellar players and CS and Dota professional players, and you will understand.

In addition to a very small number of players who have achieved the best level, they can also rely on videos, event commentators, and opening Taobao stores to make a living after retirement. Those not-so-famous professional players are really doing worse than the other.

Professional players in League of Legends can be said to have caught up with a good time.

Huya Technology acquired Riot Company and operated the game League of Legends as the core.

In addition, Wang Ye suggested that Pengcheng be the capital of e-sports. The major companies invested heavily, and the professional LOL player who was originally suffering, immediately transformed into a high-income earner with an annual income of over one million yuan.

In this case, how can those small clubs that are reluctant to invest can retain people?

Cutting off people's wealth is like killing parents...

Therefore, these sixteen clubs also bring together the top lol masters in China today, representing the strongest strength of the League of Legends in China!

The changes brought by major companies entering the e-sports circle have obviously not only increased the income of professional players, but also brought fundamental changes to the e-sports circle.

The biggest difference from old clubs is that clubs with corporate capital as the background will no longer be "team-based" but "enterprise". These companies will set up special "e-sports business departments" or subsidiaries, including various departments such as market and publicity, and coaches and team members are their employees.

Just like Youpin, the "u2 E-sports Club" was established. In addition to Youpin Company, Youpin Company is only responsible for financial investment, and the club's operation employs a group of professional operation teams.

This is also the club operation model of learning from China's "next door neighbor".

The reason why Korean e-sports is strong is largely due to the enterprise-oriented operation model - the dominant skt, and the investors of the veteran team KT are equivalent to China's Telecom and China Unicom. Not to mention SSG Samsung, jin       air is the team of Korean Air. These are all stable and powerful enterprises in South Korea. They have been committed to the development of Korean e-sports for many years and operate the team with an enterprise-oriented management model.

Speaking of how to apply the enterprise-based operation method to the e-sports team, an executive who is responsible for the operation of the U2 club in full-time, said: "We are a mature enterprise with rich operating experience, managing more than 500 direct-operated stores and tens of thousands of employees across the country. This advanced management concept itself can be applied to the operation of the club, including the formulation of KPI, the formulation of incentive mechanisms, and the exploration and training of new players. We hope to build a club that can develop in the long term through standardized management. Of course, this takes time. We are willing to invest capital and grow with the club."

Perhaps in the future, players who take the field to defeat their opponents will become a way to complete their "kpi".

Needless to say, the benefits of corporate operations are not to be said. With stable capital investment, the players will feel more guaranteed and the club management will be more standardized. The person in charge of ig club said that traditional companies and employees signed lifetime contracts to inspire them, and the management then proposed the "Star Tower Plan".

In this plan, through a powerful audition mechanism, young players can more easily join the e-sports team to realize their dreams. At the same time, veteran players who have played for the team for more than a certain period of time will participate in the "retirement plan". The team will find matching positions for them in the entire operation system, which is also a responsible attitude towards e-sports.

...

The entry of capital will bring changes to the League of Legends professional events in two aspects.

First of all, due to the abolition of the relegation system, the team no longer has to worry about it. Enterprises can invest stable funds in youth training and cultivate more outstanding talents.

Secondly, in addition to talent training, compared with the personal sponsorship model of "rich second generation", the company itself has stronger resources. These online and offline resources can be fed back to the alliance to help it develop better.

All along, China's e-sports has been moving forward in a storm.

From "eating instant noodles and playing games" in Internet cafes to running e-sports teams in the "rich second-generation model" by Principal Wang and others, to now, Wang Ye has led various large enterprises to enter the market strongly, China E-sports has once again stood at the intersection of opportunities.

By planning, leading, and layout, Wang Ye has completed his changes to the domestic e-sports industry.

In this life, perhaps the professional team in China will no longer shed tears on the S game like he did in his dream, which will also make countless League of Legends players in China hurt.

From the beginning, we have laid our foundation so firmly, perhaps... from S3, it is hard to say that China's League of Legends team will monopolize the S Championship.

For a game, as long as the atmosphere is good enough, there are enough players, and the capital investment is large enough.

Then there will never be a situation where the strength is insufficient. Some players are for their dreams, some players are for their honor, while others are for their money and interests, but no matter what they are for, they will have enough motivation to train and spend more time and energy to play this game well.

In this way, the competition will be very fierce, and geniuses will emerge one after another.
Chapter completed!