Brother Xiao Ma is not envious of the platform's revenue, but what makes him pay more attention to is the traffic monetization model!

Because in terms of traffic, I guess there are not many Internet companies around the world who can compare with Tencent.

However, the issue of traffic monetization really made Brother Ma very worried!

The reason why Tencent’s market value has not performed well in the past two years is because it has not found a suitable traffic monetization model.

In order to monetize Tencent's huge traffic, Xiao Ma and Tencent's executive team really tried their best.

What QQ members, what QQ shows, what yellow diamonds, what green diamonds, and what red diamonds are, anyway, there are a lot of messes.

After much trouble, the company finally made a profit, although I didn’t make much money...

It sounds like a bitter tears.

Who would have thought that it would be so difficult for Tencent to make some money in China?

Of course, Tencent had just figured out the way to make a lot of money at this time, that is, making games.

However, in terms of games, they are just starting out and have not really become bigger and stronger, so they naturally have not made a lot of money.

So when Brother Xiao Ma saw the platform, there were not many living people, but the consumption atmosphere and profitability really made him jealous.

...

"I feel that the profit model of the platform is very good. Can you consider introducing it to our Huya Live Platform? It is said that although our Huya Live has just been online, daily active users and monthly active users should be able to catch up with the platform." Brother Ma asked anxiously.

He is a technical person and is of course very sensitive to data.

In addition, what he said was also good.

Although the Huya Live Platform has been online for less than a month, the number of registered users has grown extremely rapidly!

This is because, in the domestic live broadcast industry, there are only Huya, a platform that truly specializes in the live broadcast of games, and there is no competitor.

Moreover, Huya is willing to spend money, and she is also investing in the four giant companies, which basically attracts all anchors who want to do game live broadcasts.

On the other hand, Huya is really a conscientious enterprise.

For other live broadcast platforms, don’t say anything about signing fees for anchors. It’s better not to charge you money.

As for Huya, as long as it passes the official review of the platform, there will be a signing fee, which means it is equivalent to paying the anchor’s salary!

The signing fee for big anchors is over millions every year!

As for the little anchors, they also have several thousand yuan a month, which is enough for them to live.

In this comparison, to be honest, many anchors who used to do live show broadcasts are wondering if they should also play games and transform into Huya to do live games.

After all, who are the anchors really because they love the live broadcast career? After all, isn’t it just to make money?

Now that Huya is a live broadcast platform that can make money, its attractiveness is of course much greater than other live broadcast platforms.

...

"This is within the planning. Although our Huya Live is mainly based on game live broadcast, the real monetization still depends on the show mode. Didn't I tell you that the Huya platform will rely on game live broadcast to attract traffic, and then rely on show live broadcast to monetize. Now the game has been done, and the show mode will be launched very quickly." Wang Ye said lightly.

"That's good, that's good! To be honest, if the Huya platform launches the show mode, I might have to spend it and help support it, haha." Brother Ma said with a smile.

"Hehe, that's right, it depends on the situation. If you really want to boost the consumption atmosphere, everyone's participation will be indispensable." Wang Ye smiled meaningfully.

Wang Ye certainly has some understanding of the platform's money-making model.

It can be said that if any industry wants to quickly form a consumption atmosphere, someone must drive it.

If you want to rely on nature to form, the pace will be much slower.

In the live broadcast platform, if you want to drive tourists to consume, you must have a "leader"!

In jargon, it is to stimulate consumption and promote flow.

Why is the platform of Huya Times so good in terms of revenue? Among them, its unique "guild model" is indispensable!

Although in the eyes of many Internet tycoons, this so-called "guild model" is simply a product of centuries ago and is too backward!

However, if you really study it in depth, you will understand the cleverness of this "guild model".

The guild of the live broadcast platform is actually equivalent to a small company or a small merchant on the platform.

Let’s put it this way, if the platform is compared to Alibaba’s platform, then a single small anchor is equivalent to a Taobao seller, and a guild is equivalent to a Tmall seller.

Do you think those flagship stores in Tmall are doing well, or are Taobao sellers doing well?

Which one has higher revenue and which one has more profits?

Obviously, in a fully competitive environment, those with large sizes will definitely be more competitive.

Moreover, in order to win the competition, the guild itself will also invest!

In other words, a lot of the platform's turnover can be obtained through investment in guilds.

For example, recommend a guild, or a certain honor ranking allows the guild to compete.

Of course, the platform is not as ugly as it looks and will not sell it at a clear price.

Instead, the guilds compete through the flow ranking.

But in fact, what kind of flow is? After all, it's better to make money...

After all, a platform is the rule maker. It can encompass the money of tourists, the anchor's money, and the guild's money!

For other platforms, they can only find ways to attract tourists’ money.

Is there any comparison in this way?

When it comes to making money, the platform is definitely textbook-like!

...

Of course, Wang Ye would not ignore this point. He had made plans long before the Huya platform went online.

He will definitely use the platform's money-making model. Because of this, he generously gave Huya Times a lot of shares and sent a mature operation team there.

This is seamless transplantation. The transplantation is the platform's money-making model!

Of course, Huya Live Platform is generally more advanced than the platform and has much greater potential.

Huya platform has a unique game live broadcast on the entire network to attract traffic.

It also monopolized the game of League of Legends with huge potential, and the future is even more promising.

Just in terms of traffic diversion, among all live broadcast platforms, Huya is definitely a few streets ahead of all competitors!

A League of Legends game with tens of millions of players!

Among them, there may be tens of millions of people who can be converted into platform audiences!

In addition, let’s see who the shareholders of Huya are…

What kind of investment promotion is Ping An, who is the domestic Internet traffic overlord?

Obviously, Tencent!

At that time, let Tencent make a pop-up window for Huya, or more simply, integrate it directly into the QQ window!

Just ask your competitors if they are afraid!

For other live broadcast platforms, if you want to attract a newly registered user, you don’t know how much time it takes or how much it costs.

Oh, this is quantifiable. According to the latest Internet market research data, in 201, the cost of each effective registered user obtained by Internet companies was 20 yuan!

If calculated in the order of millions, the cost will be huge!

Moreover, what is mentioned here is just an effective registered user, not an active user...

What about Huya Live Platform? How much does it cost to drain traffic?

Sorry, it's basically free...

Now Huya’s promotion budget is more used in the League of Legends game, and there is no need to promote the live broadcast platform at all.

Because when promoting League of Legends, the live broadcast platform was promoted.

As the influence of the League of Legends game becomes, the more users the platform will be.

This is because of different backgrounds, don’t compare them.

Huya Platform, like a wealthy second-generation rich man, was born with a golden spoon in his mouth.

With the care of Wangye, Tencent, Ping An, Investment Promotion, and several "fathers" of Huya Times, its starting point may be the end point of many platforms. How can others compete with it...

...

However, when Brother Ma mentioned this issue today, Wang Ye began to seriously consider whether he should introduce the show model to Huya.

Huya now has already entered the right path in terms of popularity, number of tourists and activity. So, the show mode should be introduced first, because the show mode cannot compare to the game mode, and the popularity there needs to be slowly cultivated and cannot be achieved overnight.

"We both happen to be free today. Why not take a look at the current situation of Huya Live Platform and discuss the subsequent developments." Wang Ye said.

Brother Ma nodded in agreement. Both of them were big boss-level figures. To be honest, it was really not worth holding a separate meeting for Huya’s affairs.

It happens today, so I will take the opportunity to take a look and study it.

Wang Ye waved his hand and asked the waiter to take an iPad.
To be continued...