Novel website...org, the fastest update of the latest chapters of fashion bosses!

But now, computer live broadcast platforms like this are basically live broadcasts on show, and the game live broadcast mode is not yet in a hurry.

Live show broadcasts are the easiest way to monetize because they are more interactive and have a better atmosphere for audience rewards. This is because they can achieve excellent results and successfully go public through this model.

However, current live broadcast industry practitioners do not realize that the reason why current live broadcasts are very niche and difficult to attract new audiences is that they pay too much attention to monetization and do not consider attracting traffic.

They made the order of doing things wrong. After all, live streaming is also an Internet company. Since it is an Internet company, it must follow the thinking of Internet companies, first do traffic, and then find a way to cash out.

Of course, maybe they haven’t thought about it, but the current companies in the live broadcast industry are relatively weak.

The overhead of hardware alone is almost impossible to support it, so where can I get the budget to divert traffic?

You should know that the traffic drainage costs of Internet companies are very high!

According to statistics, around 2013, the promotion cost reached an astonishing 50 yuan for every effective customer to be diverted.

This is the effective registered user, not the active customer.

That’s why I say that when you start an Internet company, you will be completely burning money in the early stage!

In fact, most of this money is spent on promotion and traffic.

Many companies cannot afford to burn this money, and their limited funds are used in hardware investment, because hardware is the foundation for building a live broadcast platform.

If the hardware is not up to date, users will be stuck watching a live broadcast, and no matter how much traffic you attract, it will be invalid, because the user experience is too poor, all of these users will be lost.

After all, there is no money...

The game live broadcast mode is the most suitable for traffic diversion.

A popular game can naturally attract a huge number of Internet users, and this kind of traffic diversion is very low.

Now lol is about to become such a game, so Wang Ye plans to complement the two.

lol attracts traffic to the live broadcast platform, bringing huge and free traffic, and then the live broadcast platform retains and converts these traffic and monetizes it through the show!

The profits from monetization are used to invest in hardware and sign popular game anchors in order to bring more traffic to the platform!

With this cycle, the platform will become bigger and bigger!

This is from the perspective of the platform. If we consider it from the perspective of lol, what impact will cooperation with the live broadcast platform have on it?

First of all, in the past, professional game experts did not have the right channels to interact with fans.

Oh, not without it, Weibo is a popular interactive platform.

But games are different from others. Fans like professional experts because they have good game skills, but they cannot show their skills on Weibo.

Live broadcast platforms are different. Professional game experts can directly broadcast live while playing games, so that they can interact with fans while playing games. This feeling is completely incomparable to Weibo.

In this way, players' viscosity to the game increases, and they will also like to play this game.

Moreover, when the game holds a major event, it can also be broadcast live through the live broadcast platform so that players can watch it easily, and the influence of the event will be greatly improved.

It can be said that games and live broadcast platforms are also the relationship between fish and water, and no one can do without anyone else.

This is also a small closed loop of live broadcast ecological created by Wangye.

He has a deeper meaning, because Wang Ye knows that in the next few years, lol will be the most popular, most players and most influential game.

The most popular Honor of Kings on the phone behind is also hatched from lol. Having lol means owning Honor of Kings.

With these two games, what live broadcast platforms can compete with their own live broadcast platforms?

Want to sanction competitors?

That's too simple.

I don't allow your platform to live broadcast my games!

Without live game broadcasts, you still want to make your popularity? That's too difficult!

...

Brother Ma thought about it and thought that this is true. His company's acquisition of Riot is also in progress, and it is expected to cost 200 million to 300 million US dollars.

This investment is not small. More importantly, the popularity of the first two S games was poor. Tencent was cautiously optimistic about the prospects of LOL and was not fully confident.

Now Wang Ye’s proposal is obviously more secure.

Everyone invested together and cooperated with multiple business formats to do this, which obviously had a much greater success rate.

If Wang Ye also wants to participate, that's better. Brother Ma is also very convinced of Wang Ye's ability to turn stones into gold.

If the business reaches their level, unless it is necessary, you will not think of taking it alone.

Because there are too many investments that can be made, I can play everything myself. Not to mention whether I have enough energy and time, it is also very likely that I will narrow my path while playing alone.

The bigger the career, the more people pay attention to a win-win situation, or even more wins!

Not to mention anything else, just Tencent Company, Xiao Ma Ge doesn’t have many shares, and Tencent’s shareholder relationship is also extremely complicated.

So Brother Ma did not resist Wang Ye's entry and made the game career of lol bigger together.

"Okay, if Mr. Wang wants to participate, it's best! We can join forces to invest in a new company, specifically operating this live broadcast platform and acquiring Riot Company." He said excitedly.

Ping An Lao Ma also interrupted quickly, "Don't let me know, let's take me one. Our company also has an investment department. I want to invest, but my company only does financial investment and does not participate in the company's specific management."

Ping An is also a very powerful company. Of course, Wang Ye will not refuse. The more people he wins over, the greater the confidence that this matter will be successful.

Although the live broadcast industry is not a big industry, if you can dominate the company, the prospects will be very bright.

The three of them were discussing investment. Mr. Ge from the China Merchants Group also walked into the club and saw the three people sitting in the corner whispering. He walked over curiously and listened to what they were discussing.

As a result, there was a fourth investor this time!

In the end, the four people discussed that the four companies joined forces to do this.

Wang Ye invests in the name of the European Royal Fund, Xiao Ma Ge's investment on the side of Tencent, Lao Ma naturally invests in Ping An Investment on the side, and Mr. Ge's investment on the side.

This lineup is definitely a super luxurious lineup and also represents the top wealth power of Pengcheng at present!

Each of the four companies invested 5 billion yuan, totaling 20 billion yuan, to acquire Riot Company.

Of course, the new company will have a fifth shareholder, that is, Joyful Times.
Chapter completed!