If Gu Qingshan hadn't come to find him, Wang Ye would have forgotten that he was still the chairman of Pengcheng Clothing Association.

Of course, the name of his position is greater than the reality, and the specific work is left to Secretary-General Gu Qingshan.

Gu Qingshan is also one of the only full-time staff members of the association, and it is also a bridge for the association to communicate with various government departments.

"Mr. Wang, our clothing week is about to start in more than a month. I have contacted all domestic brands, but I feel that the lineup is still not strong enough."

In Wang Ye's office, Gu Qingshan complained.

Last year, when Wang Yegang was elected chairman of Pengcheng Clothing Association, he promised to hold a Pengcheng's own Clothing Week.

Even this clothing week must be built into a large fashion festival comparable to the four international fashion weeks.

Gu Qingshan was very excited at that time. He finally had something to do and no longer had to sit in the office and drink tea and surf the Internet every day to waste his life.

Over the past period of time, he has indeed worked very hard to contact major domestic brands and invite them to participate in this fashion week.

The plan for this fashion week is still very good, and there are shortages of such large-scale exhibitions in China.

In China, there are tens of thousands of clothing brands, which have been registered properly, and there are more miscellaneous brands that have not been registered.

However, at present, there is only one exhibition in Capital International Textile Exhibition, and this exhibition is not only for clothing brands.

As long as it is in the textile industry, you can participate in it. What are the noodles and accessories, what OEMs and girls’ clothing, etc., are quite mixed.

Therefore, many brands want to participate in exhibitions to promote their brands, but they cannot find a suitable occasion.

The proposal of Pengcheng Fashion Week now has indeed catered to everyone's needs.

The theme of this fashion week is very clear, that is, women's clothing is the main one and men's clothing is the auxiliary one, and other brands are not allowed to participate.

Moreover, Pengcheng Fashion Week is positioned relatively high, and it requires domestic well-known brands and international first- and second-tier brands to be at the level of this level.

Brands who sign up must promise a certain budget to make the whole show beautiful enough. It is not possible to conduct a static exhibition alone.

Clothing exhibitions are divided into static exhibitions and dynamic exhibitions.

Static exhibitions are relatively simple, just arrange a themed exhibition hall and display the styles to be exhibited.

This kind of exhibition is generally not expensive. Even if the exhibition hall is lavishly decorated, it will be as high as one million.

But dynamic exhibitions are different. International brands generally adopt dynamic exhibitions.

The so-called big show is a dynamic exhibition!

During the show, many supermodels will be invited to walk the show, and many guests and media reporters will be invited to watch the show.

A big brand show will even invite a world-class star to show off to the show.

Such a show cannot be measured.

For example, at the four major fashion weeks, those big brands have an hour-and-a-half show, and the overall budget may cost millions of dollars!

...

The most famous show at present is Victoria's Secret's annual show, which is amazing, with a budget often as high as 20 to 30 million US dollars!

Victoria's Secret Fashion Show is an annual fashion show hosted by American women's lingerie and pajama brand Victoria's Secret.

It specializes in the Victoria's Secret brand of women's underwear, cooperates with artists and singers, combines music performances, launches different stage designs based on the theme of that year, and invites many world-renowned fashion models to take on the show.

Victoria's Secret Fashion Show is an annual fashion show hosted by American women's lingerie and pajama brand Victoria's Secret. It includes the so-called "Victoria's Secret Angel".

In America, Victoria's Secret Fashion Show is not just a grand show, it is also broadcast during prime time on TV.

Victoria's Secret Fashion Show has been held regularly since the 1990s, and the initial time was scheduled to stimulate buying momentum on Valentine's Day; except for the cooperation with ABC in 2001, the rest of the years were broadcasted by CBS.

Fashion shows have been moved to major cities, with footprints covering Miami, Los Angeles and Cannes.

Victoria's Secret Fashion Show always attracts hundreds of celebrities and artists, and each time it will arrange different special performance guests and performances.

Every year, Victoria's Secret selects twenty fashion models from forty to perform for fashion shows; generally speaking, about half of the candidates are models under the brand, named "Victoria's Secret Angel", who are responsible for the promotion of fashion shows.

The Secret Angels' current members are Adrina Lima, Alessandra Ambrose, Behati Princelu, Candice Swanepool and Lily Aldridge.

The giant angel wings worn by models in Victoria's Secret fashion show, including other forms and sizes such as butterflies, peacocks or demons, have become the brand symbol of Victoria's Secret.

Victoria's Secret Fashion Show is not only one of the most sensational entertainment events of the year, but also the most popular fashion show in history. The average viewing traffic is as high as 800 million people, and the total budget is as high as 80 million yuan, which is ten times more than the million budget for most fashion shows.

The focus of Victoria's Secret Angel's annual style is underwear, high heels and a pair of wings. In addition to sexy underwear, a major highlight of Victoria's Secret Fashion Show is the different themes every year, such as "sexy sports style", "sexy pajamas" or "sexy fairy", etc. The overall shape of the angels will echo the theme and make special decorations and changes.

In addition to ordinary underwear, the Victoria's Secret Show also has a special honor, "fantasy".

a" and only one lucky angel can be chosen to wear a precious jewelry every year fantasy

aWalk up the stand.

Can wear fantasy

a, symbolizes the extraordinary status of this angel in the fashion industry. Supermodels that have been blessed by it in previous years include Jase

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lily

aldrid Lily Aldridge,

adriana

lia Adriana Lima and alessandra

a

Osio Alexander Ambrose and many other supermodels.

In addition to the beautiful angels, the Victoria's Secret show often has a strong lineup, not only for fashion show music, but also a highlight that the audience expects. Taylor Swift, Justin Bieber, Potted Plant, Selena, Gaga, Kanye and Rihanna have all walked on the Victoria's Secret booth to sing.

Although the personnel responsible for the selection of Victoria Secret usually have a clear idea of ​​which models to choose, they will still hold a selection and often publish videos of the selection process.

In other words, fans have a good chance to see the models selected by the new year vs. Victoria's Secret headquarters a few weeks before the show officially, and predict the angel lineup of the year.

In a show, several familiar faces are usually included

adriana

Lily Aldridge and

Candice

saneoel Candice Swanepool, some highly-known models on social media active networks such as Jin Xiaomei Kendall

jenner karlie

kloss kk, gigi

hadid, and several newcomers or lesser-known models who were lucky enough to be loved.

...

Gu Qingshan’s trouble now is that although major domestic brands are very active in participating in the clothing week, there are not many generous people when it comes to budgets.

Women's clothing brands have higher profits, and several major women's clothing brands in Pengcheng are more generous in their actions. For example, Masfil promised to pay two or three million to hold a big show.

But obviously, their so-called big show is limited to the concept of top domestic products, and it is incomparable to the big show of international big names.

However, this is already very generous. There are many second-tier brands who are only willing to pay hundreds of thousands to do static exhibitions, but are unwilling to do dynamic exhibitions.

If that's the case, the level of this clothing exhibition will be a bit low.

Especially this time, it is the first time that Pengcheng Clothing Exhibition is held, which is very important for future trends. Once it gives everyone the impression of "low-end" and "unclassified", it will be difficult to reverse it in the future.

Moreover, there will be a chain reaction.

When it is held in the future, real big brands will be even less willing to come and play with those low-end brands.

Pengcheng Clothing Exhibition will also become lower and lower, until it becomes an ordinary exhibition with no name.

It was when Gu Qingshan saw this that he came over to ask Wang Ye for help.

...

After listening to Gu Qingshan's words, Wang Ye pondered for a moment.

"This opening cannot be loose. This way, all venues are free for this clothing week. You need to negotiate with the city government. Our clothing week will also increase the influence of Pengcheng. The city government must support it."

Gu Qingshan nodded. This is what he deserves, and he is also sure to fight for it.

"The second point is that you ask the city government for a certain financial subsidy. Because Pengcheng Clothing Week is not only a matter of our Textile Association, but also a festival in Pengcheng! We have been seeking a financial subsidy of 50 for participating brands to showcase the show."

This is difficult. Gu Qingshan said in embarrassment, "I'm afraid the city government will not have this budget."

Wang Ye smiled, "You contact Boss Zhao's secretary directly. This fee should be the special fee of the urban transformation team."

Seeing that Wang Ye was so confident, Gu Qingshan nodded half-believingly.

"Of course, since our support is so strong, the threshold will be raised. The requirement must be a well-known domestic brand or an international first- and second-tier brand. The budget for this show is 2 million yuan, and the upper limit will not be capped!"

"What if a big brand comes to have a big show, and the budget reaches 10 or 20 million yuan, will we still subsidize it?" Gu Qingshan said worriedly.

What he was worried about was that even if the city government subsidies, the amount would be limited. If a few big brands came over and needed to subsidize tens of millions of dollars, the city government would probably not admit it.

In the end, the lawsuit will be fought on the Textile Association.

"Qingshan, do things more generously! The pattern! Let's put it this way, if there are really a few international big names coming to have a big show and the city government does not provide enough support, I will provide a guarantee! The more big names come, the better it will be, and the influence will be achieved at once."
To be continued...