After Wang Ye became chairman, the first thing he did was to re-elect the board of directors.

"Everyone, the board of directors must play its due role, not controlled by a certain person or a certain family. Don't you think there are too many members of the Lauder family on the board of directors?"

In fact, on the current Estee Lauder board of directors, there are not only too many members of the Lauder family, but basically all of them are!

Wang Ye’s first blow was to cut the structure of the board members.

This is the power of the chairman.

Leonard was mentally prepared and thought he was about to win and was turned around by Wang Ye. Now that his side has no controlling rights, he has no choice but to do anything.

From the time the board was kicked out, it was just the beginning.

It can be imagined that later, the influence of the Lauder family on the Estee Lauder company will gradually decline.

Until, as Wang Ye and Linda said, they became shareholders who retreated behind the scenes and could only get dividends.

If he is given another chance, Leonard will be more cautious and he will never ignore the family members again.

But there is no medicine for regret in the world, and it is too late to say anything now.

...

In the end, the new board of directors, Wang Ye was the chairman, and the Lauder family only left two members.

Leonard wanted to stay on the board, but few people supported him, but now no one except his son and daughter have supported him.

As a result, William and Linda were selected for the new board of directors.

Wang Ye, Frederick, plus ceo Fu Yide.

There are also the newly appointed senior vice president of the company, general manager of the Fuhua branch, and president of Estee Lauder Asia Pacific, Wen Boyuan, who was also successfully selected for the board of directors.

Among the small shareholders of the asset management company, a representative was also selected to join the board of directors.

A new seven-member board of directors has been formed.

In this regard, Wang Yeyi firmly grasped the five votes and gained an absolute advantage.

...

After the new board of directors was elected, Wang Ye made the second proposal, which was to change the company's name.

"Everyone, now the company has more brands. It is not appropriate to name the company by using the Estee Lauder brand alone. Moreover, Estee Lauder is not the most well-known brand of the company. I suggest rename the group to Fuya Company. Take the two brands Fusheng Ruomeng and Estee Lauder one word each."

Of course, this proposal will not be opposed.

From then on, Estee Lauder Company was gone, and Fuya Company was replaced!

...

At this point, Wang Ye’s “Elephant Swallowing Plan” has achieved its goal and was successfully completed.

Although the victory was gratifying, Wang Ye also paid a lot of money to win the Estee Lauder company.

The current European Royal Fund has been paid a huge loan of 20 billion US dollars, and every year, it has to pay more than one billion US dollars in interest!

If Estee Lauder cannot be started as soon as possible, will this acquisition be ambiguous?

...

If you wait a little longer, and when Wangye and Ouhuang Fund have greater strength, the risk of acquisition will be much smaller at that time.

But Wang Ye couldn't wait because only he knew that the opportunity to acquire Estee Lauder Company may be the best opportunity in the past ten years.

If you can't get Estee Lauder, his cosmetics empire is just empty talk.

No matter how good the story of Flowers and the Fusheng Ruodeng is, the foundation is too poor and the R&D power is weak. It is a fantasy to enter the European and American markets.

Now that Estee Lauder has acquired, all the problems are solved.

Super luxury brands have a dream.

Top brands have the mystery of the sea blue.

High-end brands include Estee Lauder.

Mid-range brands have stories about flowers.

Moreover, except for the Story of Flowers, these brands all have a very high reputation around the world. They are basically the number one brands in all levels.

As for Fusheng Ru Meng, there is no competitor.

Of course, Estee Lauder has many other brands, and those are also very good brands and have a high reputation in European and American countries.

At present, no cosmetics company can match such a brand line.

Originally, L'Oreal was always undermining Estee Lauder because Estee Lauder lacked a mid-range brand that could truly increase volume.

Now that Fuhua Company has been acquired, Huazhishi has also filled this gap.

So, at the board of directors, Fu Yide patted his chest with his face and made a promise to all the directors.

This year, in 2013, he was confident that he would increase the company's annual sales by more than 40!

...

After finishing the work of Estee Lauder, Wang Ye returned to Pengcheng.

He did keep his promise and fully delegated the power to give CEO Fu Yide. In addition to Frederick's permanent headquarters, he, as the chairman, probably would take two or three months to go to the headquarters.

Of course, now that communication technology is developed, if there is really something wrong, just hold a video conference directly, and it won’t delay any trouble.

...

After the news of the major changes in the Estee Lauder board of directors spread, the entire American capital market was shocked.

Although in the United States, Estee Lauder is not a large company with a particularly high market value.

But after all, the market value is 50 billion US dollars, and the top 500 in the world can barely rank around 300.

However, no one called out "Red Capital Invasion" because Wang Ye's identity was too complicated.

In Europe and the United States, he is more engaged in business under the name of the European Royal Fund. This fund is of authentic European descent.

Therefore, it is difficult for people with ulterior motives to attack from this perspective, and there is no excuse to use some external tricks.

If it weren't for the name of the European Royal Fund, it's conceivable that this acquisition would be without thinking about it.

Because there are too many precedents like this, some American national institutions will intervene and declare the acquisition invalid.

...

It was already early April when I returned to Pengcheng.

From around the Chinese New Year to now, Wang Ye has been busy with Estee Lauder's acquisition of Estee Lauder for two months.

Now the victory has finally come to an end.

This tough battle is of great strategic significance.

Because in the cosmetics industry, he has laid a solid foundation.

The current Fuya company will not take long to surpass L'Oreal Group in the cosmetics industry and become a real industry leader!

This is what he has completed his layout in the cosmetics industry.

From research and development, to production, to brand, to sales, the upstream and downstream of the entire industry chain will take advantage of it!

Fuya Group and Meigou.com, the combined effect of these two is definitely 11 or more than 2.

This is also the only one in the industry. No cosmetics company or e-commerce company can be compared with Fuya Group and Meigou.com.

For example, if L'Oreal wants to suppress it, then Wangye can direct Meigou.com to completely ban L'Oreal's brands.

In the Asia-Pacific region, of course, the only online cosmetics sales platform is Meigou.com, and other products like Tmall and Amazon are not in a state of climate.

Offline, of course, is Watsons chain store.

If you lose these two channels, what will L’Oreal use to compete with Fuya Group!

Abandon the Asia-Pacific market?

Then I can only think about it, this is the most populous market.

Which consumer brand dares to give up this market?

It can even be said that global consumer brands understand one truth, that is, if you own the Asia-Pacific market, you will own the world!

...

Similarly, there is no e-commerce platform now with the cosmetics sales business of Tiaomeigou.com.

Not to mention the Fuya Group controlled by Wang Ye, Meigou.com owns shares of two largest cosmetics companies in Asia.

Shiseido and Amorepacific!

Although Meigou.com does not interfere in the daily management of these two companies, it also has seats on the board of directors, so it is still very simple to exert some influence.

Now with the Fuya Group, as for the familyization of the Magic City, it is not worth mentioning if the scale is too small.

It is equivalent to Meigou.com that can obtain exclusive online agency rights from several major cosmetics groups. What other e-commerce platforms can use to compete with it?

Although Tmall has more registered users and is more famous overall, if you don’t have good brand sales on your platform, consumers will certainly not buy things from you.
To be continued...