The board of directors had heard Wen Boyuan talk about this news in advance, so it was not surprised. If it weren't for this matter, the board of directors would not have been held.

However, no one knows why Wang Ye suddenly wanted to cash out this cosmetics company.

"The two brands of Fuhua Company have been very successful. Why did Wang Ye sell them?" Mr. Leonard asked impatiently.

He has been coveting the brand Fusheng Ruomeng for a long time!

The Estee Lauder Group itself focuses on high-end cosmetics brands. The Mystery of Aquarium was also the top cosmetics brand in the past.

As a result, Fu Shengruo Meng emerged, suppressing all the high-end brands under Estee Lauder.

In the circle of wives in the upper class, who still talks about the mystery of the sea blue? The center of everyone's topic is about life like a dream.

As for the Story of Flowers, Leonard doesn't care. Although the brand's sales are very high, he feels that the brand's positioning is a bit low and does not conform to his vision of the Estee Lauder Group.

But his younger brother, Ronald, was very interested in the story of the flower.

Ronald's philosophy is different from his brother. He thinks that although high-end brands are famous, they cannot attract volume.

Why has Estee Lauder Group been suppressed by L’Oreal? Isn’t it because L’Oreal Group has a mass brand and its sales are high?

Therefore, Ronald has always believed that his own group should also appropriately acquire or build a brand with a relatively low positioning to shoulder the important task of making sales.

It is because of this that the two brothers have had countless disputes, and no one can convince anyone.

However, the brother Leonard's voice has a greater say. After all, Leonard is the eldest son, and Leonard's son William also took over as chairman.

So Ronald couldn't beat the father and son.

...

Faced with Leonard's inquiry, Wen Boyuan calmly replied: "I also have a serious thought on this question and proof of it. According to what I have learned, most of Wang Ye's assets are being merged into the European Royal Fund."

"Now, Wangye's companies are being integrated into two major group companies. The clothing brand company is merged into Huayou Group. Meigou.com is an e-commerce platform, Watsons chain is an offline sales platform, and they are also merged into the European Royal Fund. But only this cosmetics company has not been merged!"

"As for why he did this, I think there are two possibilities."

"One is that Wang Ye is not optimistic about the development of this company and is ready to give up."

"The other is a strategic choice. By selling Fuhua Company, you can invest in a large cosmetics group, just like AmorePacific and Shiseido."

After listening to Wen Boyuan's analysis, Leonard nodded slightly.

As for Wang Ye’s not optimistic about the development of Fuhua Company, there is basically no possibility, because those two brands are now doing thriving, so how could they not be optimistic?

The second possibility is actually very high!

Through Meigou, Wang Ye has invested in two major cosmetics companies, Shiseido and AmorePacific, and then helped these two major companies increase their market share through Meigou's online and offline sales platforms.

In this way, Wang Ye not only enjoys the profits of Meigou.com, but also gets the profits of Shiseido and AmorePacific!

It’s simply taking advantage of the cards in your hands to the extreme!

In this case, Wang Ye no longer needs to run a cosmetics brand by himself, because his Fuhua company is doing a good job in the brand.

But after all, the foundation is very shallow, the R&D power is not enough, and the brand is still too few.

In the long run, it will not be able to compete with these cosmetic giants.

Leonard estimated that Wang Ye released the "bait" this time, probably to attract several giants to acquire it.

Then replace it with the acquirer's company's shares.

Not only Leonard thought of this, but also several people with the right to speak in the conference room.

Chairman William pondered for a moment and said, "I think it is worth it even if you take part of the shares to acquire Fuhua Cosmetics Company! Everyone knows the sales of Huazhishi in the Asia-Pacific region, which is definitely an excellent addition to our product line. In addition, if Fusheng Ruomeng, a top luxury brand, can be acquired, it will become the most dazzling pearl in the crown of Estee Lauder!"

Ronald nodded and agreed: "I am very optimistic about the brand of Flower Story. As can be seen from its upward trend in the Asia-Pacific region, it has the potential to compete with the brand of L'Oreal on a global scale."

In this matter, Estee Lauder's board of directors has rarely unified its views.

Everyone agreed that as long as Wang Ye is interested in selling it, the Estee Lauder Group will surely win it!

If Fuhua Company was a listed company, many cosmetics companies would have been impatient to make a malicious acquisition.

But it is a private company, and as long as Wang Ye doesn't nod, no one can do it.

Now that the opportunity has emerged, the Estee Lauder Group certainly won’t miss this opportunity.

Finally, the board of directors decided to form the acquisition negotiation team of four corporate giants, Leonard, Ronald, Chairman William and EO Fu Yide, and flew to Pengcheng to interview Wang Ye.

From this we can also see that the Estee Lauder Group attaches great importance to this acquisition.

Moreover, as long as these four people are present, any decision can be made on the spot, and there is no need to ask for instructions from anyone or hold a board of directors to make a decision.

Because four of them are enough to represent the board of directors.

Of course, Fu Yide does not have much say, but after all, it is a company eO. From a procedural perspective, the company's acquisition must also be participated and signed.

...

The Estee Lauder Group has already started to take action, and Wang Ye is not idle in Pengcheng.

Through remote control of the phone, Frederick led the team and HSBC provided professional team support.

With the help of Berkshire, he has begun to quietly contact those investment companies that hold stakes in Estee Lauder for off-market acquisitions in the United States.

These outstanding shares have very low voting weight and are incomparable to the stocks in the hands of members of the Lauder family.

But in this way, these outstanding shares are easier to get.

The reason why many investment companies hold Estee Lauder's shares is of course not because they support this company, but just want to make profits through these stocks.

However, since last year, Estee Lauder's infighting and sluggish sales have made many investment companies dissatisfied.

The continued decline in stock prices has seriously affected the annual rate of return of these asset management companies and investment companies.

So, through the stock trading market and private negotiation of large transfers, Frederick has been slowly absorbing Estee Lauder's stock.

Compared with large companies with a market value of up to 50 billion US dollars and the proportion of outstanding shares as high as more than 60, these actions are not so eye-catching.

Originally, circulating shares were always trading with each other and circulating continuously.

In order to prevent the acquisition of circulating shares, the acquired circulating shares are spread to as many as several accounts.

In this way, the shares in each account may be less than 05, and they cannot be listed on the list of major shareholders at all, and naturally there is no need to disclose information.

Not to mention raising a sign.

...

Wang Ye received an inquiry letter from Estee Lauder Group.

In the consultation letter, the board of directors of Estee Lauder Group officially proposed to intend to acquire Fuhua Cosmetics Company, and proposed to send a senior team of the group to China to meet and talk with Wang Ye.

Of course, Wang Ye agreed readily and expressed his welcome to their arrival.

On February 20, the Estee Lauder Group negotiating team arrived in Pengcheng on the Lauder family's private jet and began formal negotiations with Wang Ye.

In the large conference room on the top floor of the Youpin Building, both parties to the negotiations sat on both sides of the conference table.

Wang Ye looked at the legendary true leader of Estee Lauder, that is, Leonard, the father of the current chairman William.

Although this old man is nearly seventy years old, he is still energetic and in good health.

His younger brother Ronald has a completely white hair and a fat body, making him look older than Leonard.

As for Chairman William, he has a kind face and kind eyebrows, and is obviously a kind person.

eo Fu Yide was still sitting aside and silent, but Wang Ye knew that this man with curly hair and a big hooked nose on his face was the real master.

If Wang Ye does not participate, it will take less than two years for Fu Yide to "use the emperor to command the princes" and drive Leonard and Ronald out of the board of directors through the good-looking chairman William!

Two years later, Fu Yide was the real helm of the Estee Lauder Group and even obtained a lot of shares.

Of course, it was also his excellent performance that he has won the recognition and support of all members of the board of directors.

...

"Welcome to Pengcheng from Estee Lauder Group. I know that time is precious, so don't go around the circle and just get to the topic." Wang Ye said with a smile.

"Very good! I would like to ask Mr. Wang, what do you want to get when selling Fuhua Cosmetics Company? Money? Shares?" Leonard came up and was full of momentum.

"Mr. Leonard, do you think I'm short of money?" Wang Ye asked back.

Leonard was stagnant, and last year, Forbes' richest man was announced, and Wang Ye ranked first in China with a net worth of 30 billion US dollars.

To be honest, this wealth is more than the entire Lauder family’s wealth!

"Haha, what Mr. Wang means is to replace it with Estee Lauder's shares?"

Ronald next to him happily took over the question and asked.

Wang Ye nodded, not hiding his thoughts: "Yes, the reason why I took Fuhua Cosmetics Company was that I integrated my own industries and only retained the core company.

In the cosmetics industry, only sales channels are retained, and the physical industry will be cashed out or replaced with shares of major companies.

Just like Meigo.com investing in AmorePacific and Shiseido.

Then, through my powerful sales platform, we will improve the performance of these companies, so that everyone will benefit."

Leonard and the others nodded frequently, Wang Ye's idea was the same as their original guess.

It doesn’t take a lot of energy to run a brand. As long as you expand the sales platform, you can enjoy the benefits. Moreover, you can eat the profits on both sides, so why not do it?
To be continued...