Chapter 302
After the Members' Meeting of the Textile Association, the new Council held an internal meeting, and Cai Zi'ang and Li Qinghuan were also one of the directors.
This time, the board of directors mainly discussed how to promote and implement the "Pengcheng Fashion Week" plan proposed by Wang Ye.
Gu Qingshan was a little excited. Wang Ye was indeed as bold as the rumored one, and he had to do such a big move as soon as he took office.
Pengcheng Fashion Week, if he really follows Wang Ye’s vision and becomes the same scale and influence as the current four international fashion weeks, then Gu Qingshan will have a lot of contributions.
He is not old and wants to go further. Although Gu Qingshan's position is apparently the Secretary-General of the Textile Association, full-time. In fact, his personnel file is in the Municipal Civil Affairs Bureau and is at the level of a section chief.
If you want to continue upgrading, you must make some contributions in the Textile Association, otherwise, you can just wait.
So this time he was instructed by the leader that he wanted to elect Wang Ye as the new president. Gu Qingshan was very active. He had long been fed up with Liu Shujie's inaction
Liu Shujie can ignore the Textile Association, it doesn’t matter, because he has a large clothing company. But Gu Qingshan can’t ignore it. He also has to rely on his performance here to prove his abilities.
Now, Liu Shujie stepped down and Wang Ye came to power, and he proposed such a big "political achievement project".
Of course Gu Qingshan understands that things like Fashion Week can highlight the image of Pengcheng, which is what superiors like to see the most.
Therefore, Gu Qingshan was very active in this matter. At the beginning of the board of directors, he took the lead in speaking: "The idea of Pengcheng Fashion Week proposed by President Wang is very constructive and I think it is not difficult to implement it."
"First of all, we have a venue, and Pengcheng Convention and Exhibition Center is a good place. I can apply with the city and give it to us at the lowest rent, even for free."
"Secondly, our Pengcheng has many nationally renowned men's and women's clothing, children's clothing, and underwear brands. Like the
shop, Huashang, Preferred Products, Masfil, Fansino, etc..”
"With all the software and hardware, what else can't be done?"
The directors agreed with Gu Qingshan's speech. Now there is an "international fashion exhibition" in the domestic professional clothing exhibition.
And it's just called a clothing exhibition, not a fashion week, and it's only two and a half days. It's obviously not matched with a textile power like China.
Now Pengcheng is going to be ahead and have a real fashion week
In fact, there has never been a city in China for fashion week. It is not that no one has ever thought about it, but that it does not meet the most basic conditions, that is, there are too few well-known clothing brands.
Or, there are too few high-end brands
When conducting fashion week, there seems to be no difficulty on the surface, it is nothing more than clothing brands walking on the show.
But in fact, there are quite a lot of things involved.
First of all, many clothing companies are not willing to spend so much money on a show. After a large show, the cost is very high.
Stage construction, model appearance fees, guest invitation fees, etc.
There are not many large-scale clothing companies in China, but there are only a lot of small and medium-sized companies. Those small and medium-sized companies have sales of only a few hundred million or even tens of millions per year.
The net profit is only 20 to 30 million, or even millions. If you ask them to pay millions or tens of millions at a time to do a show, it would be better to kill them.
Let’s take a step back, even if these small and medium-sized clothing companies are gritting their teeth and paying for a show, who is willing to watch it with their brand popularity?
This is also the reason why everyone is unwilling to hold fashion week.
The clothing exhibition is much simpler. Rent a few large venues, hundreds of brands squeeze in to decorate an exhibition hall. The larger the area of the large brand is, and there is one or two hundred square meters. The smaller the area of the small brand is, it may be tens of square meters.
This kind of cost is also very low. The venue rent, venue layout, and small show, the big brand only costs 500,000 to 600,000 yuan.
If any brand spends millions on clothing exhibitions, it will be considered very generous.
Those small brands may only spend tens of thousands of yuan to participate in a clothing exhibition
So, the domestic clothing exhibition is really low-end
The directors present were all experts, and of course everyone knew the difference between fashion week and clothing exhibition, so some people raised questions.
"President Wang, Fashion Week is of course very good. I also hope that Pengcheng can create a well-known fashion week. But are there so many big brands in Pengcheng willing to hold separate shows or, even if we do it, will there really be so many people visiting it? Can the expected results be achieved?"
This question is very direct and has also reached the key point.
Everyone is willing to go out and spend money on a fashion week is not a big problem.
The key is what to use to support whether this clothing week can achieve the expected results. This is what major clothing companies are concerned about.
Of course, Wang Ye had considered this issue. He smiled slightly and replied: "My idea is this. Fashion Week will definitely not be in place in one step, and there is no such condition at the moment."
"We are going in two steps. In the early stage, it is a combination of fashion week and clothing exhibition. Well-known brands hold unique shows, while small and medium-sized brands still follow the model of clothing exhibitions."
"After this transition for two or three years, when Pengcheng Fashion Week becomes more famous, more well-known brands can be attracted to participate, and then we will fully transform into the fashion week model."
After thinking about it, Wang Ye's plan was relatively stable, so they nodded in agreement.
“In the first year next year, the company is here
The shop will hold a special show, and this brand is also the most suitable for special shows. In addition, Preferred Products will also hold a special show." Wang Ye took the lead in expressing his opinion.
Someone must take the lead in this kind of thing, because it costs a lot of money.
Seeing that Wang Ye was taking the lead, well-known brands such as Fansino and Masfell also said that their company would also hold special events.
Gu Qingshan said happily: "This is great. Just now, there are nine companies that are going to hold special shows, which can basically last for a week."
Wang Ye continued: "Our Pengcheng Fashion Week should not be limited to local companies in Pengcheng. It can also absorb clothing brands from other places in China. For example, there are also a few good women's clothing brands in Magic City, and there are also Suhang."
"We should have a bigger picture and strive to attract all well-known clothing brands across the country to participate in this fashion week." Gu Qingshan nodded repeatedly.
Wang Ye’s purpose of doing this is to seize the initiative. Although the time is not very ripe now, he can first play with his reputation, which is victory.
Once Pengcheng Fashion Week makes a name for itself and put forward the slogan of standing side by side with the four international fashion weeks, not only Pengcheng needs to support it, but also the country needs to support it.
By then, it would be difficult for other cities to jump out to hold local fashion weeks, because well-known domestic brands were attracted to Pengcheng.
Everyone discussed the time of fashion week again. Wang Ye suggested that it was in May, because it was the relative off-season for clothing companies, and everyone also had the time and energy to prepare for fashion week.
The final time is set on May 15th every year, which lasts for a week.
After the general direction is discussed, the specific plan and promotion work are Gu Qingshan's business, which is also the responsibility of the Secretary-General.
Gu Qingshan is very enthusiastic about his work. According to the points discussed at the meeting, he wrote down a specific work plan overnight. He is ready to submit it to the relevant departments first and seek support from the city.
This plan was sent to the Pengcheng City Transformation Planning Group.
Because fashion week things can also reflect the "fashion" side of the city and are related to urban transformation.
Of course, this is also related to Zhao Hongsheng's instructions. He had long been concerned about the affairs of the Textile Association, otherwise he would not have called Wang Ye.
Zhao Hongsheng was also a little surprised to get the "Pengcheng Fashion Week" plan delivered by normal channels.
He is relying on Wang Ye, hoping that after he becomes the president of the Textile Association, he will take some big moves.
But he didn't expect that Wang Ye immediately took out such a big move, Fashion Week, just as he was elected.
If this fashion week is really as planned by Wang Ye, it will be of the same scale and influence as the four international fashion weeks, then it will be very important for Pengcheng.
Influence, and international influence, this is what Pengcheng urgently needs and wants the most
Zhao Hongsheng suppressed his excitement and carefully read the plan. He did his work very solidly and did not rush to achieve success, but instead advanced step by step.
In the first two years, the fashion week and clothing exhibition were first combined, which gradually attracted more and more big brands to participate, and then it was fully transformed into fashion week.
After Zhao Hongsheng read it, he had to praise Wang Ye for his courage and meticulousness.
"Xiao Pang, please follow up on this matter specifically and help the Textile Association coordinate various departments. This is a great thing to add glory to our Pengcheng. The city must support us, whether it is money, venues, or policies, we must strongly support it," Zhao Hongsheng ordered with a loud voice.
Xiao Pang stood at his desk and quickly recorded the leader's instructions.
"Okay, boss, I'll contact Secretary General Gu immediately to see what support their association needs from the city. I will report to you after I connect with the association."
Zhao Hongsheng nodded with satisfaction and waved his hand to signal him to do it as soon as possible.
When Gu Qingshan received a call from Secretary Pang, he was still a little surprised.
He knew that the city was paying attention to the work of the Textile Association, but he didn't expect that it would directly alarm the city boss.
What's more, this is directly because the boss's secretary called him to inquire about the specific situation.
Chapter completed!