After a busy day, the store closed at 10 o'clock in the evening.

"Oh, Xiaoxue helped me, and I felt like I couldn't walk anymore..." Xiao Hong leaned against the cashier and shouted weakly.

Xiaoxue was not much better either. She sat on a table and never thought about getting up again.

Today's busyness is indeed beyond everyone's imagination. During lunch, everyone hurriedly stuffed a few bites and went to work again.

The door opened at 10 o'clock in the morning and closed at 10 o'clock in the evening. In the twelve hours in the middle, I basically didn't stop and rest.

Everyone can't adapt to this kind of high-intensity work. However, this is because the store opened on the first day and probably wasn't so busy later.

Originally, Xiao Hong said that he would invite all the staff to have a big meal after get off work today. In this case, who has the energy to have a meal?

However, the store needs to be cleaned up. After a while, everyone gritted their teeth and stood up, sorted out the goods and cleaned the store.

Xiao Hong announced that she would get off work, and everyone left together and returned to their apartments.

...

Today, not only is their store so busy, but all the stores are so busy!

The release of Preferred Products truly interprets what "good quality and low price" is. In the current clothing market where "high quality and high price" and "low price and inferior quality" are everywhere, it is like a dark horse suddenly breaking out.

All consumers who enter the store are impressed by the high quality and low price of Preferred Goods. If you count the "store entry" and "transaction rate", you will find a very terrifying thing.

That is, as many as 95% of customers who enter the store have purchased more or less preferred products!

This transaction rate is absolutely extremely rare.

...

In Pengcheng, Youpin Building has been put into use. The building is still brightly lit until about 10 o'clock in the evening, and the company's employees are working overtime.

Although the store has not been distributed, the sales and inventory status of all stores are being monitored in real time.

A monitoring system is installed in the preferred store, one is to prevent theft, and the other is to facilitate the headquarters to keep abreast of the store's situation at any time.

In addition, through the ERP system, every store sells a product and can be seen immediately at the headquarters.

Wang Ye didn't get off work early today. Just after 10 o'clock in the evening, all the stores were proofread, and today's sales data were summarized.

The most-selling store today was beyond Wang Ye's expectations. He originally thought it would be a store in the four first-tier cities.

The results show that the store with the highest sales is the Deji Plaza store in Xinjiekou, Nandu!

This store ranks first among the hundreds of stores in the country with sales of 3.2 million!

Three million and two million, this data does not seem to be high, which is somewhat worse than the sales of THE    TOP                                              �

But how low is the price of preferred products? It is generally priced at more than 100 yuan. And THE        The average price of SHOP products is over 3,000!

The sales of 3.2 million yuan means that the store sold at least 20,000 pieces of clothes in one day, and even more!

Wang Ye roughly read it again. Among the 100 stores across the country, as many as 36 have sold over 2 million today. All the stores have sold more than one million!

The total sales data of all stores are as high as 230 million!

Of course, this is the first day of opening, and it is usually a peak in sales, so this data may not be reached later.

But from this data, it can be seen that the preferred products are recognized by the market and consumers, and this is the key.

Products with low prices are the widest audience, which is why Wangye still launches preferred products when he already has THE     TOP                                                                                                            �

THE   TOP     SHOP is indeed very good. The average single-store sales are definitely more than the preferred products, but it has a big limitation, that is, there are not enough stores to open.

This is not because Wang Ye doesn’t want to open it, but because THE   TOP     The price of SHOP’s products is too high, and there are really not many places suitable for opening a store.

There are now 38 THE TP SHOP stores in China. Originally, Wang Ye wanted to expand more after the New Year, but after Li Qinghuan inspected many new shopping centers, very few of them met the conditions for opening a store.

Half a year after the New Year, THE   TOP      SHOP has only opened 5 new stores! The total number of stores has only reached 43.

And further down, it is estimated that opening a store will be even more difficult.

But the preferred products are different. At this price, it can not only be opened in first-tier cities, but also in second- and third-tier cities. Even in fourth-tier cities, as long as the population is large, it can still open a store.

Take the current domestic market, the number of stores opened by Youpin is likely to be more than 500!

Five hundred super stores, what is this concept?

Not to mention that the daily sales exceeds three million, even if the average monthly sales reach more than 20 million, this month it will be 10 billion in sales, and 120 billion in annual sales!

Can this sales be achieved? Wang Ye is full of confidence in this.

According to the public financial report of ZARA's parent company, ZARA's average monthly sales of stores in the domestic market have exceeded 15 million. Of course, this is also its most popular years, and it declined later.

If ZARA's store can achieve an average monthly sales of 15 million, then Wangye will have full confidence that the store of Preferred Goods can have an average monthly sales of 20 million, or even higher!

I am not afraid of not knowing the goods, but I am afraid of comparing goods.

ZARA is indeed very powerful and is considered the pioneer of fast fashion, but it is also a representative of the standard "high price, low quality".

In the past, there were no strong opponents competing with it, so it lived a very comfortable life, but now Wangye has been preparing for two years, and the preferred products launched will give ZARA a headache.

...

By the second day, many fashion media and the Internet, the brand "Preferred Goods" successfully flooded the screen.

"Chinese people's own fast fashion brand!"

"High quality and low price, the brand you have to choose!"

"Why can preferred high-quality clothes be sold so cheap?"

"The best brand with the best value for money, synonymous with good quality and low price, and the best products are preferred!"

...

Various reports are filled with traditional media and the Internet. Here, there are soft article promotions made by Youpin Company, but more of them are "tap water".

Preferred high-quality clothing really "scared" many people. It is unprecedented to see such cheap and high-quality clothes.

Many people even feel that the preferred products are losing money and gaining publicity?

A professional reporter from the China Clothing News wrote an article to analyze the product cost of preferred products.

"Take a dress from Preferred Premium for example, a cotton long skirt, with a sales price of 168 yuan."

"The glossy fabrics, experts in the clothing industry told me that the cost of fabrics is 20 yuan."

"Add to add the accessories on the long skirt, lace lace, zippers, etc., the cost is about 10 yuan."

"A long skirt like this, according to the cutting process, is considered a first-class standard in the industry. If outsourced to a processing factory, the processing fee alone will be no less than 20 yuan."

"This is the ex-factory price of the product, which has reached 50 yuan. Be careful, there are still many invisible costs that have not been calculated."

"Product design requires designers, designers need to pay wages, which is also a cost. Brands need advertising, and everyone has seen the advertisements of Preferred Products. It is believed that the cost is not expensive, and this is also a cost."

"There is another big end, that is the store operating cost! The shops of Preferred Goods are all good shopping centers and super big stores. The renting and labor are a lot of expenses."

"Although the exact cost cannot be obtained, it is roughly estimated that the cost of such a dress has reached about 100. So I am also puzzled. Is it really profitable to sell Youpin at this price?"

...

This article has also been widely reprinted online, which has also popularized many consumers with knowledge on cost calculation of clothing.

Many people suddenly realized after reading it.

"No wonder those big brands of underwear are sold for a hundred yuan. It turns out that there is so much hidden money."

"Okay, I won't say that big brands are all unscrupulous in the future. As expected, the cost can only be calculated based on the raw materials of the product itself."

"This is actually the same as the beef noodles sold at the airport. The same thing costs 70 to 80 yuan a bowl of noodles at the airport, but it may only cost more than a dozen yuan at the roadside food stall. The store rent is different!"

However, after talking, everyone can't understand why the best-quality clothes are sold so cheaply.

Is it really like everyone thinks that you lose money and gain publicity?

Of course, Wang Ye is not that stupid. This is business. Doing business requires making money. He will never do business that loses money.

Why are the best-quality clothes so cheap and so low? This is not a factor in one or two links, but the whole chain is combined and the cost is compressed from each link!

Wang Ye dared to speak boldly, and no brand can compete with Youpin!

If the quality is achieved to the level of preferred products, the cost will definitely be higher than the retail price of preferred products.

If the price is the same as the preferred products, the quality will definitely be terrible!

Because other brands do not have the software and hardware foundation for preferred products!

Youpin has the largest clothing production base in China. From the flour accessories to the garment processing, all of them are produced and sold by themselves, which has reduced a lot of costs in this link.

The reporter calculated the basic cost of clothing of fifty yuan, but that was only calculated based on ordinary brands on the market. In fact, within Youpin Company, the basic cost of this dress was controlled within 30 yuan!

As for labor, there is no need to say that this cost cannot be saved. Moreover, because the store has many employees, the labor cost is more than other brands.

However, in terms of store rent, there is a lot of money left in the Preferred Products!
Chapter completed!