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Chapter 280 Promotion System

The expansion of Meigou.com is underway, and the preferred products on the other side are not idle.

The first batch of "optimized" styles and "high-quality" styles have been finalized, and now the clothing production base is in rushing to produce.

Because there are a lot of stores opening at the same time this time, the inventory of products required is relatively large. After the store is officially launched in the future, it will be much easier to launch new stores every time.

The new orders for the first round of new models are sent to the production base, and the preparation of auxiliary materials and garment processing are carried out simultaneously, and the speed will be increased.

According to the plan, the first batch of preferred high-quality stores will have reached 100!

Although this number seems much less than the opening of thousands of stores of the Huashang brand at the time, in fact, the preferred store is much higher than the Huashang brand in terms of investment and location selection.

Huashang brand store has a usable area of ​​100 square meters, and the decoration is only about 100,000 or 200,000 yuan. The investment of one store is only about one million yuan.

But the preferred products are all over 2,000 square meters!

The decoration cost alone is more than 6 million yuan. This is done according to the decoration standard of 3,000 yuan per square meter. This standard is of course far worse than THE  TOP  SHOP.

However, the preferred products are affordable products, and there is no need to decorate them too luxuriously.

For the preferred store decoration style, Wang Ye’s requirement is “natural, comfortable, soft lines and bright light”!

Everything must be based on consumer experience. If you can make consumers feel comfortable, do it; if you make consumers feel uncomfortable, you will never be allowed to appear.

The expansion team led by Liu Jian has not returned to Pengcheng for several months. All their contacts with the headquarters are through online video and telephone. After evaluating a suitable store address, the next store is waiting for them.

Although it is very hard, Liu Jian feels very fulfilled. He is a business person. If he is not busy, it means you are in danger.

...

Chen Qifan's training is also in full swing.

Wang Ye has emphasized the training of the managers of preferred store managers many times. This is the top priority. No matter how you emphasize its importance, it is not an exaggeration!

Preferred products require opening a large number of stores in a very short time, but if these stores do not have qualified managers, it will be a disaster.

It is because of this that when the Youxuan Youpin Company was just launched, Wang Ye recruited Chen Qifan and ordered him to set up a training center immediately, and even bought a vacant campus to serve as a training base for him.

This base has also been officially named "Management and Innovation Training Center"!

This center is the place whereby the managers of Youpin store will receive training in the future. It will provide the company with a steady stream of fresh blood to support the company's rapid expansion.

For the growth and promotion of new employees after joining the company, Youpin Company has designed a clear route.

Reserve store manager-deputy store manager-seller-shop manager.

It’s just the beginning to be promoted to a store manager, and the store manager is divided into three levels, namely ordinary store managers, celebrity store managers, and super star store managers!

Going further, it is the regional manager and headquarters management.

...

The new reserve store manager who enters the company later will be immediately assigned to various chain stores and start working as a clerk. At the same time, a lot of training must be received in the store and the company training center;

There were three centralized trainings:

Learn the concepts and values ​​of selecting high-quality products for the first time;

The second study cultivates new people and marketing;

The third time we learn about the creation of sales and profits, inventory management, store arrangements, etc.

The upgrade of a store manager mainly depends on three assessment results: sales, profit contribution, and personnel training.

There is also an important evaluation indicator for becoming a "super-star store manager": the ability to "drive other stores".

The profit contribution of only managing your own store is limited. The "super-star store manager" must be able to drive other stores and increase their performance exponentially.

After a new employee joins the Preferred Products, he will go through a spiral upward process with complicated training, implementation, guidance, and then training, implementation on site, and feedback from the store manager.

The store manager will draw circles in the corresponding position of the evaluation form, and as long as employees complete more than 70% of the level requirements, they can take the promotion exam.

Promotion and salary increase are linked and are also an effective means for all companies to motivate their employees.

The frequency of Preferred Goods is faster. The development system of Preferred Goods can enable employees to be promoted every three months to half a year, so the salary increase rate has become very fast accordingly.

Chen Qifan told all students during the training class that if a clerk grows from a newcomer to a store manager through his own efforts in one year, his income may be twice to five times that of a new clerk, and a flagship store manager may reach 10 times.

This made everyone feel uproar. Although the initial salary of Youpin is not high, the reserve store managers in ordinary cities are only four or five thousand yuan.

But according to Chen Qifan's statement, wouldn't you be able to get a minimum salary of at least 10,000 or up to 20,000 or 30,000 yuan after becoming a formal store manager?

Even the flagship store manager can have 40,000 to 50,000?!

After class, Lu Xiaoxue said to her good friend Xiao Hong: "I must be the flagship store manager! Let's work hard together and get the monthly salary of 40,000 to 50,000 yuan!"

Xiao Hong also nodded heavily: "Come on! We are the first batch of employees of the company and have already gained a great advantage. We strive to get excellent results when the training is over and become the first batch of store managers."

For students who graduated from vocational and technical schools like them, a monthly salary of 40,000 or 50,000 is like dreaming.

Lu Xiaoxue and Xiao Hong never thought before that they would have the hope of getting such a high salary one day!

...

Grassroots clerks are also divided into three levels: P-level is new employees, P-level is skilled employees, and AP-level is high-level clerks!

Newly-employed P-level employees will be able to take the next level of PN level in half a year, and will be able to take the further AP-level senior employee exam in three months.

After all the abilities in the next stage are drawn, you can take the exam for the store manager through training. The next step is to take the exam for the store manager. After that, there is a broader space for the management.

This development direction is written in the recruitment manual of each Preferred Good Product. Employees can clearly see their future and find their dreams from the beginning. At the same time, Preferred Good Product pursues strengthism and everyone faces equal opportunities.

...

The training is about to end. After passing the final assessment, this group of students will also go to the east and west.

Some of them will become store managers directly, and some will become deputy store managers. Those who perform less well can only continue to be reserve store managers.

I joined the company on the same day, but in just two or three months, my fate will be different.

So during this period, the trainees were working very hard and no one wanted to fall behind at the starting line.

One step slow, one step slow!

If you just start with a store manager and others start with a store manager, then when you finally get to the position of store manager, maybe others will be a superstar store manager.

By then, you will get a monthly salary of 10,000 or 20,000 yuan, and the superstar store manager has already earned over one million yuan in annual salary.

...

The training assessment is a full-site simulation. In the training center, a standard store has been arranged. Here, not only decorations and other things are exactly the same as shopping mall stores, but even the goods are complete.

The assessment will last for five days, with 300 students, 60 students receiving the assessment every day, divided into two classes in the morning and evening, with 30 students in each class.

The assessment content is to serve as a store employee within the specified time and randomly select a position.

Maybe it is the store manager, maybe it is the cashier, or it may be the fitting room, and of course, it is more of an ordinary clerk.

All the remaining students will become customers and go to the store to choose and try on clothes.

During this whole process, customers will even deliberately make things difficult for the clerks who are being tested. Of course, it is not the kind of unreasonable act.

Instead, it is done through reasonable means, such as messing up the clothes on the shelves, such as taking dozens of clothes to try on.

These will cause a very headache for the clerk, but they can't do anything about it.

Originally, everyone is a competitor. If others have excellent performance in the assessment, they may lose the election. At this critical moment, who will still be soft-hearted?

Therefore, the clerks who are tested every day experience the most stringent store business status. They face hundreds of picky and patient customers, and the shelves are piled up with mountains of clothes and messy clothes.

There are always long queues in the fitting room, and every "customer" who queues up is always full of acquisitions.

This kind of high-intensity work, let alone a whole day, even after a half-day shift, people will be tired and paralyzed.

However, Chen Qifan and the inspected training teachers did not say anything, but just watched coldly. No matter what the customers were doing, they always stared at the clerk who was undergoing the assessment.

I will write a few strokes on the small notebook in my hand from time to time.

To be honest, most of the students like this are vocational college students. If they were not lucky enough to be recruited to the Best Products Company, they would only go directly to the society to apply for a job, at best they would be to be grassroots employees in small and medium-sized companies, with a monthly salary of three to four thousand, or even two to three thousand.

Now, Youpin has given them a bright way out, and they may even become store managers directly and earn a monthly salary of 10,000 or 20,000 yuan.

But is it so easy to get a high salary?

Even if you are a top student, you don’t want to gain so much without putting in enough effort, let alone these secondary school students and college students in pheasant schools!

This is also the last lesson the training center teaches students. If you want to gain something, first ask yourself if you can endure the hardship and whether you are willing to put in all your efforts.

If you can't get through this hurdle, then be a reserve store manager, earn three or four thousand yuan and get enough experience.

However, if there are truly excellent students who have both ability and attitude, then Preferred Goods will never be stingy with high salaries and high vocational colleges!
Chapter completed!
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