After entering the mainland market, P&G began a huge advertising offensive. Wang Ye promoted the advertising offensive of Flower Story brand in Xiangjiang to learn from P&G.

Many Chinese people were surprised to find that fast-moving consumer goods can still be played like this, and these foreign brands seem to be using magic.

Even though the product is priced high, it is still warmly welcomed by domestic consumers.

Afterwards, P&G began to enter the low-end market with rapid sales across the country by relying on scale and standardization. The market share once reached 47%, and the hair care products exceeded 50%. Almost all the fast-moving consumer goods brands in the market are products under the P&G brand.

Procter & Gamble ushered in an unprecedented heyday!

At this time today, everyone may not have imagined that P&G will succeed, go down, and go down, and go down.

After reaching its peak this year, a long journey of decline began.

...

Although Unilever and P&G have been fighting all day long, their strength is far inferior to P&G, and their market value is only half of P&G, which is only 100 billion US dollars.

Although Unilever is much smaller than Procter & Gamble, its brand is actually more than Procter & Gamble.

In more than 170 countries around the world, it operates 14 major categories, with 2,000 brands at its peak!

It's an exaggerated number, but Unilever actually makes things more complicated. In addition to homemade products, it also makes food and beverages. For example, "Heluxue" and "Lipton" that are more familiar to everyone are brands under Unilever.

...

Procter & Gamble and Unilever are not mainly cosmetics, so let’s not mention them for the time being.

The real cosmetics giant should be L'Oreal, with a current market value of more than 90 billion yuan, slightly lower than Unilever.

Although in the home industry, the overall market value can only rank third in the rankings, it is very commendable that L'Oreal can achieve such achievements by focusing on cosmetics.

If you want to talk about which cosmetics is the best, it must be L’Oreal. Judging from the revenue data, L’Oreal has surpassed P&G and Unilever in the cosmetics field, and must be ranked first in the cosmetics industry.

...

The fourth largest market value in the home-based industry is Estee Lauder, who is very familiar to everyone, and is also the current partner of Meigou.com.

The market value is much lower than L'Oreal, and it is still a little short of only US$30 billion.

The top four home-based giants above are all European and American companies. As for Asian home-based giants, it depends on Japanese and Korean companies, which is also closely related to the current economic development level of Asian countries.

Japan and South Korea are the "Four Asian Tigers" and can be regarded as developed countries. Enterprises start early and have high national consumption levels, so enterprises can develop rapidly.

Kao, Shiseido, and AmorePacific are the leaders in the synthesis industries of Japan and South Korea, and are also the largest companies in the world.

If you only compare these three companies, Kao's market value is 20 billion US dollars, the largest scale. AmorePacific has a market value of 8 billion US dollars, ranking second. Shiseido has the smallest size and a market value of only 5 billion US dollars!

There was silence in the conference room, and everyone was looking through the information in their hands, with only the "rustling" sound of paper flipping.

Zhou Da suddenly spoke: "I feel something is wrong. Why is Shiseido's annual sales much higher than AmorePacific, but its market value is not as high as the other party?"

When everyone heard his question, they looked up and looked at Zhou Da.

Zhou Da signaled everyone to turn to the fourth page: "There is a comparison of sales of two companies on this page, so you can take a look."

Sure enough, according to statistics, in the past two quarters, Shiseido's revenue totaled US$3.5 billion. AmorePacific's revenue was only US$1.5 billion, less than half of Shiseido's!

However, the market value of AmorePacific is 8 billion and Shiseido is 5 billion.

When everyone saw that it was indeed the case, it was a bit difficult to understand.

Wang Ye smiled and said, "Because these two companies are listed in their respective countries, Shiseido can only rank second in Japan, and Kao is under his command.

In South Korea, AmorePacific is the boss. Apart from one LG, there is no other competitor.

In addition, I believe everyone knows the crazy support of Korean people for local brands."

Only then did everyone realize that they had fallen into a misunderstanding.

Two companies listed in two places cannot compare the company's strength based on market value. Just like Shiseido's strength is obviously much stronger than AmorePacific, but its market value is not as high as the other party.

"This also shows that the market value of AmorePacific is very rich." Li Guanghua frowned and said slowly.

"Haha, of course it's watery, and it's not small." Wang Ye said with a smile.

Xu Jing also interrupted at this time: "Actually, I have a question, why is Mr. Wang going to acquire Japanese and Korean cosmetics companies? I understand Shiseido, it is not very famous in China. But AmorePacific, its brand is rarely seen in the domestic market, right?"

"It's very small. To be precise, AmorePacific's share in the Chinese market last year was only 0.9%, which is considered a relatively niche brand." Wang Ye replied.

Xu Jing’s question is also everyone’s question.

Nowadays, European and American brands are the dominant in the domestic cosmetics market. Fortunately, under the leadership of Wang Ye, domestic brands have also seen a rising momentum in the past year.

Especially the brand created by Wang Ye, a brand that Wang Ye should now be the first in single brand sales, and even big brands like L'Oreal have to retreat.

Japanese and Korean brands, especially Korean brands, are not popular at all, and few people choose their brands on purpose.

"Korean wave invasion! I wonder if you have noticed this phenomenon."

Wang Ye put away his smile and asked everyone seriously.

Many people think that the Korean wave invasion has been happening in recent years. In fact, this is a wrong understanding. Since the 1990s, Korean entertainment culture has entered the mainland for a full 20 years!

If you analyze the "Korean Invasion" carefully, it can be divided into three stages.

...

Korean Wave 1.0 era: Watch Korean dramas and listen to Korean songs, Hakka and Han are mostly nonsense

Time span: 1993-2004

In 1993, the Korean TV series "Jealousy" starring Choi Zhen first landed on the mainland screen, kicking off the 20-year span of the Korean pop sweeping the mainland entertainment industry. I think it may not be in your memory, because it was not very popular for the first time. However, you must remember a large number of Korean dramas such as "What is Love", "Star Dream", and "Sky Bridge Storm" four years later.

"Star Dream" is made by Choi Shi's partner Ahn Jae-wook, a tall, rich and handsome male lead and Cinderella's beautiful female lead. The standard bloody plot captured the hearts of a group of female audiences at that time, and "Xiaomin Ge Hot" also spread from South Korea to China. Ahn Jae-wook's hairstyle in the play looks like the standard "wash, cut, blow, and shamatt" today, but it quickly swept across China at that time, becoming the most popular hairstyle for young people who pursue trends. Ahn Jae-wook also became the first Korean pop star to knock on the door to the Chinese market.

If "Star Dream" is the pioneer of Korean pop, "Bubbles of Love" and "Winter Love Song" are examples of Korean pop being detonated after they are attacked.

While Korean dramas emerged, the Korean movie "My Savage Girlfriend" was introduced to China in 2001, causing a "savage girlfriend trend", which led to the girls being proud of beating their boyfriends at that time, and Jeon Ji-hyun became the goddess in the hearts of the whole nation.

There is a line in the movie, "If she hits you, you must pretend to be painful. If it really hurts, you must pretend to be fine." This has almost become a must-use sentence for the Hakka and Han clan to write love letters at that time.

...

Korean wave 2.0 era: Korean stars take the initiative to come to China, and their income has increased by 20 times

Time span: 2004-2008

Before 2004, although Korean stars accumulated a lot of fans in China, the Chinese market was not the most important for them.

After 2004, Korean stars began to enter the Chinese market in a planned manner to make gold. Among them, there are those who regard China as their home, and those who come to hold concerts and fan clubs regularly.

...

Korean Wave 3.0 Era: China-made in Korea to South Korea-made in Korea.

Time span: 2008-to-present

After more than 10 years of development, the Chinese market has become an indispensable and important position for the Korean entertainment industry.

With the changes in fans' tastes, the Korean entertainment industry has also begun to cultivate Korean pop stars in China's "production" and "packaging" in South Korea. Han X can be said to be one of them.

At the same time, more and more Korean variety shows have begun to be introduced to the mainland, and the entertainment industries of China and South Korea have entered an era of great integration of "you have me, I have you".

Han X is here, and a large number of Chinese Korean stars such as Lu X, Song X are here too!

...

Now that Wang Ye talks about this, everyone knows something, but this is a matter in the entertainment industry. Everyone can do nothing if they want to manage it, so they can only smile bitterly and shake their heads.

"I really don't know what those domestic artists and singers are doing, so that such a small country's stars can steal all our domestic market. Back then, the stars in Hong Kong were the ones that are sought after in Asia." Li Youlun said angrily.

Wang Ye said unhurriedly: "If we can't change things, then accept them calmly. This phenomenon is probably going to last for a few years.

In fact, entertainment culture and national strength are closely related. The whole world is fascinated by European and American superstars, and Asia has become popular among the stars of Hong Kong Baodao, Japan, South Korea.

Why? Are these countries and regions still rich? When our country's national strength is as strong as the world's first, we will also export culturally."

"So before this, we can't sit still and wait for death and cannot change the trend, so we can cater to the trend. Isn't it popular in Japanese and Korean style? Japanese and Korean cosmetics will soon become popular. Why don't we start first and acquire two Japanese and Korean cosmetics companies to enjoy the benefits of the Korean invasion."
Chapter completed!