Wang Ye can't remember the naming fee for the first season of "Running Man".

However, judging from the sky-high naming fees for entertainment programs that have frequently appeared in the following years, the naming fees for phenomenal "Running Man" obviously will not be low.

You know, this program was introduced. On SBS TV, it is already a mature and popular program, otherwise there would be no giant in the automotive industry in Magic City Volkswagen to compete for title this time.

Now "Running Man" is just the first season. Zhejiang Blue Satellite TV cannot guarantee whether it will be popular, and the Magic City Volkswagen is obviously unsure.

Perhaps only Wang Ye knows how popular this show will be after it is broadcast!

Therefore, the psychological price limit of the Magic City Volkswagen will not be too high, it is estimated that 120 million yuan, or 150 million yuan will be the best.

"You can adapt to the situation at that time. Isn't it a bid? It depends on how much the Demon City Mass will report. If the upper limit is, I will give you 200 million!" Wang Ye said calmly.

Liu Xinya was shocked, 200 million?! She did not even have that high budget for advertising promotion on national TV stations!

"Is it worth spending so much money for an entertainment program? With 200 million, we can advertise too much."

Liu Xinya felt that she should put forward her own opinions. Although the company is rich, it is not like this. Since she has received the company's high salary and is a professional in publicity and promotion, she naturally cannot let the boss spend money in vain.

"No, you have to know that sometimes a phenomenal program brings an advertising effect that cannot be compared with many advertisements."

Wang Ye explained that he also understood that the price of 200 million is a bit shocking. In China, such a high naming fee has never appeared.

But historical records are all used to break them. Seriously speaking, there are so many TV stations in China at present, but there are too few truly quality entertainment programs!

That is, after the program "Running Man" was broadcast, it became popular all over the country and became a phenomenal program. Major TV stations saw that entertainment programs had great market potential, so they began to rush to start various entertainment programs.

After listening to Wang Ye's explanation, Liu Xinya was half-believing and half-doubted. She didn't imagine much about what kind of entertainment program could have such an effect.

Could it be as popular as the Journey to the West in the past? It shouldn’t be possible!

However, as a subordinate, I have already put forward my own opinions and if the leader does not adopt them, it will be inconvenient for me to say anything and just execute the leader's orders.

...

In a conference room in Zhejiang Lan TV office building, Yu Ying greeted enthusiastically: "Please sit down, are you here in person today?"

Zhang Zhuan is a vice president in charge of marketing promotion in Modu City Volkswagen, and he is in control of real power.

He smiled and said, "This is a big project worth hundreds of millions. How can I not come forward in person?"

Indeed, in this year, the naming fee for an entertainment program is nearly 100 million yuan, which can be regarded as a sky-high price. Even with the strong financial resources of the MoCity, this is not a small amount.

So Mr. Zhang, the senior executive of the company, also came to discuss it personally. In addition, he heard that there was another competitor coming today.

Mr. Zhang also wanted to come over and see what kind of big company it is, and the prices have been raised so high, and he still dares to compete.

If necessary, he can also make a decision to increase his bid on the spot.

Mr. Zhang is still very optimistic about Zhejiang Lantou's new entertainment program. According to his prediction, this program should be able to squeeze into the first ratings level, otherwise, the MoCity Volkswagen would not have paid such a high naming fee.

Just a few minutes after sitting down, Liu Xinya arrived with her assistant.

"Haha, Mr. Liu, who is the best product, welcome!" Yu Ying greeted enthusiastically.

Those who are present today are all the God of Wealth. Even if they have not successfully cooperated, they should keep a good relationship.

If you work in other programs in the future, you will find a sponsor partner or something like that, these are potential big customers.

Liu Xinya also greeted him with a smile.

Without further ado, Yu Ying turned the topic to the topic: "The Running Man program is almost ready, and the filming will be started soon, so the sponsor needs to implement it as soon as possible."

"The two who came here today are all partners selected by our program team to participate in the final bidding. Let's just make it simple. The two directly quoted, and the higher the bid will be. Running Man's exclusive naming agent bidding, start now!"

Mr. Zhang glanced at Liu Xinya not far away. In the introduction just now, he had learned about the other party's identity, but it was just a newly established clothing company.

Is the clothing company willing to spend so much money to advertise? This is not the instructor invited by Zhejiang Lantai, Mr. Zhang thought contemptuously.

No wonder he thought so. Domestic clothing companies have always given people the impression that traditional industries with small scale, weak strength and low profits.

Of course, those sports brands that need to be eliminated, Anta and 361 are considered out of the ordinary. However, sports categories have relatively large profits, but their market share is not small.

"90 million!" Mr. Zhang took the lead in bidding, and it was the price he quoted last time.

Yu Ying looked at Liu Xinya expectantly. Since this company knew about the price of MoCity Volkswagen, she still dared to bid, she must have some confidence.

"95 million." Liu Xinya said lightly.

Mr. Zhang turned his head in surprise and looked over. He didn't expect that the other party would really dare to bid. This is not a joke. Now he is talking about a big project worth hundreds of millions!

"Mr. Yu, I think this is a bit inappropriate. The strength of our MoCity Volkswagen is obvious to all, so I will be responsible for every bid I bid. However, this lady's preferred product company, I am ignorant and I have never heard of it. Can they really pay so much money..."

Mr. Zhang is not a sucker. What if this is the "support" found by Zhejiang Lantai, what should I do if I want to act like myself?

So he spoke directly and said that the implication was that Volkswagen of the Magic City is a big company, and he would do his best to say it, and he could fulfill the price he had called.

But can this preferred company guarantee that after asking for a price, it can pay so much money?

Yu Ying was also hesitant after hearing this. Today's so-called bidding meeting was really just something he thought of with a slap in his head.

I originally just wanted to find a competitor and put some pressure on the Modu Public, but I didn't expect that the company would really bid, and the price was 5 million yuan higher than that of the Modu Public.

To be honest, he also questioned whether this preferred product really has to pay so much money to name it.

"Mr. Liu, I'm sorry. Logically speaking, participating in the bidding requires a capital verification certificate or paying a certain deposit. Today is too hasty and I haven't done these things. No wonder Mr. Zhang from the MoCity Volkswagen has this question."

Yu Ying said tactfully that although he did not point it out, he obviously hoped that Liu Xinya could come up with something to prove the financial resources of Preferred Products.

In this case, he can also feel relieved. If this Preferred Preferred Preferred bids a sky-high price and scares away the public in the Demon City, and the Preferred Preferred Preferred Preferred Preferred is not going to make any money, wouldn’t this become a joke?

Liu Xinya came to bid, of course she was prepared for it.

She smiled slightly, took out a hard clamp from her briefcase, took out a thin piece of paper, and signaled Yu Ying to come and see it.

Yu Ying quickly took a step forward and saw at a glance that this was a cash check issued by China Merchants Bank.

It clearly says "RMB 200 million yuan" and the digital column behind it is "200,000,000"!

Yu Ying felt dizzy and too many zeros, and she couldn't count them.

Why is it written on the check 200 million?!

Yu Ying immediately realized that this meant that the other party was willing to pay up to 200 million to bid!

Thinking of this, Yu Ying smiled on her face.

Seeing his expression, Mr. Zhang from the Mocheng Volkswagen was also very curious. Although he couldn't see it clearly, he vaguely saw that it was a check.

But he couldn't see the amount above.

"Okay! Now Mr. Liu from Youpin has confirmed the strength of their company, and we will continue to bid!" Yu Ying announced loudly.

"But, I haven't seen it yet. How can I prove that this Preferred Product is indeed capable?" Mr. Zhang said unconvincedly. He still suspected that Liu Xinya was invited by Yu Ying.

"Mr. Zhang, please note that the other party only needs to see the capital verification certificate, and there is no need to prove anything to you. If you feel that the bidding price exceeds the tolerance of the MoCity Volkswagen, then you can also give up bidding."

This time, Yu Ying was not so polite when she spoke.

No matter how famous you are in the Demon City, what does it have to do with my program? Whoever pays more money now is my parents for food and clothing!

Mr. Zhang was speechless for a while, yes, whether the other party has the strength is a question that Zhejiang Lantai should worry about. If you can't accept the price yourself, just give up directly.

If this preferred product is really a entrusted by Yu Ying, then they will lose too much if they give up the competition. If it is spread, the entire Zhejiang Lan will be ruined! Who dares to participate when bidding for these programs in the future?

From this point of view, I guess this Preferred Product is really a competitor, and Mr. Zhang has also become serious.

He is the company's vice president in charge of brand promotion, and of course he has certain authority.

"One hundred million!" Mr. Zhang took a deep breath and shouted a high price.

Yu Ying was so happy that she couldn't stop hearing this. The price had reached his psychological price.

“105 million.”

Liu Xinya quickly followed, but she didn't raise the price much every time, so she only added 5 million. If it were Wang Ye here, she would probably have a new price.

But she is just a working person. Although she is an executive, she must be careful not to waste every penny of the company. She feels that it is high if she adds 5 million every time. If the competition reaches the back, she is going to be ready to add only one million each time.

"One hundred million!"
Chapter completed!