These designers have undergone high-intensity training at THE  TOP  SHOP, and it is of course no problem to design some basic clothing.

After the idea was opened, everyone spoke enthusiastically.

"If this fabric is used for casual wear, I feel that it is very suitable for making sweatshirts, such as hats or hatless, which are very popular among young people."

"If this fabric can be handled lighter, you can also design a casual long skirt for spring and autumn, which has the best warmth effect."

"Actually, it's OK to make a coat. Although it won't be stylish, casual wear doesn't need to be too stylish, and comfort is enough. This is very suitable for those who enjoy life and don't care much about fashion."

...

MACY said decisively: "I will contact the fabric processing factory at the production base immediately and ask them to take out a batch of fabric samples first, and then based on the mass-produced fabrics, we will start the full series of designs!"

Since she discovered that she could start from the fabric, Hu Xiaoxi felt aroused her heart, and she raised her hand and said, "My idea is this. Since I want to make classic models, there is no need to seek novelty. Can the most common and ordinary combed cotton fabric be made into classic models? Moreover, we have several large factories in this kind of cotton fabric and have great advantages in cost control."

MACY nodded in appreciation: "The most common and ordinary one is the most classic one, but since we want to make it into a classic style, we must control all aspects to the extreme! Let our consumers buy the best cost-effective clothing with the lowest price."

"By the same reason, what are classic styles, plaid shirts, casual pants, and jeans, these are all classics that have been popular for decades! Why can't we make these? If we price 100 yuan clothes and make the quality of products on the market price of 500 yuan or even 1,000 yuan, then it will become our classic style!"

Although there was no guidance from Wang Ye, MACY also discovered the true competitive core of fast fashion.

Fast fashion brands are cheap, fast launch speed, keep up with fashion trends

Fast fashion, which is characterized by "fast, ruthless and accurate" in the fashion industry, is rapidly emerging, new products arrive in stores very quickly, and the frequency of window display changes twice a week.

"Fast" means that fast fashion clothing always follows the trend of the season. New products arrive in the store very quickly, and the frequency of window display changes twice a week. Fast speed and super high frequency updates, which always follow the characteristics of trends, make people who pursue fashion flock to buy.

"Ren" means that the competition among brands is fierce, and consumers can buy fast fashion clothing at a speed comparable to that of brands. It is common for them to do the "moonlight clan" every month.

"Accurate" means accurate vision. Designers can predict the trends in recent times and design various trendy clothing in a short period of time. When consumers choose products, they buy them when they see it and never hesitate.

...

But fast fashion also has a disadvantage, that is, it is popular quickly, but it also declines quickly. When consumers' freshness passes, it is easy to see a sharp decline in performance.

Because standard fast fashion brands like ZARA are too pursuing speed, they cannot do the best in cost control and quality control.

Therefore, people who often buy ZARA clothes will know that although the styles of her clothes are very novel, the quality is indeed not satisfactory.

Novelty can only attract people for a while, and only classics can attract people for a lifetime!

Therefore, "Preferred Premium Products" adopts a dual model, using "Preferred" to conduct early drainage and open up the market situation.

Then rely on the classic models of "Haopin" to truly retain customers and transform consumers who are greedy for freshness into loyal customers of their own brand.

Since Wang Ye can think of this, why didn’t industry giants like ZARA, Uniqlo, and HM do this?

This is related to the philosophy of the company's leaders.

Like the founder of ZARA, he believes that the fashionable clothes produced by ZARA are originally fast-moving consumer goods, which means that customers can throw them away after buying them two or three times because the price is very cheap.

Judging from European income, that's true.

ZARA's clothing average price is around 400 to 500, which was the highest when the company was at its peak and the euro exchange rate was the highest.

In a local shop in Europe, a piece of clothing costs 20 to 30 euros, isn’t it a cheap product? With the income of European white-collar workers, it won’t hurt to throw it away after wearing it for two or three times.

...

The founder of Uniqlo has the spirit of being a serious person in the island country. He believes that clothes are durable products. As for fashion, what is fashion?

Therefore, Uniqlo is devoted to studying fabrics and craftsmanship, working hard to reduce costs, and striving to make better quality clothes at limited costs.

They developed clothing as cars...

But Wang Ye is different from them. Wang Ye emphasizes "inclusiveness and gaining the strengths of all families!"

Even since fast fashion is the most popular now, I have to do it too; since classic models can be made for a long time, I can't leave it behind.

Taking advantage of the situation and following the trend is the choice of smart people!

...

Now the classic styles of "Youpin" have been basically confirmed. The four main series "fleece series", "plaid casual shirt", "combed and ironed casual pants and shirts" and "jeans"!

These most common and ordinary styles will be developed under the research and development of the designer team led by MACY to create the most cost-effective classic products!

This is also supported by the entire industrial chain factory of the clothing production base, so MACY has the confidence to do it, because costs can be compressed to the extreme.

Imagine that when Youxuan Youpin opens, the style and quality of clothes that cost 100 or 200 yuan is no worse than those sold for 500 or 600 or even 100 yuan. How will customers choose?!

No one is a fool, and ordinary consumers always pursue cost-effectiveness. When consumption returns to rationality, all hype bubbles will eventually burst. Only brands with the highest cost-effectiveness can survive and get better and better.

The work direction has been determined, and MACY and others have begun to devote themselves to their busy work. Wang Ye doesn’t give them much time. They have to complete the first batch of designs within two months and submit the orders to the factory for production.

Of course, what we are talking about is classic products, because these products need to be sold for a long time, the production volume is naturally very amazing, and the factory needs to allocate resources to arrange construction periods.

As for the "optimized" products, it is not too late for the designer team to design after the "high-end" style begins to be produced.

This is the production of multiple styles in small batches. Based on the company's current design production capacity, a cycle can be completed in two to three weeks.

After the store of Best Premium is officially opened, the focus of designers can shift their work to the design of "Preferred" styles.

At that time, the "UU speed" of completing one round of delivery in two weeks will tell ZARA what is the real "fast"!

...

Wang Ye was not idle either. He summoned several old subordinates to his office for a meeting.

Liu Xinya, former deputy general manager of the Promotion Center of Huashang Brand Division, is now transferred to Youpin to teach her to hold the same position and continue to be responsible for brand promotion.

Liu Jian, formerly the expansion department manager of Huashang Brand Business Department, is now the expansion department manager of Youpin Youpin. His work is very important and the pressure is also great, because this year Youpin Youpin will open many stores, and his department needs to do the site selection and evaluation of these stores.

Chen Qifan, formerly the training department manager of Huashang Brand Division, is now the manager of the training department of Youpin. He is also Wang Ye’s old subordinate. He was confused for a while and after his colleagues were promoted to managers, he was the only one who was still standing still and was still a small employee.

Until Wang Ye discovered his expertise in training, he became "Teacher Chen" recognized by Huashang International's franchisees.

...

"Sit down, everyone will fight side by side again in the future." Wang Ye smiled and called him home to sit down.

The three people who once had a good relationship with Wang Ye were a little restrained. As Wang Ye's wealth and status improved, few people were able to let go in front of him.

"We don't have much time left. Although we have a few months to prepare, there are too many things to do, so we can't waste our time."

Wang Ye said seriously, and Liu Xinya and the other two sat upright and listened carefully to him.

"Xinya, do you have any ideas about the promotion of new brands?"

Liu Xinya immediately replied: "Since the new brand is to reach the widest crowd, I think hard advertising is essential, especially TV advertising, after all, that is the most widely-received way of disseminating the audience."

Wang Ye nodded. Don’t think about taking shortcuts for such popular brands. It just depends on money to make money. Everyone knows that there is such a brand, and this is the king of promotion!

Of course, being willing to spend money does not mean spending money indiscriminately. The money spent must be effective. This requires a method.

"Do you have any specific ideas?" Wang Ye asked.

"Big brand spokespersons, CCTV, satellite TV, or two popular entertainment programs, such as Happy Camp," Liu Xinya replied concisely.

Wang Ye frowned. He vaguely remembered that various entertainment programs began to emerge in the past two years. Programs like Happy Camp are on the decline and are not cost-effective.

"In this way, there is no hurry to name entertainment programs. I'll ask friends to see what new programs are available this year." Wang Ye ordered.

Liu Xinya nodded and said that she understood. She also knew that Wang Ye also had many friends in the media and entertainment circles, and of course he was more informed than her.

"In terms of spokesperson, I plan to ask Yiyi, Mr. Wang, what do you think?" Liu Xinya asked.

She likes Xue Yiyi very much. She is famous, has a very good reputation, and has a youthful and beautiful image. She is suitable for being a spokesperson.
Chapter completed!