"Fast Fashion?!THE  TOP  Isn't SHOP just?"

Wu Guohong asked in surprise, and other shareholders nodded. Everyone didn't understand why the company had a fast fashion brand, but now Wang Ye said he wanted to create another new brand.

Wang Ye is a little helpless. Although THE  TOP   SHOP has the style of a fast fashion brand, it is indeed not fast fashion, or it is not just fast fashion.

Strictly speaking, THE TOP  The real core of SHOP should be a designer brand collection store, because what it is used to attract consumers is the product designer's personal style that is more prominent.

And consumers who buy it are also aiming at the so-called designer brands.

What is true fast fashion?

The so-called "fast fashion" mainly contains three meanings, namely, the fast launch of new products, affordable and keeping up with fashion trends.

Fast fashion clothing has always followed the trend of this season. New products arrive in the store very quickly, and the frequency of window displays is even twice a week. H&M, ZARA, C&A, GAP, Uniqlo, and UR are all fast fashion brands.

Pay attention to one of the key points, "affordable"!

Only when the price is low enough can it be accepted by more people and then the scale can be expanded. And when THE  TOP   When SHOP was first established, Wangye did not regard it as a real fast fashion brand.

The reason why we use the fast fashion fast delivery and fast sales model is actually just to "train troops"...

...

"Okay, let me simply put it, the fast fashion brand I want to build this time is a brand with extremely low prices, but relatively good fabrics and cutting technology. For example, the average price of this brand may be only about one or two hundred yuan, but the fabrics and cutting technology used must at least reach the level of the Huashang brand, or even surpass Huashang!"

Wang Ye explained more bluntly what the fast fashion brand he thought looked like.

Cai Zi'ang said in surprise: "Wouldn't that be very low in profit!"

If Wang Ye said, using better fabrics and selling them at a lower price, how can you make money?

You should know that if all clothing brands now calculate based on the ex-factory price of clothes, their profits are actually very high.

Of course, there are still many links between clothing from factory to sales to consumers, and there are also many cost expenditures.

Facing Cai Zi'ang's questions, Wang Ye explained with a smile: "This involves the issue of changing consumption trends."

"Everyone is talking about consumption upgrades now, and they are improving brand positioning and price. Of course, luxury and high-end brands have indeed sold well in recent years. THE  TOP  SHOP is a brand launched to adapt to consumption upgrades."

Speaking of this, Wang Ye looked around everyone.

"Some people notice that consumption upgrades, and consumption downgrades are also accompanied by consumption downgrades! Polarization is becoming more and more obvious. To give a simple example, you can understand that the growth rate of luxury car sales has accelerated, and domestic cars are rising. In the vast rural areas, more and more people are buying cars. This is a very obvious consumption upgrade. At the same time, instant instant sales have stopped falling and rebounded. The annual report of Fuling Pickles is excellent, which shows that consumption is downgrading from another aspect."

Wang Ye’s words were not based on his words, but on the basis of it.

At present, while the whole nation advocates "consumption upgrade", there are also relatively sober economists who have made remarks about "consumption downgrade", but they have not been valued by more people.

Fuling pickled cabbage revenue and profits rose, and instant noodles sales revenue stopped falling and rebounded for the first time in five years, which are seen as examples of consumption downgrades.

But at the same time, the Toyota business car Alpha, which is priced at about 800,000 yuan, still needs to increase the price by 300,000 to 400,000 yuan to pick up the car. On weekday evenings, customers queuing up to enter the luxury goods store on the ground floor of the Lujiazui Guojin Center in the Magic City gathered.

These are changes in consumption and diverge from each other. But they are all important signals.

Consumption is not only about how much you contribute to GDP, it is the driving force of the entire business society.

One person's consumption is another person's income. In the words of Bridgewater founder Ray Dario, the so-called "economy" is the sum of these billions of transactions. This is also why economic ups and downs often occur in the same direction as consumption.

When people's income generally decreases or no longer increases, consumption will decrease, which will reduce more people's income and continue to affect consumption. To put it simply, this is the case with the economic cycle.

When observing consumption, you cannot just look at who buys or not buys a certain product.

"A city family may spend more money on medical care, education, and entertainment, while compressing some expenses in daily necessities," said the assistant dean of the Institute of Finance and Law, a researcher at the Modu University.

"The former is to improve consumption, while the latter is to reduce consumption. Therefore, even if a family and a society are to upgrade, it often occurs at the same time as the consumption is to improve consumption and reduce consumption."

...

After listening to Wang Ye's words, everyone was confused. Although they couldn't understand what he was saying, they just felt it made sense.

Only Wang Jingcong was present with the highest education and a master's degree in finance, but he had never studied consumer economy.

Not to mention others, older people like Ma Kaixuan graduated from junior high school, Shi Guoqiang graduated from junior high school, Nie Dingwen is better, and a veteran college student.

Li Qinghuan is just a college student who graduated from an unknown university. She feels ashamed. She has been busy with work in the past two years. Although her work ability has improved, she has not put any energy into her studies.

After you reach a high level of work, you really need a lot of learning, because your original knowledge system is no longer enough to cope with the increasingly complex trend changes.

If you don’t study for a while, you may not understand the changes in society and miss many good opportunities. If you don’t study for a longer period of time, you will be abandoned by the ever-changing society.

After THE  TOP    SHOP stores are all open and sales stabilize, you must sign up for an MBA class to study. Li Qinghuan secretly made up his mind.

Wang Ye did not expect everyone to understand his words, just follow his command to execute.

"So, I suggest that Huashang International invest in the establishment of a wholly-owned subsidiary to create a brand new fast fashion brand! This company is the center of Huashang International's headquarters this year. Several leaders in the central region will all work part-time in this subsidiary, including me!"

The headquarters personnel Wang Ye mentioned are nothing more than him, Wang Jingcong, Wang Xiaojuan, and Liu Ruomei.

The three of them will form a senior team of the new company, and then draw part of the designer team from THE  TOP  SHOP and some backbone personnel from the Huashang Brand Division to officially form a new company.

Of course, Cai Zi'ang and Li Qinghuan cooperated unconditionally.

Li Qinghuan finally understood why Wang Ye stopped him when he said he wanted to eliminate part of the designer team a while ago. It turned out that he had plans.

The new brand name was also Wang Ye proposed a name "Preferred Products", LOGO is abbreviated in English as "UU", which is catchy and easy to read and remember...

The address of the new company was placed in the newly purchased office building in Mingguang District. It has been renovated some time ago, but now it has been renovated and is just enough to settle in.

This building, which is more than 30 stories high, was officially named "UU Building"!

As for the personnel drawn from Huashang International, Wang Ye personally named it.

"I only need elite soldiers and strong generals over there. Mr. Cai doesn't have to worry, I only need a few people." Wang Ye said with a smile.

Cai Zi'ang smiled guiltily and said, "Dr. Wang, even if I call it, I will definitely cooperate with you."

"In the early stage, I only want Liu Xinya, Chen Qifan and Liu Jian." Wang Ye said with a smile.

Cai Zi'ang was relieved when he heard this. None of these three were generals in the marketing department, and it didn't matter if they were about to leave by the headquarters.

Especially Liu Xinya, the vice president of the brand promotion center, has never listened to her boss, and she has long wanted to give her an excuse to squeeze her away.

But that was someone recruited by Wang Ye himself, so Cai Zi'ang just thought about it.

Liu Jian is now the manager of the expansion department. Since the second half of last year, the company's store opening speed has declined, and the development department's work has not been so busy. As for Chen Qifan, the training department manager, he is also Wang Ye's old subordinate.

It seems that Mr. Wang is also a nostalgic person. His earliest subordinates are now in high positions.

...

After the board of directors was held, each assigned tasks, and everyone immediately started to take action.

Of course, Wang Jingcong and Wang Xiaojuan are the busiest two.

Wang Jingcong wants to allocate funds, register a company, publish information disclosure and other things. Of course, he also has a financial center with a large number of people, so he naturally has capable subordinates to assist him in doing things.

Wang Xiaojuan led the Administrative Personnel Center to make final preparations for the UU Building, procurement and assembly of various office facilities, improvement of details, etc.

Cai Zi'ang was much simpler. After the board meeting, he drove back to the Huashang Brand Business Department and called Liu Xinya, Chen Qifan and Liu Jian directly to his office.

When they first received the notice from Cai Zi'ang's secretary, the three of them thought it was the general manager who was looking for him to do, but they finally arrived at Cai Zi'ang's office and just sat down.

Cai Zi'ang said with a stern face and Shi Potian shockedly: "From now on, you three will no longer be from the Huashang Brand Division."

Liu Xinya and the other two were shocked. What does it mean? Did they be fired?

Liu Jian asked, "Mr. Cai? What does this mean? It means us..."

"Haha, congratulations to the three of you, who were personally named by Director Wang and transferred to the newly established company at the headquarters. This is a promotion." Cai Zi'ang changed his face and said with a smile.

Liu Xinya and the other two breathed a sigh of relief. This old Cai is still in a joke about such an important matter.

Chen Qifan said in surprise: "Is the headquarters going to establish a new company? Is it that Mr. Wang who personally ordered the names of the three of us?"
Chapter completed!