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Chapter 227: Not Simple U.S. Shopping Network

Relatively speaking, high-frequency consumer goods have a larger market capacity and greater potential to tap than low-frequency consumer goods.

Of course, the competition for high-frequency consumer goods is even more intense, with more than tens of thousands of clothing brands in China, not to mention those big brands abroad.

And how many brands of cosmetics are there?

This is also the increase in order to launch Meigou.com. Compared with the single product category of cosmetics, it has now opened up a "clothing area" and proves that Meigou.com users can indeed accept this new category.

Under such circumstances, should the valuation of Meigou.com have greater room for growth?

This issue, IDG, Sequoia Capital and Temasek are also being studied.

They have invested heavily in the US Shopping Network and are of course very concerned about the every move of the US Shopping Network.

At that time, when Wang Ye proposed to open a "clothing zone" on Meigou.com and expand the business scope of the website, several shareholder representatives agreed with reservations.

What they are worried about is that Meigou.com has always given people the impression that it has been a cosmetics website, and now a new product category has suddenly been added, will the website users not accept it?

Even if the new product category has not been completed, it will affect the sales of cosmetics category.

But the plan proposed by Wang Ye at that time also included the move of Meigou.com to offline, which is something that everyone is optimistic about.

In any case, there are many physical sales channels. No matter how effective it is, it is conceptually considered a plus point.

Now that the "Clothing Zone" is officially launched, the sales on that day were as high as 50 million!

This was achieved by the website without any large-scale marketing and publicity activities, which also shocked Zhou Da, Jack, Li Guanghua and others.

"It seems that we have underestimated the potential of the US Shopping Network. Fortunately, Mr. Wang is determined enough to tap into the potential of users!"

Zhou Da said to Li Guanghua and Jack with joy.

"Yes, I didn't expect the effect to be so good. In this case, can we raise the price of our listing be raised again?!" Jack was also very happy.

Sequoia Capital and IDG participated in the first round of financing of Meigou.com, and the subsequent financing expansion also firmly followed suit.

The two investment banks have invested heavily here, and Zhou Da and Jack are also based in the US Shopping Network and have held specific positions.

It can be said that the future of the two of them is also closely tied to Meigou.com. Of course, I hope to see Meigou.com develop better and better.

If Meigou.com continues to increase sales and expands its website's business scope, the higher the stock price will be after listing. And the higher the stock price, the higher the return on investment of Sequoia Capital and IDG.

The company has made money, can it treat Zhou Da and Jack who strongly advocated this investment at that time?

Li Guanghua thought about something, and he thought of more things.

Since Temasek successfully acquired shares in Meigou.com, Li Guanghua has been dispatched by the Investment Committee and personally led a professional team to participate in the preparations for Meigou.com's listing.

During this period, Li Guanghua also gained a deeper understanding of Meigou.com. The more he learned, the more he felt that Meigou.com was not that simple. But what was not simple, Li Guanghua was confused and could not see clearly.

Now that the launch of the "Clothing Zone" and its great success have given Li Guanghua a glimmer of enlightenment, he feels that he has seen Wang Ye's overall layout... the tip of the iceberg.

"Two, I have an immature idea about the overall layout of Meigou.com, or Mr. Wang. Now I will talk about it and everyone will also advise you."

After thinking about it, Li Guanghua decided to tell him what he thought and let Zhou Da and Jack listen to it. We are all small shareholders of Meigou.com and are real elites in the investment banking industry. Maybe they will give themselves more references.

Zhou Da and Jack both turned to look at Li Guanghua, not knowing what he had.

"I guess that Mr. Wang started to let Meigou.com specialize in cosmetics. In fact, the purpose was not to be a cosmetics e-commerce company, but to attract customers!"

Li Guanghua's words were astonishing. His guess made Zhou Da and Jack feel a little confused.

"How to explain this...?" Zhou Da asked in surprise.

"Suppose, I mean assumption. Mr. Wang originally wanted to set up a clothing e-commerce website. But Taobao and Tmall have been very successful, and it is difficult for him to compete with the other party. Your two investment banks have invested more in Internet companies and should understand this better."

Zhou Da and Jack nodded. This is how Internet companies are. Once there are real giant companies in a certain field, few new companies will dare to compete.

Unless you crush the old giant company in terms of capital and technology, you will not be able to compete with the other party at all.

"Of course, Mr. Wang understands this, so he made a smart choice. That is to choose to do cosmetics e-commerce!"

"The situation at that time was that there was no real e-commerce giant paying attention to cosmetics e-commerce, and Lefeng.com and Jumei Youpin were in their infancy. In comparison, Mr. Wang's funds were crushing, so Mr. Wang started from the cosmetics e-commerce segment."

"But I now guess that Mr. Wang's real purpose is not to build Meigou.com into a cosmetics e-commerce company, or it is not limited to the single category of cosmetics. In comparison, the market capacity of clothing e-commerce is larger."

"So, Mr. Wang's real purpose should be to first encircle potential consumers! Then, then develop the clothing e-commerce he really wants to do, and achieve overtaking in one fell swoop!"

Li Guanghua said this series of analysis, because the passages here are quite confusing. If an ordinary person listens to these words, he will probably feel confused and don’t understand what he is expressing.

But Zhou Da and Jack are real elites, and they fully understand the meaning of Li Guanghua's words.

Zhou Da nodded while listening: "Mr. Li said it very reasonably! Use cosmetics to attract female consumers, and then launch a clothing brand! You have users first and then develop business, which is a clever way!"

After thinking through this link, thinking about the stickiness and loyalty of Meigou users, the three of them looked at each other.

In the current situation, Meigou.com has the largest and most loyal female online consumers in China.

So, does it mean that any product launched by Meigou.com targeting female consumers will be easily successful in the future...

Let’s think about it again, which products are often purchased by female consumers. Cosmetics, clothing, accessories, handbags, shoes and socks...

There are too many, even maternal and child products and household items can be counted!

If everything really develops according to this idea, then the future of Meigou.com will be unimaginable at all.

It can even be compared with Taobao and Tmall!

"But, since Meigou has such great potential, why did Mr. Wang agree to let Meigou go public this year? Will it be possible to get a greater valuation by expanding the scale and even expanding the entire category before listing?"

Jack keenly discovered a problem.

If Li Guanghua's guess is true, then it will be too early to go public this year, which will be a great loss for the website's valuation.

But Zhou Da has different opinions on this issue.

"You underestimate Mr. Wang. Maybe what he wants is not just a higher valuation. The company will be able to raise huge amounts of funds. After obtaining these funds, it can carry out a series of mergers and acquisitions, so that the company can develop faster! In addition, you have not found a problem, that is, the brands sold online by Meigou are basically related to Mr. Wang!"

Li Guanghua and Jack thought about it carefully and it was indeed as Zhou Da said.

The brands currently sold on Meigou.com, except for Estee Lauder, a foreign brand, are all affiliated companies under Wang Ye.

The advantage of this is that it is easy to control and its subsidiaries attract traffic to each other, which is of great help to every company.

In the fashionable words of the Internet industry, it is an ecological closed loop!

You own products, users, traffic, and traffic monetization channels!

There is no need to ask anyone, nor do you need to divide any interests of irrelevant companies, and you can digest them internally.

Now the relationship between Wangye's industrial companies and Meigou.com is complementary.

Industrial companies produce high-quality products and supply them to Meigou.com and sell them on the platform, providing Meigou.com with nutrients for growth and growth.

Meigou.com provides a huge and high-quality sales platform for various industrial companies, allowing various industrial companies to obtain huge sales and profits, which in turn has nurtured the growth of industrial companies.

From this point of view, Wang Ye has taken advantage of it inside and outside. It is conceivable that when Meigou is successfully listed and has obtained a large amount of funds, he will start a large-scale acquisition again!

"This operation... is really a genius. Mr. Wang is the most successful person I have ever seen in the past 20 years of my career!" Zhou Da sighed.

"That's why he has achieved such great success in such a short time!" Li Guanghua also said with deep emotion.

"But why didn't Mr. Wang explain these things to us? If we hadn't analyzed them today, we might have cashed out after the USG Online listing until the ban period was understood." Jack said in confusion.

Zhou Da and Li Guanghua did not answer this question, and they just looked at each other and smiled.

It's enough to get a ride and make a fortune.

As for wanting to earn more, it depends on your patience and insight. A genius entrepreneur like Wang Ye will never lack partners.

When he chooses a partner, it not only depends on the other party’s financial strength, but also on whether the other party can understand his layout intentions and whether he can keep up with his pace.

If the partners are short-sighted in the early stage and are eager to cash out and leave after getting some benefits, it doesn’t matter to Wang Ye at all.
Chapter completed!
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