The concept of O2O is still mentioned in China. It will not be popular until 2013. The real big fire will have to wait until 2015.

Therefore, it is natural that Xu Jing and the other two don’t know much about this concept. After all, they are not experts in studying Internet theory.

But Wang Ye knows that the combination of online and offline will become very popular in a few years, and this concept is indeed unique.

It opened up the gap between online and offline, blended the two together, and each played its strengths to achieve the effect of 11 or more than 2.

As for the Huashang brand selling online at Meigou, like Huazhishi, it signed a full-rights agency contract with a settlement price of 50% off.

After discussing all the details, Liu Ruomei was asked to print out the contract and sign the contract on the spot. Wang Ye was also present, which was easier to save trouble and signed the signature and seal directly.

When the company officially starts in three days, you can take action.

The three-party cooperation of Wang Ye is actually not an authentic O2O, it can only be said to be a variation of O2O.

However, he completely used the essence of the O2O model.

Unlike the traditional consumers' direct consumption model in merchants, in the O2O business model, the entire consumption process consists of two parts: online and offline.

Online platforms provide consumers with consumption guides, discount information, convenient services (reservation, online payment, maps, etc.) and sharing platforms, while offline merchants focus on providing services.

In the O2O model, the consumer consumption process can be broken down into five stages:

Phase 1: Drainage

As the entrance to offline consumption decisions, the online platform can gather a large number of consumers with consumption needs or trigger offline consumption needs of consumers.

Common O2O platform traffic inlets include: consumer review websites, such as Dianping; electronic maps, such as Baidu maps, Gaode maps; social websites or applications, such as WeChat and Renren.

Here, Wang Ye regards Meigou.com as an inlet for traffic. The US stock network has over 100 million active registered users, and they are basically female users with certain consumption power.

This is also a potential consumer of THE  TOP   There are no problems for using it as a drainage port. And the conversion rate will be very high!

Phase 2: Conversion

The online platform provides consumers with detailed information about shops, discounts (such as group buying, coupons), convenient services, convenient search, comparison shops, and ultimately helps consumers choose offline merchants and complete consumer decisions.

At this stage, Wang Ye’s method is very simple. In the clothing brand area opened, like the Huashang brand, there will be clothing with the same price and style as offline stores.

Moreover, all Huashang brand store addresses will be provided. In this way, consumers can purchase directly on the Internet or at nearby stores.

As for THE  TOP  SHOP, it only provides a display area and is not sold. This is the exchange of interests between the two companies.

THE  TOP  SHOP does not charge the fee for Meigou.com to open a special area in its store, so Meigou.com will also repay you and open a display area for THE  TOP  SHOP on the website to help it attract traffic.

Phase 3: Consumption

Consumers use the information obtained online to receive services from offline merchants and complete consumption.

Stage 4: Feedback

Consumers feed their consumption experience to the online platform, which helps other consumers make consumption decisions. The online platform forms a more complete local store information database by sorting out and analyzing consumer feedback, which can attract more consumers to use the online platform.

Stage 5: Retention

Online platforms establish communication channels for consumers and local merchants, which can help local merchants maintain consumer relationships, make consumers spend repeatedly, and become repeat customers of merchants.

...

After the meeting, the four of them had a meal together and they all parted.

Before the Huashang Brand Division started construction, Cai Zi'ang drove home directly.

After arriving at home, Cai Zi'ang was in a good mood. Today, reaching a cooperation with Meigou.com was equivalent to helping Huashang brand open up another large sales channel.

This year's sales should be able to improve again. When I think of the happiness, I couldn't help laughing out loud.

His wife was sitting on the sofa watching TV. Seeing Cai Zi'ang so happy, she said angrily: "Why are you doing so happy? It seems like you have found money when you go out."

"Hehe, I really found the money. Today, Mr. Wang sent a red envelope for the meeting." As he said that, Cai Zi'ang took out the red envelope sent by Wang Ye from his pocket.

His wife glanced at her and mocked, "Yeah, there is a hundred dollars in such a big red envelope, which is so much."

"You can see how many you have, just look at it." Cai Zi'ang said proudly, handing the red envelope to his wife.

"You can tell by looking at the thickness. It's up to two hundred, so it's impossible to get more." My wife took the red envelope, pinched it for a moment, and muttered.

"Look at it, I know, so much nonsense..." Cai Zi'ang said impatiently.

His wife glared at her eyes and wanted to get angry, but she still endured it and opened the red envelope first. If it was really one or two hundred, it would not be too late to settle the score with Cai Zi'ang later.

After she took out the check and saw the numbers on it clearly, she didn't say anything for a long time.

She knew that Cai Zi'ang's boss was generous, but no matter how generous he was, he could not send such a big red envelope!

"How about it, this red envelope is OK, two hundred more?! You missed a thousand words!" Cai Zi'ang said with a smile.

His wife didn't care about refuting it. She had always felt sorry for Cai Zi'ang for paying more than one million at the annual meeting. Now, it's better, not only are they all back, but they are also hundreds of thousands more.

"Oh, Mr. Wang is so generous. He will perform well this year. You don't have to worry about the family affairs, leave it to me." My wife said happily.

"Yeah, I don't have to do housework anymore? Who was it the other day? I blamed me for not doing any housework..."

...

In addition to Cai Zi'ang's life not so happy this year, there is another person who is not very happy.

That person is Liu Wenjuan. After the holiday before the New Year, she also delayed her home that was about to be back for the New Year.

Liu Wenjuan's home is in the Taipei City of Island, which is also a big city that once rivaled Xiangjiang. Of course, it is no longer comparable now.

Liu Wenjuan's family is also a family of merchants. Her father Liu Dongqiang is now engaged in grain and oil business. His business is quite good, and his partners are spread across Southeast Asian countries.

She has two older brothers who have already graduated from college and have entered a family business. Liu Wenjuan is an old and a young man.

As soon as she got home, the Filipino maid came over to take her suitcase attentively.

When he walked into the living room, his father was sitting in the living room reading the newspaper. Liu Wenjuan greeted him: "Dad, I'm back."

"Oh, why are you back so late? Your school holiday is earlier than you do." My father said seriously.

"I've started working, and the school has been suspended." Liu Wenjuan replied.

"Nothing! Why don't you study well?" Liu Dongqiang became angry when he heard this.

"I happened to encounter the right opportunity, so I took a break from school. When I really graduated, the opportunity might be gone." Liu Wenjuan sat down on her own and poured a cup of tea.

"How could it be that there is no chance? Can't your family's business go? Look at your two brothers, after graduation, they both entered the family business, and they did a good job."

"But they went to take over. Why did I go there? Have you been a working person for the rest of your life?" Liu Wenjuan asked back.

After hearing this, Liu Dongqiang was speechless.

Regarding this daughter, it cannot be said that Liu Dongqiang is not good to her, and he is generous in spending money on her. But when it comes to succession, it is definitely not possible. The family tradition is to pass on the son but not the daughter.

The family business has been passed down for several generations and has always been taken over by the direct descendants. How could it be passed on to my daughter? Isn’t it because of a foreign surname?

I will never be a sinner in this family, not to mention that my two sons performed badly, and there is no reason to pass the company on to my daughter.

"What company did you go to? Are you the top 500 American companies?" Liu Dongqiang changed the topic and asked with concern.

Since my daughter is willing to work outside, let her do it. When she meets her head outside, she will know that her family is doing good to her.

"No, a cosmetics company in the mainland." Liu Wenjuan replied casually while drinking tea.

"What? Mainland enterprises?! Or cosmetics companies? Are there decent cosmetics companies in the mainland? They are messing around." Liu Dongqiang almost couldn't help it again.

Most of his business is in Southeast Asia, and he hasn't been to the mainland for a long time. Of course, Liu Dongqiang also knows about the rapid development of the mainland economy over the years. His grain and oil companies also have plans to open up the mainland market.

But he doesn't understand the cosmetics industry anymore. Anyway, he seems to have never seen a cosmetics brand in the mainland in the Taipei City.

"Haha, Dad, you're so closed. You should go out for a walk. The development of the mainland is no longer what you think. Take the company I worked for as an example. It was only founded in May last year. In half a year, the sales volume was almost 5 billion! It's higher than the company that has been operating for decades."

After listening to his daughter's words, Liu Dongqiang was half-believing and half-doubted. How could it be possible? What company can achieve sales of 5 billion in just half a year?

If it is an Internet company, the company's valuation reached 5 billion in half a year, which is a little more reliable. But that is just a valuation, and the cosmetics company is an industrial company, and its sales are real and cannot be faked.

The grain and oil company he now runs has a history of decades, and the annual sales are only 20 to 30 billion yuan.

"You won't lie to dad, are you? What company is so powerful?" Liu Dongqiang asked suspiciously.

"Oh, you don't believe me after I said it. In this way, you can check the brand "Flower Story" by yourself." Liu Wenjuan said impatiently.

Don’t say it, Liu Dongqiang really took out his IPAD and checked the information about the story of Flowers online.

After the search results came out, there was quite a lot of news about the Story of Flowers.
Chapter completed!