Taikoo Li is a high-end shopping mall, and many of the stores inside are international first-tier brands, so THE  TOP                                                                                                               

All of them are cancelled, such as setting off firecrackers, beating drums, and dancing lions and dragons. The shopping malls are not allowed.

There were two rows of large flower baskets at the entrance of the store. In addition, as the New Year approached, festive rows of red lanterns were hung on the walls on both sides of the door. Just have this atmosphere.

Although there is no opening promotion in reality this time, it has been already building momentum on the Internet.

Xue Yiyi, Xie Bing, Ling Fei, Lin Xiu, these influential artists on the Internet have promoted the news of THE  TOP   SHOP opening on their official Weibo.

Their fans have a very high overlap with THE  TOP  SHOP target customers, so the publicity effect is good.

Many fans left messages saying that they would definitely support the show as soon as possible.

Of course, not only did a few celebrities promote it, THE  TOP  SHOP Company has also made considerable advertising budgets.

A large number of advertisements have been put on forums and websites where high-income women and white-collar workers gather.

In addition, many fashion magazines are selling well now, unlike magazines that are difficult to buy in a few years.

When it comes to domestic fashion magazines, there must be no way to avoid the five major ones.

"VOGUE Clothing and Beauty", "ELLE" World Clothing Garden", "Harper’s BAZAAR" and the men's magazines "GQ Wisdom" and "Mr. Fashion ESQUIRE".

These five journals are the five top fashion magazines in China and are also the most popular magazines for petty-bourgeois white-collar workers.

In fact, three female magazines have already made special reports on THE  TOP  SHOP. In the domestic fashion circle, it is rare to see such distinctive and outstanding clothing brands. Every time these three journals are done over and over again, they introduce foreign brands, and they feel boring.

Therefore, I was overjoyed about the emergence of THE  TOP  SHOP. I rushed to Xiangjiang as soon as possible and learned about the situation of the fashion brand THE  TOP  SHOP in detail. Each of them posted a special report and grandly introduced the brand to domestic fashion women.

Especially after Alexander Wang joined THE  TOP  SHOP, after hearing the news, Bazaar specially gave an exclusive interview to Alexander Wang.

Therefore, THE TOP  SHOP has also been dealing with these three fashion magazines and has a good relationship.

This time, when the store in mainland China opened, Li Qinghuan also contacted these three media in advance and asked for advertisements.

No newspapers and magazines would reject advertisements, especially such advertisements that match their magazine's positioning.

Didn't pay much, THE TOP  SHOP got a full-page advertisement for half a year. In terms of the advertisement, of course, they are the two spokespersons of THE TOP  SHOP, Isabella and Xue Yiyi.

Combining online and offline basically "catch all the target customers of THE  TOP  SHOP.

...

At about ten o'clock, the THE  TOP  SHOP flagship store in Taikoo Li officially opened.

There is not as large as Xiangjiang, and there is no grand occasion where there are queues outside the door waiting to open the door.

Xiaoyun was a little worried and whispered to the store manager: "Does the customers not know that we are guarding the door today? Why do we feel that there are not many people?"

"Don't worry, Taikoo Li is not as popular as the middle of Chunxi Road. The brands here are relatively high-end, so it's normal that there are relatively fewer people." The store manager comforted her with a smile.

Although there are not many people, they have basically never stopped. Customers come together in groups of three or three.

In order not to make the store look deserted, the store manager also played music on purpose. Of course, with the style of THE  TOP  SHOP, naturally, there would not be any songs like Phoenix Legend, but just some pure music.

The melodious sound of cello flutters in the store. The customers are all elegant white-collar workers. When choosing clothes, they don’t shout loudly, but just whisper to their friends.

Xiaoyun stood in a corner and felt very comfortable looking at the elegant atmosphere in the store. This is the ideal place for her to work, unlike the Huashang store in the pedestrian street before.

The store is only 100 square meters in size, but because it is located in a pedestrian street, it is very popular. When you arrive at the store every day, it is like a war.

The shouts of customers, the responses of shopping guides, and the loudspeaker at the door of the shop next to play songs.

"Betrayed my love and forced me to leave

Finally, I knew the truth and tears fell down

Selling my love you have taken the debt of conscience

No matter how much love is, I can't buy it back

You were separated by separation…”

Even if it is "good" and you can listen to it every day, and play it countless times a day. Xiaoyun now feels his head swelling when he hears the melody of this song...

At the end of the day, Xiaoyun felt his head buzzing, and it was really not a matter of fun in work.

This is also the reason why she tried her best to apply for a job at THE  TOP   SHOP. When she works there, she feels that she will definitely live several years less!

Although it seems that there are not as many customers in the store as Huashang, the store is large, and in fact there are still many customers in the store.

It just quietly passed in the morning.

Lunch was ordered by the company and contacted a nearby Chinese restaurant. The package delivered was provided to all shopping guides for free.

The catering standards are quite good, two meats and two vegetables, soup and fruits, so it seems that one serving costs at least twenty yuan.

Of course, employees are not allowed to eat in the store.

The 32 employees were divided into two batches and took turns to have dinner in a special employee lounge.

During the meal, Huahua happily said to Xiaoyun: "It's really good. There is also free food, which is much better than when I was in Huashang. When I worked in Huashang stores, I brought my own lunch boxes or ordered some takeaway."

"Are you stupid? What kind of company is this? Do you still care about the little money we have for dinner?" Xiaoyun also joked that she had no knowledge.

After lunch, at around 1:00, the manager was also confident and told half of the staff to go back and rest and to take turns to work tomorrow.

Before leaving, Xiaoyun asked the store manager curiously: "Store Manager, how much has it sold this morning? I feel that the business is not too prosperous."

Xiaoyun is very worried that the store’s business is not good. In that case, the store may not need so many shopping guides. What if she is asked to go back to Huashang to work?

The store manager glanced at the computer and replied with a smile: "It's okay, I bought it almost 200,000 in the morning."

"How many?! Manager, you're not mistaken. I felt that there were not many customers in the morning. How could it be that many sellers!" Xiaoyun was shocked and thought the manager had read it wrong.

This is impossible. The Huashang store she used to stay in was so good every day that it would take less than two million in a month.

You know, that store is a model store of Huashang International in Chengdu!

"That's right. 92 pieces of clothing were sold in the morning, with a total of 42 orders, with a total price of 198,000." The store manager glanced at the computer again and said with certainty.

Xiaoyun slapped her head and was stupid!

This is THE  TOP  SHOP, a piece of clothing costs two or three thousand yuan! How can it be compared with Hua Shang?

Huashang International is just a mid-to-low-end brand. A piece of clothing is three to four hundred yuan. The one here is worth 10 of Huashang!

Moreover, THE  TOP  The transaction rate of SHOP is particularly high! Basically, 9 of the 10 customers who entered the store ended up carrying shopping bags!

This is very scary!

When I was working at Huashang International, the transaction rate was only about 40%. So seeing the bustling store, many people just came in and took a walk and then left.

The high transaction rate and high customer unit price create Xiaoyun's illusion.

It seemed that the business was very deserted in the morning, and not many people entered the store, but in just over two hours, the sales reached 200,000 without realizing it!

How much daily sales can be achieved in this day? You must know that the door has only been opened for less than three hours now.

Five hundred thousand? Or six hundred thousand! As for more, Xiaoyun dare not think about it.

This is the power of a high price. Is the power of a big brand? Think about how tired I used to be. After a whole store, I could sell 2 million yuan in one month, just like the New Year.

Now, here, I was selling 200,000 yuan in one morning, and it may be as good as my sales in the past month in three or four days.

Of course, Xiaoyun also understood that THE  TOP  SHOP has opened such a big store, and it is in Taikoo Li.

The store also hires so many employees, and if the sales are not high, the company will lose money.

Although she didn't know the details, it seems that the investment in a store like THE  TOP   Shoul is definitely much higher than that of a specialty store in Huashang. It is natural that sales are much higher than Huashang.

...

At the end of the day, the sales of this store in Taikoo Li were higher than Xiaoyun guessed, with a total of 1.03 million! It broke through the million mark.

Of course, this is also because of the blessing of the BUFF that opened on the first day. Later, sales may not be so high.

However, sales of over 10 million yuan per month are basically stable.

At 8 o'clock in the evening, the operation manager of Taikoo Li went to the store and asked the store manager about the sales situation today.

The manager also came here to observe several times today. Although Xiaoyun felt that there were not enough customers in the store, the operation manager of Taikoo Li was knowledgeable after all.

He knew that prices like THE  TOP  SHOP, coupled with the high transaction rate he observed, the business would definitely be bad!

Looking at the Hermes and Chanel stores next to me, it took a long time to enter one person, but the daily sales are still hundreds of thousands, and the monthly sales are over 10 million at every turn.

This is the difference between big brands and low-end brands!

Big brands rely on high customer unit prices and super high transaction rates. To be honest, few people are bored to go to luxury stores like Hermes. Those who enter are all planning to shop.

Although the clerks in these luxury brands are very qualified, even if you only look at them and don’t buy them, you won’t laugh at you or something, but you will feel uncomfortable.
Chapter completed!