The fierce market competition will inevitably lead to an increase in marketing expenses, which means that the profit margin will become smaller.

These profits must be filled in the bottomless pit of the clothing base.

Cai Zi'ang is not optimistic about this clothing base. He thinks there is no need. What's the use of building such a large production base?

There are many factories in Pengcheng, and it is easy to purchase anything. Why do you have to work hard to build a factory yourself?

In theory, the Youlihua factory outsourced part of the orders, which can already support the sales of Huashang brand stores.

The key is that hundreds of workshops have been built in the new production base!

Cai Zi'ang went to see it once and shook his head repeatedly, indicating that he couldn't understand.

But this is the resolution of the board of directors. He, the general manager, has no say. The base is also the one-handedly responsible for Vice President Wang, who directly reports to the board of directors.

Although the situation is not very good, Cai Zi'ang felt that he had a clear conscience and was worthy of Wang Ye's entrustment.

Over the past year, he has been devoted to the company, and he has basically come and left the night after every day, and has never slacked off.

Of course, in the past year and a half, Cai Zi'ang is no longer the same as Cai Zi'ang as before.

I used to drive a broken car worth more than 100,000 yuan, but now I'm driving a big horse worth millions.

This time, Huashang International has been listed for a year, and Cai Zi'ang has also cashed out some of the stocks. The stocks in his hands are lifted on an annual basis, just like Li Qinghuan's.

I also bought a big house, and my life is much happier now than before.

At 8 o'clock in the morning, Cai Zi'ang came to the company as usual, sat in the office, and first turned on the computer to read yesterday's national sales data.

Well, the Chinese New Year is approaching, and many places are on holiday. Now sales in first-tier cities have declined, but sales in small cities have risen.

Overall, it's quite stable.

Stand up with confidence and start making tea.

Only after Cai Zi'ang had two pots of tea did the employees go to work one after another.

"Hey, young people are too lazy and are not active in work. They are not as early as the general manager, me." Cai Ziang shook his head and sighed.

The New Year is coming soon, and the company launched a large-scale promotion. Cai Zi'ang was not at ease with the specific details. He ordered his secretary to invite Liu Xinya over and prepare to discuss it again.

Soon, Liu Xinya knocked on the door and walked in.

"Mr. Cai, are you looking for me?"

After closing down his small advertising company and working in Huashang International, Liu Xinya's life has also been much more nourishing in the past year.

Although she is not comparable to a veteran like Cai Ziang who holds the original shares of the company, her annual salary is over one million, and she has great power, with dozens of people under her.

"Please sit down, Mr. Liu, I want to learn more about the company's New Year promotion plan."

Cai Zi'ang smiled and asked Liu Xinya to sit down, and poured her another cup of tea.

"Oh, that plan has been confirmed, mainly for third- and fourth-tier cities, with a purchase and gift." Liu Xinya lightly buckled the tea table with her fingers, thanking Cai Zi'ang for pouring tea for her.

"I thought about it again last night. Is the strength of buying and giving is not big enough, and will it be better to buy and reduce the price?"

Cai Zi'ang said tactfully that he is also a veteran in marketing and has his own ideas.

"No, I don't agree with buying and reducing, as this will affect our company's brand image! In the short term, it can indeed increase sales, but in the long run, the damage to the brand cannot be compensated by this current sales."

Liu Xinya decisively rejected Cai Zi'ang's proposal without thinking.

Cai Zi'ang was speechless and didn't know how to refute it for a while.

...

Buy free and buy discount are both promotional terms.

Buying and giving generally means giving away the corresponding gift when the customer buys enough money. The gift may be a specified style or a customized small gift.

When buying and reducing, it is more direct, that is, you can buy as much as you can and directly reduce the amount of money. For example, if you buy over 500 yuan, then when you pay the order, you will directly reduce 200 yuan!

Of course, these are all gimmicks. The most real thing is discounts. How much discount is given directly on the original price? It is really clear that this is a conscientious promotion. However, this kind of discount must be based on not increasing the retail price.

The most common fake promotion in some e-commerce companies nowadays is to first raise the retail price of the product and then give you discounts. Consumers generally do not notice the original retail price of a product. They buy it excitedly when they see the discount, and end up being deceived.

For example, a piece of clothing originally had a retail price of 100 yuan, and was preparing to conduct a promotion on a certain holiday. The merchant raised the price to 200 yuan a few days in advance. When the promotion is over, he would give you a 60% discount!

Some consumers saw it and said that it was good, and they could still get 60% off, buy and buy!

So, I spent 120 to buy a clothes that I only sold for 100 yuan.

Don’t think this is a joke. This phenomenon is too normal now. Not only do e-commerce platforms play like this, offline shopping malls and shopping malls, and even street stores often do this.

However, merchants also have their own difficulties, and many of them are forced to do so.

The market competition is so fierce that other brands are discounting, how dare you not discount?

Except for those big brands, ordinary brands can only compete with discounts and promotions. After competition, they become vicious competition.

You have a 50% discount on promotion, right? I will just have a 40% discount on it!

You will also have 40% off, then I will have 30% off!

But the product has its own costs, so you can't sell it at a loss, so this trick of raising the price and then discounting it has been widely used.

...

Cai Zi'ang is concerned about sales. As one of the indicators for evaluating him as the general manager, sales data is also the largest proportion.

This involves year-end bonus, so how can you not worry about it?

But Liu Xinya is different. This woman is a purer advertising person. She values ​​brand reputation and communication, and she doesn't care about sales.

Now, for the sake of sales, she will naturally not agree.

Cai Zi'ang is the general manager and is responsible for the overall situation; Liu Xinya is in charge of brand promotion. Although Cai Zi'ang has a higher position and greater power than Liu Xinya, in this professional field, he cannot force Liu Xinya to do it according to his opinions.

After all, he is just the general manager and not the chairman.

After thinking for a while, Cai Zi'ang had no better reason to convince Liu Xinya, so he had no choice but to sign the promotion plan and do it according to Liu Xinya's opinion.

After seeing Liu Xinya off, Cai Zi'ang stood up and stood in front of the floor-to-ceiling window, looking at the green mountains in the distance, feeling a little depressed.

I am still the general manager, but I was dismissed by a vice president, so of course I couldn't be happy.

But after thinking for a while, he felt a little impatient.

When Wang Ye talked to him and was about to hand over the general manager's burden to him, he once said that the higher the position, the further you need to see.

I am now the general manager, not the sales department manager, so I naturally cannot just focus on sales. What Liu Xinya said is right. For temporary sales, customers' impression of this brand has become worse. In the long run, it will be more cost-effective.

The senior team that Wang Ye left behind at Huashang International also had checks and balances with each other, and no one could dominate the country.

Just like Cai Zi'ang, he can supervise the work of each deputy general manager, but he cannot overstep his authority and directly interfere in the affairs of the deputy general managers' departments unless the vice general manager makes serious and obvious mistakes.

Similarly, the vice presidents are in charge of each department, but they must report to Cai Zi'ang and accept supervision and inquiries from Cai Zi'ang.

This was also something that Wang Ye intended. He didn't want to face a mess when he came back. After all, Huashang International is his foundation.

...

At noon, Cai Zi'ang received a notice from Liu Ruomei that the morning after tomorrow, a board of directors will be held in the conference room of Huashang International!

This is normal. It’s January now, and it’s probably a long time ago to hold a board of directors.

Huashang International has a large number of board members and many representatives of shareholders from all parties.

In the company alone, there are Wang Ye, Cai Zi'ang, Li Qinghuan and others.

There are also old shareholders Liu Weiguo, Shi Guoqiang and others.

There are also investors Nie Dingwen and others.

There are also shareholders of sales companies in the following cities, and there are many more people.

Since the board of directors is about to be held, Cai Zi'ang has been busy again in the past two days. He wants to report his duties to all major shareholders at the board of directors!

Various data for the company this year are definitely essential, sales data and store opening data are the top priority. In addition, this is also the focus for next year's planning outlook.

Obviously, a beautiful PPT is a must-have, and you can’t speak vernacularly to all major shareholders in time and space.

...

Li Qinghuan also received a notice that she was still a little puzzled to attend the board of directors of Huashang International. With the shares in her hands, she was not qualified to participate in the company meeting, and since she followed Wang Ye here, her position as secretary of the board of directors has also stepped down.

Why should I also join the board of directors?

While thinking hard, she received a call from Wang Ye and asked her to go there.

He got up and went to Wang Ye's office, knocked on the door and walked in.

"Dr. Wang, are you looking for me?"

Wang Ye was sitting behind the desk, looking at a piece of materials. When he saw Li Qinghuan coming in, he smiled and waved to her to come.

Sitting on the seat in front of Wang Ye’s desk, Li Qinghuan said, “I just received a notice from Secretary Liu, saying that I would like to attend the board of directors of Huashang International. Do I need me to prepare anything?”

"Well, I'll ask you to come here to tell you about this." Wang Ye replied with a smile.

Seeing that Li Qinghuan was puzzled, he continued to explain: "You have counted all the relevant data of THE  TOP  SHOP in the past two days, and in addition, make a preliminary estimate of the company's current value. Oh, next year THE  TOP   SHOP's expected number of stores and expected sales, all of them will be made. This time the board of directors will use it."

Li Qinghuan was even more confused now. That was the board of directors of Huashang International. Why did you ask yourself to count THE  TOP  SHOP data and do valuation?

Could it be...
Chapter completed!