Of course, as an elite at Harvard University, Liu Wenjuan's advertising strategy cannot be that simple and crude.

It does look simple and crude on the surface, but there are still many connotations hidden behind it.

This advertising plan actually contains three layers of extension.

The first level is of course spending a lot of budgets and striving to occupy everyone's horizons to the greatest extent.

In the shortest time, people's impression of the brand "Stories of Flowers" is strengthened in a intensive form.

Liu Wenjuan believes that after this week of advertising bombing, no one in Xiangjiang should not know about the Story of Flowers.

The second level is that the two brand spokespersons have the potential to further explore.

Ling Fei has a relatively simple identity, but the two luxury goods endorsements on her have added a lot of halo to her. Now she is the spokesperson for Hermes, Cartier, and the Story of Flowers.

If someone talks about her, they will compare the Story of Flower with Hermes and Cartier, which will invisibly raise the brand image of Story of Flower.

As for Isabella, this is the real royal princess!

As for the same sentence, which girl doesn’t have a princess dream in her heart? I’m afraid girls will be interested in learning about the brands that even princesses endorsed.

After clever topic guidance, it will also bring about a wave of public opinion peaks, which is equivalent to hyping up the story of flowers again!

The third layer, of course, depends on the quality and effect of the product itself. No matter how good the advertising effect is and how many people buy it in the early stage, it will not last long.

In the end, we still have to talk about the real product strength. The first batch of consumers, perhaps because they were attracted by advertisements, or because they were interested in spokespersons, they wanted to try out how this brand was.

But after they buy the product back, they always need to use it, and the effect of use directly determines whether they can become loyal users of the Flower Story brand!

...

Just after the advertising bombing began, the effect was directly reflected in SASA's store sales.

Xiao Rushi is a store manager of the SASA chain. The store she works in is located in Causeway Bay. The store is not large in size, but the business is very good. It is not because she has a high sales skills, but because of the good location.

When she got off work on the 15th, the company supervisor informed her that she would have to work overtime because there was a new brand of products to be put on the shelves.

Originally, new products need to be trained first, and explain the core selling points and sales techniques of the brand, but this time it was too fast. The headquarters’ order was to put the goods on the shelves first, and the clerks would first become familiar with the brand and products, and then conduct training in a unified manner when they have time.

Xiaoru was a little unhappy when working overtime to sort out the shelves and make room for the new brand.

This kind of overtime work is not long or short, but it cannot meet the time required by the company to work overtime, but it does delay my normal get off work.

However, Xiaoru didn't say anything. In the society of Xiangjiang, the competition for work is too fierce. She just graduated from a business school and couldn't find a better job.

As a clerk here at SASA, the salary and benefits are still OK. You can’t complain just because you work overtime, as it’s easy to get fired.

When sorting out the products, Xiaoru also paid special attention to what brand it is, and it can occupy a separate shelf. The placement is basically close to the gate, which is a prime location.

Generally, these are treatments that only big brands can enjoy. Now I have never heard of the brand "Stories of Flowers" and can enjoy this treatment in SASA stores.

She is just a clerk, so naturally she will not always pay attention to cosmetic brands around the world like Manager Wei, so she has never heard of the Story of Flowers.

After looking through the instructions on the packaging box, I found that it was a brand in the mainland or a "Fuhua" cosmetics company I had never heard of.

Xiaoru smiled contemptuously. She had heard of the homemade products of Magic City. There was only one in the mainland who made cosmetics quite well.

I don’t know what price I paid to get this position in the SASA store, but Xiaoru judged that this brand will be removed from the shelves if it cannot be sold for a month!

Even if you have obtained a good position through some methods now, if your products cannot be sold, the headquarters will probably not have much patience, the most will be in a month.

After sorting out the goods, there will be a roll of posters, hanging flags, and X exhibition stands as the goods come. This is for new brands to promote stores.

But Xiaoru was too lazy to fiddle with these things tonight. She planned to arrive at the store tomorrow morning and make this happen when there were no customers in the morning.

The place she lives in is an old residential building not far from the store. Of course, the house was rented. A small suite of more than 30 square meters was lived in. Four people were all clerks in the store. Everyone shared the rent, and the company also subsidized part of it, which was still affordable.

After going back to wash up, the four girls had no nightlife, so they sat on the small sofa watching TV, watching and chatting.

They are all clerks in SASA stores, so the topics are naturally inseparable from issues such as cosmetics and store sales.

"The Estee Lauder should be the best sold in our store this month. Not only locals buy it, but tourists from the mainland also like to buy this brand," said a small clerk.

"Not necessarily, L'Oreal's sales are also very good. This brand is cheap, and many people buy it a lot." Another girl disagreed with her opinion.

"It's only half a month now, so I can't tell anything. However, Estee Lauder has been a sales champion brand for several consecutive months. It seems that there is not much stocking in the store. Remember to remind me to apply for stocking tomorrow."

Aru said to the girl next to her that she is the store manager and needs to pay attention to the store's goods at all times. If it is sold out, it will affect sales. It will affect sales, and of course it will also affect everyone's sales commission.

They are clerks, and their basic salary accounts for only a small part of the salary, and sales commission is the big part, which is also to encourage everyone to work harder to sell products. This is the case with sales around the world, and no sales rely on basic salary to survive.

"Oh, by the way, the store manager, you seem to stay for a while today. Is there a new brand of goods available?" the girl next to you asked curiously.

Because it is not a big trouble to only launch goods by one brand. As the store manager, Aru has no choice but to stay for a while and let other clerks come back early to rest.

Although it is a two-shift working system, I only have five or six hours in the store, and I am still very tired when I am not free.

"Well, it's a mainland brand. I haven't heard of it. I guess it was introduced by the headquarter. I bet that this brand will not last a month, hehe..." Aru laughed as he said that.

The headquarters is not at fault. Sometimes they think they have found a treasure and introduced brands that are very popular in some country. As a result, when they come to Xiangjiang, they are not suitable for the local environment and no one buys them.

It was just placed on the shelves for a while and then removed from the shelves in shame. Xiaoru judged that the fate of this story of Flowers would definitely not escape the fate of being removed from the shelves.

After chatting and joking for a while, everyone went to bed and had to go to work tomorrow.

The next morning, Arushi got up to wash and have breakfast when he was working in the morning, and rushed to the store with another clerk from the morning shift.

Because the distance is very close, you can only walk through a small alley and you will get there, and there is no need to take the subway or bus.

The advertising storm that the Story of Flowers today did not affect Aru at all because she didn't see it!

When you get to the store, sort out the goods and prepare for business. It makes sense that the rent of shops here can be ranked around the world.

As soon as the door opened, someone came in to buy things, and Xiaoru started to get busy.

The first few waves of customers were normal. When they entered the door, they asked Estee Lauder, Lancome, Shiseido, etc., and Aru enthusiastically told them where these brands were. When they saw that customers were hesitant, they would talk endlessly about the hottest products of each brand.

Arushi knows what small black bottles and small brown bottles, which brand has good moisturizing effect, and which brand has outstanding anti-wrinkle effect.

After a while, another customer came in. He heard that his accent was from Xiangjiang, an aunt in her 30s. When she entered the store, she asked Aru: "Do you have that flower story cosmetics?"

Aru was stunned for a moment. What kind of brand is this? He had never heard of it before. He smiled and shook his head and said, "Sorry, we don't have this brand in our store."

The aunt muttered dissatisfiedly: "No, I saw that the poster said the sales address is SASA. There is no other place yet. I heard that this brand is very good and the price is cheap. I also want to buy a set to try it."

Aru's heart was a little shocked. The SASA chain store was uniformly supplied. If there were other stores, then there must be one in this store.

Since the flower story brand poster is written on it and it is available for sale at SASA, it will definitely be available in your own store unless it has not been put in the stock yet...

Thinking of the delivery, she suddenly remembered the fact that she worked overtime last night to deliver the delivery. Oh, it seems that the new brand that was launched last night was the story of beggar!

Seeing that the aunt was walking outside, Aru quickly called her and said apologetically: "I'm really sorry, I just remembered that our store has this brand, and the product that was just launched last night."

The aunt turned around and said dissatisfiedly: "You don't know what brand you have in your own store, so how do you sell the goods."

Aru had a fever on her face, but this was indeed her fault. She could only apologize repeatedly and guide her aunt to the front of the shelf of the Flower Story.

When the aunt saw the row of small green bottles and facial masks on the shelves, her eyes lit up.
Chapter completed!