In the domestic commercial real estate circle, news spread very quickly.

Especially at this time, the commercial real estate industry of domestic shopping centers has just emerged, and Xiangjiang has already done a good job. Therefore, the investment managers of domestic shopping centers are paying attention to the movements of several major shopping centers in Xiangjiang at the first time.

When THE  TOP   When THE  TOP   When SHOP just got a shop in Central Land Plaza and Harbour City, the high-end shopping malls in major cities in China had already set their sights on this brand that suddenly appeared.

However, I later learned that THE  TOP   SHOP is a new brand, but what kind of designer brand collection store is it. This model is not available in China and is the first in Xiangjiang, so everyone is in a wait-and-see state.

It was not until THE  TOP  SHOP opened and after the sales were reported on the first day, the domestic commercial real estate circle was alarmed.

A clothing store has an area of ​​only about 1,000 square meters. The daily sales of a single store can reach 70,800 million! What does this mean? The monthly sales can exceed 100 million?!

So, the investment directors of major shopping centers showed their magical powers. Before the next day, they got Li Qinghuan's phone number overnight.

Early in the morning of the 21st, from 9 o'clock, Li Qinghuan's phone number never stopped. Without exception, they were all high-end shopping centers in the core business districts of major cities, and they invited THE  TOP  SHOP to open a store there.

On the phone, the investment director and the vice president of investment promotion made a promise to choose the location and give the rent. As long as you are willing to go to open a store, you can negotiate any conditions!

Don’t think it’s strange. This is the game between shopping malls and brands. It depends on which side is stronger.

If the shopping mall is so cool that all the big brands have to line up to enter, then he can ask for a lot of prices and the rents are rising year by year. Central Land Plaza and Harbour City in Xiangjiang are such shopping malls. THE  TOP   SHOP takes a shop with an area of ​​1,000 square meters on the second floor, and the monthly rent is 3 million.

On the other hand, if the brand is so strong that all shopping malls are asking for entry, the brand company can also make any requests. What is free for rent for three years, what is basic decoration, or even the shopping mall can provide sales guarantees!

What does sales guarantee mean? That is to say, "THE TOP  SHOP is not optimistic about the popularity of your shopping mall, and feels that opening a store at your place cannot achieve my sales target. But depending on your attitude, you are too sincere, so I reluctantly open a store. But my store has an annual sales plan of 20 million. What if it cannot be sold, then your shopping mall will make up for it!

It’s so domineering! But there are indeed many shopping malls that offer discounts on sales guaranteed in order to introduce big brands.

Are shopping malls suffering losses? From a financial perspective, it seems that they are suffering losses, but from other aspects, they are not losing money, but instead they make a profit.

Just as Wang Ye explained to Juliet, introducing big brands can drive a group of high-quality brands to enter and then drive the popularity of shopping malls. With popularity, are you still worried about not having money to make money?

Wanfeng Shopping Center made their shopping center work through this method.

This model has been quickly learned by peers in the domestic commercial real estate industry. Now a wave of brands is emerging in domestic shopping malls.

Therefore, THE TOP    As soon as THE TOP entered the two major shopping malls in Xiangjiang, it was targeted by many domestic industry insiders.

On the first day when sales came out, everyone confirmed that this was another popular new brand, so a honeycomb came up and rushed to invite THE  TOP  SHOP into their shopping mall.

Li Qinghuan suddenly received so many invitations from shopping malls, and was confused, so he could only say vaguely that he had to think about it.

After she came to Wang Ye's office and reported the situation to him.

Wang Ye laughed and said, "How is this feeling good, right?"

Li Qinghuan also laughed. When he was engaged in investment promotion at Huashang International, customers wanted to enter some good shopping malls or shopping centers, but they asked others for their own business. Now, the shopping malls and shopping centers are rushing to enter.

Of course this feeling is great!

"This is the gap between high-end brands and mid- and low-end brands! No, it should be said that it is the gap between a popular brand and an ordinary brand. The higher your brand is, the more customers you can bring, the higher your status will be. Now our THE  TOP   SHOP is just beginning, and we will have better brands in the future. At that time, shopping malls around the world are asking us to enter!"

Wang Ye said meaningfully.

"Really? I really want to see the arrival of that day earlier." Li Qinghuan's eyes were full of longing.

...

THE TOP  The opening of SHOP has really driven a trend.

Xue Yiyi posted a photo on Weibo, wearing THE  TOP  SHOP clothes.

"MACY is my old friend. At the Paris Fashion Week, all the dresses I wore were designed by her. Now the clothes she designed are sold in THE  TOP  SHOP store. It's great. This one on me, do you think it looks good?"

The message below exploded immediately. Many of her fans are young female white-collar workers, and many of them have bought THE  TOP  SHOP clothes.

"It turns out that Yiyi also wears THE  TOP  SHOP clothes. This brand of clothes is really good. I also bought one, but unfortunately I didn't buy this one on Yiyi."

"Ah... Yiyi actually wore the same clothes as me, what should I do?"

"I also want to buy THE   TOP   SHOP clothes. Can anyone help me buy them? I'm waiting online, it's very urgent!"

...

Many netizens also posted their clothes of THE  TOP  SHOP they bought in their messages, which attracted many people's praise and envy.

THE  TOP   There are also many people who leave comments on SHOP’s official Weibo, mainly complaining about why they opened two stores, and they are still in Xiangjiang. This is too unfair for consumers in the central and northern regions!

Many people also asked THE  TOP   When will SHOP go to their city to open a store.

On October 20, 21st, and 22nd, for three consecutive days, the top spot in the hot search list was "THE  TOP  SHOP"!

Inadvertently, Wang Ye created an "Internet celebrity brand".

Seeing THE  TOP   SHOP is so popular, high-end shopping malls and shopping malls everywhere have even invited THE  TOP  SHOP to open a store.

Wang Ye gave Li Qinghuan instructions that four first-tier cities, plus several economically developed second-tier cities, can open stores, and no other cities can be considered.

Moreover, the shopping center you enter must be located in the core business district, and the shop given to THE  TOP   SHOP must be located near the gate on the first floor!

In other words, THE TOP   If you want to enter the SHOP, you need to enter the best shopping malls and have the best location. Of course, some shopping malls also have many international first-line brands, so let’s settle for the second best. The store location must be close to these international brands.

This is to put on a stance. Our THE  TOP   The SHOP is not inferior to those international big brands, and its traffic drainage ability may even surpass them. Why can’t we get a good location in the store?

Even Juliet called, and she invited THE  TOP  SHOP to settle in on behalf of Wanfeng Shopping Center.

Of course, Juliet knew who the boss behind the company was, so she called Wang Ye directly.

"Brother Ye, I haven't called me for so long. Have you forgotten me?" Juliet said coquettishly.

"Haha, how could I forget it? Isn't this part too busy?" Wang Ye said with a smile. He remembered this girl deeply. Moreover, Juliet is also his shareholder representative at Wanfeng Real Estate.

"Your new company is doing well. I have heard of it in the capital. It sells seven or eight million in a single store in a single day!" Juliet turned the topic.

"It's okay, why? Wan Feng also wants to introduce this brand?" Wang Ye asked directly without going around the circle.

"That's sure, how could Wan Feng miss such a potential brand? Tell me, what conditions do I want? If I can agree, I can agree now." Juliet said simply.

"Well... we are not outsiders, so we won't say anything about seeing each other. There are some shopping malls in Wanfeng that can be entered, but most of them do not meet the positioning of my brand. You should have understood the style and price of THE  TOP   SHOP. If the urban consumption capacity is not up to date, it will be difficult to accept this brand."

...

Wanfeng Shopping Center is mainly concentrated in the central and northern regions, and there are indeed not many economically developed cities. After all, there are only ten shopping malls that can be entered.

There are two municipalities directly under the central government, four in each city, and only one provincial capital city is included.

In addition, Li Qinghuan also contacted high-end shopping malls in South China and East China, plus some high-quality projects from Starlight Commercial Real Estate.

The second batch of THE  TOP  SHOP stores, with 38 planned stores openings!

Each store has an area of ​​more than 1,200 square meters. As for rent, most of them are given a one-year rent-free period, while a few are given a three-year rent-free period.

This is a shopping mall that is relatively good-location, and the discount range is relatively small. There are also many shopping malls that are asking for free rental packaging repairs and even guaranteed sales, but Wang Ye did not consider it.

At this stage, it is more important to establish a brand image, and it is necessary to ensure that one is popular. Once this brand impression is established, it will not only promote store sales, but also have great benefits for the next stage of expansion.

Moreover, if you open too many stores at once, and it is a direct store, the demand for operating personnel is also very high.

The recruitment and training of the 38 stores that have been decided now, are enough for Li Qinghuan to be busy. No matter how many stores there are, Wang Ye is really afraid that she will be tired.

...

THE  TOP  The hot sale of SHOP Xiangjiang store has greatly boosted the morale of the company’s designers.
Chapter completed!