Chapter 110 Only Three Weeks (3/4)
In fact, only the young designers who have never seen the world think that using Apple computers is a sign of pride, but what they don’t know is that only the offices on the lower floors are equipped with Apple all-in-one computers.
When it reaches the 6th floor, it is the original EIZO monitor of HP workstation. You can buy an Apple all-in-one machine with one monitor. As for that host, it starts at 100,000 yuan.
The reason why low-end designers use Apple machines is just because they are cheap!
...
The interview lasts a long time. Starting from around 10 am, lunch boxes are called uniformly. Of course, the interviewees will not waste too much time eating. They sit next to the computer and continue to make pictures after having lunch.
It was not until three o'clock in the afternoon that people handed in pictures one after another. If you just spent a picture, it would not take long, and more than an hour would be enough.
But it is not that simple to design a satisfactory clothing style. First, you need to have inspiration, then make ideas, then draw sketches by hand, and then draw on the computer.
And it’s not the end of the drawing on the computer. This is the beginning. After the picture is released, there will definitely be many details that are not satisfied with, so you have to modify and adjust repeatedly. This is the most waste of time.
However, the interview cannot be indefinitely. The prescribed time is 5 pm and the acceptance is unified.
In order not to waste too much time for everyone, the interviewer can go back to the hotel to rest after handing in the picture. The interviewer will be notified in the evening. Those who pass will go directly to the company to report and sign the employment contract tomorrow. Those who fail can pack their luggage and go back.
After Li Xier and Hu Xiaoxi returned to the hotel, they had no intention of having dinner. The two of them hid in the room, discussing the works during the day, waiting for the final verdict.
They designed a long skirt with a corset on the upper body, the hem of the skirt below is relatively loose, and it is in a pleated skirt style.
After wearing this long skirt, if the person stands still, it looks like a simple, loose and simple skirt. However, if you move around, the hem of the skirt will be raised and the gorgeous colors inside the folds will be seen, just like a peacock spreading its tail.
If it is just like this, it cannot be considered very outstanding, because in haute couture dresses, there are many similar designs, and some even use real peacock feathers directly, which are much more gorgeous than this.
The two of them are cleverly designed in the pleated skirt, and are spliced with fabric. In this way, there is no need to use too many cumbersome auxiliary materials, which is more practical to wear, and there is no need to worry about washing it out when washing.
Of course, such clothes are a bit troublesome in cutting and labor costs a lot more. However, the designer style must be different from the main road goods processed in large quantities by the factory.
This design by Li Xier and Hu Xiaoxi really made MACY and Sister Hua’s eyes lit up.
"Tsk tsk, it's awesome. This design cleverly hides the elements of peacock spreading their tails. Only by pulling the hem of the skirt can you show a different style." MACY exclaimed.
"What I value more is that their practical design ideas make clothes beautiful, many designers can do it, but they can make clothes beautiful and practical, and control costs. This is rare. I like this team." Sister Hua gave a higher evaluation.
Li Qinghuan was also sitting next to him. Hearing the words, he hurriedly said, "That means this designer meets the requirements?"
"Well, a very spiritual team." MACY said affirmatively.
...
After receiving the call notification, Li Xier and Hu Xiaoxi were really crying with joy. They finally got the job they had dreamed of.
During this recruitment, there were 42 designers who were admitted to the job. Now THE TOP SHOP has nearly 60 designers, which can be regarded as a huge design team.
You should know that there are almost no brand in China that has so many designers. Many well-known brands. If you look at its design department, there may be only three or four designers. Moreover, there may be recharges, even assistants are included.
THE TOP SHOP is completely different. These 60 designers are actually 60 small teams, because there are many assistant designers, pattern makers, etc. that are not included.
Moreover, I will continue to replenish fresh blood in the future, and the floor above is still empty.
On the first day of joining the company, when design director MACY spoke to everyone, he emphasized the concept of team.
"I see that many designers are still the same person when they join the company. I hope you will form your team as soon as possible. You should know that our company's model is rapid design, rapid production, rapid delivery, and rapid sales!
In this model, if you rely on yourself to fight alone, other designer teams may have designed several mature styles. After being on the market for a month, you have not yet come up with a design!
Of course, the company is not against you to be boutique. If you are confident, you will only release one in a quarter, but this one can sell well and become a hit product if it is launched! That's absolutely no problem, and the company respects everyone's choice.
I want to remind everyone that designers also have assessments. What assessments are used? Of course, it is the sales data of your brand! Oh, by the way, everyone can consider their own designer brand today, give them a name they like, and submit them to a company assistant, and she will go through the registration procedures in a unified manner."
After listening to MACY's lecture, everyone calmed down from their excitement. THE TOP The treatment of SHOP is good and the platform is even better. But if you want to stay here, you have to show your true skills. No company is willing to support idle people.
"Okay, if you don't have an assistant, submit the application as soon as possible and ask the company's personnel department to help you recruit people, and you can recruit people yourself.
If you already have a team, you can start working formally today. There are no design requirements and no style limits, but you should pay attention to the fact that we are now going to design autumn and winter clothing. We design ourselves and make our own versions. If you need any pastry and accessories, just submit the application directly from the company’s OA. There is a unified procurement service for everyone to buy.
In addition, the first review will be held in a week. Everyone will design what they think is OK, and have sample clothes and review them directly. If it is not too outrageous, they can be officially sold in the store. This model will be available once a week in the future!
That is to say, we launch new styles, which are weekly!”
After listening to MACY, everyone was in a little upset. Who has ever heard of this model? New models are released every week?
Traditional clothing brands are designed to be launched six months in advance and after half a year of design, there will be dozens or hundreds of styles at one time. Then, after three months, they purchase the flour and auxiliary materials, produce and process them in large quantities, and then they will be launched for sale about two or three months in advance.
Therefore, we often see that just after the New Year, the shopping malls are full of summer clothes... or they are wearing short-sleeved sleeves, and the shopping malls are already selling winter clothes...
Now, THE TOP SHOP is not a traditional model. Wang Ye’s overall structure of this company determines that the company can do things that traditional brands cannot do.
First of all, in terms of design, a large number of designer teams are used to incubate brands through internal competition and give birth to excellent and mature designer brands.
Then, in terms of production, designer brands that are positioned as light luxury are destined to not be mass-produced. Instead, they can achieve rapid production through small batch processing.
Finally, there is the sales link, first and second-tier mature, core business districts, and boutique stores! Although this kind of place has huge investment in opening stores, as long as the goods are good enough, you can make money after opening them, and there is no need to maintain a store or something.
And it is completely its own direct store, and it manages new products and removes old goods, which is very convenient.
...
THE TOP A new model from SHOP, from design to store and sale, can be controlled within three weeks!
One week is used to design a fixed version, one week is used to purchase auxiliary materials, and one week is used to produce. After production, it is immediately fully distributed and put on the shelves for sale.
And after the product is on the shelves, it will no longer be replenished!
I won’t say that the best-selling products are sold out. If you are slow to buy them, you can regret it yourself.
Some unsold products may be sold well in some stores, and some stores may sell poorly, so you can quickly transfer the goods. This is the benefit of opening a store by the company itself.
Moreover, as the designer team grows, the products in each store may not be completely consistent.
At that time, if you rotate the goods, consumers will feel that there are new products on the market every day in this store...
In fact, this is the concept of fast fashion, but it is used by Wangye in a light luxury positioning designer brand collection store.
Now that his largest clothing production base in the country has not been established, after it is built, the time for a clothing product from design to store sales will be shortened to two weeks!
If any brand with the same price can achieve that efficiency, no competition will be in front of THE TOP SHOP!
It’s very simple. One store launches new models every week or even every day; another store launches several new models a month.
Which store is more attractive? The answer is obvious. Not only men like the new and get tired of the old, but women also...
As for why small-scale production is adopted and no longer replenished after the sale is completed, this is also considered.
If a store is like this, you like a piece of clothing and hesitate for a while and didn't buy it. As a result, when you walked around and wanted to buy it, you found that it was out of stock. What's even more outrageous is that this style will never be restocked again!
When this style is established and accepted by consumers.
Then if you visit this store, if you encounter someone you like, you will definitely get it in your hand without hesitation and buy it before talking about it. Because everyone knows that if you don’t start now, you may never be able to buy it again.
This can be considered a forced order, but this is a open and honest order, which makes consumers willingly force them.
Being able to buy out-of-print clothes is something that ordinary girls are proud of.
What's more, if you wear this kind of small-scale clothes, it is not easy to wear the same clothes when you wear them!
Chapter completed!