Meigou.com officially acquired Lefeng.com for 320 million yuan.

Xu Jing, CEO of Lefeng.com, served as executive vice president of Meigou.com, and managed all the company's affairs except technology and finance, and became the second-person of the company.

Although some old employees of Meigou.com were not convinced by Xu Jing, they felt that this defeated general could reach the high position just after coming. But this was chosen by Wang Ye, so no one jumped out and said anything. Everyone was just paying attention to Xu Jing silently, preparing to see what she had.

Xu Jing is no longer a newcomer in the workplace, so she can certainly feel the distrust of her employees. However, she did not rush to show her, but instead integrated the resources of the two websites step by step.

When old users of Lefeng.com open the link again, they will find a large banner on the browser page, which introduces that Lefeng.com is officially acquired by Meigou.com. Old users of the website can directly log in to Meigou.com with their original account password, and Meigou.com will open a separate section. All the brands sold on Lefeng.com can be purchased in the section.

After reading this banner description, the web page will jump directly to the Meigou.com.

It is easy for old users of Lefeng.com to accept this change because they don’t need to register or something, and all the brands they like to buy are retained.

After integrating the resources of the two websites, Xu Jing began to launch her best service, which is how to increase user stickiness and retain users.

Originally, due to the company's strength, we could only make small fuss. Now Meigou.com is different. It is rich and has a lot of registered users on the website. Any policy that is introduced in this way, even if it costs a lot of money, as long as it works, it will not lose.

Unlike before, there are only so many website users. If the activity investment is too high and the sales cannot be raised, it is easy to cause losses.

Lefeng.com, it turns out that there is a content section that is very popular among website users, which has helped the website attract many loyal users. That is, Xu Jing hired some professional makeup artists to teach website users how to put on makeup correctly and how to maintain their skin.

Don’t say that although every girl buys cosmetics, she only knows the most basic things. As for real makeup and maintenance, perhaps none of the 100 girls really understand it.

The content section of Lefeng.com teaches users through videos and pictures, which is very popular among users.

The new content released by Xu Jing this time is an upgraded version based on the original Lefeng.com. This time, not only is she a professional makeup artist, but she is planning to invite a real makeup artist! She even invites popular actresses to communicate with website users about her experience in maintaining makeup.

As for the method adopted, after communicating with Liu An, a live broadcast room was opened on the website! A few times a week are invited to communicate with users!

Xu Jing plans to make this content a long-term and become a signboard of Meigou.com. After the budget is made, the cost is really not low. It is mainly the cost of hiring big-name stars. In addition, it also involves the revision of the main page of the website, which requires Wang Ye to approve it.

When Xu Jing submitted this planning case, she was a little nervous because the budget for the first year was as high as 25 million.

She deliberately did a little more of this budget. According to Xu Jing's calculation, 20 million should be almost enough. Writing 25 million is one of her tips. Generally, when asking leaders to approve such budgets, the leaders will cut more or less.

If Wang Ye cuts out a few million by then, the amount approved will be enough for her. What she is most worried about is that Wang Ye will not support it, or that the cost will be greatly reduced. In that case, she may not be able to achieve the effect she wants.

Unexpectedly, after Wang Ye carefully read the planning case, he exclaimed: "A very good idea. We are a professional cosmetics e-commerce company. We cannot just focus on selling products, but we should teach users how to use products correctly. Your plan is very good, I support it! But..."

When Xu Jing heard Wang Ye’s praise, she was happy when she heard the word “but” and immediately raised her heart.

"But the budget is a bit small. In order to make users pay more attention to this program, I think there should be additional budgets. During the live broadcast, more interaction between celebrities and users will be made. Let celebrities do some lottery activities, and of course, we will give the prizes."

Seeing that Xu Jing was a little vague, Wang Ye explained it to her in detail.

"Let's say this, we invited the queen Xie Bing to be a guest and talk to the users about her skin care experience. Xie Bing's appearance fee may be 500,000, so we will prepare another million gift. This gift will be drawn by Xie Bing in the live broadcast. Will the live broadcast effect be better?"

After listening to Wang Ye's explanation, Xu Jing felt that she was defeated by him and was indeed not unfair. After Wang Ye's slight change, the effect may be more than one or two times.

More importantly, Wang Ye’s lottery gift-giving activity will kill several birds with one stone!

First of all, it is easier to invite celebrities. Celebrities also need face. When they hear that they can pay money from Meigou.com and let them give millions of gifts in lottery, they will of course be very happy, and it will be even more enjoyable to participate in this program.

In addition, if there are a large number of gifts to receive, users will participate more enthusiastically, so that the number of people watching the live broadcast will not appear. When the celebrity live broadcast, there will be few users participating, so that everyone will be embarrassed and the live broadcast will not be able to continue.

Wang Ye made a big stroke and directly increased the budget for the planning to 50 million, and explained that if the cost is used up, he could continue to apply.

After receiving Wang Ye's approval, Xu Jing felt very emotional. As expected, he was rich. He could not directly increase sales, but just improve user experience and increase stickiness planning activities, and could directly approve 50 million. This was something that he didn't dare to think about in the past Lefeng.com, even Xu Jing himself could not agree.

With money, the execution will be quick, and it is just a live broadcast room to send a notification to the website users in advance and open a navigation bar on the homepage of the website, which is not very difficult.

The first star invited by Meigou.com is Xie Bing!

This is an old acquaintance of the boss Wang Ye. She is easy to talk to and is famous enough. She is over 30 years old and has good skin. She can just talk to the website users about her maintenance secrets.

Xie Bing was quite surprised when she received an invitation from Meigou. She has participated in many TV shows, but she has not tried this kind of live broadcast. In addition, Meigou.com said that there will be cosmetics worth one million at that time. During her live broadcast, she will draw lucky users with her own hands and send them out.

This made Xie Bing very interested. After all, many of her fans are also registered users of Meigou.com. You can call on fans on Weibo at that time, which can be regarded as a small benefit for fans.

After all, even a star of Xie Bing is usually reluctant to give out millions of people to do activities for fans.

Now that Meigou.com is doing this live broadcast, it not only allows you to communicate with your fans in real time, but also allows you to be generous. There are also appearance fees to get, so why not do it?

Xie Bing agreed and agreed to participate in the first live broadcast.

...

Since Xiao Hu grabbed a lot of cosmetics during the last "Flower Season Shopping Festival", he has logged in to Meigou.com a little less recently. Because he bought enough cosmetics for half a year, even if he logged in, he has nothing to buy.

But she would occasionally go up and check it out. Sometimes she was really bored. She might even get a quick sale or something on Meigou.

Today she logged into Meigou.com again and was surprised to find that the homepage of Meigou.com had changed a lot.

There is an additional "Japanese and Korean cosmetics area", and there is also a floating small box in the upper right corner, marked "Celebrity teaches you how to put on makeup". This is not what she is most concerned about, because there are also big banners and posters on the page.

Familiar with the style of Meigou.com, she immediately realized that this was another big event.

Click to see, it turned out to be the explanation of "celebrities teach you how to put on makeup". From now on, Meigou.com will invite a big-name star to live broadcast every weekend with a top makeup artist in the circle. All participating users can interact with the stars and will have the opportunity to draw gifts, with a total value of 1 million for each issue!

The star guest in the first episode is Xie Bing, and the live broadcast time is 8 pm tomorrow.

Xiao Hu was immediately moved. Xie Bing was her idol. Now she can actually interact with her idol intimately during the live broadcast. It is rare to have an opportunity! Moreover, there are prizes to get, and you can also learn how the idol takes care of her skin and how to put on makeup.

Where can I find such an opportunity? I must participate!

As an enthusiastic person, Xiao Hu not only wanted to participate herself, but also kindly sent the link to this event to all her good friends.

In addition, I also posted a post at the post bar I often visited.

"I'll let you know a good news! Queen Xie Bing teaches you how to put on makeup with her own hands, and there is a million prize waiting for you to get it!"

Xiao Hu is an old netizen and knows that the title must be long! Only when it grows will people pay attention. Sure enough, after the post is posted, clicking and leaving messages increases rapidly.

"I also saw that the US Shopping Network is really conscientious and the activities are real!"

"Support one wave, everyone will participate tomorrow. I like Xie Bing the most."

"Eat together! The grand prize is mine, and Xie Bing is mine!"

...

As expected, this live broadcast event aroused a strong reaction from users of Meigou.com. Most users, after seeing the notification, are ready to participate. It is so novel and fun, and there are stars and prizes. Isn’t it much better than watching any entertainment program?

At exactly 8 o'clock on Saturday night, the first live broadcast officially begins!
Chapter completed!