Xiao Hu is a loyal user of Meigou.com. All the cosmetics used at home are bought from Meigou.com.

Especially the Flower Story Mask, she has now developed the habit of having a piece every night. Don’t say that, her skin is really much more delicate than before, and it doesn’t cost much money.

On June 12, after she went to work, she was busy with work first. When she got the job done, she habitually opened Meigou.com to see what surprises she had today.

Meigou.com will hold small events from time to time, and sometimes there will be unexpected surprises, such as releasing hundreds of trial cosmetics for everyone to grab, or giving some samples from a big brand to everyone for free trial, etc.

It is these small activities that make the user stickiness of Meigou.com very high. Take Xiao Hu for example. Even if there is nothing to buy, she habitually open Meigou.com every day, and maybe she will encounter an event any time.

Today when she opened Meigou.com, she was surprised to find that the website had a big banner on it! Such big banners are extremely rare. The last time she posted it, the website was just online. Did there be any major event? Xiao Hu immediately cheered up.

After a closer look, it was indeed a big event!

It turned out that Meigou.com was going to be a shopping festival, but now netizens are not unfamiliar with the term shopping festival. The Double Eleven Shopping Festival held by Taobao is now well-known.

Now Meigou.com is doing cosmetics shopping festival, which is really strong. Xiao Hu sighed while watching. It seems that he will be bleeding again this time. Taking advantage of the cheap price, he will stock up a batch of cosmetics. Even if he can't use it all, he can still give it to relatives and friends.

Looking further down, Xiao Hu found that this event was not that simple. She understood that group buying was not that simple. She knew that many people bought something together and then got a relatively discounted price. Moreover, this model is not new, and Jumei Youpin is doing it every day.

But what does this mean when launching a group purchase? After looking at the following rules introduction, Xiao Hu was surprised to find that he could also initiate a group purchase individually. On the basis of the original discount, he continued to offer discounts! Moreover, the person who initiated the group purchase is called the group leader, and the group leader has a larger discount, and the highest is even free of charges!

She was immediately moved. This gameplay was very interesting. At that time, she launched a group purchase and pulled her sisters and colleagues. Everyone had a lot of strength. If they set up a large group, wouldn’t everyone get a very low discount?

Many users have seen this activity notification from Meigou.com, and naturally there are many smart people. Many users have thought of it with Xiao Hu...

For a time, everyone was waiting for the Meigou.com’s 6.18 flower season shopping festival. The sales of cosmetics e-commerce have plummeted in the past few days, and even Meigou.com is no exception.

Xu Jing, CEO of Lefeng.com, opened the Meigou.com website as soon as possible and carefully studied the rules of this activity. She is also a veteran in the mall. After thinking it through, she was shocked. Meigou.com is going to subvert the e-commerce marketing model this time!

If you continue to play like this, the reputation of Meigou.com will not be comparable to that of any e-commerce platform, and all consumers' attention will be focused on Meigou.com. Of course, the consumers mentioned here refer to consumers who need to buy cosmetics and have no impact on other categories of products.

Therefore, at present, the domestic e-commerce leader, Taobao, is not threatened by Meigou.com. Both parties do not interfere with the rivers and the land is the boundary. Meigou.com specializes in cosmetics and does not involve other categories. Except for some small merchants who open cosmetic stores, the official does not do this.

The third e-commerce third, JD.com, is still working on its home appliances and home computer accessories, and she doesn't care about cosmetics.

So who was the one who was hit the most? Xu Jing was sadly aware that his Lefeng.com and Jumei Youpin were the targets of Meigou.com.

Oh, maybe I overestimated myself. Meigou.com may not have thought that Lefeng and Jumeiyoupin were at all. This is just an event it launched at a normal pace. But once this shopping festival event was launched, Lefeng.com and Jumeiyoupin will be greatly impacted!

Follow up? But what are you going to follow up? All fools know that doing such activities requires real money to spend money in it! If the activity is not strong, the effect will not be painful.

But even if you lose money, you have to keep up, otherwise you will not be able to drink soup when you eat meat on Meigou.com.

Xu Jing gritted her teeth and decided to keep up! She also held an event on her website, and she was on the same day as Meigou.com!

Although time is very tight and there is no time to engage in such a complicated activity rules as Meigou.com. But even the most common price reduction promotions, you have to do it yourself. This is also an attitude, an attitude of retaining website users.

Xu Jing made up her mind, and Chen Haiyang, who was Jumei Youpin, was in pain.

Lefeng.com has the capital to organize activities, because Lefeng.com mainly operates self-operated brands and has a large profit margin. Even if the price is greatly reduced, it will still have a certain profit after selling at 30% or 40% off.

Jumei Youpin has no conditions. You should know that Jumei Youpin itself has not obtained sales authorization from major European and American brands. It can only find some channels to get goods from sales agents different from Asia-Pacific.

The shipment prices of these European and American brands are high! For example, when purchasing goods on Meigo.com, the shipment discount is 50% off in large quantities. Jumei Youpin has gone through a second hand and has to add customs clearance fees. After getting the cost, the cost will be almost 70% of the retail price!

In the past, when doing group buying on the website, it was a 20% discount or 25% discount. Because the big-name cosmetics in physical stores on the market were not discounted, Jumei Youpin's 20% discount was quite attractive.

But now that Meigou.com is making such a great discount, what should Jumei Youpin follow up? It can’t be sold at a lower price, it’s not that the more you sell, the more you lose!

But if you don’t follow, you will fall behind this time. Internet companies also pay attention to regressing if you don’t advance. The opponents are making progress and are catching up. Staying on the spot is actually regressing!

It must be done! But I can't do it at a loss. What should I do? Chen Haiyang fell into deep thought, and he wanted to find a way to achieve the best of both worlds.

...

Wang Ye hasn't come to Huashang International for a long time, but he still retains his chairman's office there. After the event plan was decided on Meigo.com, he had nothing to do for the time being, so he took the time to go to Huashang International. After all, he is the chairman of the company. If he doesn't care about the company's operating conditions, he will be dereliction of duty.

When Wang Ye's figure appeared in the company, the entire Huashang International was in sensation.

The old employees stood up with smiles and greeted Wang Ye.

"Hello, Mr. Wang, I haven't seen you for a long time. I miss you so much."

"Dr. Wang, have you forgotten us? You haven't come to the company for so long?"

"Mr. Wang, you must not forget your old love when you have a new love. We were the first to follow you!"

...

Employees who have joined the company in the past two months have asked in a low voice.

"Is this our chairman?"

"He is the legendary richest man? Our chairman?"

"It's really handsome, even more handsome than the one in the commercial."

...

Wang Ye also greeted everyone with a smile: "Hello everyone, it's my fault. I was busy with the matter over there a while ago, and I didn't come to visit everyone. I just came here as soon as I had time and brought gifts to everyone. Everyone has a share!"

Behind him, Zhao Jinlong and a few brothers, each of whom moved a large box, which was filled with cosmetics. Of course, they were all products of the Magic City Home Furnishing and Flower Story.

Support domestic products, start with your own...the company!

After saying hello to everyone, Wang Ye walked into his office, and the original arrangement was still in place, and nothing had been moved.

It can be seen that people cleaned carefully every day, and every place was spotless. Even the flowers on the coffee table in the reception area were changed every day.

Wang Ye is here, so Cai Zi'ang of course needs to report on his work as soon as possible.

Having not seen each other for only two months, Cai Zi'ang seemed to be more energetic and seemed to be a few years younger.

After knocking in the door, he greeted Wang Ye with a smile on his face: "Hello, Mr. Wang, I haven't seen you for a long time. You can't really let go of Huashang International."

"Haha, Zi'ang, come and sit down." Wang Ye sat on the sofa and signaled him to come and sit down to chat.

“How is the company’s recent situation?”

"Very good! They are all policies set by Mr. Wang before. Now the company's store opening speed remains very fast. On average, there are about 1,000 stores per month. The company now has more than 8,000 stores that are operating normally! Monthly sales are more than 2 billion!" Cai Zi'ang's face was flushed, and he was even more proud of talking about these data.

He has reason to be proud that Wang Ye’s hand over Huashang International to his hands was his greatest trust. Now he has not let down Wang Ye’s trust and has made Huashang International operate in a great situation. Therefore, he can now report to Wang Ye with his head raised and his chest.

After hearing this, Wang Ye was also very satisfied. He nodded and then asked: "Are there any hardships at work?"

Speaking of this, Cai Zi'ang's face became solemn. He organized the language before speaking: "Although the company's situation is very good, I have also noticed a bad phenomenon. That is, the company's sales growth rate is declining, and I have also taken the company's marketing department to conduct research."

"Hmm? Is the reason for the investigation?" Wang Ye asked with concern.

"There are two factors. The first is that it has been impacted by online sales! Our products are considered mid-range brands. To be honest, they are not very suitable for online sales, because the clothes sold online are mainly low-priced goods. No one buys more expensive clothes at all."
Chapter completed!