Chapter 46 A flash of light (2/5)
Wang Ye stays in the Demon City, buys a house and a car, and enjoys all his tenderness.
Pengcheng, Mingguang Technology Park, and Meigou.com office buildings have been brightly lit every night these days, and everyone is working overtime.
This is because Wang Ye threw an activity plan to Li Qinghuan before taking a vacation, and this event will be launched on June 18th!
Wang Ye named this event "June 18, Flower Season Shopping Festival!"
In other words, on June 18, Meigou.com will hold a shopping festival. When financing, those three performance betting agreements cannot be easily achieved, and some actions must be taken. This shopping festival is a promotional event planned by Wang Ye.
This is the difference between the boss and the employee. If the boss has any idea, just say a light and light sentence, the employees below should work overtime and do their best to realize the boss's idea. If the result is better, of course, the boss is wise and far-sighted. If the result is not good enough, it means that the people below do not execute well and work hard enough!
In order to make the boss look more "wise", Li Qinghuan and Liu An have basically lived in the company these days. When they are tired and sleepy, they go to the employee dormitory next to them to sleep for a while, and then continue to work after waking up.
Because the scale of this event was unprecedented and there was too much work to prepare, Wang Ye also knew that time was tight and the task was heavy. When he still asked the company to launch the event on time on June 18, in his opinion, this should be possible.
Meigou.com is a fully self-operated model, and there are not many categories of products sold now. You only need to coordinate the product supply of the four companies: Magic City Home, Flower Story, Estee Lauder and L'Oreal.
In a few years, the shopping festivals of the two e-commerce giants will be cruel. Tens of thousands of merchants need to coordinate, and thousands of products need to be prepared, and they will be handled smoothly. In comparison, it will save too much trouble when doing such shopping festivals. If you can't even deal with activities of this scale, what else can you do to make an e-commerce platform? Just close the door as soon as possible.
Moreover, he believed that people could grow faster only under pressure. Now the company's team needs to bear pressure and go through hard work, so he threw down a plan lightly and went out to be carefree, putting the burden of preparing for the entire event on Li Qinghuan's shoulders.
Wang Ye believes that Li Qinghuan can do it. The girl’s potential has not been fully tapped. What’s more, if Li Qinghuan is not cultivated as soon as possible, he will not have time to enjoy life...
On the evening of the 2nd, it was almost 12 o'clock, and Li Qinghuan was still discussing work with Liu An at Mingguang Science and Technology Park, Office Building No. 2.
"Mr. Liu, for this event, our website server will be under a lot of pressure. You have to solve this problem as soon as possible. Just place an order based on the 150 million users' access to orders at the same time." Li Qinghuan rubbed his brows with his fingers while saying to Liu An.
"Will there be such a large number of users visits? 150 million?! Our website has only less than 60 million registered users." Liu An said in surprise.
"No, don't ignore the power of promotions. What's more, we are the first cosmetics e-commerce platform to hold such a large-scale promotion. Look at the Double Eleven shopping festival on Taobao, we can learn from the huge traffic."
When it comes to Double Eleven, Liu An also knew that it was a promotion that started in 2009. It was this promotion that established Taobao as the leader of the e-commerce platform in China.
Wang Ye’s idea of this shopping festival was obviously inspired by the Double Eleven Shopping Festival. However, every company and every store are doing this kind of event. It is not a question of who created it. It only depends on whose event has the best effect and whose event is more attractive.
It is easy to engage in promotional activities, but it is difficult to attract a large number of users to pay.
It is this problem that made Li Qinghuan unable to fall asleep peacefully these days. She racked her brains to come up with a promotional plan that is attractive enough, recognized by consumers, and even actively helped to spread.
Liu An’s technical preparations have begun in full swing, and several major brand manufacturers have also prepared stocks in large quantities according to the requirements of Meigou.com. However, the promotional plan for the shopping festival has not yet been released, and this is the most core thing.
On June 4, Li Qinghuan felt that her mind was almost exploded. She also held several internal brainstorming meetings within the company, but she was not satisfied with the proposal proposed by everyone!
Sitting in the office and couldn't think of any good idea, she simply went downstairs, walked out of the Science and Technology Park, and walked along the street to see if she could get some inspiration.
Because of Weiye’s family entry, the workers inside the Science and Technology Park were two or three thousand, so the surrounding area of the Science and Technology Park became lively. The road that Li Qinghuan walked was not the main road, but a small street behind the Science and Technology Park. This is a commercial street in this area, with shops on both sides of the street, which is very lively.
Li Qinghuan looked around while walking, which was also to relax the string that he had tensed, because Wang Ye told her that only by having loose and chilly can he have higher work efficiency.
A clothing store next to the street was conducting a promotion, and the loudspeaker kept shouting: "This store is about to close, it's the last day! All clothes are sold! One item is 60% off, two items are 50% off, and three items are 30% off! Don't miss it when you pass by, you will never be able to buy it if you miss this day!"
When Li Qinghuan heard this, she smiled slightly. This so-called last-day sale would be to deceive the fool. He heard him shouting every day, and he would not be able to move out for a month.
When passing by the door of the store, Li Qinghuan took a look with a joke. She thought she could see the scene where the store was deserted. But beyond her expectations, the business of this store was still very popular!
This surprised Li Qinghuan. What the hell, such a mentally retarded promotion method, are there people who are fooled? Are consumers so mentally retarded these days?
She walked in curiously, preparing to see who was deceived by such a poor promotional method.
I saw that the store was crowded with people, and it was obvious that the business was good. The people who bought things were basically women, and there were all ages.
Everyone happily picked up the style of their favorite clothes. Because there were too many people and it was impossible to try them on, they could only gesture on their bodies when they chose the style they liked. Moreover, everyone was more decisive in their actions, and they immediately held the same style in their hands.
Because there are too many people, if you hesitate a little, you may be taken away by others. Wouldn’t that be a big loss?
The promotional plan of this store is "60% off for one piece, 50% off for two pieces, and 30% off for three pieces." This is too obvious. As long as people who are not stupid, they must know that buying three pieces is the most cost-effective. However, there is another problem, that is, some people may not need three pieces, and she may only choose one piece she likes. In other words, her budget only allows her to buy one piece.
But if you buy one, you only have a 30% discount. Seeing that you can’t get the 30% discount, you can’t bear it.
What to do? In fact, it is easy to solve. The wisdom of the people is endless. I saw that shoppers in the store began to form groups in private.
A little girl whispered: "I bought two, but one is still short of 30% off. Will anyone pay with me?"
An aunt rushed over next to her and said, "Yes! Yes! I'll buy one, let's get a order."
The two of them happily took their clothes to the cashier to check out and enjoyed the lowest discount of 30% off.
Li Qinghuan was stunned by the side. Can he still operate like this? Didn’t this store suffer a loss?
She looked at the shopping guide in the store, and the boss was standing next to her. They saw the situation of private orders, but they didn't care about it.
I couldn't help it, Li Qinghuan approached a shopping guide and asked in a low voice: "A customer gets a 30% discount when he gets a discount, isn't the store suffering?"
The shopping guide was a little girl. She glanced at Li Qinghuan strangely and said casually: "What's the matter? We just want customers to buy three items. Is there any difference between buying three items by one person and buying three items by two or three people?"
Li Qinghuan was stunned for a moment, right, is there a difference between buying three pieces by one person and buying three pieces by a few people? Since the store has set a discount plan of 3% off for three pieces, it must have considered that customers buy all three pieces.
That is to say, when all sales are sold at 30% off, the store's profit can still be guaranteed. In this way, customers can order privately, increase sales and increase customers' enthusiasm for purchasing.
There was a flash of inspiration in her mind, as if she had inspiration.
Li Qinghuan turned around and walked out of the discount store and quickly returned to the company. She was very excited at the moment because she felt that she already knew how to achieve the best sales effect and maximize the communication effect of this shopping festival of Meigou.com!
At this moment, Wang Ye, who was far away in the Magic City, was accompanying Ling Fei to buy her daily scooters. No girl doesn’t like beautiful things. Under Liu Ruomei’s instigation, Ling Fei decided to buy a Porsche 718. Wang Ye was idle and drove her to see the car by herself, and also took the test drive of her Aston Martin ONE-77.
...
The Porsche 4S store in Magic City, this is the largest Porsche store in the Pudong New Area of Magic City. Of course, at the price of Porsche, even if it is located in the Pudong New Area of Magic City, there will not be many people in the 4S store to see the car.
Sales manager Xiao Su was wearing a light-colored professional dress and stood at the door of the store with a smile, waiting for the customers who came to see the car.
Their sales staff are scheduled and take turns to stand at the door of the store to pick up customers. It was Xiao Su's turn. She prayed secretly in her heart that she would meet a real customer, and that she would not take the first shift after finally meeting a local bun who came to stroll and open her eyes.
Chapter completed!