"This is the best advertisement I have ever seen! No, this cannot be said to be an advertisement, this is a documentary of the struggle of young people!" a netizen posted excitedly.

This is just the beginning, and more and more netizens are posting online to express their excitement.

"Love, struggle, struggle, success, youth without failure, everything is possible. This advertisement is so good, I want to become a person like Wang Ye!"

"From today on, Wang Ye is my idol!"

"Oh my God, my male and female gods appeared on the screen for advertisements. Will I tell you that I have watched this advertisement ten times?"

Wang Ye has a great popularity and influence on the Internet. His Weibo fans have more than 10 million, which is no less than ordinary stars.

As soon as this commercial was released, his influence increased dramatically. Countless young people who were originally unfamiliar with him developed a favorable impression on him because of this commercial. When they learned about Wang Ye’s real experience, they were even more shocking!

It turns out that the commercials are not exaggerated at all, and Wang Ye’s real experience is even more exaggerated than those in the advertisements.

This young man, who is about the same age as everyone, took less than a year and a half to work hard in Pengcheng alone, and is now a wealthy man with a net worth of 10 billion yuan.

With the same background, they are all from ordinary families and have experienced the initial hard work. Now Wang Ye is far ahead of his peers, which is already considered a success. But his experience has inspired many young netizens. Since Wang Ye can achieve such great success, do I have hope too...

Emotional resonance is the deadliest!

Many fans now don’t just like Wang Ye, but admire him! They regard him as their life mentor and the spokesperson of the young group, and are also fantasizing that one day they can achieve such achievements as Wang Ye.

This advertising film has really attracted a large number of fans for Wangye. It is very intuitive that his Weibo fans have increased from more than 10 million to more than 20 million, and as the advertising film spreads, the fans are growing faster and faster.

Meigou.com has also gained a lot of new registered users. Many people only noticed Meigou.com through this advertisement.

In the past two days, Liu An just planned to relax and get off work earlier. As soon as the advertisement was broadcast, his plan was ruined again. The number of registered users on the website increased significantly!

Every second and every minute, new users are pouring in! I just hired a group of customer service and felt that it was not enough again. Liu An was in pain and happy...

This advertising campaign is the third wave of publicity offensive arranged by Wang Ye and the most intense wave of publicity.

He spent 300 million yuan on advertising expenses during prime time in TV stations alone. In addition to online video websites, soft articles and navy promotion, the overall advertising budget is as high as 500 million yuan!

This is not the first wave of "680 million gift feedback", it is quite false. After all, the products are produced by themselves, and the actual cost is far less than that high. But this time, the advertising campaign is all about real money.

Wang Ye’s requirement is short-term, high frequency, and high intensity! Advertising is broadcast intensively on major TV stations, striving to see the greatest effect in the shortest time!

The 500 million yuan, even if the advertising budget is a whole year, is very strong. What's more, it will be concentrated in one or two weeks!

Whether it is surfing the Internet, whether it is watching TV, listening to radio, reading magazines, reading newspapers... there are advertisements from Meigou.com, or the entire video advertisement, or promotional posters, and the kind with narration text on it.

This is how hot spots are created. Wang Ye told many advertisers a truth with practical actions, that is, if you have money, you can really do whatever you want!

Many people quickly saw how powerful the combined power of a good commercial film and a sufficient budget.

On May 8, the promotional advertising film of Meigou.com was officially launched.

On May 9th, as of 12 pm, the website registered users reached 28 million! The website sales exceeded 300 million that day!

On May 10, as of 12 pm, the website registered users reached 39 million! The website sales exceeded 450 million that day!

As the influence of this "I endorse myself" commercial becomes greater and greater, the effect becomes increasingly prominent.

By May 12, the number of registered users of Meigou.com had officially exceeded 50 million, and sales reached a new high of 600 million!

Once this data comes out, the Internet and financial circles are like they have experienced a magnitude ten earthquake. Many people feel that it is impossible at first, and this must be fake data!

However, a lot of data can be verified, and the sales data of the website can also be summarized through the sales volume of single products. After verification, it is proved that every data on Meigou.com is true and it is indeed so high.

The Internet industry has been silent for a moment. What does this data mean? Everyone understands that the 50 million registered users represent female users shopping online across the country, and are almost all users of Meigou.com.

The sales of 600 million per day are already close to the current e-commerce giant Taobao. You know, Taobao is a comprehensive e-commerce platform, and they are just platforms and do not operate directly. If the profit margin is calculated, Meigou.com has undoubtedly surpassed Taobao and officially became the number one in the Internet e-commerce industry!

Zhou Da, a partner of Sequoia Capital Mainland, received the latest data statistics from Meigou.com, and was both excited and bitter. A week ago, when he contacted Weiye Jiahua, the other party asked him to wait for a few days. At that time, he was quite puzzled and didn't know what the other party intended.

Now he understood, it turned out that the other party was brewing a big move! A week ago, the valuation of Meigo.com might have reached about 10 billion yuan. Even if the prospect is relatively clear, it has proven profit methods. But no matter how you calculate it, the valuation cannot exceed 20 billion yuan.

Now, everything is going to be recalculated!

With a total of 50 million users, a single-day sales of over 600 million, how could this be a unicorn? This is definitely a giant dragon!

Zhou Da can say with certainty that if Meigou.com does not make any major mistakes in its subsequent business strategy, it will monopolize the online sales of cosmetics in the mainland market. With the continuous appreciation of the mainland economy and the continuous improvement of people's consumption level, how big will the overall share of the cosmetics market be?

Now the total sales of cosmetics in the physical market in one year have reached 200 billion. In the future, can Meigou.com, which occupies a monopoly position, share the world with the physical market? Or even better?

Monopoly, what a beautiful word. It’s too difficult to be a physical one to monopolize first! But Internet companies are different. This is a world where the strong are always strong and the winners take all. Once an Internet company can achieve monopoly, the valuation will be deviated from reality, because a company full of infinite possibilities is priceless...

Zhou Da knew that if he went to discuss investment with Meigou.com now, he would have to suffer a lot. The price he had to pay was not easily affordable for financial giants like Sequoia Capital.

But he never gave up. Just kidding, it took many years for a company like Meigou.com to appear. If he missed it, it would be his biggest dereliction of duty, and the company's board of directors would never let him go.

It’s just to pay more money. As long as the profit can be guaranteed, many people are willing to pay it.

The current market value of Meigou.com does not need to be calculated carefully, and everyone knows that it must be a sky-high price. Therefore, the entry threshold has been raised again, and investment banks with relatively small strength can only accept their fate and voluntarily withdraw.

But investment banking giants like Sequoia Capital, IDG, SoftBank, and Temasek are different. They have begun to collect information from the US Shopping Network in all aspects, the more detailed the better.

First, calculate an approximate valuation internally, and then calculate the market value that can be achieved after the listing of Mego.com based on the collected information, and then calculate the funds you can bear and the shares you are preparing to request.

Of course, the specific investment and how many shares can be obtained depends on the meaning of several major shareholders of Meigou.com, especially the meaning of the controlling shareholder Wang Ye. However, judging from the previous contact, Wang Ye is interested in accepting investment, which is a good start.

Which investment bank or which investment bank can enter the market in the end depends on the result of everyone's game. However, Zhou Da estimated that this financing is not something that an investment bank can afford, but it is likely to be joint investment. Because the valuation of Meigo.com is too high now, and the tickets to enter are too expensive...

Large investment banks are conducting investigations nervously and preparing to raise funds to share the cake. But the peers of U.S. Shopping Network are in pain.

Especially Lefeng.com and Jumei Youpin.

Xu Jing, CEO of Lefeng.com, also saw the huge momentum caused by Meigou.com in recent days and also obtained the latest data statistics of Meigou.com. She was depressed to find that Lefeng.com and Meigou.com are not of the same magnitude as Meigou.com. The other Meigou.com is benchmarking comprehensive e-commerce giants, such as Taobao and other foreign Amazon.

As for his own Lefeng.com, it is simply not worth mentioning. The sales task this year is only 500 million, and it is less than a day's sales of Meigou.com. How can I compare this?

Thinking back now, Wang Ye’s first acquisition target was Lefeng. If he had agreed, he would at least retain a 20% stake for himself. Then, if calculated based on the current 20% valuation of Meigou.com, it would be far more than Lefeng.com’s 100% valuation...

However, there is no medicine for regret in the world. The choice I made can only grit my teeth and persevere.

Chen Haiyang of Jumei Youpin is not only in pain, he is in despair. Originally, cosmetics vertical e-commerce is a sub-industry, and this industry cannot accommodate too many companies. Originally, Lefeng.com was a self-operated brand, Jumei Youpin is a group buying European and American brands, and everyone plays their own. How great is it.

Now, Meigou.com has its own brand and also represents the most popular Estee Lauder and Lancome on the market. Isn’t this going to force Jumei Youpin to death!
Chapter completed!