As competitors of Meigo.com, Lefeng.com and Jumei Youpin have not been idle for this period. Both companies have received a new round of financing of US$20 to 30 million after the New Year, and are ready to do a big move.

Although we all know that Weiye Jiahua plans to launch a cosmetics e-commerce platform, Lefeng and Jumei Youpin don’t care much about it. It still takes a long way to go from the establishment of a new website to a certain scale. Their biggest competitors are only each other, so the activities launched are all aimed at each other.

At the end of April, Lefeng.com joined hands with the China Consumers Association to launch the "Pre-in Payment" policy to protect consumer rights in the form of funds, becoming the first female vertical e-commerce website in China to establish this fund.

Jumei Youpin was not willing to fall behind, so it immediately joined forces with the insurance company to launch the "fake one compensation three" policy, promising that every time a website user buys a fake item, the insurance company will directly pay three times the amount of compensation. This is also the first cosmetics e-commerce website in China that combines insurance companies.

Driven by this big move, the registered users of the two websites are also rising steadily. The registered users of Lefeng.com have exceeded the three million mark, with sales reaching 54 million in April, and annual sales are expected to exceed 600 million!

Jumei Youpin has been established for a relatively short time, but the number of users has exceeded 2 million. In addition, the website has held several large-scale group buying activities, and the sales in April also exceeded 50 million, and the annual sales are expected to exceed 500 million!

The founders and shareholders of the two companies were also smiling, as if they had seen the bright prospects for the company's future listing.

But what they did not notice was that at this time, a tiger was sharpening its minions and preparing to make a vacant life.

...

On April 30, in the top floor of the Office of the No. 1 Office Building of Mingguang Science and Technology Park, all senior executives from the company headquarters gathered here to discuss the re-launch of Meigou.com.

Wang Yexian asked Liu An, "Are you ready in technology? Website revisions, networks, servers, etc."

"No problem! The website has been re-optimized and redesigned, which fully meets the requirements put forward by Mr. Wang. We have expanded the bandwidth and added several server clusters. The current hardware is enough to cope with 100 million users visiting the website at the same time." Liu An answered with confidence.

During this period, he was busy with these things. He reworked the website that originally sold agricultural products into an interface suitable for selling cosmetics. He also optimized the website UI according to the requirements put forward by Wang Ye. Now Meigou.com looks more beautiful and generous, and the various navigation bars and function menus are clear and easy to use.

In addition, he signed a contract with the network service provider, greatly expanding the bandwidth. He purchased a large number of servers. In order to pursue performance, Wang Ye made them purchase all of IBM's high-end server series. The cost of purchasing servers is more than 50 million. However, these are basic hardware and cannot be saved. Now invest in advance to bring a faster and more comfortable experience to website users, which is worth it.

"Have all the products of Magic City Home Furnishing brands, as well as Estee Lauder and L'Oreal's products all entered the inventory?" Wang Ye asked Li Qinghuan again.

Now, contacting several major manufacturers and managing warehouse delivery is all Li Qinghuan's job responsibilities.

"The products of the Magic City home-made products were all put into the warehouse yesterday, but the products of Estee Lauder and L'Oreal were delivered to the warehouse today because they had to go through customs clearance. Now the warehouse employees are counting and sorting them. It is expected that all put into the warehouse tomorrow." Li Qinghuanhui reported.

"That's OK. It's probably the peak delivery period tomorrow. If you don't have enough staff, you can recruit quickly." Wang Ye nodded with satisfaction and instructed Li Qinghuan to continue to recruit warehouse employees.

His eyes turned to Mu Shiting, and before Wang Ye could ask questions, she took the initiative to report: "30 million finished masks have been produced and packaged and put into the warehouse, totaling 3 million boxes. Moreover, the production line is still being produced 24 hours a day. As the workers become more and more skilled, the output has reached 5 million pieces today, and the estimated production capacity limit is 6 million pieces!"

Wang Ye thought about it and said, "The production capacity of 6 million pieces is OK. Observe the sales situation and decide whether to continue to expand. By the way, how much does a box cost for a finished product?"

Although Huazhishi Cosmetics Company, Hezhong Diaphragm Manufacturing Factory, and Modu Jiahua are all subsidiaries of Weiye Jiahua, settlements are also required between companies.

In other words, for each piece of facial mask production in Huazhishi Company, it needs to purchase film cloth from Hezhong, purchase essence from Magic Home, and also purchase packaging bags and boxes from outside companies, and then package them in its own factory. All these costs add up to the real cost of a facial mask.

Mu Shiting is of course aware of the cost. She quickly replied: "Because it is a large batch and long-term purchase, the cost of our Flower Story mask is relatively low. Calculated for a single piece, the film cloth is 0.4 yuan, the essence liquid is 0.2 yuan, the packaging bag and box are 0.6 yuan, and the packaging cost is about 1.3 yuan per piece, and a box of 10 pieces is 13 yuan!"

Flower Story Mask is positioned as a mid-to-low-end, popular product, so the price will naturally not be very expensive, so cost control is very important. For example, the key film fabric essence is owned by its own subsidiary, and the procurement cost has dropped significantly. If all purchases are out, the cost is estimated to double.

The following are important product pricing issues. Among the people present, Mu Shiting and Wang Ye have the most say in this issue, and others can only provide reference opinions.

"There are currently some of the few brands of facial masks on the market that are generally around 20 yuan, while high-end brands are even more expensive, often above 50 yuan. We will price between 10-15 yuan, which is more appropriate." Mu Shiting analyzed.

She knows the most about cosmetics, and of course no one questioned what she said, and others agreed.

Wang Ye smiled and said, "Did you ever think of a question? Why is this kind of facial mask available on the market now but it is not popular?"

"It should be that the brands did not take the initiative to promote..." Mu Shiting frowned, thought for a while before answering.

"No! It's because the price is too expensive. Just imagine, if you earn about 3,000 yuan a month, would you be willing to spend more than ten or twenty yuan a day to buy a mask?" Wang Ye asked, looking at the girls present at the same time.

"Definitely not. It costs 20 yuan a day, and that month it will cost 600 yuan! I have to buy other cosmetics, clothes, and eat..." Liu Ruomei replied first.

"It's true that no, the mask is just a non-essential cosmetic product, and it's impossible to spend too much money on it." Li Qinghuan also said.

Wang Ye spread his hands and smiled and said, "Look, although girls love beauty and are willing to pay the price for beauty, if the price is too high, then few people are willing to pay."

The few people present laughed. As Wang Ye said, when the price of what they were pursuing was too high, most people would give up.

Regarding marketing, everyone knows that Wang Ye is the real master, so they all look up at Wang Ye and prepare to listen to his views on pricing.

"Our Flower Story Mask is divided into three series: moisturizing, whitening, and anti-wrinkle and anti-aging. Among them, the two series of moisturizing and whitening are the main sales force, and the price cannot be too high, so the price is set at 6.8 yuan per piece! The anti-wrinkle and anti-aging series, but the price is appropriately increased, and it is set at 9 yuan per piece!" Wang Ye smiled and said his own pricing.

6.8 yuan per tablet is a price that most people can accept. If you spend a few dollars a day, you can apply a mask comfortably and make yourself beautiful. I am afraid every girl will be willing to do it.

As for the anti-wrinkle and anti-aging series, consumers who buy this series are all over 30 or 40 years old, with enough consumption capacity, and it is acceptable to be more expensive, so they are not so sensitive to the price.

But everyone has noticed that the prices of the three series are controlled within 10 yuan.

"Chairman, why is the price not higher than 10 yuan? I feel that the anti-wrinkle and anti-aging series is a little higher, even if it is set to 12 yuan, it will be the same." Liu An asked in confusion.

"No, although it's only a little bit different, the feelings that 9.9 yuan and 10 yuan bring to consumers are completely different. The gap between single digits and ten digits is huge. This is consumer psychology." Wang Ye explained with a smile.

Those present may be able to truly understand Wang Ye’s pricing strategy, and everyone else seems to be ignorant.

Finally, it is the issue of publicity. This determines whether the US Shopping Network can become a hit and must be taken seriously.

The advertising film has been filmed, but the post-production is still in progress, and the placement of major TV stations and video websites is still under negotiation. When the advertisements are being put into the majority of consumers, it will probably take five or six days later.

Regarding publicity issues, Wang Ye has a plan, so he doesn’t have to discuss it anymore, just arrange work for everyone.

He prepared three waves of publicity offensives in total and bombed them in one week. After these three waves of publicity, he would probably establish the position of Meigou.com in the cosmetics e-commerce platform in one fell swoop.com.

"Liu An, you'll be... tonight... This is the first wave of publicity; the second wave is..." Wang Ye arranged tasks for the relevant people one by one, and everyone immediately took out their notebooks and wrote them down, preparing to perform their tasks on time.

...

On the evening of April 30, Xiao Hu had dinner and was sitting on the sofa watching a show. His phone suddenly vibrated and he received a text message.

She picked up her phone and looked at it. It turned out to be a message sent by Meigou.com. She was moved in her heart and clicked on it.

"Hello, Dear Meigou.com users! I am honored to notify you that Meigou.com will be launched again at exactly 10 am on May 2. In order to give back to the support of old users, a mysterious prize worth 680 million yuan will be given at that time. Please stay tuned!"

A prize of 680 million yuan?! Xiao Hu was shocked. Is this true?

She is also an old netizen and often shops online, so Xiao Hu also actively participated in the two love poverty alleviation activities launched by Meigou.com before. However, she has never seen any website that dares or is willing to give out hundreds of millions of yuan in prizes!

Could it be that Meigou.com is fooling everyone? Xiao Hu thought of this possibility, but she immediately denied it. Meigou.com is a conscientious website. In the last "Love Apple" incident, she would rather bear the end of the website bankruptcy and be acquired, and would have to pay all users, and it would be doubled. How could such a website fool users? It is absolutely impossible!

Xiao Hu immediately turned on the computer and clicked on the website of Meigou.com from his favorites. The entire website was covered with a layer of hazy white veil. The specific website content was not visible. There was only a huge countdown stopwatch on it, showing 35:59:52. Oh, it's just past 10 o'clock, which means it should be a 36-hour countdown.

She felt a little itchy and wanted to know what kind of gift it was, but she actually wanted to give 680 million.

Sitting in front of the computer and thinking about it, Xiao Hu suddenly remembered a question, that is, she should have received this text message, if everyone comes to grab the gifts, there will be a limit on the number of gifts. Can you grab them yourself...

She immediately logged in to QQ and clicked on a group. The group was full of her friends. They were basically women of the same age as her, and they were also users of Meigou.com. A considerable number of them were recommended by Xiao Juan to Meigou.com.

Xiao Hu left a message, "Have you just received a text message from Meigou.com?"

As soon as the message was sent, someone responded

"You received it too? I was about to ask everyone."

"I received it, I was about to turn on the computer to see what gift it was."

"Is there really 680 million? My God! Is Meigou so rich now?"

The group began to boil, and everyone was talking, some believed it, and some expressed doubts. However, there was one thing that everyone agreed with, that is, when it was ten o'clock the day after tomorrow, you must turn on the computer on time to grab the gifts!

This night, millions of old users of Meigou.com received this text message. Most of them were preparing to log in to Meigou.com on May 2 to see what they were going to give.

This is to take advantage of people's curiosity and their nature of taking advantage. Moreover, this planning is full of gimmicks, 680 million, mysterious gifts, and combined these two keywords, which one is not moved, especially female users...

The first wave of publicity offensive was officially launched, with the goal of millions of old users of Meigou.com.

Most of these old users have extremely high loyalty to Meigou.com. After the "Love Apple" incident was successfully resolved, many old users left messages saying that the money returned by Meigou will definitely be consumed on Meigou.com in the future, and everyone uses this to express their support for Meigou.com.

...

On May 1st, Labor Day officially started. Because the Golden Week has been cancelled and only three days of vacation is only available, most people are not sure to travel far away and basically rest at home.

The users of Meigou.com are waiting for tomorrow's mysterious gifts, and this news has also been spread during their chats with friends, colleagues and family members.

Now, not only the old users of Meigou.com are paying attention to this event, but many new users have flocked to Meigou.com, registered users, and are also preparing to grab this so-called "gift with a total value of 680 million yuan"!

When new users registered, they found that there was more than one procedure for registration process of Meigou.com than ordinary websites. The whole process was "registered username - set password - bind mobile phone number - bind ID card - bind to open a bank card for online banking payment - fill in the commonly used delivery address".

This is much more complicated than the general website registration procedures, but this is specially set up by Meigou.com. This time, the company spent a lot of money to attract real potential customers, not those "wool parties".

The mobile phone number, ID card, and bank card provided when registering must be the same person, and the same family address, and can only receive one gift, which can effectively prevent one person from registering multiple users to maliciously receive gifts.

Of course, you can also make some changes, such as registering a user with your husband and filling in your family address; registering a user with your wife and filling in your company with your company address. This method cannot be prevented. Meigou.com had no intention of completely eliminating this behavior and appropriately giving users some advantage, which is not harmful.

This relatively complex and strict registration procedure has indeed made some people who are troublesome to retreat and give up registration. However, more people have carefully filled in their information and become new users of Meigou.com.

According to Liu An's statistics, starting from the countdown on the evening of April 30, as of 12 noon on May 1, the number of newly registered users on the website has soared by millions! Now the registered users of the entire website have reached 10 million!

Although there may be a considerable number of users who are invalid users, that is, they only register, but they do not buy things on the American Shopping Network, but the number is also amazing. You should know that the number of registered users of Lefeng.com and Jumei Youpin is only about three million.

If you only look at registered users, Meigou.com has actually surpassed the other two companies and has become the first in the industry!

On the same day, many Xue Yiyi's fans found that their idols updated their Weibo posts again when browsing Weibo.

When they opened it, many people were shocked and saw Xue Yiyi posting a photo of her daily.

In the photo, she was lazily lying on the sofa and listening to music. Some things were placed in a mess on the small table next to the sofa. This was not the point, the point was that she was covered with a white "mask".

Many netizens immediately left messages.

"My God! What is the goddess playing with? What is on her face."

"Is Yiyi sick? Why is there a piece of gauze covered on her face?"

...

Soon, netizens who are familiar with the art came out to popularize the science for everyone.
To be continued...