Chapter 212 The life of the rich
The next day, on October 2, the Huashang brand began to flood the screen in major news media. Because of the spokesperson Xue Yiyi, news about Huashang frequently appeared in entertainment news.
"Shocking! The 3000 stores opened on the same day!"
"Four hundred million a day! Who else?"
“The hope of Chinese women’s clothing brands!”
"Hua Shang, the biggest dark horse in the fashion industry in 2010."
"What is the secret to its success? Clothing Weekly reveals it for you"
...
Among them, part of this is the result of Huashang Company's public relations, part of it is the tap water of Southern News Corporation, and a considerable number of news media were indeed shocked by Huashang's performance yesterday.
In the domestic fashion industry, no brand, including men's and women's and children's clothing sports brands, has ever achieved such results! Whether it is the opening of three thousand stores on the same day or the sales of more than 400 million per day, such deeds are indeed worthy of great writing.
After work in the morning, Wang Ye’s friends from all walks of life also called him to congratulate him.
Nie Dingwen: "Congratulations, Aye, Huashang's performance on the listing is worth looking forward to, haha..."
"Tongxi Tongxi, Uncle Nie, you are also the major shareholder of Huashang."
"If you have nothing to do in the afternoon, come to the court to play. I have an appointment with Lao Si and let's talk."
"Okay, see you in the afternoon." Wang Ye simply agreed.
...
Si Xiangdong: "Mr. Wang, this time it's really a good start! Our group employees are also very happy for your company. You are determined to keep up with the subsequent reporting and publicity."
Of course, the employees of News Group are happy, at least the middle-level leaders will be happy, because everyone has more or less shares in Huashang International. Wang Ye doesn’t have to worry about subsequent reports and publicity. They will also help Huashang to shout for their own profits.
...
Secretary Pang: "Mr. Wang, Mr. Zhao read the news about Huashang's opening yesterday. He praised you for your good work! Your company did not disappoint the city government."
Wang Ye thanked the city government leaders for their care and support, and expressed that he would continue to work hard and set new highs!
...
I was basically answering the phone all morning, and when I was having lunch, my ears were buzzing. Wang Ye simply turned off his phone. Anyway, all the important people had already made the phone calls, so it didn't matter if I didn't answer the rest.
After dinner, Wang Ye drove to Guanhu Golf Course.
Since he often came to play basketball in August, he simply asked Nie Dingwen for a special lounge, which included golf equipment and several sets of clothes and shoes for playing basketball. In this way, when did he want to play basketball, he didn't have to go home to change clothes and get clubs, just come over directly.
After entering his own special lounge, Wang Ye changed his clothes, carried his cedar bag, and came to Nie Dingwen's office on the second floor.
Knocking in the door, Nie Dingwen and Si Xiangdong had tea and chatted.
When the two saw Wang Ye, they both stood up with a smile, "Our Chairman Wang Da is here, welcome."
Wang Ye waved his hand and smiled bitterly: "Uncle Nie, Uncle Si, don't make fun of me! In front of you, what is the chairman of me?"
Si Xiangdong laughed and said, "Don't, even in front of us, you are also the chairman. Don't forget that we are both small shareholders of your company."
Nie Dingwen pulled Wang Ye down to have tea, and the three of them started chatting.
"Hey, Aye, I just saw you coming through the window, and I was driving the same Panamera?" Nie Dingwen asked.
"Yes, I'll drive that car now."
Si Xiangdong smiled and teased, "You are worth billions now, and it's time to learn how to live a rich life. But I can't teach you this, you have to learn from Lao Nie."
Nie Dingwen waved his hand and said modestly: "Aye and I are in business. We should be a show-and-out person. We are not as gentle as you, but we are very low-key."
He turned to Wang Ye and said earnestly: "There are different identities, and some things have to be paid attention to. For example, when you were a corporate executive, it doesn't matter if you are a casual executive. Now you are the chairman of Huashang International, representing the corporate image. Moreover, Huashang International is about to go public, so you should pay attention to every word and action. The words and actions of the chairman of the listed company will affect the stock price."
Wang Ye didn't notice this, but fortunately, Nie Dingwen, a senior in the mall, gave a tip.
Upon hearing this, Wang Ye said sincerely: "I don't understand these things very much. Uncle Nie, please tell me what I need to improve."
Seeing Wang Ye’s modest look at his advice, Nie Dingwen nodded with satisfaction. You should know that in traditional industries, especially brand companies, it is more important to the image of the company, and the chairman is also an important element of the image of the company.
Traditional enterprises are different from Internet companies. If the boss of an Internet company drives a small broken car and wears a round-necked shirt, everyone will praise him for his personality and being unique! But if the big boss of a traditional enterprise try this, he will probably immediately have doubts about whether the company is going bankrupt, and why is the boss so shabby now!
Moreover, if you look carefully, many companies with a market value of tens of billions or even hundreds of billions of yuan have a founder's net worth of billions or tens of billions based on the stock market value. But those are all false. As long as the stock is not cashed out, the founder may not have much money in his hands!
So it is impossible for him to cash out? It is impossible. You should know ABCDE... so many rounds of investors have not cashed out yet. How could it be your turn to cash out and leave? Don't even think about it.
So, don’t look at the boss of an Internet company. He is on the Forbes Rich List. The net worth is 100 million yuan, and it’s all on paper and cannot be done. Just look at the financial statements of those Internet companies and you will understand that many Internet companies that have reached the top in China are actually burning money and losing money, and they have not earned a penny for shareholders!
This is also the reason why Internet companies can only look for venture capital but cannot borrow from banks at all.
Industrial companies are different, they are full of cash. If the company's debt ratio is well controlled, then the boss is really rich.
Real estate tycoons like Nie Dingwen do not have the glory of those Internet giants on the surface, but compared to their true strength, I don’t know how many streets they have to surpass.
When talking about what the boss of a large company should pay attention to, Nie Dingwen became interested and talked endlessly to teach Wang Ye his experience.
"Let's talk about outfits first, this is easier to do. First of all, the clothes you wear, I think you like to wear Zenia's suits, right?"
Wang Ye nodded, "Yes, I think Zenia's fabric styles are all OK, and they are quite good among ready-to-wear."
Nie Dingwen shook his head: "If you are just a corporate executive, Jenya is a good choice. But as the boss of a listed company, especially if you are still a clothing product, wearing Jenya will reduce your style. You should know that Jenya can only be considered a second-level in the suit level ranking! "
Wang Ye was a little surprised. Zenia is not cheap anymore. A suit that can only be considered a second-level level if it is tens of thousands or even more than one hundred thousand?
Seeing Wang Ye's surprised expression, Nie Dingwen began to give him some popular science
Really super high-quality haute couture?
Anderson & Sheppard, H & Huntsman and other 10 to 15 workshops in the UK, operate ready-made garments, fully customized and semi-customized. Whether in history, cutting or craftsmanship, reputation is the world's top.?
Then there is quasi-extra haute couture:?
The other workshops in Savile Row in the UK have similar technical skills to those of the top 10 specialty stores. Most of them are tailors from specialty stores, but without historical accumulation and various gimmicks, their reputation is not that high. Kiton and Brioni of Italy all learn from the UK, but their handicraft content is slightly lower, about 90% to 95% are done by hand, and there is no full customization, mainly for ready-made garments and a small amount of semi-customization.?
Next comes first-level customization:?
Custom tailor from British non-Savile Row origin.?
Brands such as i, Caraceni, Attolini, Borrelli, etc. are mainly ready-to-wear, and the style has Italian characteristics, but it is not easy for Chinese people to accept it. They are extremely well-known in China and have a certain amount of handicrafts.?
"I recommend Anderson & Sheppard to you. This store is the only store on the world-famous Savile Street that is still fully customized. The suits of the royal prince are basically customized in this store!" Nie Dingwen said solemnly.
What does it mean to be fully customized? It can be tailored for up to 27 times and sewed for more than 50 hours! It takes 10-12 weeks to make a set of clothes!
Not to mention the price, the three-piece set now starts at 5,000 pounds, which is pounds, and the starting price is. If expensive fabrics are used, it is common for a suit to reach 50,000 or 60,000 pounds.
"The price is acceptable, but it's just... at this time..." Wang Ye was a little embarrassed, and asked him to go to London for a week or two to customize a suit. Isn't it a waste of time?
"You are stupid. Wouldn't you customize a few more sets of clothes after going there? One set of clothes can be worn for more than ten years. By the way, there is an interesting little story. Prince Charles knows that the suit he wore when he got married was customized by him at Anderson & Sheppard 13 years ago!"
The suits customized 13 years ago were still brand new when they got married, and they were not deformed at all, which was really shocking.
Forget it, wait for your spare time and go there. Customize a few more sets at a time, so it will save trouble in the future.
After talking about clothes, Nie Dingwen talked about Wang Ye's car again.
"You are the chairman now, so you can't drive yourself on any occasion. Moreover, your Panamera is not suitable for professional drivers to drive, so you still lack a car that can drive to a formal occasion."
"Why buy a Mercedes-Benz S600?" Wang Ye asked modestly.
Si Xiangdong interrupted: "There are too many Mercedes-Benz, and they are all street cars. I think the Rolls-Royce is good, and the Bentley is OK."
Nie Dingwen also nodded: "Rolls-Royce is OK, but you feel that you are still too young and it's a bit uncoordinated to ride that car. Why don't Bentley be fine?"
Since you have to ask the driver to open it, the two-door Bentley Continental is not suitable, so you can only choose the four-door Flying Sprint or Mushang.
When talking about cars, no man was not interested. The three of them happened to have nothing to do. Si Xiangdong said enthusiastically: "What's the point of saying this? Let's go directly to the Bentley store to have a look."
Chapter completed!