Chapter 167 Everyone Earned (1/2
The aftermath of Xue Yiyi's popularity on the Internet is still spreading.
The next morning, when Dong Liu came to the office and sat down, he heard someone knocking on the door.
"Please come in."
I saw Cai Zi'ang pushing the door and walking in quickly, and he spoke from afar, "Good morning, Mr. Liu. The brand spokesperson that Mr. Wang just signed is now popular! We have made a lot of money in this endorsement."
"What? Who became popular?" Liu Dong was a little confused.
"Didn't Wang inform me two days ago that he would no longer renew his endorsement contract with Sister S. Then he personally chose a spokesperson, and the endorsement fee was 2 million. I also reported this to you. It was this new spokesperson. It became popular last night, and now her news is everywhere on the Internet!" Cai Zi'ang explained.
Then Director Liu remembered that when he heard Cai Zi'ang report that Wang Ye was going to terminate the contract with Sister S, and Director Liu was still worried. You know, Sister S can be a big star. If you lose this spokesperson, will it not affect the brand image? Then he learned that Wang Ye personally chose a new spokesperson, and the endorsement fee was only 2 million yuan. Director Liu was a little dissatisfied and felt that Wang Ye was a little stingy. As a spokesperson, he should spend a lot of money to hire a big star.
What's the use of spending so little money and hiring an unfamous little artist. But he didn't say anything. This is within Wang Ye's responsibilities, so he just made a decision. Besides, the past has proved that Wang Ye has not made any mistakes yet, so he couldn't question his decision rashly. Maybe Wang Ye has his own ideas and just watch it.
As a result, I gave myself a surprise in just two days.
Dong Liu asked quickly: "What's the specific situation? Tell me about it. By the way, what is the name of that spokesperson?"
"Called by Xue Yiyi, she made a sensation at Paris Fashion Week last night. Now her photos and news are everywhere on the Internet, with millions of fans. And most of her young female fans are in line with our Huashang brand positioning!"
While explaining, Cai Zi'ang signaled Mr. Liu to look online and understand.
Turn on the computer and open the entertainment channel of any news website. Sure enough, Xue Yiyi's name has been flooded with the screen, and at least half of the ten news items are related to her.
After reading two news casually, Director Liu couldn't help but sigh: "This girl is indeed beautiful, no wonder she is famous. So, is it worth the two million we have to pay?"
"It's not just worth it! It's a big profit. If you talk about endorsements today, according to Xue Yiyi's current momentum, it will probably start at least 5 million. What's even more rare is that this is her first brand endorsement! If you release the news at this time, can we also gain the popularity!" Cai Zi'ang is also a marketing expert, and he instantly came up with this idea.
Mr. Liu's heart moved, what a good idea!
He looked up and told Cai Zi'ang: "Now that General Wang is abroad, you will work harder in these jobs. Contact some media reporters as soon as possible and release the signing news."
After thinking for a while, I then told me, "Don't be afraid of spending money, be more generous! The most important thing is that the news should be spread quickly and widely, do you understand?"
Nodding, Cai Zi'ang said that he understood what Mr. Liu meant, so he turned around and went out to contact the media.
...
On the other hand, Wang Ye was once again woken up by the phone in his sleep and picked up his phone in a daze.
"Haha, it is said that you are a kid who is making a big splash at Paris Fashion Week! He also made a little star famous!" Nie Dingwen's cheerful voice came from the phone.
This cannot be misunderstood. He is Nie Xiaoying's father. Wang Ye cheered up and told the process of knowing Xue Yiyi and why he praised her.
After hearing this, Nie Dingwen pondered for a while and asked him: "What do you mean is planning to set up a studio to sign this Xue Yiyi?"
"Yes, it won't be much trouble. Besides, having someone in the entertainment industry is more convenient for some things." Wang Ye said frankly.
"Good boy, you're not going to be rich. You make people famous by yourself, and then you turn around and receive them from your subordinates to make money for you. So, I'll pay for a share in the studio. Then I'll ask her to endorse her at Starlight Plaza."
With such a local boss from Pengcheng involved, Wang Ye naturally would not refuse and agreed immediately.
According to Nie Dingwen's proposal, he had 30 million yuan in cash as the start-up and operation funds, accounting for 30% of the studio's shares; Wang Ye, as the initiator and specific manager, did not need to pay funds, and he accounted for 50% of the total; and the remaining 20% of the money was Xue Yiyi, and the studio had only such a single seedling, and he was still counting on her to make money for everyone, so he naturally could not treat it unfairly.
This condition seems to be Wang Ye making a big profit, but if he hadn't made Xue Yiyi famous, and if it weren't for the studio he set up, Xue Yiyi wouldn't have come. Then he would have taken these five achievements with peace of mind!
Although Nie Dingwen paid 30 million yuan in real money and only occupied 30% of the shares, it shows that he is very optimistic about Xue Yiyi's prospects. Moreover, he has other intentions for his investment this time.
As for Xue Yiyi, it was Wang Ye who made her famous and gave her 20% of the shares. According to her current valuation, it was worth 20 million. A few days ago, this was something she never dared to think about!
After talking about this, Wang Ye took the opportunity to repeat the conversation with Pete, president of LV Asia Pacific operations, to Nie Dingwen. Hearing Wang Ye’s suggestion that these luxury brands open big stores and flagship stores, Nie Dingwen thought about it for a long time before he realized the beauty.
"Okay! How did you have a brain? This is definitely a good thing. As long as they are willing to come and open a flagship store, I can waive him a two-year rent! Just according to this condition, you can directly negotiate with those big brands on behalf of me, and it is best to sign an agreement!" Nie Dingwen boasted.
Wang Ye also secretly praised him. It is not a shame that he is an expert in real estate, and he can figure it out at first hearing.
If those big brands come to open flagship stores without rent, on the surface, Xingguang Real Estate lost a lot of rent. But only a real expert would understand, is it really a loss? No! It’s a big profit!
What impact will those top luxury brands have if they come to Starlight Plaza to open the so-called largest flagship store in the Asia-Pacific region?
First of all, the most direct impact is that Starlight Plaza will become famous in one fell swoop and can establish the image of a high-end shopping mall in the minds of consumers. This is the most dream-free and difficult thing for all new shopping malls.
Furthermore, not only the image improvement, but also the actual benefits will not be lost! After these big brands enter, can the rents of shops in the surrounding and other floors be considered to increase prices? So close to these luxury brands, are other brands still embarrassed to suppress rents? They are all fighting to come and enter!
Chapter completed!