When the dust settled, Wangye controlled 20% of Lever's shares through the company registered in the Cayman Islands. He took the current order of 1.2 billion. By the end of the year, Wangye estimated that there would be more than 2 billion orders for goods next year, and next spring and summer.

By this calculation, Lihua's life is very prosperous. The orders he takes are all high-profit labor and material contracts. Moreover, with Wang Ye, there is no problem of being owed money. The annual net profit exceeds 300 million, so Wang Ye can get a dividend of 60 million, which will be even higher next year!

All of this is a series of things. Wang Ye can do the Huashang brand well and open more stores, and there will be a greater demand for goods. More demand for goods can give Lihua a larger order, so Lihua will have more profits. In the end, Wang Ye can not only continue to get more Lihua shares at low prices, but also get more dividends to repay Citibank's loans.

Therefore, the most important thing is to do a good job in the Huashang brand and it is also the basis for supporting Wangye’s series of plans.

...

In the past few days, Li Qinghuan has built up the preparatory committee, and all the members are young people in their early twenties.

The entire committee is also divided into several groups, including a conference group, a reception group, a security group, a customer contact group, and a logistics support group. Each group has a group leader, and everyone is responsible for the corresponding part of the work. Li Qinghuan coordinates the entire process.

Every day after get off work, the large conference room of the Huashang Business Department was occupied by these young people. Everyone was busy, discussing and quarreling loudly. They expressed their opinions and made suggestions one after another.

Wang Ye approved three million yuan in funding for the entire event. The specific use of the funds is determined by the dozen people present. This trust brings everyone's sense of responsibility. Everyone has to discuss every issue repeatedly to strive to be the best.

In fact, a draft had been made two days ago, and Li Qinghuan showed it to Wang Ye.

After roughly looking through it, Wang Ye called it back directly and only approved the eight words "Not enough details, no new ideas".

Wang Ye did not directly point out what areas need to be improved and what should be done. His original intention was to use this large-scale event to temper the young people in the business department. So he only said "yes" or "no", and they had to think about and learn about the specific things themselves.

Only under high pressure can people grow the fastest.

Today, the members of the preparatory committee gathered together to discuss which hotel the event was set. After screening, two hotels have now entered the final choice.

One is Sheraton, the city. Needless to mention this hotel, it has convenient transportation and complete facilities, and a well-established foreign-funded five-star hotel. The disadvantage is that the venue is small and there is no independent courtyard. It is just a tall building in the city center. However, it is more than enough to deal with this event.

Another is a relatively remote beach resort, which is considered a local five-star. The advantage is that the environment is good, right by the sea, has independent beaches, and a large area of ​​the site. The disadvantage is that the transportation is inconvenient and it is far away from the railway station and airport.

Each has its own advantages and disadvantages, how to choose? This question has been arguing with everyone.

Chen Huahua is the leader of the customer contact group. She said: "Since the event is held for customers, we must consider it from the customer's standpoint. Convenient transportation and comfortable living, if you consider these two aspects, you will naturally choose Sheraton."

Her words did make sense, and many members of the committee agreed.

But Li Qinghuan thought more about it. She frowned and felt that she should not think about the problem so simply. If you choose a city hotel to hold a high-standard brand launch conference, it would be too ordinary, unlike the boss's style.

Thinking of what Wang Ye said when he gave her the task, the brand was officially unveiled and it was about to make a comeback. She gradually grasped Wang Ye's ideas.

He patted the table and signaled everyone to calm down. Seeing that the leader was about to speak, everyone stopped talking and looked at Li Qinghuan, wanting to hear what she was going to say.

Li Qinghuan said loudly: "We discussed it all over the place, but I realized that we have not yet figured out the most important issue!"

The most important question is that everyone is confused. What is the most important question? Hotel venues? Or model showcases?

Li Qinghuan directly uncovered the puzzle: "What is the theme of this press conference? Have you considered this issue?"

"Oh, isn't the theme the brand launch conference?" Everyone was confused.

This is a manifestation of insufficient experience. Li Qinghuan had to guide everyone, "Have you not seen the new product launch conferences of big brands these days? I have watched a lot of them. Other people's launch conferences have a theme, such as nature, urban, technology.... They can generally reflect the characteristics of the brand. What about ours? What theme should we use in this launch conference? It must conform to the characteristics of our brand."

Yes, everyone present fell into deep thought, this is the key point.

By setting the theme, you can work according to this idea. Choose a hotel and require the conference company to design the venue according to the theme.

"What are our brand characteristics? Let's summarize it in words." Li Qinghuan began to guide everyone's ideas.

This is easy, everyone speaks

"Fashion"

"young"

“Violent”

“Comfortable”

"Natural material"

"Advocate nature"

...

"Wait!" Li Qinghuan stopped everyone.

"Think about it, if the ocean is the theme, does it include many characteristics of our brand? And a very distinctive open-air catwalk can be arranged. Will it be very distinctive?!"

"Yes, you can also place the catwalk on the sea surface! The world's first sea catwalk show is definitely shocking!" Chen Huahua also burst out inspiration.

"Yes, we can also let the participating customers wear casual and comfortable clothes, enter the venue barefoot, and the beach is on the venue, which reflects the comfort and fashion of our brand and is close to nature!"

Once the theme is established, everyone's minds are open and all kinds of wonderful ideas continue to emerge. Li Qinghuan quickly recorded everyone's ideas in his notebook.

She knew that this was what Wang Ye wanted to see. It included everyone's enthusiastic speeches, various suggestions given by everyone, and her overall planning and guiding everyone to think.

Perhaps, this is the purpose of Wang Ye giving the task of holding this press conference to himself.

Giving great responsibilities, tempering the team, and stimulating potential is Wang Ye’s way of employing people.

Li Qinghuan felt that she had slowly figured out how to be an excellent leader. Of course, the leader is still far from a leader like Wang Ye.
Chapter completed!