Chapter 163 Conservative and unrestrained choices (3 more)
After determining the NDC approach and allowing hangover products to enter the US market as medicine, senior executives began to discuss new business strategies.
Yang Ming was also listening. He has been working as a manager for a long time and now he has to make up for it... The senior executives mainly discuss the changes in the market direction.
Because it was used as a food product, here according to American standards, it was a drug, and the way it entered the market and sold would also change accordingly.
Medicines must be sold in pharmacies or licensed institutions, so they cannot be sold in supermarkets!
Moreover, the operation methods of drugs are relatively complex. For example, in China, drugs must be sold through an agent, and manufacturers cannot sell them directly.
There is no such rule in the United States, but when drugs enter the market in each state, they need to have a wholesale license. If you are directly at the terminal, you need to apply for a license from each state!
Because of the system of the United States, each state has its own laws and does not necessarily obey the "central", so for drugs to be sold, they have to deal with laws from different states, including fifty states!
Here we have to say that American laws are too complicated and too fucked!
Yang Ming has really experienced the twists of American law during his life during this period. The Chinese law is, what the central government says, and what the local government says!
But the United States is not. I don’t listen to what the federal government said! For example, the gun control bill that once had O’Hare was rejected by many states that own guns, and I just don’t implement it here!
There are even more twists and turns. Some states do not prohibit alcohol, but the counties at the next level prohibit alcohol, but the cities in the county allow drinking!
When it comes to drug licensing regulations, we will also face this kind of bend over the law. Foreign pharmaceutical companies that are not familiar with the environment will definitely be tortured to the point of being dizzy!
So Yang Ming asked: "Are we looking for an agent?"
"Agents can help us solve the problem of sales licensing, and sales channels can also be solved smoothly, but they will lose control of drug pricing, sales strategies, production schedules and market control."
"Where is it?" Yang Ming asked.
O'Brien said: "If the orders from agents and retailers are cancelled, but the raw materials that our pharmaceutical companies stock up and the medicines transported by sea, there will be no sales. Then, after the shore, storage and storage will be a big problem."
Now I feel that self-operation is very complicated; finding an agent is not free.
"Solution! I want a solution!"
He is too lazy to worry about his brains. He spends so much money to hire you, right? If you don’t think about it, the chairman who wants to pay his salary will think about it?
Of course, these senior officials are also racking their brains.
It’s okay for drugs to enter the US market, but it’s a headache to get rich!
After a while of discussion, O'Brien still spoke: "I think we can take advantage of our product advantages. Our products are very popular in China, so the market for our cooperation with agents is guaranteed that our voice will be stronger."
"Then we cooperate with agents, and during this period, we learn and master their channels. After our sales funds are recovered, we will expand our professional field and expand our direct sales team. The financial strength is strong enough to cooperate directly with retailers."
After thinking for a while, Yang Ming was satisfied: "This method is not bad!"
Although there has been financing in China, it can only ensure factory output. If you want to open up sales through self-operation in this completely unfamiliar market in the United States... the cost is really big, and there is not enough funds!
And I have a very shallow understanding of the US market, and you don’t know how to plan! It is very likely that the money has been invested, and the results have been very little. Before the drug sales have been profitable, the funds have bottomed out!
While everyone was thinking, Sun Wenrong, who was staying up late on the screen to participate in the meeting, said: "Boss, I think the cooperation he proposed last time was worth considering."
Everyone can understand the English used by Sun Wenrong, and O'Brien was interested: "Please continue!"
"The fund group behind Krugman has invested in CVS, the largest drug retailer in the United States. As long as you win the cooperation of this chain of pharmacies giant, the US market can basically cover the US market and factories can also produce as planned!"
Yang Ming heard the different opinions and considered: "But this person, during my contact with me, he will definitely have to invest in our party before he is willing to come up with channels to develop it."
Sun Wenrong said: "Finding allows us to obtain funds, obtain direct cooperation with retailers, and gain rich experience in dealing with government agencies in the pharmaceutical industry!"
"With the interests linked, the other party will try to expand the market, and will have various political and commercial resources when we encounter similar issues of approval and licensing."
The two presidents have completely different solutions.
O'Brien is keen on the agency, learning skills, accumulating skills and markets, and then taking the wings aside and reliance on his own!
Sun Wenrong is keen on self-operating, cooperating with the strongest, learning skills openly, establishing supply and marketing channels and relationship networks, and taking off as a giant from the beginning!
Everyone looked at the real big boss.
"Your plan is very good, really." Yang Ming knew that both of them were serious about it.
"But we need to consider the actual situation here, because I may have investments in other projects, and the company is still responsible for debt. I hope that the funds will be recovered faster and will see benefits sooner."
Yang Ming's company owes a lot of debts and brags a lot. The global production base is under construction. If it starts slowly, it will be like the thunder and raindrops are getting smaller, although the benefits are more in his own hands.
If you give up some of the benefits, efficiency will naturally be to take the Rockets and rise slowly. The market and revenue meet the standards of giants in all aspects, and you will be more face-saving!
Yang Ming admitted that he had good face, especially the people in his hometown were watching how he took off internationally and occupied the market!
Having said that, O'Brien understood: "If you don't want to take the conservative route, then Sun's plan is the most suitable at the moment."
He admitted the other party's approach very strongly, and Sun Wenrong responded: "The main reason is that we have a little financial pressure. In terms of China's affairs, the boss also needs to see results."
Yang Ming decided: "Let's follow President Sun's plan first. I personally contacted Krugman in person. There are still many things that need negotiation and consultation in this project."
"Mr. O'Brien." said Yang Ming.
"I understand." O'Brien knew that he was responsible in North America, and Sun Wenrong only provided advice from China, and he was the one who actually implemented it.
He said: "I will study the plan carefully with Mr. Sun, find the focus that is most conducive to our development, and get the best way for us in subsequent business negotiations."
"This is your job." Yang Ming nodded, "I will contact them first, get the general intention, and then the confrontation at the negotiating table. Let's see you!"
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Chapter completed!