Lin Lisong rushed back to Hanhai City a few days before the wedding, and for this reason he was complained by the bride-to-be Liu Yuan for a long time.

However, Lin Lisong is Lin Lisong. Even the woman he loves deeply cannot change his style of conduct and principles of character.

Lin Lisong is a man who has a beginning and an end to do things. He doesn't explain what he has at hand, and he is absent-minded even at the wedding.

What's more, this matter was a task assigned to him by Ren Pingsheng and was of great significance in business, so the first thing Lin Lisong did after returning to Hanhai City was to find Ren Pingsheng.

After listening to Lin Lisong's report, Ren Pingsheng had no reaction on the surface, but his heart fell into deep thought.

It was similar to his previous expectations, and the acquisition of Kaixin.com was indeed not completed. Although Lin Lisong had already followed the strategy formulated by Ren Pingsheng, at the beginning of contact with Kaixin.com, in order not to give the other party the opportunity to consider the price, he directly offered a purchase price of 500,000 yuan.

In general, in case of corporate mergers and acquisitions, buying a house usually tentatively quotes a price slightly lower than the psychological price, and then through negotiations between the two parties to find out the possible transaction price of the other party, and gradually increase the price in an orderly manner. Finally, the transaction is at a price slightly higher than the psychological price of oneself and slightly lower than the psychological price of the other party.

However, Ren Pingsheng did not adopt a gradual increase in the bidding strategy of Kaixin.com, but suddenly offered a quote that was much higher than the market average. The purpose was to reduce the other party's consideration cycle and complete the acquisition as soon as possible.

Judging from the capital market conditions of 2008 years, Ren Pingsheng offered this price, which was already a very high price for a startup company that had just obtained angel investment and had not yet launched its products.

When he acquired Duoyi, yy, and Weibo, he did not offer such a high price, and the business model of Kaixin.com has not been successfully verified in China.

Why does Ren Pingsheng attach so much importance to Kaixin.com and take advantage of the acquisition at a premium?

Because, as a rebirth, Ren Pingsheng clearly knows how big the storm that Kaixin.com caused in the domestic Internet industry back then.

In the second half of 2O8 in his previous life, from first-tier cities such as Yanjing and Hanhai to unknown third- and fourth-tier cities, from white-collar office workers to civil servants, most of their computers turned on the Happy Net, and they talked about "stealing vegetables".

Most people first go to Kaixin.com to read friends’ information when they wake up in the morning, move parking spaces at noon, and wait for 12 o'clock to buy and sell slaves. Some people set alarm clocks early, just to get up early and go to their friends’ farm to "steal vegetables".

Because Kaixin.com has too much influence among the white-collar workers, some companies simply blocked Kaixin.com because their employees logged too much during work. In the second half of 2oo8, according to the ranking of a1exa, Kaixin.com's daily pV was once Yuexinlan and Sohu.

All these illustrate the potential of Kaixin.com.

But Ren Pingsheng attaches more importance to the fact that Kaixin.com and Weibo users overlap to a large extent. Both are aimed at the habits and preferences of urban white-collar workers. The use scenarios of the two are also very similar. They are both products of office workers sitting in the office who use their work computers to carefully pause in their spare time.

The only difference is that users have no clear purpose for going to Weibo, mainly driven by news hotspots and celebrity effects; while users have a clear purpose for going to Kaixin.com, which is to get the fun of interacting with acquaintances from social games.

Compared with the two, Kaixin.com's users are better than Weibo.

Although in the long run, the prospects of Weibo's exhibition are better than those of Kaixin.com and there will be better exhibition possibilities; in the short term, Kaixin.com will definitely have a huge impact on Weibo.

This is what Ren Pingsheng is worried about, and it is also the reason why he wants to acquire Kaixin.com first.

The acquisition of Kaixin.com is not only because it is optimistic about its prospects, but also to prevent it from impacting Weibo's market share.

Therefore, Ren Pingsheng positioned this acquisition as a "defensive acquisition".

However, everything in the world is hard to predict. Although Ren Pingsheng considered it in advance and made comprehensive plans and preparations, Kaixin.com still rejected Ren Pingsheng's offer.

This shows that the founders of Kaixin.com are more optimistic about the prospects of the company. They have strong confidence in independent exhibitions and are not in a hurry to convert their entrepreneurship into profits, which is difficult to deal with.

"Or what if I go and talk to them again and double the price, maybe it will be possible?"

Lin Lisong saw the worry in Ren Pingsheng's eyes and suggested.

"No, this is no longer a matter of quotation, and it's useless for us to raise the price."

Ren Pingsheng shook his head and rejected Lin Lisong's proposal, he explained.

Kaixin.com's threat can no longer be solved by acquisitions. Since they rejected Ren Pingsheng's offer, it would be meaningless to increase the price. For a confident startup, a higher offer will only enhance their confidence and make them work harder to research.

After listening to Ren Pingsheng's analysis, Lin Lisong also frowned. He was not as eager as Ren Pingsheng, and could not think of any solution for a while, and murmured:

"What should I do? Are you sitting there and watching them occupy the market space of Weibo?"

"Of course not."

Ren Pingsheng stood up and said confidently.

"Defense has lost its meaning, and we will turn to full-scale offense next, and offense is the best defense."

"Offensive is the best defense."

Lin Lisong murmured this sentence. He didn't know what medicine was sold in Ren Pingsheng's gourd, so he continued to ask:

"What do I need to do?"

Ren Pingsheng patted his good brother on the shoulder and said with a smile:

"You don't have to do anything now, just focus on being your groom, I have a way to deal with the matter here."

Lin Lisong looked at the usual overall situation again on Ren Pingsheng's face, and he nodded involuntarily.

Because Lin Lisong knew that Ren Pingsheng must have a solution.

......

After seeing Lin Lisong away, Ren Pingsheng immediately called Wang Xing.

On the phone, Ren Pingsheng didn't say too much politely, and asked clearly:

"Do you know social games?"

Wang Xing, who has a background in studying abroad and is very knowledgeable about the trends of foreign Internet products, quickly answered:

"Are you talking about a series of web games launched by Zynga on Facebook?"

"right."

Ren Pingsheng replied with a smile.

Wang Xing is very good at this. Although he is currently working for Ren Pingsheng, he is still paying attention to the development of domestic and foreign Internet companies and is very familiar with the new products and new companies emerging from overseas Internet.

Zynga is a social game company headquartered in San Francisco, USA. Most of the games Zynga uses web games based on social platforms and are distributed on social websites such as Facebook and myspace. Since the company started its business in 2017, it has become the largest social game developer on the Facebook platform, with 6 of the top ten in Facebook games.

"You form a team, study Zynga and Facebook, and launch social game features to Weibo as soon as possible."

Regarding Ren Pingsheng's instructions, Wang Xing only asked one question:

"Are you making games yourself or making a game platform?"

Ren Pingsheng replied without hesitation:

"Make a gaming platform."

This is how Ren Pingsheng considered the reason why he wanted to make Weibo a gaming platform.

Although Ren Pingsheng himself already owns an online game company listed on Nasdaq, he knows that PC games and web games are different things. Web games have far less requirements for art, programming and design capabilities than PC games. Online game games pay more attention to game creativity and the convenience and fluency of players opening web pages.

In this field, it is difficult to have any intellectual property rights and creative protection. All popular games will attract a large number of followers and imitators. Just like the later exhibition of Kaixin.com, after the "stealing vegetables" became popular, a large number of imitators immediately poured in, constantly eroding the market of Kaixin.com, dispersing Kaixin.com's energy, and becoming the biggest constraint in Kaixin.com's exhibition.

After learning about this, Ren Pingsheng believed that there is no need for Weibo to imitate Kaixin.com to make games. It just needs to be an open game platform like Facebook, and use its unique social chain to guide others to make games on Weibo’s open platform.

In this way, Weibo can not only avoid too much energy in the competition for social games, but also cultivate a large number of platform startups to form a closed ecosystem, laying the foundation for building a "Weibo system" in the future.
Chapter completed!