The internal test of "Ideal World" was very successful, and the effects caused in the online game market were also sensational. During the one-month internal test, Duole Games and player self-media worked together to make this game one of the most popular topics in early 2007.

Compared with those players who have fun playing in the game and potential players who have not grabbed the internal beta number and are waiting there, the industry peers are most concerned about when "Ideal World" will be publicly beta and when will it be charged.

Because the internal test is just a measure to test the market, the player group faces very small and the problems faced are not that complicated, just like being in the shallow water of the swimming pool or standing; while the public test is the real entry into the market and truly facing the test of competition among the majority of players and markets. At this time, you have already swam into the deep water area. Whether it sinks to the bottom or surface depends on your real ability.

Usually, a game with a bad reputation can be transferred to the public beta after 1 to 2 months of internal testing.

Ren Pingsheng decided to start the public beta at the end of this month.

It's a mule or a horse, and you'll have to take it out for a walk.

The water is deep and shallow, and I only know after trying it.

...

For the public beta, Wanyou Game has worked hard and made complete preparations. Even for IDC, sufficient server resources have been booked in advance to avoid frequent queues during internal beta.

Although the employees worked hard, Ren Pingsheng was still not satisfied.

After reading the player statistics for the internal test and the public beta promotion plan written by the marketing department, Ren Pingsheng fell into thinking.

Xu Tao, Luo Changyu, Li Guohui and others looked at Ren Pingsheng's expressions, and their psychological conditions were different. It would be better for Luo Changyu to be a newcomer. Others have been dealing with this boss for a while. They know that he doesn't speak much, but once he speaks, he will definitely catch the key point of the problem again.

Therefore, everyone is quietly waiting for the questions they will ask in their lifetime.

Ren Pingsheng spoke indeed:

"Do you think there are some problems with our players' gender ratio?"

The marketing department is managed by Xu Tao. He took the information in his hand and read it again, but he said in confusion:

"This gender ratio is very common. The player group of online games is basically male. The player circle of turn-based online games is narrower. 82%: 18% of the male-female ratio is still normal."

"There are many male players, it's not a problem."

Regarding Xu Tao's words, Ren Pingsheng shook his head gently. He first affirmed Xu Tao and then put forward his own conclusion:

"However, there are few female players, which is a problem."

Looking at the eyes that everyone didn't understand, Ren Pingsheng continued to speak.

"We all know that online games can attract people and provide more fun than stand-alone games, mainly in interaction and competition between people."

"After market research, it can be seen that our player group is mostly concentrated in single men between 16 and 25. For these players, in online games, in addition to enjoying the entertainment mechanism provided by game instinct, they also need to interact with the opposite sex."

Listening to Ren Pingsheng's analysis, everyone gradually followed his thoughts.

Indeed, most male players who play online games have not lived well in reality, and have not had a good relationship with the opposite sex in reality.

On the virtual network, in addition to meeting entertainment needs, they also want to get the need to interact from the virtual opposite sex.

Since the birth of online games, as long as there are female characters, there will be contents for men and women to interact, which is a common phenomenon.

For male online game players, who don’t want to hook up with a few girls in the game, or who won’t feel itchy when they see female characters?

Even if you can't find a female character as your wife, find a sister or a sister, it's better than mingling with a group of muscle-heavy men all day long.

"Food and sex are also the instinct of human nature, and I believe everyone can understand it."

Ren Pingsheng said while making gestures:

"For example, if a strong young man around 20 years old, he would lie up when he saw an old sow for a year after he could lock him up in an environment without the opposite sex."

Ren Pingsheng's metaphor is easy to understand and his gestures are vivid, and the men present laughed together.

Most of them are young people, and most of them are single men. Although the metaphor of Ren Pingsheng’s life is vulgar, it is said to their hearts.

As the only woman in the audience, and she is a mature woman with a family and having children, although she is over the age of pretending to be shy, her face still blushed slightly and she spat gently to maintain the reserve of women.

Ren Pingsheng saw that his joke had already worked, so he continued to talk.

"It's just like that after being locked up for one year, not to mention single men who have enough food and drink and have free time to play online games."

"If an online game cannot provide an appropriate proportion of female players, then this online game will never be a niche game and will never be a big game."

"Why do entertainment venues like nightclubs require men to buy tickets and women to get free tickets?"

"Because only when enough women are attracted can there be more men playing and spending in nightclubs. These women are actually helping nightclubs make money. The cost of giving her free money is far lower than the profits earned from men."

Ren Pingsheng’s “nightclub theory” is very convincing, and everyone nodded in agreement.

"Why do a lot of men and women go out to party? Everyone accepts the exemption of men and women?"

"Because men all know that dinners without women are boring. Men pay more, but they get a better experience, which is very rewarding."

Ren Pingsheng smiled slightly and continued.

"This is a meeting with us, a group of big men. Director Liu Yijun and Director Liu need to make records. This is the same thing."

Seeing the boss teasing him, Liu Yijun, a mature woman with high emotional intelligence, showed a little girl-like delicacy and said angrily:

"Hate, if you do this again, I'm going to be angry."

The men present also laughed at the venue, and for a moment the room was filled with joy.

Ren Pingsheng smiled and continued as if nothing had happened:

"The truths behind the phenomena I mentioned are the same."

"Whether the Internet, nightclubs, or gatherings, using the proportion of female customers as the highlights to attract the attention and participation of male customers is a common phenomenon and an effective measure that has been tested by the market."

"As long as we adopt differentiated preferential policies for female players and increase the proportion of female players, we can attract more male players to join."

"The existence of these female players is advertising to us. We can reap greater and more benefits by paying a little bit of cost."

Looking at the employees who were completely motivated by their own words off the court, Ren Pingsheng shrugged:

"Why not do it?"

Ren Pingsheng's words have been spoken, but everyone's thoughts have not been finished.

His words are gradually introduced from shallow to deep, from the ratio of men and women in online games to the driving effect of human instinct. They not only explain the profit model of the Internet very thoroughly, but also contain a lot of judgments on the essence of human nature, which opens the eyes of these young people who usually only understand games and programs. Many people are moved by his words and begin to think deeply based on their own perspectives.

Although Xu Tao has understood Ren Pingsheng's ideas, as the executor, he thought more carefully and first asked:

"Mr. Ren, the theory you are talking about is good, but the female players who play online games are limited after all. No matter how we make policies to attract people, we cannot attract so many female players."

Ren Pingsheng had already considered Xu Tao's question, and he smiled and said:

"Who said that what we want must be female players?"

Everyone looked at each other, a little confused.

I mentioned the benefits of a big female player, and I want to use female customers to attract male customers. Why are you now negating again?

Everyone didn't say it, and they were all wondering, isn't Mr. Ren's attack on amnesia?

Fortunately, Ren Pingsheng added a sentence.

"As long as the characters in the game are women, that's fine."
Chapter completed!