For Old Stillha and other shareholders, helping Ye Dongqing complete the privatization of Green Mountain Coffee is not a bad thing. On the contrary, it has great benefits.

As I said just now, financial support is indispensable, and advertising assistance will also be available.

Judging from the current price of Facebook's rare advertising, Green Mountain Coffee is difficult to afford. A few days of advertising will require at least half a year of profits. Of course, the returns that can be obtained will be very large. If it is not worth the money, which company will advertise stupidly.

These companies are picky about advertising channels, and Facebook's customer base is undoubtedly high-quality in their opinion, because more than 92% are young people under the age of 35, with a number of up to hundreds of millions, so Facebook's advertising space is so popular.

The high price means that the customer base is narrow. Before, it was mainly cooperated with large companies. Recently, Ye Dongqing hoped to have more advertising spaces to reduce the advertising price and subdivide the serving group.

Cosmetics, tampons, etc. can only be placed for female users, while lighters, basketball shoes, etc. can only be displayed on the homepage of male users. The positioning is more accurate and it is easier to win the favor of merchants. This is the winning weapon that Ye Dongqing imagines that can make Facebook's performance reach a higher level. There are only so many big customers. As long as it is better than other peers, Facebook and Ye Dongqing will win.

According to Ye Dongqing's current shareholding ratio of more than half, as long as he obtains the support of the second largest shareholder and Old Stiller, he can submit an application for delisting to Nasdaq. At this moment, the old man was very moved, but he still asked: "If, I mean, if, if, if you are willing to support your ideas, what kind of benefits can you give me and other major shareholders."

"You can resell shares to me at a premium of 50% based on today's market value, or you can work with me to make Green Mountain Coffee bigger. I can only say that I have a little bit of confidence, but it is not absolutely successful. The current coffee market is indeed almost divided up, and there is room for development, but it will not be too large."

Expecting that such a question might be asked, Ye Dongqing had already written a draft and said it directly at this moment.

Compared to the latter proposal, he hoped to kick all other shareholders out. He deliberately concealed some key news and created some uncertainty. But in fact, he is very sure of the success of Green Mountain Coffee. Although the name "Green Mountain" is not as good as "Blue Mountain", in terms of market potential, Green Mountain Coffee is much better than Blue Mountain Coffee.

Most Americans like to use coffee to refresh themselves. They like to make a large can of coffee in the morning, and drink a cup of them except for children, which will cause many troubles in the process.

First, the waiting time is long, the cleaning is very troublesome, the taste is single, the fourth is serious waste, and fifth is the ratio of coffee powder to water, either the coffee is added or the water is added.

Green Mountain Coffee is different. Rather than selling coffee, it is better to say that it is selling a cheap and convenient "coffee solution". Customers only need to put a capsule coffee cup into the coffee machine and drink coffee in ten seconds. The taste is pretty good now, but Ye Dongqing has the ability to cooperate with more coffee bean suppliers, and can even sell black tea, green tea, etc., turning the monotonous coffee machine into a coffee shop, and select the most suitable coffee for customers according to your heart.

At present, the company's development ideas are wrong, and the mistakes made in the promotion and operation process are even more serious. However, Ye Dongqing has not reminded them that she is to wait until other shareholders accept him, find ways to get more shares and put most of the benefits into her pockets.

As a businessman, it is nothing wrong to want to make more money. When he was studying at Harvard Business School, the textbooks were full of "making money" and "how to help the boss make money and make money in the future."

Ye Dongqing himself is the boss, so he is more concerned about "how to let employees help the boss make money". In addition to some pure scientific research and subjects that cannot be used, the university is more like a high-end job skills training center. He felt tired of staying for only one semester and never went back after taking leave. The reason is that he did not think that he could learn too much in school. Instead of wasting his precious life, it was better to do something more meaningful.

Old Stiller was weighing what, staring blankly at the front, Ye Dongqing didn't urge him, thinking that it would be great if he could invest in his own company through a hedge fund. It was all insider trading. If the law allowed it, how could he worry about his investment goals?

But I can only think about it. He doesn't want to throw himself in for some money. As a shareholder, he trades his own company. If he makes money, the Securities and Exchange Commission can even directly send Ye Dongqing to court without investigating it. Only a fool can do such stupid things.

In the autumn of the northern hemisphere, the sun is good today, shining on the green grass, with some yellow colors.

The leaves of the red maple in North America are still red, and some have been blown down from the branches by the autumn wind. Even if they fall to the ground, they will look good. They will not be swept away until they are about to rot. This is Ye Dongqing's decision.

Half of the domestic elks are getting angry at horses. Maybe it's the season for estrus. On this island without natural enemies, they just need to avoid being hit by vehicles and occasionally eat flowers and plants. The only one who is unlucky is the gardeners.

Everything looks so harmonious. Not only does it have a house, but it also has a secret garden. But Old Stiller's attention is obviously not in the environment he is in. At this time, he turned his head to Ye Dongqing and asked a more important question: "What should I do in terms of equity? You are the richest among the top ten major shareholders. If you raise funds through Tamsui Investment Group, we can't stop it. Can we only watch the shares in our hands shrink? Until they are marginalized and completely become an outsider?"

Tamsui Investment Group is rich and has a more advantage in financing. In the summer, Amazon issued new shares to raise funds. He raised more funds and his shareholding increased slightly.

The privatization has shown Ye Dongqing's importance to Green Mountain Coffee. Old Stiller probably wanted to take the opportunity to get some benefits. Ye Dongqing shook her head and said with a smile:

"I didn't tell you the truth just now. Actually, I have already contacted Krieger. My patents for K cups and coffee maker are in my hands. It only cost more than 30 million US dollars to acquire it, which is cheaper than I thought.

The memorandum has been signed, and the patent is in my hands. It is the most important thing for Green Mountain Coffee. Don’t think that the lion is talking big. I can use Krieger to create a Hongshan Coffee or Black Mountain Coffee. I am confident that it will reach the current scale of Green Mountain Coffee within half a year. I am just afraid of trouble. I can agree to appropriately increase the valuation during financing and give you some benefits, but don’t expect me to retreat blindly. Win-win is the best result, right?

……
Chapter completed!