Some media and professionals are now trying to make trouble again. They want to analyze the public relations of Xiong Ge’s grilled fish this time. How did they make public opinion change so quickly!

Because their performance is really amazing!

After being surprised, they began to analyze.

Analyze these two consecutive statements.

How did the public be brainwashed?!

because.

Brother Xiong’s public relations were made beautifully this time, and it was obviously not a trick to fool people.

Created a new "classic" form of catering public relations.

This time, the public is aware of the crisis in the grilled fish shop. They know that the kitchen hygiene in all restaurants has the same urinary properties, and the grilled fish on paper is definitely not the worst.

Among the public comments below the statement, many fans were beginning to worry that consumers would never dare to eat grilled fish on Xiong Ge paper. In fact, from another perspective, grilled fish on Xiong Ge paper is not a catering company that only focuses its core competitiveness on eating grilled fish.

Brother Xiong’s paper grilled fish has been sold nationwide in recent years. Its service has won a consistent reputation in the grilled fish industry. This service has won great sympathy in this public relations. It can be said that the strengths supplement the shortcomings.

From the perspective of the reaction speed, after the undercover investigation news was exposed, Xiong Ge issued a statement in four hours, which basically complies with the golden four-hour rule of public opinion processing. In addition, within less than two hours, he determined the handling plan again and made it public. He was very frank and quickly admitted his mistakes, which was unexpected.

In addition, Brother Xiong played the warm card of grilled fish on paper this time, and did a very good job on the sixth point reported in the statement.

It wrote that the cadres and employees of the two stores involved in the suspension of business do not need to panic, and the main responsibility should be borne by the company's board of directors. This shows that the person in charge of the company is responsible for the blame, the company is corrected by the company, and the company continues to support the employees. Such public relations perfectly make use of the public's empathy.

From the customer's perspective and the employee's perspective, both solving problems and playing the emotional card. The focus is on completely solving problems, and the statement also makes the public feel very comfortable to read.

This time, Brother Xiong announced that the management team was responsible for problems. Compared with other catering companies that often fired employees involved and suspended a certain leader, a typical one-size-fits-all approach to finding a scapegoat. This is a tyranny and lazy government. If there are problems at the grassroots level, you must find a management reason, rather than killing a scapegoat.

This is undoubtedly the most clever move.

As the leader of the grilled fish industry, Xiong Ge’s grilled fish on paper has been consistent with its identity and has not violated the unsincere treatment results of other catering companies, and has gained the trust of the public. Compared with other China, it can be said that this time the public relations are sincere and have IQ. In the past, companies did not know how to crisis public relations. Xiong Ge’s public relations can do so well this time, and it also makes him feel that it is highlighted.

From the "inside", Brother Xiong's grilled fish on paper emphasized that he has been making a clean kitchen, and he responsibilities to senior management staff. He guided his work to his official website from the first statement, and saw that his daily life did not ignore food safety and hygiene issues.

In other words, they did not narrow the probability range of the incident as much as possible as possible as usual, but instead admitted that their company would handle similar food safety incidents every month.

In addition, Brother Xiong's grilled fish on paper also stated that the results of such incidents will be announced to the public in the past. Consumers can verify this through the official website or WeChat and Weibo platform to find evidence for their importance to food safety issues.

This time, Brother Xiong was not afraid of the grilled fish on paper. It was not that he shirked the blame for someone to frame the situation, but that he thanked the media and the public for supervising the grilled fish on paper and pointed out the loopholes in his work, which exposed problems in the company's management.

Because the public cannot tolerate the mistakes of values, management can be remedied. In other words, although Xiong Ge Grilled Fish suffered this crisis, he has always adhered to the bottom line of social responsibility and expressed deep self-reproach for the management loopholes, which greatly gave the public a positive subjective feeling.

From the perspective of management, the leader of the grilled fish on paper of Xiong Ge is undoubtedly full of wisdom. We know that the more critical the moment, the more managers need to clarify what the survival resources that companies must protect are, and identify the most critical stakeholders in "consumers, employees, suppliers, government departments, and media" to find the turning point opportunities that can be used for themselves.

The wisdom of managers can be seen from the apology letter and the handling notice, because the brief words can be seen in every stakeholder.

for example:

"We have also provided photos with our media friends, which makes us feel ashamed and blamed."

“We thank the media and customers for helping us discover these issues.”

"Customers, media friends and management departments are welcome to our store for inspection and supervision."

"In this rectification activity, the store should be rectified in accordance with the laws and regulations of the country and region, as well as relevant company regulations."

"The cadres and employees of the two stores involved in the matter are closed without panic."

Its managers realize that at that moment, survival is the primary purpose.

Everything is based on the survival of enterprises and employees, which makes the public very clear about the difficulty and righteousness of grilling fish on paper by Brother Xiong.

Let's analyze from the last point.

The way to distinguish crisis public relations and crisis management lies in action commitment.

After the first statement of the first statement of Brother Xiong's grilled fish, he should act quickly and know that all statements without action promises are at most beautiful crisis public relations.

Through two statements, we can see what the Grilled Fish Company promised and wanted to do on paper.

“The problems we have discovered are…”

“What we are taking is…”

“We will also implement…”

"The action time node to test the above promised things..."

“If we fail to do it, the punishment we promise is…”

"The actions taken were to hire third-party companies to investigate and remove rats from various satellite TV stations, such as sewers and roofs."

"Study rectification measures with third-party pest control companies from the use of new technologies to store designs."

"Announce the positions, names and even contact numbers of the specific person in charge of a series of rectification measures..."

"There is another point. The corporate genes and reputation of Brother Xiong's grilled fish on paper have also recovered some room for development in recent years when the social image is almost collapsed.

A variety of reasons.

In the morning, the grilled fish on the paper of Xiong Ge fell, and in the afternoon, the grilled fish on the paper of Xiong Ge counterattacked.

Professionals gave "full scores" to the public relations for the Xiong Ge grilled fish crisis through analysis!

It has been successful.

When everyone praised it, Vice President Dong Mingzhu still did not stop and made another move.

For a time, similar soft articles appeared in large numbers on online platforms.
Chapter completed!